CBSE | DEPARTMENT OF SKILL EDUCATION

CURRICULUM FOR SESSION 2021-2022

RETAIL ( SUBJECT CODE - 801)
JOB ROLE : STORE OPERATION ASSISTANT
Class – XI & XII

COURSE OVERVIEW
A retailer is one who stocks the manufactured goods and is involved in the act of selling
to the final customer or consumer, at a margin of profit. Retailing is the last link that
connecting the individual consumer with the manufacturing and distribution chain. It adds
value in terms of bulk breaking and providing a wide variety of goods and services to
customers as per their needs.

The retail industry is divided into organised and unorganized sectors. Organised retailing
refers to trading activities undertaken by licensed retailers, that is, those who are
registered for sales tax, income tax, etc. These include the corporate- backed
hypermarkets and retail chains, and also the privately owned large retail businesses.
Unorganized retailing, on the other hand, refers to the traditional formats of low-cost
retailing, like, the local kirana shops, owner manned general stores, paan/beedi shops,
convenience stores, hand cart and pavement vendors, etc.

Organised retail can be categorized by the type of products retailed as well as the by the
different kind of retail formats. The major retail formats include Department store,
Supermarkets, Hypermarket, Specialist Stores, Convenience Stores, and Kiosks. The
various operations involved in store operation and management include Store
Operations, Back end operations, Merchandising, Logistics and Distribution, Marketing,
Procurement/Purchase, and Corporate Services.

After completion of this course the learner would be able to work as store operations
assistant in organised retailing and may look after overall store operations. He/she can
also motivate other co- workers and who assist customers in finding merchandise,
introduce customers to new merchandise, and move the goods from racks to billing
counters. He also serves internal and external customers in a retail environment with
respect to product receiving, movement, storage and delivery. He needs to be physically
fit to withstand working in a retail environment whilst being customer responsive towards
service delivery.

801- Retail- Class XI & XII- 2021-2022 Page 1 of 8

 OBJECTIVES OF THE COURSE:

In this course, the students will be introduced to the fundamental concepts of Retail
Management and the career opportunities available in this field. This course provides an
insight to the students regarding various issues associated with store operation, visual
merchandising, merchandising, inventory management, retail sales etc. Class
participation would be fundamental for the development of transferrable skills.

Followings are the main objectives of this course.

 To familiarize the students regarding various dimensions of retail management and career
opportunities available in these fields.

 To develop practical understanding among the students associated with retailing through
classroom discussion/ participation and projects.

 To develop transferrable skills among the students for managing retail operation efficiently
so that they could be ready to join the retail industry.

 To provide knowledge to students in concise and understandable format so that students

could learn and apply these concepts in their career for the growth.

 To provide brief insight about floor operation, product display, product handling, inventory
management and retail sales.

SALIENT FEATURES:

 Retailing involves direct interaction among buyers and sellers.

 Across the world, the number of retail outlet is more than any other forms of the business.
India is known as nation of the shop as there are more than 13 million retail outlets in the
country.

 Retail business primarily deals with B to C market rather than B to B market. In retailing,
sales volume is comparatively large in quantity but lesser in monetary value.

 Location and lay out design of the store are critical success factor for the growth of the
store.

 Retail is very localized business and it is in transition phase; mergers, acquisition among
the retail firms are taking place across the globe.

 Retailers are developing new business format. On line retailers are growing at very high
pace and it is impacting the business of traditional store.

801- Retail- Class XI & XII- 2021-2022 Page 2 of 8

 LIST OF EQUIPMENT AND MATERIALS:

The list given below is suggestive and an exhaustive list should be prepared by the
vocational teacher. Only basic tools, equipment and accessories should be procured by
the Institution so that the routine tasks can be performed by the students regularly for
practice and acquiring adequate practical experience.
Material Required for Store Operations Assistant

1. Shelves for Stacking Products

2. Shopping Cart
3. Signage Board Retail
4. Offer / Policy Signage
5. Big Poster (at POS) for offer related advertisement
6. Gondola
7. Products for display (Dummy Cameras and Mobiles)
8. Danglers
9. Coupons and Vouchers
10. Carry Bags
11. Physical Bill Copy
12. Bar Code Machine
13. Customer Feedback Form
14. Safety and security equipments on site-
 Fire extinguisher
 Security cameras
 LCD screens
 Safety sign boards
 Personal protective equipments (PPE) like gloves, helmets, jackets, harness etc.
 Locking systems
15. Housekeeping equipments on site
 Vacuum cleaner
 Mops
 Cleaning chemicals
 Cleaning Robots
 Air purifiers
 Filtering machines
 Spill Absorbents
 Termite treatment
Teaching/Training Aids:
1. Computer
2. LCD Projector
3. Projection Screen
4. White/Black Boards
5. Flip Charts

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 CAREER OPPORTUNITIES:

Retail is the sector which provides huge career opportunities to all age group of people
irrespective of qualification, gender, race and religion. Following career opportunities are available
in this field. Students can make their career in any field based on their interest and suitability.

 Supply chain management

 Visual Merchandising
 Category Management
 Store operation
 Mall Management
 Inventory Management

VERTICAL MOBILITY:

At BBA/B.Com level, students may start their career as a business executive and they
can reach at managerial level over the period of time. For the career progression ,
following career options are available in retail field.

 Retail sales executive

 Visual merchandising executive
 Retail account executive
 Store operation executive
 Executive (Logistics and supply chain).
 Executive (Inventory management)

CURRICULUM:

This course is a planned sequence of instructions consisting of Units meant for developing
employability and Skills competencies of students of Class XI and XII opting for Skills subject
along with other subjects

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 RETAIL (Subject Code –801)
Class XI
Total Marks: 100 (Theory-60 + Practical-40)

NO. OF HOURS MAX.

TERM
UNITS for Theory and MARKS
Practical for Theory
and
Practical
Employability Skills

TERM I Unit 1 : Communication Skills-III 13

Unit 2 : Self-Management Skills-III 07 05

Part A

Unit 3 : ICT Skills-III 13

TERM II Unit 4 : Entrepreneurial Skills-III 10 5

05
Unit 5 : Green Skills-III 07

Total 50 10

Subject Specific Skills

TERM I Unit 1: Fundamentals of Retailing 23 07

Unit 2: Process of Credit Application 22 07

Part B

Unit 3: Mechanism for Customers to Choose

25 11
Right Products
TERM II Unit 4: Specialist Support to Customers 25 13

Unit 5: Health and Safety Management 25 12

Total 120 50

Practical Work

Project 10
Part C

Viva 05
90
Practical File 15
Demonstration of skill competency via Lab
10
Activities
Total 90 40

GRAND TOTAL 260 100

NOTE: Detailed Curriculum/ Topics to be covered under Part A: Employability Skill can be downloaded
from CBSE website.

801- Retail- Class XI & XII- 2021-2022 Page 5 of 8

 PRACTICAL GUIDELINES FOR CLASS XI

Assessment of performance:

The two internal examiners, assigned for the conduct and assessment of Practical Examinations
each in SeniorSecondary School Curriculum (Under NSQF). Question for the viva examinations
should be conducted by both internal examiners. Question to be more of General nature, project
work or the curriculum. Investigatory Project especially those that show considerable amount of
effort and originality, on the part of the student, should get suitable high marks, while project of a
routine or stereotyped nature should only receive MEDIOCRE marks.

Procedure for Record of Marks in the Practical answer-books:

The examiner will indicate separately marks of practical examination on the title page of
the answer-books under the following heads:-
Project -10 marks
Projects for the final practical is given below .Student may be assigned
Viva based on Project -05 marks
The teacher conducting the final practical examination may ask verbal questions related to the
project, if any, done by the student. Alternatively, if no project has been assigned to the students,
viva may be based on questions of practical nature from the field of subject as per theCurriculum
Practical File -15 Marks
Students to make a power point presentation / assignment / practical file / report. Instructor
shall assign them any outlet to study the elements in retailing.
Suggested list of Practical –
1. Visit your market to identify at least one retailer from different outputs of defined stores.
2. Identify and emulate various non-store retailing formalities put pictures to support your project.
3. Share your unpleasant experiences you had while being a customer and propose a solution.
4. Share your experiences of various methods and selling experiences by you. Prepare a project on that.
5. Identify various methods through which your excessed information about a retail store and create file
by various specimen to support your answer.
6. Share your experience if motivated to buy from a specific retail store.
7. Prepare a project on customer layouts policy. Initiatives.
8. Visit to a retail store and identify various health and safety procedure deployed by the retailer first like
by you or disliked by you.
9. Visit to a retail store and identify/explain various OHS deployed by the retailer in a project form.

Demonstration of skill competency in Lab Activities -10 marks

Guidelines for Project Preparation:

The final project work should encompass chapters on:
a) Introduction,
b) Identification of core and advance issues,
c) Learning and understanding and
d) Observation during the project period.

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 RETAIL (Subject Code –801)
CLASS–XII
Total Marks: 100 (Theory-60 + Practical-40)

NO. OF HOURS MAX. MARKS

TERM
for Theory and for Theory
UNITS
Practical and Practical
Employability Skills
TERM I Unit 1 : Communication Skills-IV 13
Part A

Unit 2 : Self-Management Skills- IV 07 05

Unit 3 : ICT Skills- IV 13
TERM II Unit 4 : Entrepreneurial Skills- IV 10
05
Unit 5 : Green Skills- IV 07
Total 50 10
Subject Specific Skills
TERM I Unit-1: Display of Product & Satisfy
customer Needs 12 06
Part B

Unit-2: Non- Store Retiling 13 06

Unit-3: Retail Point – of Sale : An 35 13
Overview
TERM II Unit-4: Billing and Accounting 35 13
Unit-5: Investor Handling 25 12
Total 120 50
Practical Work
Project 10
Viva 05
Part C

Practical File 15
90
Demonstration of skill competency
via Lab 10
Activities
Total 90 40
GRAND TOTAL 260 100
NOTE: Detailed Curriculum/ Topics to be covered under Part A: Employability Skill can be downloaded
from CBSE website.

801- Retail- Class XI & XII- 2021-2022 Page 7 of 8

 PRACTICAL GUIDELINES FOR CLASS XII

Assessment of performance:
The two internal examiners, assigned for the conduct and assessment of Practical Examinations each in
SeniorSecondary School Curriculum (Under NSQF). Question for the viva examinations should be
conducted by one internal and one external examiner. Question to be more of General nature, project work
or the curriculum. Investigatory Project especially those that show considerable amount of effort and
originality, on the part of the student, should get suitable high marks, while project of a routine or
stereotyped nature should only receive MEDIOCRE marks.

Procedure for Record of Marks in the Practical answer-books:

The examiner will indicate separately marks of practical examination on the title page of the
answer-books under the following heads:-
Project -10 marks
Projects for the final practical is given below .Student may be assigned
Viva based on Project -05 marks
The teacher conducting the final practical examination may ask verbal questions related to the project, if
any, done by the student. Alternatively, if no project has been assigned to the students, viva may be based
on questions of practical nature from the field of subject as per theCurriculum
Practical File -15 Marks
Students to make a power point presentation / assignment / practical file / report. Instructor shall
assign them any outlet to study the elements in retailing.
Suggested list of Practical –
1. Visit to a retail store in your city your nearby area and observe and identify various POS sales projectand make
a project report of analysis of these projects of …..
2. Visit to a retail store and make a report of various ticketing inaccuracies support your answers withpictures.
3. Visit to a retail store and observe how the sales persons to identifies needs of the customer.
4. Visit to a retail store and state the advantage and dis-advantage of e-retailing observed by you.
5. Make a report on impact on ICT on retailing services.
6. Visit to a retail store and observed various about of sales constituents support make answer withpictures.
7. Visit to a retail store at the closing hour to identify various day ending procedures in the retail store.
8. Visit to a retail store and collect the information from the sales persons regarding inventory management by
retail store regarding open active stock tally until closing tally (daily stock reconciliation)
9. Visit to a retail store and identify the methods pertaining to inventory control by the retail store.

Demonstration of skill competency in Lab Activities -10 marks

Guidelines for Project Preparation:
The final project work should encompass chapters on:
a) Introduction,
b) Identification of core and advance issues,
c) Learning and understanding and
d) Observation during the project period.

801- Retail- Class XI & XII- 2021-2022 Page 8 of 8