Unit 1:

1. What is the origin of the word "communication"?

a) French
b) Latin
c) Greek
d) Sanskrit
Answer: Latin
2. Which model describes communication as a linear, one-way process?
a) Shannon-Weaver Model
b) Transactional Model
c) Lasswell Model
d) Two-Way Model
Answer: Lasswell Model
3. What is a primary goal of persuasive communication?
a) Entertaining the audience
b) Informing the audience
c) Influencing the audience
d) Creating noise
Answer: Influencing the audience
4. What does the Shannon-Weaver model identify as a primary source of distortion
in communication?
a) Encoding
b) Noise
c) Feedback
d) Media
Answer: Noise
5. Which of the following is NOT a classification of communication based on the
receiver?
a) Intrapersonal
b) Interpersonal
c) Group communication
d) Hierarchical
Answer: Hierarchical

6. Which characteristic is essential for clarity in verbal communication?

a) Silence
b) Conciseness
c) Ambiguity
d) Complexity
Answer: Conciseness
7. Which gesture is considered positive in communication?
a) Tapping feet
b) Shaking hands
c) Crossing arms
d) Rolling eyes
Answer: Shaking hands
8. What type of communication includes body movements like winking or smiling?
a) Verbal
b) Written
c) Kinesic
d) Meta
Answer: Kinesic
9. According to Ekman, which non-verbal movement represents ideas visually?
a) Illustrators
b) Emblems
c) Body manipulators
d) Regulators
Answer: Emblems
10. Meta-communication can be described as:
a) The main message in communication
b) The verbal component of communication
c) The implied meaning beyond the words
d) Non-verbal communication only
Answer: The implied meaning beyond the words

11. What type of communication is common in leadership coaching?

a) One-way communication
b) Meta communication
c) Non-verbal communication
d) Two-way communication
Answer: Meta communication
12. Why is two-way communication considered more effective in business?
a) It eliminates feedback
b) It avoids misunderstandings
c) It allows mutual exchange of ideas
d) It focuses on the sender
Answer: It allows mutual exchange of ideas
13. In a business context, what is a primary purpose of storytelling?
a) To entertain clients
b) To engage audiences
c) To replace data
d) To simplify complex concepts
Answer: To engage audiences
14. What is a major barrier in cross-cultural communication?
a) Personal biases
b) Feedback
c) Semantic similarity
d) Linear processes
Answer: Personal biases
15. Which communication style is used for large gatherings?
a) Social zone
b) Friendly zone
c) Public zone
 d) Mass zone
Answer: Public zone

16. Which of the following is NOT a difficulty in communication?

a) Noise
b) Cultural differences
c) Feedback loops
d) Variations in listening skills
Answer: Feedback loops
17. A significant barrier to communication is:
a) Semantic similarity
b) Information overload
c) Clarity
d) Candidness
Answer: Information overload
18. What was a critical communication failure in Kodak's business case?
a) Market research
b) Technological advancements
c) Internal communication
d) Cross-cultural understanding
Answer: Internal communication
19. Which strategy helps overcome cross-cultural communication challenges?
a) Avoiding local mentors
b) Ignoring silence
c) Conducting cross-cultural training
d) Using a one-size-fits-all approach
Answer: Conducting cross-cultural training
20. How does effective communication benefit a receiver?
a) By reducing interaction
b) By limiting understanding
c) By guiding behavior and feedback
d) By removing feedback
Answer: By guiding behavior and feedback

21. Which of the 7 C's of communication emphasizes accuracy?

a) Courtesy
b) Correctness
c) Clarity
d) Concreteness
Answer: Correctness
22. How does Amazon ensure clear communication during meetings?
a) PowerPoint presentations
b) Team memos
c) Verbal discussions only
d) Informal chats
Answer: Team memos
23. What is a key factor in tailoring communication to the audience?
a) Ignoring cultural differences
b) Standardizing content
c) Understanding audience context
d) Prioritizing sender's needs
Answer: Understanding audience context
24. Which of the following is NOT part of the communication process?
a) Receiver
b) Encoding
c) Decoding
d) Transmission loss
Answer: Transmission loss
25. Which component of the Lasswell model represents the 'effect'?
a) Sender
b) Message
c) Action
d) Feedback
Answer: Action

26. What should you do first when crafting a verbal business message?
a) Use technical jargon
b) Think before speaking
c) Focus on humor
d) Avoid actionable content
Answer: Think before speaking
27. Why is knowing your audience important in business communication?
a) To simplify all messages
b) To determine relevant tone and voice
c) To ignore cultural considerations
d) To reduce the need for feedback
Answer: To determine relevant tone and voice
28. What is an example of kinesic communication?
a) Written text
b) Spoken words
c) Gestures
d) Technical reports
Answer: Gestures
29. In networking, which action helps create a positive impression?
a) Ignoring cultural norms
b) Speaking in a monotone voice
c) Repeating the other person's name
d) Avoiding eye contact
Answer: Repeating the other person's name
30. How can businesses ensure communication success?
a) By focusing only on the sender
b) By ignoring feedback
c) By linking sender and receiver through feedback
 d) By simplifying all messages
Answer: By linking sender and receiver through feedback

Unit 2:

1. What is the primary purpose of expository writing?

a) To entertain
b) To persuade
c) To inform
d) To narrate
Answer: To inform
2. Which of the following is a characteristic of persuasive writing?
a) Use of statistical data only
b) Convincing and logical arguments
c) Absence of opinions
d) Lack of clarity
Answer: Convincing and logical arguments
3. Which principle of effective writing emphasizes checking facts and figures?
a) Clarity
b) Accuracy
c) Brevity
d) Tone
Answer: Accuracy
4. What does brevity in writing suggest?
a) Using complex sentences
b) Including unnecessary words
c) Saying what needs to be said concisely
d) Lengthening clauses
Answer: Saying what needs to be said concisely
5. Which example demonstrates concise writing?
a) Needless to say, I believe we should go out.
b) We should go out.
Answer: We should go out.

6. What is an essential element of clarity in writing?

a) Vague paragraphs
b) Use of clichés
c) Clear and effective structure
d) Verbose expressions
Answer: Clear and effective structure
7. Which tone is suitable for personal communication?
a) Informal
b) Semi-formal
c) Formal
d) Scholarly
Answer: Informal
8. What should be avoided in business letters to maintain a positive tone?
a) Neutral words
 b) Overly positive expressions
c) Negative aspects of the situation
d) Reader benefits
Answer: Negative aspects of the situation
9. Which attitude focuses on the reader's point of view?
a) Author-centric attitude
b) You-attitude
c) Neutral tone
d) Academic tone
Answer: You-attitude
10. Which voice is preferred for clarity in writing?
a) Active voice
b) Passive voice
Answer: Active voice

11. What type of language should be avoided to maintain dignity and inclusivity?
a) Clichés
b) Hackneyed expressions
c) Sexist language
d) Complex vocabulary
Answer: Sexist language
12. Which of the following is NOT a tip for effective writing?
a) Use simple sentences
b) Ensure unity and coherence
c) Use overly familiar expressions
d) Edit fiercely
Answer: Use overly familiar expressions
13. What is the first step in improving written communication?
a) Thinking about the purpose of your message
b) Using technical jargon
c) Avoiding reader feedback
d) Writing spontaneously without edits
Answer: Thinking about the purpose of your message
14. What should be avoided to make writing more engaging?
a) Active voice
b) Clichés
c) Positive framing
d) Clear sentences
Answer: Clichés
15. Which tone is used in scholarly communication?
a) Informal
b) Semi-formal
c) Strictly formal
d) Casual
Answer: Strictly formal
16. Which genre of writing focuses on comparisons?
a) Narrative
b) Expository
c) Persuasive
d) Compare and contrast
Answer: Compare and contrast
17. What should a business letter or memo emphasize?
a) Negative outcomes
b) Positive thoughts
c) Complex sentences
d) Reader’s faults
Answer: Positive thoughts
18. What is essential when writing a meeting agenda?
a) Creativity
b) Clarity and structure
c) Emotional appeal
d) Informal tone
Answer: Clarity and structure
19. What type of writing style involves facts, data, and statistics?
a) Poetic
b) Expository
c) Narrative
d) Descriptive
Answer: Expository
20. What is a characteristic of a semi-formal tone?
a) Scholarly language
b) Use of slang
c) Balance between formal and informal styles
d) Strict adherence to academic vocabulary
Answer: Balance between formal and informal styles

21. Which of the following should you focus on to avoid harshness in writing?
a) Simplifying sentences
b) Using passive voice
c) Writing with a cool frame of mind
d) Avoiding positive framing
Answer: Writing with a cool frame of mind
22. What should be avoided in feedback to maintain a constructive tone?
a) Reader benefits
b) Constructive criticism
c) Negative words
d) Positive framing
Answer: Negative words
23. Which writing genre is designed to influence others?
a) Narrative
b) Persuasive
c) Technical
 d) Poetic
Answer: Persuasive
24. What should you do after drafting a message to ensure accuracy?
a) Skip proofreading
b) Edit fiercely and read aloud
c) Ignore feedback from others
d) Focus only on grammar
Answer: Edit fiercely and read aloud
25. Which is an effective practice in written communication?
a) Avoiding the reader’s perspective
b) Including multiple thoughts in one sentence
c) Thinking from the reader’s point of view
d) Using complex sentences for impact
Answer: Thinking from the reader’s point of view

26. Which tone should be used when requesting leave from a manager?
a) Informal
b) Semi-formal
c) Casual
d) Colloquial
Answer: Semi-formal
27. Why should clichés be avoided in writing?
a) They add clarity
b) They are overused and lack originality
c) They enhance engagement
d) They simplify communication
Answer: They are overused and lack originality
28. Which style is preferable for a social media post promoting an event?
a) Formal
b) Strictly formal
c) Informal
d) Academic
Answer: Informal
29. What is the goal of the "you-attitude" in writing?
a) Highlight the author’s perspective
b) Empathize with the reader
c) Use complex vocabulary
d) Write from an academic perspective
Answer: Empathize with the reader
30. Which voice is recommended to make writing more engaging?
a) Passive voice
b) Active voice
c) Neutral voice
d) Formal voice
Answer: Active voice