Table of Contents
Page No Content
1 Business description
2 Market analysis and opportunity
3 Competitive analysis
4 Execution plan: operations, development, management
5 Marketing plan
6 Financial history and projections.
1. Business Description
A) Personal Background –
The business will be operated and managed by Flora Wanjiku is
currently in the same business
B) Involvement in Business –
The business will be involved in selling of clothes according to quality
and quantity. This includes; Erotic, Sexy, Girly, Sporty and many
others. it will be done to satisfy customers allowing expansion of the
business in future
C) Nature of the Business –
The business will run under sole proprietorship at the start up stage
due to the following
> Sole proprietor has a sole decision making power over a business
> Few formal business requirements
D) Name of the Business –
The business will operate under the name FLORA CLOTHING
BOUTIQUE at a startup stage and it will have one branch with more
branches to be opened at a later stage
E) Business location and Address –
Flora Boutique will be located at Kolobot Road next to stima plaza
P.o Box 43856- 00100
Nairobi
Cell: +254 726 164 785
Email address: wanjiruflora589@gmail.com
F) Commencement of the business –
The business will commence its operations on January 2025 due to
the following reasons
There will be enough capital through personal savings
Acquisition of trading license and other essential legal
requirements
G) Products and Services to be offered –
FLORA CLOTHING BOUTIQUE will offer different types of clothes
like sexy, erotic, sporty and many more. The personality style and
assessment helps one to choose on what clothing works well for
his/her style personality like engaging, romantic and modern
At cash wrap area there will be a bulletin board that will be a bulletin
board that is frequently updated and that lists and displays the
following
Featured Designer
New arrivals
How to wear
Coming Soon &
Services – Lists all additional style services that offers
The style attendant will be available to assist customer with style
assessment, special orders and personal shopping
A customer can simply call to set up an appointment and there will be
someone to greet and assist
H) Business Rules and Regulations –
FLORA CLOTHING BOUTIQUE shall have the following rules for the
effective customer relations
5. Marketing Plan
Lovely Boutique
recognizes the
importance of marketing.
And to that end, we plan
to promote
our retail business with
an ambitious, targeted
marketing campaign,
which will include a grand
opening event, local
media coverage, print
advertising and a direct-
mail campaign. Our goal
is to
keep our marketing
budget to no more than
5% of our gross annual
sales, and we will partne
Lovely Boutique
recognizes the
importance of marketing.
And to that end, we plan
to promote
our retail business with
an ambitious, targeted
marketing campaign,
which will include a grand
opening event, local
media coverage, print
advertising and a direct-
mail campaign. Our goal
is to
keep our marketing
budget to no more than
5% of our gross annual
sales, and we will partne
Lovely Boutique
recognizes the
importance of marketing.
And to that end, we plan
to promote
our retail business with
an ambitious, targeted
marketing campaign,
which will include a grand
opening event, local
media coverage, print
advertising and a direct-
mail campaign. Our goal
is to
keep our marketing
budget to no more than
5% of our gross annual
sales, and we will partne
FLORA CLOTHING BOUTIQUE recognizes the importance of
marketing. And to that end, we plan to promote our retail business with
an ambitious, targeted marketing campaign, which will incude social
media platforms, print advertising and a direct-mail campaign.
GOALS
The following is a list of
business goals and
milestones we intend to
accomplish our first year
of
operations.
Complete renovating,
stocking, hiring and initial
marketing.
Host a successful
grand-opening event.
Penetrate and raise
awareness in 60 percent
our targeted consumer
market.
Achieve a profit
margin of 50 percent.
Build a solid customer
base and mailing list.
Generate repeat and
referral sales.
Become a profitable
business with expansion
potential.
Establish a solid
reputation as quality
retail establishment.
Our first major
milestones will be
securing funds and
setting up our business.
This is our major
focus right now. In five
years, we hope to have
established our retail
business within the
community and within
our industry.
Furthermore, as co-
owners, we would like to
see the growth
of our store with an
increase in product lines,
further penetration of the
national market with
online sales and, under
the right set of
circumstances, the
opening of franchise
lovelyBoutiques
6. GOALS
The following is a list of business goals and milestones we intend to
accomplish our first year of operations.
Complete renovating, stocking, hiring and initial marketing.
Host a successful grand-opening event.
Penetrate and raise awareness in 60 percent our targeted consumer
market.
Achieve a profit margin of 50 percent.
Build a solid customer base and mailing list.
Generate repeat and referral sales.
Become a profitable business with expansion potential.
Establish a solid reputation as quality retail establishment.
Our first major milestones will be securing funds and setting up our
business. This is our major
focus right now. In five years, we hope to have established our retail
business within the
community and within our industry. Furthermore, as co-owners, we
would like to see the growth
of our store with an increase in product lines, further penetration of the
national market with
online sales and, under the right set of circumstances,
