Retail Sales Management
Batch: RMM (23-25)
Title of the assignment: Product Sales & Business
Analysis
SUBMITTED TO:
Faculty Name: Prof. Sagar Thareja
SUBMITTED BY:
Roll Number Name of Students
21230023065 Pranav Bharti
21230023150 Shubham Sunil Bankar
1. Which beverage brands do you currently stock?
2. Which beverage brand (Coca-Cola or Pepsi) do you find more popular among your customers?
Why do you think that is?
3. How frequently do you receive deliveries from Coca-Cola and Pepsi?
o Daily
o Weekly
o Bi-weekly
o Monthly
4. What are the profit margins for Coca-Cola products?
5. What are the profit margins for Pepsi products?
6. How do the prices of Coca-Cola and Pepsi compare in your store?
7. What factors do you believe influence your customers' choice between Coca-Cola and Pepsi?
8. How often do you receive customer feedback regarding these beverage brands?
9. How do you manage inventory levels for Coca-Cola and Pepsi products?
10. Have you ever faced stockouts for these brands? If so, how often does this occur?
11. How would you describe your relationship with the distributors of Coca-Cola and Pepsi?
12. What challenges do you face when dealing with Coca-Cola and Pepsi distributors?
13. What support do you receive from the distributors in terms of marketing and promotions?
14. What types of promotional activities do you run for Coca-Cola and Pepsi products? (e.g.,
discounts, buy-one-get-one-free offers)
15. How effective do you find these promotions in driving sales?
16. What sales quotas do you have for Coca-Cola and Pepsi products?
17. Have you noticed any recent trends in consumer preferences for beverages? If so, what are they?
–
18. How do you think health trends (e.g., sugar-free options) are affecting sales of Coca-Cola and
Pepsi?
19. What changes do you anticipate in the beverage market in the next few years? -
20. Are there any new products or innovations from Coca-Cola or Pepsi that you are excited about?
21. If you could suggest one improvement to Coca-Cola and Pepsi regarding their retail strategy,
what would it be?
Distributors questions
7. How do you allocate sales territory for these brands?
8. What marketing offers or promotions do you receive from Coca-Cola and Pepsi?
9. How does technology play a role in your sales process for these beverage brands?
10. Do you use any specific software or tools for inventory management of Coca-Cola and Pepsi
products?
