Introduction:
GreenWrap aims to tackle the single-use plastic waste generated by Singapore’s
food courts and delivery platforms like Grab and Foodpanda, which burden landfills
and pollute the environment. Under Singapore’s Green Plan 2030, businesses are
under increasing pressure to adopt sustainable practices (Oloyede & Lignou, 2021).
GreenWrap’s solution helps reduce plastic waste and increase recycling rates
through eco-friendly packaging and smart recycling.
GreenWrap’s packaging uses biodegradable materials like PLA, PHA, and PBAT.
PLA, derived from corn starch or sugarcane, is ideal for food containers, while PHA,
naturally biodegradable, works well for delivery bags (See Appendix 1). When
combined, PBAT and PLA create flexible, durable packaging for bags and films
(Lambert & Wagner, 2017).
In major commercial areas, GreenWrap deploys IoT-enabled smart bins equipped
with RFID and QR technology to sort and track waste, storing data on a blockchain
for transparency. When bins are full, partners like Sembcorp and Veolia receive
notifications to ensure prompt collection. Compostable materials are sent to
industrial facilities, while PBAT materials undergo chemical recycling (Hosseini et al.,
2020).
GreenWrap also incentivizes consumers with digital rewards through the GreenWrap
App and platforms like Grab and Foodpanda, increasing engagement and recycling
rates.
Using big data analytics, GreenWrap optimizes bin locations and collection
schedules, supporting Singapore’s sustainability goals (Boz et al., 2020).
Key Partnerships
GreenWrap collaborates with material suppliers like NatureWorks (PLA) and
Danimer Scientific (PHA), local food courts, delivery platforms, and recycling
companies like Sembcorp and Veolia. Support from the National Environment
Agency (NEA) ensures alignment with policies.
Key Resources
1. Advanced Technology: IoT-enabled bins track and manage waste with
RFID and QR systems.
2. Blockchain: Guarantees a transparent and traceable recycling process.
3. Funding: Secured through government green tech funds and
partnerships with local banks like DBS and OCBC.
4. Expert Team: Specialists in recycling management, supply chain, and
packaging innovation drive GreenWrap’s mission.
References List：
Boz, Z., Korhonen, V., & Sand, C. K. (2020). Consumer Considerations for the
Implementation of Sustainable Packaging: A review. Sustainability, 12(6),
2192. https://doi.org/10.3390/su12062192
Hosseini, E. S., Dervin, S., Ganguly, P., & Dahiya, R. (2020). Biodegradable
materials for sustainable health monitoring devices. ACS Applied Bio
Materials, 4(1), 163–194. https://doi.org/10.1021/acsabm.0c01139
Lambert, S., & Wagner, M. (2017). Environmental performance of bio-based and
biodegradable plastics: the road ahead. Chemical Society Reviews, 46(22),
6855–6871. https://doi.org/10.1039/c7cs00149e
Oloyede, O. O., & Lignou, S. (2021). Sustainable Paper-Based Packaging: A
Consumer’s Perspective. Foods, 10(5), 1035.
https://doi.org/10.3390/foods10051035
Appendix A: PHA Packing for Green wrap
PHA (Polyhydroxyalkanoates) packaging is a type of biodegradable and
compostable material made from natural sources like plant oils and sugars through
bacterial fermentation. Unlike traditional plastics, PHA breaks down in various
environments, including soil, marine, and home composting, making it highly
eco-friendly. It’s designed to offer the durability and flexibility needed for packaging
applications while significantly reducing environmental impact. PHA is suitable for
food packaging, single-use items, and other consumer goods, as it provides a
sustainable alternative to petroleum-based plastics without compromising product
quality.
