Pegasystems
PEGACPDC88V1
Certified Pega Decisioning Consultant 8.8 V1
QUESTION & ANSWERS
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QUESTION: 1
The U+ Bank marketing department currently promotes various home loan offers to qualified customers.
Now, the bank does not want customers to receive more than four promotional emails per quarter,
regardless of past responses to that action by the customer. Which option allows you to implement the
business requirement?
Option A : Volume constraints
Option B : Outbound channel limits
Option C : Suppression policies
Option D : Suitability rules
Correct Answer: A
Explanation/Reference:
Volume constraints allow you to limit the number of times an action is presented to customers across one or more channels.
You can use volume constraints to implement the requirement that customers do not receive more than four promotional
emails per quarter, regardless of past responses to that action by the customer. You can configure the volume constraint to
limit the number of actions per channel per quarter and select the option to ignore previous responses. Outbound channel
limits are used to limit the number of customers contacted per channel per run, not per quarter. Suppression policies are used
to exclude customers from receiving an action based on certain conditions, such as opt-out preferences or recent purchases,
not based on the number of times the action is presented. Suitability rules are used to determine whether an action is suitable
for a customer based on their propensity, priority, or other criteria, not based on the number of times the action is presented.
QUESTION: 2
MyCo, a mobile company, uses Pega Customer Decision Hub™ to display offers to customers on its
website.The company wants to present more relevant offers to customers based on customer behavior. The
followingdiagram is the action hierarchy in the Next-Best-Action Designer.The company wants to present
offers from both the groups and arbitrate across the two groups to select thebest offer based on customer
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behavior
The company wants to present offers from both the groups and arbitrate across the two groups to select
thebest offer based on customer behavior.As a decisioning architect, what do you configure to select the
best offer from both groups based on customerbehavior?
Option A : Enable a business value in the prioritization formula.
Option B : Create an adaptive model rule at the Issue-level.
Option C : Ensure that the propensity is enabled in Arbitration tab.
Option D : Create a prioritization decision strategy at the Group-level.
Correct Answer: C
Explanation/Reference:
To select the best offer from both groups based on customer behavior, you need to ensure that the propensity is enabled in
Arbitration tab. Propensity is a measure of how likely a customer is to accept an offer, based on their past behavior and profile.
By enabling propensity in Arbitration tab, you can compare the propensities of different offers across groups and select the one
with the highest propensity as the next best action. Verified References: Pega Academy - Decisioning Consultant - Arbitrating
actions
QUESTION: 3
A financial institution has created a new policy that states the company will not send more than 500 emails
per day. Which option allows you to implement the requirement?
Option A : Suppression rules
Option B : Outbound channel limits
Option C : Applicability rules
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Option D : Volume constraints
Correct Answer: D
Explanation/Reference:
Volume constraints allow you to limit the number of times an action is presented to customers across one or more channels.
You can use volume constraints to implement a policy that restricts the number of emails sent per day. Outbound channel
limits are used to limit the number of customers contacted per channel per run, not per day. Suppression rules are used to
exclude customers from receiving an action based on certain conditions, such as opt-out preferences or recent purchases.
Applicability rules are used to determine whether an action is relevant for a customer based on their profile or context, not
based on the number of times the action is presented. Verified References: Certified Pega Decisioning Consultant | Pega
Academy, Volume constraints
QUESTION: 4
U+ Bank decides to introduce a credit cards group by leveraging the Next-Best-Action capability of
PegaCustomer Decision Hub™. The bank wants to present the credit card offers through inbound and
outboundchannels based on the following criteria:1. Customers must be above the age of 18 to qualify for
credit card offers.2. The site offers credit cards only if customers do not explicitly opt-out of any direct
marketing for creditcards.3. The Platinum Card, one of the credit card offers, is suitable for customers with
debt-to-income ratio < 45.As a decisioning architect, how do you implement this requirement? In the Answer
Area, select the correctengagement policy for each criterion.
Answer :
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Explanation/Reference:
QUESTION: 5
U+ Bank, a retail bank, has purchased Pega Customer Decision Hub. The bank currently uses an external
tool to design email content and a third-party email service provider to send emails to its customers. As a
decisioning architect, how do you recommend the bank implements this requirement?
Option A : Create an external email treatment and use an external tool to design the email.
Option B : Create an external email treatment and use Customer Decision Hub to design the email.
Option C : Create an internal email treatment and import the email content HTML.
Option D : Create an internal email treatment and use Customer Decision Hub to design the email.
Correct Answer: A
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Explanation/Reference:
To implement this requirement, you need to select the Refresh the audience checkbox in the outbound run configuration. This
option allows you to refresh the audience data before each run by executing a data flow that reads from your customer data
source and updates your customer data set. This way, you can ensure that the outbound run always uses the latest customer
information available in your system. Verified References: Pega Academy - Decisioning Consultant - Configuring outbound runs
QUESTION: 6
MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they
received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost
customers' needs in the prioritization formula, to improve sales in the current quarter. Which arbitration
factor do you configure to implement the requirement?
Option A : Context weighting
Option B : Business weighting
Option C : Propensity
Option D : Business value
Correct Answer: C
Explanation/Reference:
The arbitration factor is a parameter that allows you to adjust the weight of each factor in the prioritization expression, based
on your business strategy and preferences. The arbitration factor is multiplied by the factor value to calculate the final priority
score of each offer for each customer. If you want to boost customers’ needs in the prioritization formula, you can increase the
arbitration factor for the propensity, which is the factor that reflects the predicted customer behavior. The higher the
arbitration factor for the propensity, the more influence it has on the priority score, making the offers that match customers’
needs more likely to be selected and presented to the customer. Verified References: [Pega Decisioning Consultant | Pega
Academy]
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