Sales and Marketing Plan – New Branch in Dubai
Objective: Generate revenue and establish a strong client base in 6 months, with targeted
income expectations from each campaign.
Phase 1: Pre-Launch (1 Month)
1. Market Research and Target Audience Analysis
o Timeline: 1 week
o Budget:
o Outcome: Identifies key customer segments and refines marketing strategy.
2. Website and Landing Page Setup
o Timeline: 2 weeks
o Budget: AED 1,500 (Outsourced web designer)
o Outcome: Establishes an online presence with a high-conversion landing
page.
3. Google Ads Setup (Pre-Launch Campaign)
o Timeline: 1 week
o Budget: AED 4,000
o Outcome: Builds early interest and inquiries, no immediate revenue expected.
4. Email Marketing (Pre-Launch)
o Timeline: 1 week
o Budget: AED
o Outcome: Captures 100-200 leads for future revenue generation.
Phase 2: Launch Month (1 Month)
Objective: Drive traffic and leads, start revenue generation.
Budget: AED 4000
Expected Income: AED 15000 (50% conversion of leads into clients)
1. Google Ads Campaign (Launch)
o Timeline: Ongoing
o Budget: AED 2,000
o Expected Income: AED 10,000 (50 new leads, 20 clients @ AED 600 per
service)
o Staff:
Digital Marketing Specialist: Manages Google Ads (Outsourced).
2. Social Media Marketing
o Timeline: Ongoing
o Budget: AED 1,000/month
o Expected Income: AED 3,000 (10 clients acquired from social media)
o Staff:
Digital Marketing Specialist: Manages Google Ads (Outsourced).
Graphic Designer: Creates content.
3. Local SEO Optimization
o Timeline: 2 weeks
o Budget: AED 5,00 (Outsourced SEO specialist)
o Expected Income: AED 1,000 (5 clients acquired via SEO)
o Outcome: Improves ranking for local searches.
4. Launch Event and Networking
o Timeline: Event in week 4
o Budget: AED
o Expected Income: AED 000 (5 clients from event follow-up)
o Staff:
Phase 3: Post-Launch Growth (Month 3 to Month 6)
Objective: Focus on lead conversion and increase revenue.
Budget: AED 10,000
Expected Income: AED 300,000 (Lead nurturing, referral program, content marketing)
1. Lead Nurturing and Email Drip Campaign
o Timeline: Ongoing
o Budget: AED 4,000/month
o Expected Income: AED 100,000 (100 leads, 40 conversions @ AED 2,500
per client)
o Staff:
Marketing Manager: Oversees email strategy.
Sales Team: Handles follow-up.
2. Referral Program
o Timeline: Ongoing
o Budget: AED 5,000
o Expected Income: AED 50,000 (20 clients from referrals)
o Staff:
Sales Manager: Manages referrals.
Customer Care: Assists with client satisfaction.
3. Content Marketing (Blogs, Guides, Videos)
o Timeline: Weekly posts
o Budget: AED 3,000/month
o Expected Income: AED 30,000 (12 clients acquired through content)
o Staff:
Content Manager: Manages content creation.
Graphic Designer: Supports with visuals.
4. Customer Retention Strategy
o Timeline: Ongoing
o Budget: AED 3,000/month
o Expected Income: AED 120,000 (Retention of 40 clients @ AED 3,000
average follow-up services)
o Staff:
Client Relations Manager: Manages client follow-ups.
Phase 4: Evaluation and Optimization (End of Month 6)
Objective: Review performance and refine strategies.
Budget: AED 10,000
Expected Income: Additional AED 50,000 from scaling efforts.
1. Sales Review and Reporting
o Timeline: Monthly
o Budget: AED 5,000
o Expected Income: AED 20,000 (Based on strategy adjustments)
o Staff:
Marketing Manager: Compiles performance data.
Sales Manager: Recommends improvements.
2. Scaling Google and Social Media Ads
o Timeline: Ongoing
o Budget: AED 5,000
o Expected Income: AED 30,000 (Additional clients through optimized ads)
o Staff:
Digital Marketing Specialist: Refines ads.
Total Budget and Expected Income (Over 6 Months)
Category Budget (AED) Expected Income (AED)
Pre-Launch Campaigns 25,000 0
Launch Campaigns 40,000 75,000
Post-Launch Growth 50,000 300,000
Review and Optimization 10,000 50,000
Total 125,000 425,000
Staff Assignments
1. Business Manager: Oversees overall business strategy and execution.
2. Marketing Manager: Coordinates all marketing efforts and campaigns.
3. Admin: Handles administrative tasks and assists with data reporting.
4. Customer Care: Manages client queries and support, ensuring satisfaction.
5. Sales Team: Engages leads, closes deals, and manages client relationships.
6. Web Designer (Outsourced): Builds and maintains the landing page.
7. SEO Specialist (Outsourced): Ensures search visibility and local SEO performance.
8. Digital Marketing Specialist (Outsourced): Manages Google Ads and social media
campaigns.
9. Content Manager: Develops blogs, videos, and other promotional content.
10. Graphic Designer: Designs visuals for online and offline marketing.
