Tata Steel
Tata Steel
By:
NMIMS
Bangalore Campus
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Acknowledgement
We are grateful to Dr. Narayani Ramachandran, our acclaimed director, for her steadfast
support and availability of crucial resources that enabled this initiative to succeed. We thank
our chairman, Mr. Dileep Menon, for providing great ideas, constructive feedback, and
encouraging us to approach our job critically. His imaginative leadership and the opportunity
to conduct this report have been crucial to our achievement.
We are grateful to Prof. Anantha Murthy, who provided valuable direction and experience in
defining and improving our research. He was helpful in providing clarification, answering
questions, and guiding us through the process.
Finally, we want to thank our friends and classmates for their constant support and
encouragement. Their combined efforts, different perspectives, and rigorous proofreading
were critical in achieving this momentous milestone.
We are grateful for the invaluable support of these individuals who have helped us achieve
success.
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Declaration
We solemnly declare that the work presented in this report is the findings of our original
research, analysis and findings. All sources referred to in the project has been duly mentioned
and acknowledged. This report has been prepared with the utmost diligence and integrity, and
we affirm that no part of it has been plagiarized or misrepresented.
Diya Jain
Jahnavi Agarwal
Rohan Ghai
Shine Soni
Yuvraj Kapoor
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Table of Contents
S.No. Chapters Page no.
1 Introduction 6
2 Literature Review 11
3 Model Framework and Methodology 14
Bibliography 35
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Chapter 1-
Introduction
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Introduction of the industry:
The steel industry is a vital sector that plays a significant role in the global economy. It serves
as the backbone of various sectors, including construction, automotive, infrastructure, and
manufacturing.
The industry's significance extends far beyond its economic impact. It is a key driver of
employment, providing livelihoods to millions of people worldwide. Steel mills and
manufacturing plants employ skilled workers who contribute to the production and
processing of steel, ensuring its availability for various industries.
Moreover, the steel industry has a profound effect on global trade and commerce. Steel
products are traded internationally, with countries specializing in different aspects of steel
production.
The steel industry also faces challenges, such as fluctuating raw material prices, changing
market dynamics, and the need to adapt to emerging technologies. However, it has
consistently demonstrated resilience and adaptability, evolving to meet the demands of a
rapidly changing world.
Overall, the steel industry is a vital sector that underpins economic growth, infrastructure
development, and technological advancements. It continues to play a crucial role in shaping
the modern world, driving innovation, and supporting the progress of societies across the
globe.
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TISCO, or the Tata Iron and Steel Company. TISCO was the company's previous name
before becoming Tata Steel. It was founded in 1907 and has since grown to be one of India's
largest and best-known steel companies.
Tata Steel manufactures and distributes a variety of steel products. They produce flat steel for
use in automobiles, construction, and appliances. They also produce long steel, which is used
in construction, infrastructure, and even railway track manufacturing. In addition to flat and
long steel, Tata Steel manufactures specialty steel. This includes steel for use in industries
such as aerospace, defence, and oil and gas. They offer a wide range of products to meet the
diverse needs of their customers. Tata Steel is a major player not only in India but also
globally. They have manufacturing facilities around the world, including Europe, Southeast
Asia, and Africa. This enables them to serve customers all over the world and become a
market leader in the global steel industry. Furthermore, Tata Steel is heavily invested in
community development initiatives, with a focus on education, healthcare, and infrastructure
development in the regions where it operates. By fostering partnerships with local
communities and stakeholders, the company hopes to generate shared value and positive
social impact. Tata Steel has grown its global presence through strategic acquisitions and
partnerships, establishing itself as a key player in the competitive steel market. Tata Steel's
resilience in the face of fluctuating steel prices and market volatility stems from its relentless
pursuit of excellence and commitment to delivering value to customers, shareholders, and
society.
Strengths: -
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Weakness: -
OPPORTNITIES: -
THREATS: -
Objectives:
The main objective of out project is to analyze the supply chain management of TATA Steel.
To specify it more it will be as follows:
• Efficiency: We examine how effectively resources like labor, materials, and
equipment are utilized by TATA Steel.
• Cost Reduction: We scrutinize expenses to identify areas where costs can be
minimized without compromising quality in the company.
• Supply Chain Management: Effective supply chain management has become a key
objective of operations management. Operations managers oversee the coordination
and integration of activities across the entire supply chain, from raw material sourcing
to final product delivery is a very important objective of our project.
• Quality Improvement: We will see on enhancing the quality of products or services by
implementing quality control measures and continuous improvement processes.
• Compliance: We ensure that the company adheres to legal and regulatory
requirements. This includes safety standards, environmental regulations, labor laws,
and industry-specific regulations.
Limitations:
The study was limited by a number of factors. Some of the constraints were:
• Availability of data: Limited sources of both external and internal data were available.
Productions schedules, quality control metrics, market research data were not
available and it might lead to misleading results of operations management of TATA
Steel.
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• Data silos: Different departments might keep their data to themselves, making it hard
to see the big picture and coordinate efforts across the company.
• Lack of real-time data access: If you can't see data as it's happening, you might miss
out on current trends or issues that need quick action.
• Challenges in data integration: Bringing together data from various systems or
formats can be tricky, but it's necessary for a comprehensive analysis.
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Chapter 2-
Literature Study
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In this research paper “A Holistic Approach to Quality Success in Tata Steel(B. K. Singh1,
A. K. Jha2 and V. Kumar)” authors study the impact of quality management on the steel
industry and on TATA Steel. They tell us why quality, is important in today’s global
competitive environment, and is no longer a “luxury”. It is a necessary ingredient for success.
Quality has a significant impact on the return on investment and market share of all business.
Thus, TQM helps organization in increasing sales, productivity, improving product quality,
improving profitability, improving employee morale and reducing customer complaints by
improving process capabilities.
Thus, Tata steel has implemented TQM by using certain steps like understanding of customer
needs, by strengthening infrastructure, by improving the thoughts, by performance
improvement and through people involvement. This leads to a significant development in all
the areas especially in coal production, steel production and also increased selling of finished
products in a competitive environment.
In the research paper “A study on inventory management system at tata steel processing and
distribution ltd.( J.Pavithra, S.Fabiyola Kavitha, Gowtham D)” the objective of the study is to
have a practical bright knowledge of the working of the organization, its decision, its brief
historical background and its future prospects. The project is done on the entire steel industry
and involves the study of internal and external work culture of the company to maintain the
quality and effective service. From this research we got to know EOQ calculated is
suggesting that the company is obtaining its inventory requirements by placing orders on one
time replenishment and that the Proper Communication system between various departments
should be properly implicated. They also suggest that the company should implement some
advance technique so as so that it can do away with waiting time for a receipt of materials.
In the research paper of Automation Impact on Indian Steel Industry the writer Atul Kumar
Kaushik, Amit Goyal, Punit Kumar Rohilla, Vikas Acharya
The Indian steel industry has embraced automation to enhance productivity and
competitiveness in the global market. Post-World War II, automation became crucial to meet
the increasing demand for high-quality products. A review of 42 research papers identified 11
key parameters related to automation in the steel sector, covering aspects such as
Organizational Policies, Technological Capability, Operation Control, and Market Demand.
Over time, the focus of automation research in the steel industry has evolved. Before 1980,
the emphasis was on technological advancements and societal impacts. In the 1980s, attention
shifted to technological capabilities and innovations for production system modernization.
The 1990s saw a broader exploration of market behavior and the influence of government
policies on automation initiatives. From 2000 to 2010, technological advancements and
operational control emerged as key research areas, reflecting the industry's drive for
efficiency and competitiveness.
In research paper of Government Policy and FDI Triggering Growth Opportunities of Iron
Steel in India, Authors Dr. Shailendra Kumar Chaturvedi and Ms. Suruchi Tripathi
The Indian steel industry is on a track of growth, fuelled by rising consumption and
production levels. Government policies emphasizing infrastructure development and local
manufacturing are key drivers of this positive trend. Despite fluctuations, exports are
anticipated to increase in the future. The recently introduced National Steel Policy sets
ambitious targets for India to achieve self-sufficiency in steel production by 2030-31, with
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projections of a crude steel capacity of 300 million tonnes and per capita consumption of
158kg of finished steel, compared to the current 61kg.
Authors Dr. Shailendra Kumar Chaturvedi and Ms. Suruchi Tripathi have highlighted the
impact of liberalization policies, which have facilitated the growth of the private sector and
the establishment of new steel plants in India. Reforms in Foreign Direct Investment (FDI)
and substantial investments in infrastructure projects are driving demand for steel, positioning
the Indian steel industry for global competitiveness. The focus on infrastructure development,
including rural areas, and the encouragement of projects like roads, rail, and port facilities,
are crucial for maintaining competitiveness.
With a positive outlook for the industry, the Indian steel sector is expected to play a
significant role in the global market in the coming years, showcasing growth potential and
opportunities for further development.
In the research paper “Inventory Management Issues in Indian Steel Industry: A Qualitative
Study (Meenakshi Kumari)” the qualitative analysis of this study sheds light on the various
factors influencing inventory management within the Indian steel industry. Addressing a
notable research gap, this investigation delves into the driving forces behind inventory
management issues and proposes solutions, including tackling overinvestment,
overproduction, mismanagement, and excessive inventory levels. The study advocates for the
adoption of effective inventory control techniques such as Just-in-Time (JIT), ABC analysis,
inventory speculation, inventory postponement, inventory consignment, and reverse
inventory consignment.
Managerial implications are diverse and include enhancing understanding of inventory
management factors, facilitating the adoption of best practices through benchmarking, and
encouraging cross-sector learning. Furthermore, the identified dimensions provide a
foundation for future research on inventory-related issues, their impacts, drivers, and barriers,
aiding organizations in developing and implementing policies for improved inventory
management. Ultimately, these efforts are expected to enhance inventory management
practices, bolstering the performance of steel enterprises and contributing to overall economic
growth and societal well-being.
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Chapter 3-
Model,
Framework and
Methodology
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Methodology
Data collection:
Data collection is the process of collecting and evaluating information or data from multiple
sources to find answers to research problems, answer questions, evaluate outcomes, and
forecast trends and probabilities. We collected data from both primary and secondary sources.
Primary Sources:
To prepare this report we collected data mainly from the TATA Steel’s website. We also saw
interviews from the executives of TATA Steel. We also analyzed the company’s financial
statements, annual reports and case studies providing valuable insights of the company’s
operations.
Secondary Sources:
Plant Location
When Tata Steel considers selecting a plant location, they take various factors
into account. Some key considerations include:
1. Proximity to Raw Materials: Tata Steel looks for locations that are close to
sources of raw materials like iron ore, coal, and other essential inputs for steel
production. This helps in reducing transportation costs and ensuring a steady
supply chain.
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5. Government Policies and Incentives: Tata Steel considers the business
environment and government policies of potential locations. They assess factors
such as tax incentives, regulatory requirements, and support for industrial
development.
7. Cost Factors: Tata Steel evaluates the overall cost structure of potential
locations. This includes factors like land costs, energy costs, labor costs, and
other operational expenses.
By carefully considering these factors, Tata Steel aims to select plant locations
that optimize operational efficiency, minimize costs, and support sustainable
growth.
With an annual crude steel production capacity of 34 MnTPA, Tata Steel is one
of the most geographically diversified steel producers in the world. They are
one of the few steel producers that are fully integrated - from mining to
manufacturing and distribution of finished products. Tata Steel Group operates
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in India, UK, Netherlands, Thailand and Canada. Their operations span the steel
value chain from mining to market. They continuously develop their capabilities
by optimizing production capital, mines, steel industry assets, steel mills, rolling
mills and warehouses and logistics operations ensuring operational safety and
reliability.
Steel manufacturing
Tata Steel has a crude steel production capacity of 19.6 million TPA in India
with production facilities located at Jamshedpur and Gamharia in Jharkhand,
Kalinganagar in Odisha and Meramandal. Meramandal steel plant with a
capacity of ~5.6 MnTPA was purchased by Bhushan Steel (hereinafter referred
to as Tata Steel BSL) which was merged with Tata Steel in FY 2021-22. We
have commenced the Phase-II expansion of Kalinganagar steel plant to increase
crude steel production capacity to 8 MnTPA with a corresponding increase in
hot rolling capacity and commissioning of a new 2.2 MnTPA cold rolling
complex.
Long products have Steel Processing Centers (SPC) located all over India and
processes crude steel into finished steel products. We have several service
centers to meet the refined steel requirements of customers such as automotive
OEMs or construction companies by providing serviceable steel.
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Plant layout
Tata Steel's plant layout has been designed with careful consideration of various
steelmaking processes. It usually contains separate parts such as coke oven
battery, blast furnace, steel mills, rolling mills and preparation lines.
A coke oven battery is where coal is heated without air to produce coke, an
essential fuel. in the steelmaking process. In a blast furnace, iron ore, coke and
limestone are combined and heated to separate the iron. The separated iron is
then processed in steel mills, which may contain basic oxygen furnaces or
electric arc furnaces, depending on the steelmaking method used.
After the steel is made, it passes through a continuous smelter where the molten
steel melts. solidifies into semi-finished products such as plates, flowers or
blanks. These semi-finished products are then sent to a rolling mill where they
are formed and converted into different shapes such as plates, sheets or rolls.
Finally, finishing lines perform additional treatments such as pickling,
galvanizing or coating to meet specific customer requirements.
Quality Management
TATA Steel’s journey in field of quality
1. Acceptance- TATA Steel realized that they had to accept the importance
of improvement. To survive you continuously need to grow and improve.
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2. Adopting Total Quality Management- In 1990, Tata Steel adopted TQM
as one of their principals. In 1995, they adopted TATA Business
Excellence Model which is a self-assessment tool.
3. TBEM assessment- TATA Steel achieved very low points on the scale.
Then they decided to go for complete makeover with a crucial focus on
aspects like productivity, technology, innovation, safety etc.
The quality control at Tata Steel is fairly thorough. Using a Total Quality
Management (TQM) approach, they strive to improve not just the steel
production but every aspect of their business. This is an explanation:
1. Customer Focus: They pay close attention to what their consumers demand
and want to make sure they're providing goods that satisfy those needs.
2. Process Control: A strict eye is kept on every stage of the production process.
Statistical process control is used to monitor quality and ensure that all
parameters are met.
3. Certifications: They are still in compliance with ISO 9001, the norm for
quality control systems. It guarantees that their quality remains constant.
4. Employee Training: The newest techniques for quality control are routinely
taught to their staff. In this manner, everyone is in agreement about upholding
high standards.
7. Supplier Quality: Since they are aware that quality begins with the raw
materials, they also ensure that their suppliers adhere to high standards of
quality.
Raw Material Inspection: The quality control process begins with the inspection of raw
materials such as iron ore, coal, and alloying elements. Tata Steel sources raw materials from
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reputable suppliers and conducts thorough inspections to verify their quality and compliance
with specifications.
Process Control: Throughout the steelmaking process, Tata Steel employs advanced process
control techniques to monitor and control various parameters such as temperature, pressure,
and chemical composition. This ensures consistency and uniformity in the quality of the final
product.
In-process Testing: Samples are taken at various stages of the manufacturing process for
testing and analysis. These tests include chemical analysis, mechanical testing, and
microstructural analysis to verify the properties of the steel and detect any deviations from
quality standards.
Customer Feedback and Satisfaction: Tata Steel actively solicits feedback from customers
regarding product quality and performance. This feedback is used to further refine quality
control processes and ensure that customer expectations are consistently met or exceeded.
Raw Material Inspection: The quality control process begins with the inspection of raw
materials such as iron ore, coal, and alloying elements. Tata Steel sources raw materials from
reputable suppliers and conducts thorough inspections to verify their quality and compliance
with specifications.
Process Control: Throughout the steelmaking process, Tata Steel employs advanced process
control techniques to monitor and control various parameters such as temperature, pressure,
and chemical composition. This ensures consistency and uniformity in the quality of the final
product.
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In-process Testing: Samples are taken at various stages of the manufacturing process for
testing and analysis. These tests include chemical analysis, mechanical testing, and
microstructural analysis to verify the properties of the steel and detect any deviations from
quality standards.
Customer Feedback and Satisfaction: Tata Steel actively solicits feedback from customers
regarding product quality and performance. This feedback is used to further refine quality
control processes and ensure that customer expectations are consistently met or exceeded.
Inventory Management
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TATA Steel often employs the EOQ approach for ordering and the FIFO
method for inventory value.
First in, first out (FIFO) is an inventory valuation technique where costs are
assigned based on the notion that products are used or sold in the order that they
are received and put into stock.
The term "economic ordering quantity" (EOQ) refers to the ideal number of
items for which, in the event that orders are placed, both the total cost of placing
the orders and the total cost of carrying the inventory will be reasonable. Either
way, nothing will be lost. The determining elements for any given good are its
annual requirement in units, the cost of placing an order, and the cost of keeping
one unit in inventory for a full year. The EOQ of that item will alter if any one
or more of them change.
The formula to calculate EOQ is = √ 2A0/C.
where A is the annual consumption, 0 is the ordering cost, and C is the carrying
cost.
2. Better cash flow: By optimizing inventory levels, Tata Steel can free up cash
that would otherwise be tied up in excess inventory. This improved cash flow
can be used for other business needs or investments.
5. Smooth supply chain: With a well-managed inventory system, Tata Steel can
optimize its supply chain operations. This includes better coordination with
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suppliers, better demand forecasting and shorter lead times resulting in a more
efficient supply chain.
6. Better customer service: With proper inventory management, Tata Steel can
respond quickly to customer demands. The right products at the right time
ensure timely delivery of orders and increase customer satisfaction.
ABC Analysis
ABC Evaluation of Tata Steel Stock:
Tata Steel's inventory would be divided into three groups according to the
annual consumption value using an ABC analysis:
A Items (High Value): This group probably consists of expensive raw materials
such as specialized alloys, coking coal, and iron ore. These items normally
make up 10–20% of the total inventory items, but they account for 70–80% of
the entire inventory value.
B Items (Medium Value): This group may include semi-finished goods such as
slabs, blooms, or particular steel plate grades. These products probably make up
a higher percentage of the inventory as a whole (20–30%) and add a
considerable amount to the overall value (10–20%).
Through the application of ABC analysis, Tata Steel stands to gain multiple
benefits:
Decreased Inventory Carrying Costs: Tata Steel can free up cash for other uses
by optimizing ordering and possibly lowering safety stock levels for low-value
(C) goods.
Enhanced Efficiency: Inventory management can be made more effective
overall by concentrating efforts on overseeing key (A) items.
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Limitations of ABC Costing Method
Setup costs and updating cost for example in the automobile industry is very
high and ABC fails to inculcate it.
Business with similar product and services output that require similar activities
then the benefits from ABC are very limited.
Our main production points are located in the eastern part of the country, states
of Jharkhand and Odisha, while profit centers like Wires Division etc. and
customer supply points are located all over India. To meet our customers'
delivery and quality requirements, we have steel processing centers and
warehouses in strategic locations across the country to optimize delivery time
and costs. Our captive iron ore mines and mining facilities are located around
Jamshedpur and Kalinganagar.
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The country's inland waterways are under development. Therefore, this is not an
open option at the moment, although it is the most environmentally friendly
way.
Therefore, we must adopt several modes of transport, taking into account the
above-mentioned limitations, and strive for the best possible delivery
requirements and costs. . taking utmost care of safety and environment.
Increasingly focusing on the environment and reducing its supply chain from
new regulatory and other climate change risks, TATA Steel is now focusing
more on green supply chain and exploring third party logistics concepts,
modern. state-of-the-art warehouses, energy efficient and newer ecological
design the use of ships, coastal transport to reduce land ton miles and the use of
digital feeds to simplify the flow of raw materials and other purchased goods
(maintenance repair, bulk, etc.) and services. We ensure the realization of
human rights throughout the supply chain. The schematic depiction of our
supply chain with the flow of materials is shown below:
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Benefits of effective supply chain management
Improved Delivery Performance: On-time delivery was one of the main gains.
Tata Steel was able to considerably boost their delivery accuracy and complete
more orders on schedule by optimizing procedures and enhancing visibility.
Sustainable Practices: Tata Steel was able to cut carbon emissions and create a
more sustainable supply chain overall by using supply chain management to
streamline logistics and transportation.
Costs of Implementation: Tata Steel may incur costs in the form of expenditures
for technology, training, and even hiring more staff in order to establish and
operate an advanced supply chain management system
Disruptions and Delays: Tata Steel's meticulously designed supply chain may be
impacted by outside variables such as natural disasters, political turmoil, or
abrupt changes in demand
Data Management Challenges: Large volumes of data are necessary for efficient
supply chain management. For Tata Steel, ensuring data security, accessibility,
and correctness throughout the whole supply chain can be difficult
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Integration Complexity: Tata Steel may find it difficult to manage the
integration of diverse supply chain systems and procedures across departments
and maybe international borders
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Chapter 4-
Analysis and
Findings
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Here's an analysis of Tata Steel's operations management based on the
information that we discovered while studying TATA Steel’s operations:
The company strategically adjusts its product mix to maximize efficiency and
profitability. This might involve producing more semi-finished products during
power shortages to maintain output
Technology and Data Analytics:
Tata Steel utilizes analytical tools like Sathi to monitor performance indicators
and enable proactive problem-solving. They might also employ production
modeling software to optimize production planning and minimize material
waste.
Sustainability:
Some points that help TATA Steel in differentiating itself from its competitors:
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1. Diversified Product Portfolio: With a wide range of goods to serve a variety
of industries, including construction, automotive, and packaging, Tata Steel has
an advantage over more specialized rivals like Nippon Steel & Sumitomo Metal
Corporation.
5. good Brand Reputation: Baoshan Iron & Steel Co. and other rivals may not
have the same degree of brand awareness as Tata Steel, but the company does
have a good reputation for quality and dependability.
These highlights show how Tata Steel differentiates itself from its competitors
by its strategic focus on diversification, sustainability, innovation, global
presence, brand reputation, and staff development.
Findings
When studying the operations management of Tata Steel, you'd find that they
have a highly integrated approach. They focus on efficiency, sustainability, and
innovation. If you look at Tata Steel's operational management, you will see that
they have a holistic approach which includes the following:
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3. Quality Control: A strong focus is placed on quality control to ensure that all
products meet high standards and customer expectations.
7. Safety: We foster a safety-based culture that aims not to harm our operations.
8. Customer Focus: They work closely with customers to understand their needs
and provide customized solutions.
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Chapter 5-
Conclusion,
Suggestions and
Recommendations
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Conclusion, Suggestions and Recommendations
We would like to conclude that TATA Steel’s operations management approach
is both sophisticated and strategic. They blend efficiency, sustainability, and
innovation to maintain a leading position in the steel industry. Their
commitment to quality, employee welfare, and customer satisfaction, alongside
their dedication to environmental responsibility, sets a benchmark for
operational excellence. Tata Steel's practices could serve as a model for other
companies aiming to optimize operations while remaining conscious of their
social and environmental impact.
Tata Steel implemented TQM using certain steps like understanding customer
needs, strengthening infrastructure, improving ideas, improving performance
and involving people. This leads to significant development in all areas,
especially in coal production, steel production, and also in the growth of sales of
finished products in a competitive environment.
Tata Steel has seen several significant benefits from improving its supply chain,
inventory and quality management:
By leaning on these areas, Tata Steel has strengthened its market position and
business excellence.
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stockouts and overstocking while optimizing inventory levels and carrying
expenses.
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