SVKM’s NMIMS ASMSOC – Course Outline
Course
Code
Course Corporate Communication
Title
Course Ms Krupali Waghela
Instructo
r/s
Course 2
Credit
Program BCom (Hons)/Bsc Finance Semester I
and
Semester
Pre- Willingness to introspect, question oneself and open
Requisite mindedness to learning.
Learning 1. To develop an understanding of complexity and
Objective challenges involved in the communication process.
s (PLO 3a)
2. To enhance listening, speaking, reading and writing
skills amongst the students. (PLO 3a)
3. To demonstrate effective oral and written
communication while providing an insightful
understanding of the global business environment.
(PLO 3a)
4. To demonstrate ability to work in groups by
exhibiting empathy, EQ, managerial and inter-
personal skills. (PLO 3b)
Learning Outcomes:
Outcome
s After completion of the course, students would be able to :
1. Students will be able to communicate their ideas
through effective and self-tailored mediums including
making effective presentations professionally.
2. Students will understand different strategies to adopt
while communicating with different personalities with
different objectives.
3. Students will have the ability to communicate
interpersonally at an organizational level and will be
able to handle job opportunities successfully.
4. Students will be mindful while communicating with
people from different cultures and ethnicity.
Course Corporate Communication course will lead students
Descripti towards self-exploration and become effective
on communicators. It will help them develop communication
strategies to adopt in professional and personal life while
dealing with different situations and people. It will help
them deal with stressful communication like presentations
and interviews with ease and grace. This course will also
help students to handle corporate communication with
varied stakeholders.
Evaluatio Specific % AOL Intended CLOs to
n Pattern Assessme Weighta Instrumen be Assessed
nt ge ts
Methods /
Task
Class 7.5% Assignme CL CL CL CL CL
O1 O2 O3 O4 O5
Written nts based
Assignme on use of
nts AIDA and
other
strategies
in writing,
Use of
Communic
ation
pyramid,
Use of 7Cs
in
Communic
ation
Presentati 5% Group
ons Presentati
ons
Class 7.5% Activities
Activities based on
Ego State
Analysis,
Identifying
Communic
ation
Styles,
using
Negotiatio
n
Strategies
Project 5% Project
based on
TA theory,
Hofstede’s
Model and
Bennetts’
Intercultur
al
Sensitivity
Model.
Term End 25% Written
Examinati Examinati
on on
Course Session Plan
Sessio Topics / Module Chapters (Mention Page Numbers) /
n Articles / Cases / Material and Activities
Module 1 – Unit 1 from the book Communication: Your key to
1 Introduction to Success written by Shirley Taylor and Alison
Communication Lester
Importance
and Relevance Instructor Notes
of
Communicatio Ted talk by Tasha Eurich:
n https://www.youtube.com/watch?
Self-Awareness v=tGdsOXZpyWE
https://hbr.org/2018/01/what-self-awareness-really-
is-and-how-to-cultivate-it
https://www.businessnewsdaily.com/6097-self-
awareness-in-leadership.html
https://www.youtube.com/watch?v=Hsw109lcrx0
2 Transactional Games People Play :Book Written by Eric Berne
Analysis – Instructor notes
Introduction
3 Ego states
Explanation
with Examples
Transaction
Types and PAC
Model –
Complementar
y, Crossed
Transactions.
3 Duplex/Ulterior Instructor Notes
Transactions and 4
Life Positions.
4 TA Questionnaire Instructor Notes
and Analysis
5 Communication Unit 6 from the book Communication: Your key to
Styles- Introduction Success written by Shirley Taylor and Alison
and Questionnaire Lester
Aggressive
Style Instructor Notes
Passive Style
Ted Talk By Scott Shwefel:
https://www.youtube.com/watch?
v=8pq_tCgDkT4&t=7s
6 Passive Unit 6 from the book Communication: Your key to
Aggressive Success written by Shirley Taylor and Alison
Style Lester
Assertive Style
Instructor Notes
Ted Talk By Scott Shwefel:
https://www.youtube.com/watch?
v=8pq_tCgDkT4&t=7s
7 Conclusion of Instructor Notes
Communication
Styles with a Case
Study Analysis.
8 Johari Window Instructor Notes
Introduction and
Explanation of 4
windows.
Conclusion
with a case
study
Learning Outcome:
9 Module 2 :Methods Ted talk by Celeste Headlee :
of Communication- https://www.youtube.com/watch?v=R1vskiVDwl4
Introduction
PAIBOC Model Ted Talk by Julian Treasure:
its relevance https://www.youtube.com/watch?v=eIho2S0ZahI
and usage
Case study Analysis
using PAIBOC Model
10 Introduction to Instructor Notes
Mirroring, relevance
and use.
11 7 Cs of Effective Instructor Notes and PPT
Communication
Completeness Documentary on Non Verbal Communication :
Conciseness World of non-verbal communication - True Story
Consideration Documentary Channel - YouTube
Clarity
12 7 Cs of Effective Instructor Notes and PPT
Communication
Courtesy Documentary on Non Verbal Communication :
Concreteness World of non-verbal communication - True Story
Correctness Documentary Channel - YouTube
Conclusion with a
Case Study/Activity
13 Communicatio Instructor Notes
n Pyramid – 5
stages Ted talk by Celeste Headlee :
-Trust https://www.youtube.com/watch?v=R1vskiVDwl4
-Controlled
Disclosure Ted Talk by Julian Treasure:
-Whom?What? https://www.youtube.com/watch?v=eIho2S0ZahI
When?Where?
-Vocalising Unit 1 from the book Communication: Your key to
-You Success written by Shirley Taylor and Alison
Lester
Oral And
Written
Communicatio
n – Benefits
and Barriers
14 Presentation Skills Stand and Deliver book written by Barnes
4 Ps – Plan, Prepare,
Practice and Perform Courtland L. Bovee, John V. Thill, Roshan Lal
Raina, Business Communication Today – Part 6
15 Module 3 – Methods Instructor Notes and PPT
of Communication
Documentary on Non Verbal Communication :
Non-Verbal World of non-verbal communication - True Story
communicatio Documentary Channel - YouTube
n, Mehrabian
Circle and Chapter 9 from the book Managerial
Case Study Communication (Strategies and Applications)
Stuart Hall – written by Geraldine Hynes and Veltsos.
Study of .
Proxemics and
CaseStudy
6 Functions of
Non-verbal
Communicatio
n
-
Complementin
g
-Accenting
-Contradicting
-Repeating
-Regulating
-Substituting
Appearance
Voice
16 Kinesics Instructor Notes and PPT
Chronemics
Chromatics Documentary on Non Verbal Communication :
Haptics World of non-verbal communication - True Story
Oculesics Documentary Channel - YouTube
Olfactics
Silence Chapter 9 from the book Managerial
Color Communication (Strategies and Applications)
written by Geraldine Hynes and Veltsos.
.
17 Hofstede’s 6 D Chapter 9 from the book Managerial
Model with Case Communication (Strategies and Applications)
Study Analysis written by Geraldine Hynes and Veltsos.
.
https://www.hofstede-insights.com/country-
comparison/
Instructor Notes
Chapter 9 from the book Managerial
Communication (Strategies and Applications)
written by Geraldine Hynes and Veltsos.
18 Bennett’s Model of Chapter 9 from the book Managerial
Intercultural Communication (Strategies and Applications)
Sensitivity with Case written by Geraldine Hynes and Veltsos.
Study Analysis .
https://www.hofstede-insights.com/country-
comparison/
Instructor Notes
Chapter 9 from the book Managerial
Communication (Strategies and Applications)
written by Geraldine Hynes and Veltsos.
19 Conflict Chapter 7 from the book Managerial
Management, Communication (Strategies and Applications)
Listening Skills written by Geraldine Hynes and Veltsos.
during Conflict
Management and Ted Talk by William Ury:
Case Study Analysis https://www.youtube.com/watch?
v=saXfavo1OQo&t=740s
20 Negotiation Skills, Chapter 9 from the book International Dimensions
Importance of of Organizational Behaviour written by Nancy J.
Listening while Adler
Negotiating and
Case Study Analysis. Never Split the difference: Chris Voss
https://www.youtube.com/watch?v=MjhDkNmtjy0
21 Introduction to https://www.businessmanagementideas.com/
Organizational communication/communication-within-an-
Communication organisation-formal-and-informal-communication/
Formal and 2382
Informal
Channels of Corporate Communication book written by Jaishri
Communicatio Jethwaney
n Crisis Management
Case Study Analysis https://www.youtube.com/watch?v=1evSfmArTRQ
22 Tall and Flat https://www.businessmanagementideas.com/
Organizational communication/communication-within-an-
Structure organisation-formal-and-informal-communication/
2382
Corporate Communication book written by Jaishri
Jethwaney
Crisis Management
https://www.youtube.com/watch?v=1evSfmArTRQ
23 Case Study Analysis Instructor Notes
24 Introduction to Part 2 and 3 from the book Business
Business Writing: Communication: Connecting in a Digital World
E-mail Writing- written by Raymond Lesikar, Marie Flatley,
Format and Kathryn Rentz, Paula Lentz and Neerja Pande.
Content
E-mail
Etiquettes
25 Introduction to AIDA Part 2 and 3 from the book Business
Strategy Communication: Connecting in a Digital World
Practice session written by Raymond Lesikar, Marie Flatley,
Kathryn Rentz, Paula Lentz and Neerja Pande.
26 AIDA Strategy Chapter 5 from the book Managerial
Practice Communication (Strategies and application) written
session by Geraldine Hynes and Veltsos.
27 Introduction to Chapter 5 from the book Managerial
Denial Strategy Communication (Strategies and application) written
Practice session by Geraldine Hynes and Veltsos.
28 Introduction to Trigger Fingers book written by Adam
Personal Branding Rodricks
29 Introduction to Trigger Fingers book written by Adam
Personal Branding Rodricks
30 Introduction to Trigger Fingers book written by Adam
Online Content Rodricks
Writing
Prescribed Text Books:
Readi 1. Hynes E. Geraldine; Managerial Communication -
ng Strategies and Application; 2010, Third Edition, Mc Graw
List Hill.( No further Edition published)
and
2. Lesikar Raymond, Marie Flatley, Kathryn Rentz, and
Refer
ences Neerja Pande; Business Communication; Eleventh Edition;
Tata McGraw Hill Education Private Limited, Eleventh
Edition
References:
1. Business Communication, 2003, ICFAI University.
2. Ober scot; Contemporary Business Communication;
fifth Edition; dreamtech Press
3. Business Communication, Kitty Locker, Stephen
Kaczmarek; Third Edition, Tata McGraw Hill.
4. Barnes Mark, Stand and Deliver; 2009; Westland
Publisher.
5. Galanes,Adams ; Effective Group Discussion ; Twelfth
Edition, Tata McGraw Hill.
6. Gregory Ann; The Art and Science of Public Relations;
2007; Crest Publishing House.
7. Davis Anthony; Mastering Public Relations ; 2007;
Palgrave Mcmillan( No further Edition published)
8. Henslowe Philips; Public Relations: A Practical Guide to
Basics; 2003, Kogan Page Ltd.( No further Edition
published)
9. Michael Bland; Media Relations: How to Get Results;
2008; Kogan Page Ltd.( No further Edition published)
10. De Janasz C Suzanne, Karen Dowd, Beth Z.
Schneider; Interpersonal Skills in Organizations;
2009 ;third Edition;;Mc Graw Hill( No further Edition
published)
11. Hynes E. Geraldine; Managerial Communication -
Strategies and Application; 2010, Third Edition, Mc
Graw Hill.( No further Edition published)
Prepared by Faculty Approved by Approved by
Members Program Associate Deans
Chairperson
Ms. Krupali Waghela
Approved by I/C
Dean – ASM SOC
