Adobe Scan Apr 19, 2024
Adobe Scan Apr 19, 2024
ON
0
.-\ STllDY OF CONSU~IER PERCEPTION TO\VARDS CREDIT
CARDS"
WITH SPECIAL REFERENCE TO
~~1NDUSL.-\ND BANK"
SUBMITTED TO
BY
MR.JSIK..\M 11..\RSHAL
~IBA. M. Phil.
THROUGH
THE DIRECTOR
KRISII~.-\ FOU~D..\Tto~·s
2023-202-'
V. r1t:. hri11 I <,uritJ11t11m Mnl1t11i,ur Kn
rnd'~
., . f~ ::- ;AVWANT INS~ :·II II!', ~, ,:' ,~t I'/ (~•~
~-:\ _.,,.
....... ---.i tv1 .I' I, WATIIAR· l{ARAD.
1
1
.x1
rf P ff!1ctovW-\1\ -
r
Jayw-ant rnstitute of Management
Wathar-Karad
-
--- - - --
'l'llitj II$ Ii) L'L'tlily th,\l MRS, sA,VAN r SHE}:TAt, llARISH h3i- ~{!mrk1.:'J
1 1w1P'"I', I,, pqtl l\l) 0
A STllllV OF ( '()NS\11\IFn Pl.'.IU' F.ll'f)ON To,v_-\ RDS CR.EDIT
I
I
c'/\UU~" wllll ti pl·d,1\ rd·i.·1,'1h' t' I,) "INO\ lSI .ANll l\:\N1'.~ \llh k'r m \· ~md~"'l~
• -
'I Ii,! p1 ,ij,·d WlH h h qf ,)rip,i,rnl rn\ll\rt' nthi n,,t "'''l'''"i ti\'11'\ ~my '"thc."r "~lfr.r pr0_ii;-~
wc11k 1111d 111 f11llll\.l Ill) pull l)f th"~1m1j"'L'I \\iii\ h~ :rnhmitt,,,\ "' :rny \1n1Y~TY J~ 3 fuJl J'!!,-ria:l
foll,lhn,:11t ,~,111d11i,rn l~)I' p,1:-i:-iin!;\ ,my t'X:\min:\th,n, ,.
~
1\1 R.Nl "-A1'1 ll.-\RSH.-\L
lnduslnd BanJc
Date: - ()6/ 11/ 202:~
~,Jf.- ·
Keyur Shah
Talent Acquisition
To,
) The Director,
) Jaywant Institute of M an
ag em en t
Wathar-Karad
Respected Madam,
I, the un de rsi gn ed he re
by declare that the pr
oject report titled, "A
CONSUMER PERCEPTI STUDY OF
ON TOWARDS CRED
IT CARD" with special
"INDUSLAND BANK" is re fe re nc e to
submitted to SHIVAJI
UNIVERSITY, KOLHAP
the fulfillment of th e UR, for
re qu ire me nt of the aw
ard of the degree of
administration, un de r th e Master of bu sin es s
gu id an ce of MR.NJ KA
M HARS HAL.
The project work is of or
iginal nature and I assured
that the content in this pr
not been copied from an y oject ha s
ot he r project report subm
itted to any other Universi
ty previously. .
I understand that, an y su
ch copying is liable to
be punished in a way th
authorities deems fit. e University
Place: Wathar-Karad
Date: ~
M RS . SA W AN T SH EE
T AL HA RI SH
AC K.' iO \V LE DG E. \IE ~T
METHODOLOGY
1.1 Introduction
1.2 Management Problem
1.3 Statement Of Problem
1.4 Objectives Of Study
1.5 Important Of Study
1.6 Scope OfThe Study
1. 7 Research Methodology
1.8 Limitations Of The Study
2 THEORETICABACKGROUND 5-10
BIBLOGRAPHY 34
LIST OF TABLES & GRAPHS
Title Page No
Table
No
4.1 Gender of Credit card user 19
4.7 How long have been you using the Credit card 25
bank
>:,::.::.::J~ :';:~...£., ~ ;,:';:::i:,.1. ;n.t n:.:.:J;<:: in India's financial services sector, has emerged as a
1
r;;::i:i::... ~;;;.:: i :.,';:-:.:7-t::,,t;:;~5·,e r~ge (Jf products and services, the bank caters to individuals,
.,q.:- :.:.,:-_;i'.''."~·./x:~ . ·. ~:~r; :,.:) g<F,<;;JT1.,"J1i:nt entities~ and PSUs. Boasting an extensive banking
,,:: 1 _,.,, ·.: :0'/2 :.-xi.::'."/;J,,~ <'..:1d 2t.S75 ATMs spread across India, Induslnd Bank ensures
;:,,:· ~__:,~ _:i.:..:-~.:~ :'.1 ;;::~~:~] <:.erYices even 1n remote locations. Additionally, the bank has
~ -~:;:: ~.:.;::e: :~r-~...1::-:.~in~ <:.:::Tc~ fo London, Dubai, and Abu Dhabi, thereby expanding its
1
f- ,t""_;;i :~c:.. ::-.1i~!:-,,-; B~J;: b~s ~tabfo,hed itself as a leading financial services brand in
rr:.::i:.. ::;-.::~~¥ ;'., ::-e ,:j·.-e;-<,e n~s of millions of customers. With its extensive banking
.,:.:-...::.. im: -.';1.-:o~ ~;:.;:~ !Jr;] :.dons, Jnduslnd Bank plays a pivotal role in shaping India's
---.--.✓~~ -~-,s., :---
--......,...~ .,.~_,,.,,,,_,Y.,,
'.~-:-----~ ~ ~..,_rr.,J.,...,....,,..,..,.i;;
-:::;;._J...,,. .. ,_.,.,, ,.,...,~...,~ eco'1"·mic
.. growth.
v.J
-~~ .:: ~:•;,.·1:-•~ ;,:?~:~1y c:f e,-;-t;e:it c;~ ds being used as a mode of payment as opposed to
:'.::-:- .;..r/4:::. :/ ~... ~~'! J±e ea~b ~d (;heq ue, The credit card offers the users the benefit of
.1:..:~.-::--:~:i- v,.,,.,:, ~ _.;: -<-~ ,:, ~ . ~,..=.-1-
~ "';-",J-·
,.._: ... h?.\'illg the bw-den of carrying cash. It also offers access
itJ- .,,.,,., ,; ,,,,,--.. ;,
.n,,,.,...,,.J,,, ,....J. .u-
~:1: ~--::..-::r: z~ :·•<1:::-~::!:;, i:;:'.i:J :..t~e b~s exp~ded around the world, credit cards have become a
Page J
, ,t \~ .\CFl\ffN I' l'IU )llf .t•.,\J
I ••
111 1 111
llll' '1.111.11'.l' rnl " l.ttiri1~ ~· P111 l1l1·111 r1·uui1111cr,1 ,,t <jlJ:ilifiCJJ <: taff th~ <1rg.<:nization
11 , 111~·,r,1 •,l· 111d 1111 d
,111 11' 1' ,h li v,r y ,,,,,1;1,al ,,l,1y ,1111J w,11,l 111 d(;·,cJ,1p it fvr the better
1111 1'11 ,H•111r11 I ol ~1.uulard of wo, k f,,1<.c, ·1lie \twly C',,1,tcrn will hdp the urganiz.ation to
111
i, 11 ,,, 11 rlir 111111 1,llll'.c of ~.rudy of rtnui1111u1t rm,1.,c•i'I, Mti.l'iur<;1 t,,r reducing problem like
rmployrr 's 1t1111ovrr low workpl,Kc pr,,dulliYily ;,r,tJ <.:u·.!(nncr maximum problem increase
thl· p\-rta ll dfirinwy of l>ank ini~ ~10 tl,c titllc (Jf 1,tudy ha ,1f thc rc<.:n.itmcnt pr<><:(.."'>S.
Tlic ~twly ;illl'lliplc.; lo dccir,licr Ilic i11fluc11lc ,,f a;~c. tcwk-r, ir1u,mc, l}p<: of U'>Cr and credit
tard ownrr~liip ,,11 the lrcquc11cy c,f w~i11g ucd,t <.:i.Jnh a1; a mode of payment as well throw
light on Ilic major purd1a:,c ~i tu,11iw1~ in wliid1 <..n.:dit (;Jrd ta,J!dcr., frequently U5c credit cards
for payment.
1.4 0B.Jl-:CTIVJ•;S OF STlJf>Y:
2. Io il'>~css tile inf1u<..,1cc of <k1no!7i1pl1ic vuricJhk-; like age, gender, income as well as
<.:rcd1t e;mf ,,w11crsJ1ip w1 tfic U',i.ltc frcqucm:y,
3. ·1" know tlic Cw~ll,rncr !'iati,foctic,n rcgJrdiug tlie credit card,
15
• l\Jf>OlnA~T OF s·, (Jf)y·:
1
l In lr,c tJrg;sni z,1ti,,n to irnprnvc the rc<.:ruitm(.,-nl Procc~s,
:' ·r,, \ru,Jy 1TJ<.1y help to ,1d1icvc die orv.,11i1ution t 0 uls,
', "l:.i\ h,,j1;e,1 will be u·,cfuJ for future rcft·n.·ncc.
1) ( ~t•ogruphkul Srnpl!
I hl' < h'Pf,f'IIPlii f 11I scopu of Ilic study clc,tls with fn<lusland Bank, Maumbai.
,l) ,\1111lyfk11I St'OfH.!
11 11., 111111lyti l:11l S(:opc ol' lhc l11hlc, pie- chart study wag based on anal ytical of data and to
inll'l'jll'l'I of duta.
t.7 IU:~Ht:Al{CII Ml1:TIIOl>OLOGY:
I lh•st•11rd1 cksl~n
II is lhc li"11mcwo1 k of rcSl\arch methods and techniques chosen by the researcher,
2 Nall1n• of study
lhl' 1111h11'l' ol' stud y slates us descriptive cum analytical.
.1 Nnlun.• of cli1tu
Tiu: study is huscd on primary data and secondary data.
4 Soun·c of duh,
Primary data is collcctcd through questionnaire which is suitable for this study and secondary
data arc wllcdcd from different websites.
1.8 SAMPLE 1>11:Sl(~N:
8nmpli11g is II full(lnnwnlal part of statistics. Samples arc collected to achieve an
111ukrst1111ding or n population because it is typically not fcasibJc to observe all members of
lhc pop11lation,
I Nntun• ol' population
t'1tdit rnrd WH.irs in Mumbai metro city.
2Snmplc unit
Sa111pl\l unit is ncdil card usurs in Mumbai.
3 ~h•Uw,ls of' snmplin~
1
(\ 11,·tni1.'lll'Csampling is us1.~d for sampling here, bccnusc credit card users arc comparatively
low in th~ nn:n ,
~ Slit• ol' snmplt•
.· Is I'm111l·d
Sun111l,1.: si,,l.l . up to I 00.
~----------------~~=~~~~~~;-;
J,\\·w\N~
' I IN~HlTtJTE OF MANAfil':l\·11'.N I \
. ,. VATIIAR KARAI>
'
P.1gc 3
11
· -~V~E~R~S:,.:IT~Y~,~K~O~L~H~A~P~URiiiiiiiiiiiiiiii
\iBA ,,,_,R,~O:G~R~A_M_~_ _~--iiiiiiiiiiiiiiiiiiiiiiiiiiiiaiiiii._iiiiiiiii__s~1;.;.11~v~A:.J~IU~N:•
J. 11ic study is applicable only to the credit card holder. It is not be fully applicable to
other ca rJ holders .
...., During the collection of data, respondents are not responding with their full interest.
3. Jn some ca"ics the card holder is not fully aware about their bank credit card.
, - ..(.
• \ j • /'I.' (,l ~i~R~.\_\_l ._, _
H_: iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii.iiiiiiiiiiioiiiiiiilliiiiiiii.........:,
_S .:.; ·.;_A~!
H:,:.1_.:_
\ J ~{;.""
; .~·~n
- • l Y · ~ l'-~
r:i
~ , ~ll"r"'
l~ { · • .:'._ 1.., ~~
~-~· ~,,~r~:::-
· ~.l. ~:;~
· r- ~.'-.
~-----
~
CIIAPTER II
THEORETICAL B..\CKGROl~D
~()IH 'CTJON
•II ' I
• ·h •,·*·r ~1.1ntai ns review o f literature. It is divided i.rn •0 .. x., 0 ,..., ..-. ;:;~ _ " _ -··-r-,; ....s
~, ' \. t L L ,. ~ r t.... - l ............... 1.. t' c...L '- --I.~
~,.,,frw,il re, icw about the topic history of card.3, f~wes cf car-3.. e--,i:iw:cr:.. ;=-:':\t-:!:l .:r:
•·· , _ 1
'J .
,r
,J d,i-.sitic:i tion of cards and second pi!.rt corr...~,..,
... ;" "' ...,.,....,.;..,..,
r u 1 ..-= · ; = "-&. J. .... '- '--4 ._ _ ' · ' - ,,.
-i...-r ... ~"" =--~=~
.J.....,~ ~ -.&. '- ... 1. _._.._._..__..
,;.••,· ·t. J l'arlicr about thi s topic.
~\':? ... ,LH. \.\.
...,,n>,CEPTUAL RE\'JE\V
,.. i rl I
l'\,,l Didionary an<l ll1csaurus defines - credit ca:-,,.,- ........._
... , ~'-,,r:;--r-
__ ~
,r ..., ..... :. .- ~-~ ,-r-
• :- !:" ....._ _ _...,;:_._ ..,
,r.-,~:::-
: "', -
-n
-·
,:,·J:t". Credi t cards arc innovative instrumcnt5 in t::e ;u-;a cf t:..-:ar:c:tl. ~ ,:..::!5 .: r:..:.-~ ~
,"t,r.:m1.·r~ial oanks. The concept of credit card5 was first c!e'""dq;e-.! ?ry □!.1:.t!:"3: - ..:I~ :c,·- ;,_.
f;;i:ik \ k\'amara , an American businessman v.ho fiJu:d f::::-.:3~!f 1~::::cu- c.:i.::;;i 1r 1 ·-~·~.:=:..:.
r,...,1rt fl1undc<l Diner's card in 1950. A credit card, a.i &.e r::ir::e :~, 4:c:u.:s_ ~ ii!S ±;::
,Jdh,1l,kr to enjoy credit from the issuing bank for a s~eci.5c ~cr:t:t! a::~ :.':e ~:. -,~
Ounng this intcrTcning period, the cardholder is allowed to ~e r:.e cir:! :er :r:.c:r.-.=~ ~~
!J HISTORY OF C-\RDS
1.
'ti
f.u L
l' ;JC'
k as the late J800s, consumers ar.d r.:erc ..i. :u:;..]
r- e,.,. - i:.., .....~ 'Tr("4·•-
.'L-• ..... ·=-·- = · · .-:l
~ ••. ..;..
·· - , - ~ ·
....... ~
---
:,,~,\·pt of credit, using credit coins and charge plata as C'.::r.e::c:i. fr w 15 ::er ·~ I .:=c~= - --·.:
1
•'t:tury ago that plastic payments as we know theo tc6y c~..r.:e l: '.V 1 '.! ,:r: :r:-~ 7::.: ::::.: ~
/::::-:iiin pre-plastic credit instruments were charge plates~cefa:Iciii -;::: ir.s- :i::J ~~ 0 =1~ -
!.4 ftr1-l -
., . RES OF CARDS _
!'.( featur, .f .... ; ..:-eaten.. ~~t :cir ±r n .=::::
. .. cs of modem credit cards such as owner me...ti....... • _. .
,r ·,-:-sa floor limit for its merchant establishment3~ conve::ience J!:1! ~~! :n ~ -_ ----
) 1. - .. .. • • - - . ... ::a:.
nd
.-<ids, \\·id , . .Je=e::i,!cce err re-.:..;.....cG ic ~ :c i ~
·~~. er usage or popularity all over the world acrl t. r __ ·.-
1
ng cost . - • ,.ess fer c....""'!'!,r cir"..-:-
. to the minimum have been a runawajl S"i-C ....
'
v , 2 1:J
!$@14!4£41 ttt;li!Jl!.$ ;: li1$l
fr,fl,, 11i;,;~;
I, f' i:,ir, ;~u ,roiff1 1.Ar,Tf 1
·.r;r c;;i,J •1 • , ~ -. ,,
I J,, .J~ I 1 , (4
Joi■ID1 Letter
fe.
DirtCtor,
J~
1111 , (n\titute or Managane ■t,
d
iatUr, Kara
~' iL J_1_,
Keyur Shah
Talent Acquisition
Human Resources
~+91 7977282507
Sutao ""'
~ ~1 ~ u
p -
r
SibnJturc
lnJu~try Guid~
,,
,"f✓/1/~~ ;,.•7,,1~ ! :.',, L -,
, '
, , ~ /I
/' ,t'
.,-, ,
,.
/ ,, , ,
,,, '
yga~~:.1.J.1'.~'J!1
?r-..,~f;"..,~ ,i-'.1;,,7.t1.
~~1'.I: 1,;j
~-- ,,
------------•--------•----~,..--~_.v...,_,,
/"
..~---------•-------•-------------- -·
,, , ,, / t ..
~-
J-r,J'~~1j
#
r ~
.
I- -
.,
f J • ,,
,,, ,, .J ,~
.,.,, _
,
i' - ,f'i'
:r: _ ,
' -
,, ---•' ,_
,,
/ ,
, /
!-{,
l'IHKllOt:SS RHPORT
l'rogrcss
, . '\)o.J o.. c(l) ,U ooJ i'oY) o~J o.r{\v.l ~Se_ 1- kCJ u 1 l,
'rf o.f hC ~1 ~ l ~01,,y J--S (2_} c_
1
1
1,Jr,1~1.
Signatur~
~tudc11t
Industry Guid~
GUIDE STUDENT MEET ING RECO RD
Student : SJt.0~1\.r $ ~
H~ 6l;i Contact No: 99 ~ 1 '2-.ft~ b~+
Guide: f(W', t1 Q ~ N ~ \CQ ~ w
Topic: F'1i sJ-ud ~ of (.C) f\ &\J r((\..QJy" pt.rfC.a.J'H Oi)
~
Contact No:
Sr.No. Date
Description of discu ss
I 3
1o o'3)'2o~
i 4
\(, ~ 0
t\ 'l-0'2£
5
O\WV\ r
ctor
J J ~ uteof
'l,tnaq-:m nt,Wathgr