Internship Report
Internship Report
LTD,EDAPPALLY
Submitted by
ANASWARA ANILKUMAR
SGI22MBA11
In partial fulfilment for the award of the degree of
This report has not previously formed the basis for the award of any degree,diploma or similar
title of any university.
Date
ANASWARA ANILKUMAR
Place
Faculty of Management Studies
SNGIST GROUP OF INSTITUTIONS,NORTH PARAVUR
(An ISO 9001:2015 Certified Institution)
CERTIFICATE
This is to certify that internship report at “NICE CHEMICALS .PVT.LTD
EDAPPALLY”,being submitted by ANASWARA ANILKUMAR ,SGI22MBA11 in partial
fulfillment of the requirement for the award of the Degree of Master of Business Administration
of A P J Abdul Kalam Technological University during 2022-24 is a bonafide record of project
work done by her under my guidance and supervision.This certificate is not issued to endorse the
opinion and results expressed in this project.
I take this opportunity to express my profound gratitude and sincere appreciation to each and
everyone who helped me in completing this project.
First of all I thank God Almighty for blessing, which he showered upon me to complete my work
successfully.
I wish to express my sincere thanks M/s NICE CHEMICALS PVT.LTD for giving me this
opportunity to do the project work in this esteemed organization.
I am very thankful to DR ANIL KUMAR.V.K Sr Manager (Sales & Marketing)and all other
staff of NICE CHEMICALS .PVT .LTD EDAPPALLY .Who helped me in the completion of
the project.
I endow my deep sense of gratitude and indebtedness to Ms Linly k venu faculty of SNGIST
Group of Institution,N.paravur for providing proper help and encouragement in the preparation
of this report
CHAPTER 1
INTRODUCTION
1.INTRODUCTION
As a part of my MBA in Human Resource and Finance I did a 45 days internship from 2nd may
to 15 june at Nice Chemicals Pvt Ltd company which is located at Edappally,Ernakulam
District,Kerala.This internship program helped me to learn practical scenario of a chemical
manufacturing company.The basic objective of the internship is to get familiarized with the work
done by the employes in different department in the organization and its functioning.The study
also helps to have a clear understanding about various management aspects of the firm.
Nice Chemicals Pvt Ltd is a cochin-based company manufacturing and marketing Laboratory
chemicals,Laboratory glassware,and Agrochemicals.It is one of the leading brands in Laboratory
chemical segments in india.A well-established export market is also there for Nice chemicals.
I gained practical knowledge in various duties in Hr and Finance department and got an overall
knowledge about the organization and its functions.The various duties and responsibilities
accomplished during the period were;
The internship of the Hr department of Nice chemicals company has helped in understanding the
practical application of theories.The main objective of this internship is to get knowledge and
idea about the organization and to develop skills.Following are the other objective of the study;
❖ To learn about all functions carried out by different departments of the company.
❖ To learn culture
The Indian laboratory chemical industry has a standing of only 54 years and was established in
the face of stiff competition from imported products manufactured by renowned international
firms of long standing. In fact, the technology of laboratory chemicals is still held as a secret, and
only a few companies are in possession of the detailed know-how. The laboratory chemical
industry in India is concentrated in areas around Mumbai, Baroda, Ahmedabad, and Delhi. There
are very few firms in the country manufacturing standard-quality laboratory chemicals that
measure up to the expectations of research scientists and quality control laboratories. However,
there are mushroom repackers of so-called laboratory chemicals whose chief purpose is to cater
to the needs of certain science schools and intermediate colleges with meager funds at their
disposal. The purity standards in respect of such chemicals are not dependable, and the product
labels generally do not carry any informative specifications. The consumption of laboratory
chemicals in a country, therefore, provides a true index for measuring the progress achieved by a
country in chemical technology and research.
There was slow growth in this direction in the decade 1950–60. At this juncture, two companies,
namely the then British Drug House Pvt. Ltd., which later merged with Glaxo Laboratories Pvt.
Ltd., and Sarabhai Merck Pvt. Ltd., in collaboration with B. D. H., U.K., and E. Merck,
Darmstadt, West Germany, respectively, arrived on the Indian scene and have since matured into
leading companies manufacturing a wide range of laboratory chemicals and reagents.
However, from 1960 onwards, the progressive manufacture of laboratory chemicals commenced
in the country, although the year 1958 marked the beginning of the indigenous manufacture of
laboratory chemicals in real earnest.
BDH in India was started by George Curling, Wyman & Co., and in 1939 a branch office was
established in Mumbai. In 1947, the Indian company, British Drug House (India) Pvt. Ltd., was
formed. It started manufacturing pharmaceuticals in 1948 and fine chemicals in 1956. In 1968,
British Drug House (India) Pvt. Ltd. amalgamated with Glaxo Laboratories (India) Ltd. to form
one company, and since then, the laboratory chemicals business in India has been handled by the
BDH chemicals division of Glaxo Laboratories (India) Ltd.Glaxo Laboratories (India) Ltd. then
became Qualigens, which has its roots in two words: quality and genesis, which means origin.
Recently, Qualigens was taken over by Thermo Fisher.
Looking at the development in our country, as late as 1958, there was no Indian company of
repute engaged in the field of laboratory chemicals. Before 1958, our country had to import
almost all laboratory chemicals, biochemicals, and research chemicals required by our industries,
educational institutions, and research institutions.
To a great extent, the country's reliance on imports in the field of inorganic chemicals has been
done away with. However, the country is still heavily dependent on imports of organic
chemicals, biochemicals, and many research chemicals. The development of the petrochemical
industry in the present decade may perhaps boost our progress in this direction. Therefore, the
laboratory chemical industry still has a long way to go before it can compare itself with its
counterparts in the U.K., U.S.A., Germany, and Japan.
In the absence of a systematic and scientific market survey conducted by any manufacturer of
laboratory chemicals or any independent body like ORG, the exact size (by turnover) of the
laboratory chemicals market cannot be assessed clearly. Further, no such data is available at
present. The laboratory chemical business is growing at a rate of 25–30% (The Financial
Express, November 18, 2004). However, after going through the websites of manufacturing
companies and reports of public limited companies, discussing with senior marketing managers
of different manufacturers and sole selling distributors of different manufacturers, and based on
some intelligent guesswork, the annual turnover of laboratory chemicals business in India is
estimated at about Rs. 2000 crore. Apart from the Indian manufacturers, a lot of foreign brands
are also active in the Indian laboratory chemical market. Leading players include Across
Organics, Sigma-Aldrich, Merck-Germany, etc. Since most of these companies offer a wide
array of products that are mostly different from those manufactured by domestic players,
business prospects are bright for all the players.
With regard to the Kerala laboratory chemical market, NICE was the first company to start
manufacturing laboratory chemicals in 1976 under the name New India Chemical Enterprises.
New India Chemical Enterprises was converted into a private limited company under the name
NICE Chemicals Pvt. Ltd. in 1996. Nice was the first laboratory chemical manufacturing
company in the South to get ISO 9001 certification in 2001.Quality is the criterion for success in
this business. Tie-ups and strategic alliances with global leaders help domestic companies
increase their business. Indian laboratory chemical manufacturers are also eyeing the export
markets, and currently, Indian manufacturers export turnover is between 100-125 crores.
CHAPTER 2
ORGANIZATIONAL ANALYSIS
2. ORGANIZATIONAL ANALYSIS
Nice Chemicals was established in 1976 as a partnership firm and then converted into a Pvt. Ltd.
company. The company was started mainly by technocrats who had vast experience in this line
by virtue of working in multinational chemical units for a long time. The head office of Nice
Chemicals is situated at Manimala Road, Edappally, Kochi, Kerala.
At present, the company manufactures around 1500 products in various ranges,and these
products are REACH-certified IP and USP products. Now the company has three manufacturing
units situated at Edappally, Edayar, and Thiruvalloor. In the Thiruvalloor unit, apart from the
normal activities, research and development work is also undertaken. They have effectively
succeeded in creating at least half a dozen ancillary units in south India, where highly qualified
technocrats undertake the production as per guidelines. Upgradations of technical specifications
in products have been achieved, along with purity and impurity levels that meet exacting
standards. They are also constantly striving to improve the packaging so that the products reach
the users in safer conditions.
The company has a well-equipped laboratory with a well-trained team of chemists. Each and
every batch of the product's quality parameters are being tested and certified with the help of
sophisticated instruments like an atomic absorption spectrometer, a gas liquid chromatography,
an ultraviolet visible spectrophotometer, etc. All clinical reagents are tested in their chemical
laboratory. Hence, they also undertake chemical and pathological tests for the public at a very
normal fee, thus fulfilling the social objective.
HISTORY
A company that was formed long ago in 1976 as a partnership firm with Mr.P. Sahadeva Menon,
Mr. Gopinathan Pillai, Mr.K. M. Krishna Pillai, Mr.V. Govindan Kutty, and Dr. Molly
Alexander as partners. It had the support of a team of technocrats who had experience working in
multinational chemical units for a long time.
Manufacturing units of the company are established in Edapally, Edayar, and Thiruvallur in
Kerala. Its sales outlets are located in all major cities like Bangalore, Delhi, Chennai, Patna,
Kolkata, Ahamedbad, Mumbai, Coimbatore, and Hyderabad. The company has been recognised
and well accepted in the educational, research, industrial, and service sectors.
Position :Intern/Trainee
CERTIFICATION OF ACHIEVEMENTS
The company has an ISO 9001 certification. It is an NSIC (National Small Industries and
Corporation) registered unit.It has also received approval from the SPD (Stores Purchase
Department) of Kerala.
❖ Service sector
➢ Hospitals
➢ Clinical laboratories
❖ Industry and research sector
➢ Small to medium industries
➢ Research institutions
❖ Educational sectors
➢ Schools
➢ Colleges
➢ Medical colleges
❖ Agricultural sector
MAJOR CLIENTS
➢ Agricultural universities-Dharward/Bangalore/Nileswar/Trichur/Trivandrum/Hisar.
➢ Archeological survey of India.
➢ AVT group of companies.
➢ BAMUL,Karnataka.
➢ Brahmos Aerospace Ltd , Trivandrum.
➢ Bureau of Indian standards.
➢ C.E.C.R.I -Karaikudi.
➢ C.P.C.R.I-Kasaragod.
➢ C.F.T.R.I-Mysore.
➢ Defence Food Research Laboratory-Mysore.
➢ FCI OEN-Cochin.
➢ Govt Testing Labs like chemical Examiners,Drug Testing,Soil Testing.
➢ Geological Survey of india-Kolkatta.
➢ Hindustan Aeronautics.
➢ ICAR-Gangtok/Trivandrum.
➢ Indian Telephone Industries-Paighat/Bangalore.
➢ IIT- Madras/Kharagpur.
➢ Indian Institute of science-Bangalore.
➢ Indian Institute of Horticulture Research-Bangalore.
➢ Jipmer-Pondicherry.
➢ Joint Director Agriculture-Jammu.
➢ Keltron, kerala.
➢ Kerala State Electricity Board.
➢ M.P.E.D.A-Cochin.
➢ MILMA,Kerala.
➢ National Institute of Oceanography-Goa.
➢ Nest Group of Companies.
➢ R.C.C Trivandrum.
➢ Regional Medical Research Centre-Dibrugarh-Assam.
➢ Rubber Board-Kottayam.
➢ Saha Institute of Nuclear Physics-Kolkata.
➢ TBGRI.Trivandrum.
➢ TNMSC -Chennai.
➢ Tamil Nadu Electricity Board.
➢ Vikram Sarabhai Space Centre/ISRO/LPSC.
➢ Zoological Survey of India.
2.1ORGANISATIONAL STRUCTURE WITH DUTIES AND RESPONSIBILITIES
A. Ensuring that quality policy and objectives are implemented and maintained.
B. Following the quality system as applicable to their area of separation.
C. Ensuring the latest documents are referred for work.
D. Ensuring that only products that meet all specifications are provided.
E. Taking appropriate corrective and preventive action on discrepancies.
F. Maintaining relevant quality records as evidence of proper functioning of the quality
system.
G. Taking corrective action on internal quality audit finding without undue delay.
H. Maintain appropriate records on achievement of the divisional objectives.
RESPONSIBILITIES OF MANAGEMENT REPRESENTATIVE
DIRECTOR PRODUCTION
MANAGER PRODUCTION
A. Assist director.
B. Control of raw materials and packing materials stores.
C. Liaison with the marketing department.
D. Arrange supplies of raw material and packing material.
E. To maintain an updated list of approved vendors.
F. Coordinating production.
G. General factory administration.
SENIOR MANAGER-QC
A. Analyzing raw material to ensure that it confirms to the specifications laid down by the
company.
B. Training of chemists and educating field staff about the products.
C. Attending customer complaints.
D. Supervising production staff while packing chemicals to ensure proper handling and
packing.
E. Final proof checking of labels.
A. Authority for all marketing and sales activities including general policies regarding sales.
B. Monitoring activities of field staff.
C. Sanctioning of allowance and incentives for filed staff.
D. Attending commercial correspondence like enquiry and renders.
E. Monitoring stock of finished goods and liaison with production and quality control
departments.
F. Monitoring payment and orders from stockists.
G. Control of stock point and distribution.
H. Sales forecast.
SENIOR MANAGER-MARKETING
MANAGER-AREA SALES
MANAGER-PRODUCTION
MANAGER-QUALITY CONTROL
VISION
MISSION
❖ Bio chemicals
D-Alanine 99%
L-Alanine 99%
L(+)Arabinose
L- Arginine 99%
L- Cysteine 99%
L- Cystine 99%
D(+) Galactose
● Laboratory chemicals
● IP Chemicals
● Chemicals for pharmaceutical industries
● Chemicals for milk industry
● Ion pairing reagents
● H.P.L.C Solvents
This includes;
n-Hexane HPLC
A soil checking kit can be used for quick estimation of ph, nitrogen,Nitrogen ,phosphorous and
potassium availability in soil.
● Indicator papers
● Indicator Solutions
● Agro Chemicals
● Laboratory Glasswares
2.4 FINANCIALS
The price list is prepared based on the authorized input received from the director and also by
making a comparison with the competitor's rate. It is prepared once a year, usually at the
beginning of the financial year. The price list is also updated annually with new rates.
The company receives many inquiries from its customers. Offers or contracts are prepared
according to the customer’s requirements, and if the requirements are found to be beyond the
company’s capacity, such offers will be disregarded. The accepted offers are verified and
directed to the customers. All such details are recorded in the company’s inquiry register. In
order to ensure maximum orders, all offers forwarded to customers are properly followed up by
the company. An offer file is used to keep copies of the offers submitted.
Details of newly acquired customers are entered into the customer database. The orders received
are studied carefully to check if they match the offer or rate contract, and then the order
acceptance is sent to the customer and stockist. All orders are recorded accurately in the order
register.
The company creates a rate contract with its customers along with relevant enclosures. Finally, it
is settled with or without any further modifications by the director of the marketing department.
A master file is maintained to record all valid rate contracts.
● Dispatch
Prompt delivery of services is made by the company as per the orders. The products must be
supplied to its customers without delay.
● Addressing Customer Complaints
Customer complaints are addressed by marketing officials. Unless their valuable feedback and
suggestions are considered and their complaints are properly sorted out, the company cannot
retain its customers.
Some products may not meet the customer’s requirements. If they return these products to the
company, they will be thoroughly examined. Also, if the customer’s claim is found to be right
and genuine, he will be provided with new goods, or else the company will refund him the
amount he had paid.
PURCHASE , PRODUCTION AND QUALITY CONTROL DEPARTMENT
The company has three manufacturing units in Edapally, Edayar, and Thiruvallur. Purchase
managers are there to take care of purchasing. There is good communication between the sales
and production departments, and this helps the officers in the purchase department keep
themselves updated about the quantity of raw materials to be purchased. As per the orders
received, raw materials are purchased from trusted suppliers.
Production is well managed by the production manager. Depending on the demand, production is
carried out under the control of the production department. Production mainly takes place in
three factory units. Any failure in the production process in any of these units will have a serious
impact on the smooth functioning of the business.
The quality of the products produced is assured by the quality control department, driven by a
team consisting of many dedicated and skilled chemists. The company gives great importance to
the quality of the products produced, which is why it is rated as an ISO 9001-certified company.
The company believes that any failure to make quality products will ruin its reputation.
★ PRODUCTION PROCESS
➔ PRODUCTION PLANNING
◆ The production manager receives daily work orders from the marketing
department.
◆ The input for the production plan is based on the requirements known to the sales
department and the stock position in the finished goods store.
◆ Material requirements are based on the production requirements and the
requirements for raw material stock and packing material.
◆ The work order is updated on a daily basis based on the progress of production.
◆ A production report is submitted to the director of production on a monthly basis.
➔ PRODUCTION
◆ The quality control department approves the material and enters it in the ready-to-
pack register before it is used for production purposes.
◆ The director of production approves a manufacturing method.
◆ A batch sheet book is used to report the accepted production method. All relevant
production details are mentioned in it.
◆ Further details are recorded in the production register.
◆ Final goods are taken to the finished goods store by means of a transfer chellan.
➔ QUALITY CONTROL SYSTEM
The company does both bench analysis and instrumental analysis of their products. In bench
analysis, the quality of the produced chemicals is compared with respect to the standard solution
already prepared by the chemists. In instrumental analysis, certain specific instruments are used
to measure quality.
100 percent sampling is done for all chemicals and is tested as per the standard specifications
given on the label. The quality control personnel will check all the parameters written on the
labels, and if they're found within the prescribed limits, a passed sticker will be tagged on the
bags.
The company maintains an analytical record for future records and references. Control samples
are also kept by the company for six months.
After the product gets approved by the quality control personnel, it is packed under the strict
supervision of the packing personnel. Before packing, he will make sure that all products contain
the ‘passed sticker’ tagged on them by the quality control personnel. Then these products are
labeled by a group of skilled workers under the supervision of a production executive.
The ultimate goal of the company is to assure the highest standards of quality for all its products.
Hence, as part of this TQM (total quality management) process, the company has been using
statistical quality control methodology, which helps it strictly monitor the quality of the products.
A team of well-trained chemists, otherwise called quality control inspectors, will ensure that only
good-quality products are taken to market. For that purpose, samples are drawn by them on an
hourly basis and analyzed in the laboratory.
The whole production process is closely monitored at every stage of production to ensure the
quality of the products and thereby achieve customer satisfaction. All products are passed
through a tough quality control process, and the measures taken by the company to maintain the
quality of its products resulted in the company attaining ISO 9001 certification.
HUMAN RESOURCES DEPARTMENT (ADMINISTRATION DEPARTMENT)
3. MANAGER
a. Office administration.
b. Takes important decisions regarding the payment of salary, compensation,
benefits, and bonuses.
4. SENIOR OFFICER
a. A senior officer is in charge of each branch.
b. Initial documentation, i.e., making records of all basic information about an
employee and also all details related to his work performance since he joined the
company,
c. Prepares and sends all important documents to the corporate office for approval.
5. CLERICAL STAFF
a. Prepares proper leave records, annual increments, complaint redressal, etc.
b. Does recruitment of employees in its branches all over India.
❖ RECRUITMENT
The company mainly recruits by means of advertisements. Such advertisements clearly specify
the required qualifications for the job and also the job requirements. Some contact details are
also given so that interested candidates can easily apply for the job.
A. External source
The company is a client of consultants named ‘Cen Tab, and it also approaches some private
employment agencies for recruitment purposes. Private employment agencies are used mainly
for the recruitment of security guards. These private employment agencies and consultants
complete the recruitment process on behalf of the company by charging fees.
B. Internal source
Usually the existing permanent employees within the company are preferred for higher-level jobs
since they are found to be more capable and have much more potential compared to others
recruited by means of external agencies. The present temporary or casual employees fill the
vacancies for lower-level jobs. Sometimes retired employees are re-employed, considering their
loyalty to the company.
❖ SELECTION
The first step of the selection process is an interview. All those candidates who clear it are taken
to the expert panel of judges, consisting of some technical managers. These technical managers
belong to those departments where the candidate, if selected, is supposed to work. The
candidates are interviewed by technical managers to determine their skills and extension of
knowledge. For higher-level jobs, candidates are also interviewed by the managing director.
Finally, the most suitable candidate is selected for the post.
The company provides training to its employees to improve their skills and thereby improve
organizational performance. It provides training to its employees for the following purposes:
The company employs job rotation, job instruction, and coaching for training. It makes use of
methods like Committee assignments very rarely.
Off-the-job methods used by the company mainly include lecture methods, conferences,
discussions, etc.
❖ JOB DESCRIPTION
The department head or the supervisor of a section prepares a job description and reviews it with
other staff who routinely perform jobs in that section of the department. A final copy of the job
description is forwarded to the HR manager, and such updated copies of the job description are
maintained in the job description directory. Based on the compensation study, an appropriate
salary range is obtained from the HR manager.
The company allows its employees to express their grievances in person to their supervisor. And
if the employee feels like the decision made by the supervisor regarding his problem is not
satisfactory or if the supervisor is taking more time than required to solve the problem, then he
can approach the administrative manager. Now the problems are solved by the administrative
manager, and final decisions are made after getting consent from the HR manager.
FINANCE DEPARTMENT
The finance department can be called the lifeline of a business. It is responsible for financial
planning and ensuring that sufficient funds are available for achieving the objectives of the
company.
Many important functions in any company are performed by the finance manager. The finance
manager is in charge of any financing and accounting functions throughout the company. The
role of finance manager includes not only financing functions such as accounts payable, accounts
receivable, and billing but also budget preparation and working with other financial officers of
the company to ensure that the company’s funds are stable. He will also compile reports that
show all conditions within his department, including expenditures, open invoices, production
standards, quality control standards, and the timeliness of both the payment of invoices and the
processing of payments.
The finance manager plays a very important role within a company. The decisions he makes
affect the financial stability of the company. It is also his job to make certain that other
departments of the company follow the budgets prepared and make effective use of the
company’s money.
Thus, on the whole, the finance department deals with the earning and proper management of
funds. It monitors the entire financial transactions of the company. All trade expenses, inter-
company and local purchases, pay rolls, and other such expenses are entered into the books of
accounts maintained by the finance department. It also controls the receipts and payments for
each and every activity taking place in all the divisions.
★ DIRECTOR
○ Monitors all financial transactions and takes important decisions on all financial
matters.
○ Performs strategic, financial, and human resources planning.
★ SENIOR MANAGER
○ Controls overall financial operations and coordinates the preparation of financial
statements, financial reports, etc.
○ Manages all the accounts and follows up on payments. This includes vendor
payments, the salaries of employees, etc.
○ Develops and implements finance, accounting, billing, and auditing procedures.
★ DEPUTY MANAGER
○ Monitors complete auditing, including purchase orders, vendor payments, etc.
○ Validates the payments as per the budget availability.
○ Ensure the capitalization process is effectively carried out.
★ SENIOR OFFICER
○ Assists with preparation of budgets.
○ Implements financial policies.
○ Monitors cash reserves and investments.
★ ACCOUNTANTS
○ Monitors the accounts of each branch.
○ Ensure proper documentation for the payment release.
➢ Management of receipts
Payments from customers and dealers are received through the marketing department. Customer-
or dealer-wise receipts are issued based on the accounting adopted. The debit outstanding must
be reported to the marketing department once a month. Carriage outward, insurance, bank
transactions, etc. are maintained and accounted for to attain the cost of sales.
➢ Management of payments
Due to the availability of funds, payments are promptly cleared on due dates. All payments are
supported by approved vouchers. If there are any delayed receipts, then they will be brought to
the attention of stores for remedial action. Payments are usually made by means of a check or
DD (Demand Draught).
Based on the requirements of various units and departments of the company, annual budgets are
prepared for attaining both capital and revenue. The requirements of various departments are
analyzed in consultation with the respective departmental heads and finalized on the basis of the
availability of funds. Then these budgets are prepared and presented to management for
approval. The budgets are reviewed half-yearly. If any changes are recommended, then a revised
budget will be submitted to the management for their approval.
➢ Auditing
Internal auditing is carried out based on corporate functioning. It is the duty of the finance
department to ensure that all functional departments within the company strictly adhere to the
policy decisions taken by the management and are verified by the internal audit.
➢ Costing
Costing records are maintained by the company as per the cost accounting rules. Then, according
to the instructions given by the company law board, these records will be subjected to a cost
audit. Usually, the costing department evaluates the cost of production on a yearly basis and
gives necessary suggestions to the management and other functional departments on how to
reduce the production costs incurred. It also advises the finance department on the cost of
rejection as per warranty claims.
➢ Statutory Transaction
Sales tax, income tax, and TDS (Tax Deducted at Source) certificates are issued, which are
properly accounted for by the finance department. All payments, including salary, remittances,
recovery, etc., are settled on time.
MARKETING TECHNIQUES
Marketers usually use a number of trade promotion tools. The company also uses a few trade
promotion tools. But since the products produced by the company cannot be typically grouped as
consumer goods, the usual tools such as advertising through television, radio, newspapers, etc.
are not very useful for them. Hence, most of the time, companies make use of the following trade
promotion tools:
➔ Specialty advertising
In this case, any simple, low-cost item of use with the company’s name, address, and sometimes
an advertising message is offered to the customer. Such gifts provide the customer with a
constant reminder of the company. No other tool can remain with the customer for such a long
period of time. Specialty advertising gifts are often distributed at trade shows, by salespeople, or
via direct-mail campaigns.
Several trade shows and conventions are organized by the industry association each year. There,
the company buys space, which helps it introduce new products and thereby increase sales.
Through such trade shows and conventions, companies get the opportunity to educate their
customers about their products with the help of various publications, audio, and visual media.
➔ Price off
Suitable discounts are allowed to customers against the bill price which will attract them
towards the product and make them feel satisfied. The company uses this marketing technique
more often since it is found to increase sales to a great extent.
➔ Free goods
To all those customers and intermediaries who buy above a certain quantity of its goods,
additional goods are offered by the company. It offers free goods to other customers with whom
it has a long-term relationship.
➔ Distribution of samples
In order to introduce new products, sales representatives distribute free samples of the products
to customers. If it fulfills their needs, they become interested in buying it.
2.6 SWOC ANALYSIS
STRENGTH
WEAKNESS
OPPORTUNITY
CHALLENGES
★ Lack of infrastructure
QUALITY POLICY
Our quality policy is to give total satisfaction to our customers by ensuring availability and
supply of quality laboratory , pharmaceutical , food grade chemicals and marketing of glassware
and laboratory furniture supported by prompt service.We shall continually improve our
performance in meeting customer requirements and product related regulatory requirements.
2.8 COMPETITORS REVIEW
RANKEM
The RANKEM brand, which was originally established in 1996, has a long-standing reputation
in India and related regional markets for value, service and product breadth
That combination makes RANKEM chemicals the popular choice for scientists who require core
laboratory reagents and other high-quality chemical products.
RANKEM products are manufactured by Avantor Performance Materials India, which offers a
full range of products and services, all backed by Avantor’s proven commitment to product
quality and customer collaboration.
As an efficient and reliable laboratory solutions provider for quality assurance, research &
development and manufacturing processes, RANKEM offers an expanding range of trusted and
reliable laboratory solutions.
SD FINE
SDFCL is an ISO certified and one of the largest lab chemicals companies in Asia.SDFCL has
20,000 sq mts of manufacturing facilities, for producing a large range of chemicals which
comprises of basic chemicals for synthesis,high purity analytical reagents, HPLC solvents ,
pesticide residue solvents,Pharmacopeia chemicals and other rare/research/speciality
chemicals.They have a large and dedicated solvent rectification facility which products HPLC
Solvents ,solvents for pesticide residue.
Solvents for electronic application as well as other organic liquids, from few hundred liters to
kilo liters.
Another facility exclusively produces analytical regents,complex organic compounds with multi-
steps synthesis,rare and research /specialty chemicals,as well as pharmacopeia chemicals.In fact
this facility is one of the most modern plants and is FDA approved and GMP certified.
ISOCHEM
ISOCHEM has been serving scientific commodity with a large range of laboratory fine
chemicals and clinical reagents Since 2017. They insist on quality and service to their valued
customers. They are manufacturing over 900 products under the guidance of our trusted quality
control team with more than 30 years of experience in the field. They are an ISO 9001 and
WHO - GMP certified company and are committed to manufacturing products as per
international standards for customer satisfaction achieved by dedicated team. Their products are
widely available through a strong network of dealers, sub dealers spread all over India.
THOMAS BAKER
Thomas Baker is widely known for its quality chemicals. Since its inception in 1980, TBCPL has
grown phenomenally to become one of the largest brands in India to manufacture Fine
Chemicals and Laboratory Reagents. It now stands tall among the International brands and holds
a global presence.
Their range encompasses Laboratory Chemicals, Analytical Reagents, Spectroscopy, HPLC and
Gradient Grade Solvents, Biochemicals, Amino Acids, Stains & Indicators, Karl Fischer Reagent
'Aqua-NIL', Laboratory Cleaning Solutions, primarily used by Research & Development (R&D)
in Government and Educational Institutes, Schools and Testing Laboratories, Industries such as
Chemicals & Pharmaceuticals, Paints & Pigments, Dyes & Intermediates, Cosmetics &
Perfumery, Minerals & Metals, Electronics, Agro Chemicals, Foods, Hospitals also use our
products in fairly large volumes.
CHAPTER 3
POSITIONING TO THE INTERN
POSITIONING OF THE INTERN
The intern was placed at Nice Chemicals Pvt. Ltd., Edappally (Head Office). The intern was
intern was under the guidance of Dr. Anil Kumar V.K., Sr. Manager. The internship at Nice
Chemicals Pvt. Ltd. was for a period of 45 days, starting from May 2nd, 2023, to June 15th,
2023. The internship started with familiarization sections in which the functions and activities of
● stock checking
○ Follow up creditors
humanistic democratic values that seek to improve organizational effectiveness and well-being.
The study helped to get an idea on various aspects of current industrial scenario.It also
how information is used and utilized for efficient decision making at different levels of
the organization.
organization
○ To familiarize the work environment and the specific functions carried out by
● This internship programme at Nice Chemicals Pvt. Ltd. was aimed at studying various
functional departments in detail. The study gave me an opportunity to learn about the
roles and responsibilities of different positions and also about the objectives and
functions of various departments operating within the company. Getting a good exposure
to the functioning of the company also helped me experience, understand, and improve
● In the study, it was found that the company has a good working environment and that
there is good cooperation between all employees and departments, which helps in the
organizational goal of holding market leadership and building up its image among
customers.
● The profit earned by the company is found to increase year after year. Nice Chemicals is
located in a residential area, and as a result, they are able to produce only selective
chemical products.
● Sufficient security measures are implemented in the factory in order to ensure the safety
of their workers.
● The company has an efficient quality control system. Only the best-quality products are
● The hard work and commitment of the employees, prompt delivery of high quality
products has helped the company in achieving a dominant position in the market.
REFERENCES