Generative AI, in simple terms, is a type of artificial intelligence that can
create new content, such as text, images, or music. It's like having a creative
computer assistant that can generate ideas, write reports, or design artwork.
Generative Pre-training Transformer.generative adversarial network (GAN) is a deep
learning architecture. It trains two neural networks to compete against each other
Automating tasks: Generative AI can automate repetitive tasks, like writing emails
or generating reports, saving time and resources.
Improving decision-making: By analyzing large amounts of data, generative AI can
provide insights and recommendations to help businesses make better decisions.
Enhancing customer experiences: Generative AI can be used to create personalized
customer experiences, such as recommending products or providing tailored support.
Innovating products and services: Generative AI can help businesses develop new and
innovative products and services by generating creative ideas and designs.
Here are some areas where M&S is utilizing AI:
Product Development and Design: AI is used to analyze customer feedback and market
trends to inform product development decisions.
Pricing and Merchandising: AI helps optimize pricing strategies
Marketing and Personalization: personalize marketing campaigns and recommendations
for individual customers.
Customer Service: AI-driven chatbots &virtual assistants provide efficient customer
support & answer queries.
Agile is a way of working that focuses on flexibility and adaptability. Instead of
planning everything out in advance, agile teams break down projects into smaller
chunks called sprints. This approach allows teams to respond quickly to changes,
deliver value to customers sooner, and improve their work continuously.
TCS Business 4.0 is a framework to help businesses navigate the digital age and
unlock new opportunities.
Creating Exponential Value: This involves leveraging digital technologies to
redefine products and services, unlock new revenue streams, and deliver exceptional
customer experiences.
Driving Mass Personalization: By harnessing the power of data and AI, businesses
can tailor products and services to individual preferences, enhancing customer
satisfaction and loyalty.
Leveraging Ecosystems: Collaborating with partners and building strong ecosystems
enables businesses to innovate faster, share resources, and create new value
propositions.
Embracing Risk: A culture of innovation and experimentation is essential for
staying ahead in a rapidly changing digital landscape. By taking calculated risks,
businesses can seize new opportunities and disrupt markets.
TCS ADD™-A comprehensive digital platform for insurance companies.
TCS CHROMA™-A cloud-native, AI-powered platform for customer experience management.
TCS iON™-A digital learning platform that provides a range of learning solutions
TCS ignio is automation solution,uses AI and machine learning to automate IT
operations
TCS Design Thinking: Empathize: Teams deeply understand user needs through
research, observation, interviews.
Define: Based on user insights, the team clearly defines the problem statement &
challenges.
Ideate:creative solutions and ideas.
Prototype: Rapid prototyping helps visualize and test potential solutions, allowing
for quick feedback
Test: Prototypes are tested with users to gather feedback and refine the solution.
