Introduction of Goldstar
Goldstar, established in the 1970s by Noor Pratap Rana, is a renowned Nepali footwear
brand headquartered in Maharajgunj, Nepal. With over 3,000 employees, the company
is known for its comfort, affordability, and durability. As a private company in the
footwear industry, Goldstar offers a variety of products, including the G10 Series,
Goldstar Classic, Goldstar PU, and Republic Leather.
Market Segmentation
Goldstar segments its market based on:
Demographics: Targets middle- and lower-income groups looking for affordable
and durable footwear.
Psychographics: Appeals to consumers who value practicality, quality, and style
within budget.
Geographics: Focuses on urban and semi-urban areas in Nepal and
neighboring countries, including India.
Targeted Customers
Goldstar primarily targets:
Working-class individuals seeking durable, affordable daily wear.
Students and young adults who prefer stylish yet budget-friendly options.
Sports enthusiasts looking for quality footwear for physical activities.
Understanding the Needs of Digital Marketing for Goldstar (Overall Basis)
1. Building Global Brand Awareness
Need: Goldstar, a well-established Nepali brand, must strengthen its presence
beyond local markets to compete internationally.
Solution: Digital marketing platforms like Google Ads, Facebook, Instagram, and
YouTube can introduce Goldstar to global audiences, showcasing its core
strengths of affordability, durability, and comfort.
2. Expanding Market Reach
Need: Traditional marketing limits Goldstar to specific geographic areas. Digital
marketing provides a scalable approach to reach untapped markets globally.
Solution: With e-commerce websites and global platforms such as Amazon and
Shopify, Goldstar can cater to customers worldwide without the need for physical
stores.
Competing with Global Footwear Brands
Need: To compete with global players like Nike, Adidas, and Bata, Goldstar
needs a strong digital presence.
Solution: Leveraging digital tools like SEO, content marketing, and online
reputation management allows Goldstar to enhance its visibility and position itself
as a value-driven brand.
Sustainability and Brand Storytelling
Need: Consumers are increasingly drawn to brands that promote sustainability
and ethical practices.
Solution: Digital marketing allows Goldstar to highlight its sustainable practices
and tell its brand story effectively through engaging content like videos, blogs,
and infographics.
