Content Marketing
Stage 1:
What is Content Marketing?
Why is Content Important?
Types of Content (Text, Image, Video)
Stage 2:
Heart of the content.
Stage 3:
Major portions for content building.
Content Flow
Stage 4:
Graphic Designing
Video Creation
What is Content Marketing?
A type of marketing that involves the creation and sharing of online
material (such as videos, blogs, and social media posts) that does not
explicitly promote a brand but is intended to stimulate interest in its
products or services.
Content marketing is a strategic marketing approach focused on creating
and distributing valuable, relevant, and consistent content to attract
and retain a clearly defined audience — and, ultimately, to drive
profitable customer action.
Why is Content Important?
Builds Brand Awareness
Helps Build Links
Great for Digital Marketing Solutions
Text Content is Evergreen
Educate your audience
Strengthens your bond with your customers
Generates leads for your business
Types of Content
Text
Image
Video
Heart of the Content
Value
Emotion
Trust
Major portions in Content Building
Content Curation
Content Spinning and Building
Literature Check
Content Flow Analysis (Value+Emotion+Trust)
Structure
1) Write unique and fresh content
Do not copy as it is
Check for Plagiarism
Minimum 80% unique
2) Word count
Minimum 1000 words
Maximum 2500 words
3) Language ease
Use simple English
Try to avoid passive voice - Use active voice
Write small sentences (10-12-15 words max in a
sentense)
4) Content Decorations
Divide the content into several paragraphs
70-80 words in a paragraph
Use bullet points as much as possible
First paragraph should start with H1
5) Correct Language
Correct grammar
Avoid spelling errors
No unnecessary punctuations
No colour fonts & Excessive capitalization
Content Flow
Introduction (Value)
Describe (Emotion+Trust)
Conclude
Call to action
Graphic Designing
Collaterals that a Brand needs
Blog posts.
Branded content.
Infographics.
Case studies.
Corporate brochures.
Product catalogues.
Proposals & presentations.
Newsletters.
Things to Remember
Stay consistent across all platforms
a. A good logo
b. A color palette for your brand
c. Font Styles
Get the dimensions right
a. Facebook : 180*180 pixels
b. Twitter: 440 x 220 (minimum)
c. Instagram: 161 x 161 (for photo thumbnails)
d. Pinterest: 236-pixel width for the main page and board (height is
scaled accordingly)
e. LinkedIn: 1104 x 736
f. YouTube: 1280 x 720
Be original
Use images relevant to your business
Avoid stock photos (Don’t break copyright laws)
Compress your image
Don’t use too much text
Video Creation
Things to Remember
Figure out your audience
Make your message crystal clear
Set a realistic budget
Write your script first and revise it
Create your branding elements
Put your best 8 seconds first
Choose the right Run-Time
Form a personal connection
