1.
Company name and legal structure
Nova Trading P.L.C
2. Mission and vision
Our company’s mission is to connect communities through exceptional coffee, fostering sustainable
practices from farm to table while empowering farmers and enriching lives through ethical partnerships.
Our company’s long term vision to be a globally recognized leader in sustainable coffee practices,
empowering farmers, minimizing environmental impact, and providing exceptional coffee experiences
to customers worldwide through a robust and responsible supply chain
3. Business model
Our Products and services
- Roasted Coffee Beans: This is the core offering! Variety is key here:
- Whole Bean Coffee: Offered in various roasts (light, medium, dark), origins (single-origin,
blends), and flavor profiles (fruity, nutty, chocolatey, etc.). Consider offering organic, fair trade,
and sustainably sourced options.
- Ground Coffee: Pre-ground coffee for convenience, potentially offering different grinds (coarse,
medium, fine) for different brewing methods (French press, drip, espresso).
- Coffee Roasting: This is your core service; offering custom roasting for wholesale clients is a
possibility.
- Wholesale Distribution: Supplying roasted coffee beans to cafes, restaurants, hotels, and other
businesses. This could include customized blends.
- Retail Sales: Selling coffee products directly to consumers in your retail location.
Target customers or market segment
- Individual Consumers (Retail Customers) like the Everyday Coffee Drinkers and Office Coffee
Buyers.
- Business Customers (Wholesale & Distribution) restaurants, hotels , Cafes & Coffee Shops
- In the long term our target is to supply to the international market
Unique value proposition of our business
- Ethically sourced, sustainably grown, expertly roasted coffee beans delivering exceptional flavor
and supporting farmer communities
- Reliable, high-volume coffee supply, customized blends, and dedicated account management for
cafe owners and businesses
4. Industry and Market analysis
Food and beverage industry, Coffee Industry – specifically retail packed coffee or wholesale to business
owners including delivery to doors step based on quantity
Operation and management
5. Management team
Key members of the management team are
Senior accountant – handles the financial aspects of the company
Junior accountant and secretary – handles the day-to-day activities like paperwork and recording data,
and making reports.
G. manager – plans the daily, weekly and monthly objectives and engage in different tasks to achieve
those goals.
Supervisor – co-ordinates with customers and other team members to meet the goal that are set.
6. Operational plan
The various tasks associated with delivering our products and services begins with purchasing raw coffee
beans then, the roasting and grinding process of coffee at the factory according to customer needs then,
physically deliver the product to the customer location
Our business operates solely in the main city but, the plan is to expand geographically to the different
country sides and the long-term goal is to export to other countries as well.
7. Suppliers and partners
We receive our products from a coffee roaster and Exporter Company with the brand chitto coffee, but
our connection extends farther than just purchasing product. We are involved in many aspect of the
work like brand promotion, attending different exhibitions on behalf of the company or even selection
of raw coffee beans and the roasting methods.
8. Marketing research
The target market is very wide, on every level there is a wide customer base with demand to numerous
coffee qualities. Our ideal customers base that we have chosen are businesses; café/ restaurant owner
(wholesale) who serve or retail coffee to the everyday coffee drinkers on different level
9. Marketing strategy
There are two main strategies that we planned to use to attract customers and expand our reach, first
one is to promote our product on different exhibitions and bazaar, the second is to approach companies
directly and offer free samples for study their demands.
10. Sales strategy
Relationship building: we plan to become a trusted partner to these business owners by offering
excellent services and reliable delivery and respond to their needs effectively. We also offer competitive
price and flexible order but we point out that there is an incentive for larger quantity since it’s save us
on transportation and logistics cost.
11. Revenue streams
Our primary source of revenue is retail and wholesale of coffee to businesses
Some of the additional revenue streams considered are by expanding Product varieties, Offer coffee
roasting services for other companies or brands
12. Cost structure
Our fixed costs are staff salary; office rent and variable cost are marketing cost spent on exhibition and
overhead cost like fuel and maintenance.
13. Startup costs
Currently we are only focused on the distribution of packed coffee now so, our cost is limited to the
inventory and transportation cost. Office space and staff are from another business that we are running
which is office supplies to other companies. The business start-up was finance by a personal loan from
our savings.
14. Short-term and long- term revenue goals
Short-Term Revenue Goals is to increase our revenue by 30% - we could achieve this in ways like
creating a loyalty program or investing in promotions and forging partnerships with local brands.
Our Long –term revenue goals is to increase our revenue by 90% this can be done by expanding our
distribution network.
15. Cash flow
16. Risk assessment
Supply Chain & Production Risks
Coffee Bean Price Volatility: Coffee bean prices are notoriously volatile due to weather patterns, crop
yields, and global market fluctuations another issue would be Reputation Damage for example
Negative reviews, product recalls, or incidents affecting food safety can severely damage our company's
reputation especially at this stage of our business.
One way to mitigate these problems is to work on inventory management based on customers demand,
plan ahead and record customers reorder time and quantity of products.
17. Contingency plan
Planning for unexpected challenges like issue with quality can be regulated by implementing strict
quality control procedures at every stage or the constant changes in prices can be managed by signing
contracts or other hedging strategies to lock in bean prices at a certain level.
18. Expansion plan
There are many plans set for expanding products and services for increasing market reach, for instance
using E-commerce sites is one of them; in this way, we can be able to supply directly to consumers,
which will allow us to reach directly to the consumer. Another plan is to focus on strong relationship
with multiple supplier to secure a consistent and reliable supply.
19. Milestones and kpi
Short-Term Milestones
Achieve Positive Cash Flow and Secure Funding for expansion plans.
Long - term Milestones
Expand Wholesale Distribution; attract different market segments and build a strong distribution line
with efficient logistic approach. (National and international market reach)
We can track our progress by customer lifetime and satisfaction with our services, second customer
acquisition cost should decrease with time. Number of business we supply to should increase overtime.
