INDIAN ETHOS
FOR
MANAGEMENT
Presented by
Rishav Raj
Learning Objectives
1 2 3 4 5
Understand the Explain the sources Describe the Highlight the features Appreciate the
Indian ethos for of Indian ethos concepts of value of value oriented lessons for managers
management and holistic holistic management from Bhagvat Gita
management and Ramayana
Indian ethos : An Introduction
Indian etho s for management refers to i nt egrati ng
tradit ional Indi an values, philoso phies, and ethics
into modern business practic es. Roo ted i n anc ient
text s like the Bhag avad Git a and Ved as , it
emphasi zes principles such as righteousness,
soc ial respo nsibi lity, ethic al leadership, and a
holi stic appro ach to management , promoti ng
balance and sust ainable growth.
Indian etho s is often co nsidered
super io r to Wes ter n thought in
management due to its emphas is on
Superiority ethical values, holistic well -being,
and so cial respo nsibility. Unlike the
over western individualistic focus of Western
thought, Indian principles prior itize
thought c ollective gro wth, harmony, spiritual
develo pment, a nd balance between
material s uccess and mo ral integrity
in organiz atio ns.
Salient Features Of Indian Ethos
1. Each soul is p otentially d ivi ne.
2. Indian ethos give much great er emphasis on values and ethics.
3. The ind iv idual is taken as the central focus b y Ind ian Ethos.
4. Whole Man A pp roach.
5. Co smic or P ure c onsciousness.
BASICS Western Approach Indian Approach
1. Orientation Science, Technology & Indian Ethos: value
Psychology based holistic
management
Western 2. Belief Production, Productivity &
Profitability
Material Gain with
belief in achieving
Management social welfare
vs 3. Guidance Management guided by Management by
Indian Management mind, led by ego and
desire no place for SOUL
coonsciousness, gut
i.e. Soul
4. Emphasis Worker efficiency, Profit Development of man,
maximization integral growth,
harmony
5. Behaviour Material gains, selfish Inner guidance, Noble
ends, external orientation attitudes, welfare etc
Need and Relevance of Indian ethos in
Current Environment
In the current business environment, Indi an et ho s is increasingly
relevant due t o its emphasis o n et hi cal leadership, so cial
respo nsibi lity, and sustainability. As businesses face gl obal
challenges, integrating values like integrit y, co llective wel l -being,
and spi ri tual balance hel ps c reate ethic al, sustainable practi ces,
fost ering long -term success and soci et al harmony in to day 's
co mpetit ive world.
1) Co nt ri butio n to so ciety.
N eed and Relevance of 2) Safeguarding the interests of stakeholders.
Indian etho s in Curr ent 3) Teamwork and Productivity.
Env iro nm ent is
hi gh lighted wit h the 4) Employee Gro wth.
fo llo win g po ints : 5) Public image.
6) Avoi dance o f Legal Sanctio ns and Fines.
Principles of management
based on Indian Ethos
1. Each So ul is p otentiall y d iv ine.
2. Holi stic ap p ro ach.
3. Co op eration v s Co mpetit ion.
4. Co mbining of sub jective and ob jective.
5. Karma Yog a.
6. Excellence of Wo rk.
Value Oriented Holistic Management
Va lue-Or iented Ho li stic Man agemen t emphasi zes a
management appro ach that integrates ethical values into
organizatio nal practices. It advocates fo r a balanced fo cus on
material succ ess and mo ral integrity, whil e consideri ng the well -
being o f all stakeholders —emp loyees, custo mers, soci et y, and
the environment. T his approac h ensures sustainable growt h,
promotes so cial responsibility, and fo sters a harmonious
organizatio nal culture, ultimat el y leading to lo ng -term success
and ethical business practices.
Management
Lessons From
BHAGWAT GITA
LESSONS:
1. U tilisati on of Avail able Reso urces.
2. Atti tude to wards Work.
3. Non-attac hment t o Results.
4. Respo nsibi lity for Consequences.
5. Stress Management
6. Self les Work o r Nishkam Karma
7. Self-Disci pli ne
8. Work C ul ture
9. Transfo rmat ional L eadership
.
Management
Lessons From
RAMAYANA
LESSONS:
1. V is io n
2. Co ur ag e
3. M or al ity and E thic a l Be hav i our
4. Eq ua li ty
5. D el eg a tio n o f Res p ons i b il ity
6. L ea d er sh ip
7. Te amw o r k
8. T im e M ana g em ent
9. Co l lab o r ati on or Str ate g ic Pa r tne rs hi p
10 .V ic to r y o f G oo d o ver Evi l
11 .S uc ce ss i on Pl ann ing
I n M ana ge men t Pr i nc ip l es and Ap p l ic at io ns
b y T.N . Chha b ra , t he c ha p ter o n I ndi an
E th o s fo r M an age me nt hi g hli g hts th e
i nteg r ati on o f tr ad i tio nal I nd i an val ues i nto
m od e rn ma nag e men t. It em p has iz es e thic a l
p r in ci p le s, s o ci al r es p o nsi b il ity, an d a
ho li s tic a p p r oa ch tha t b al anc e s mat er ia l
Conclusion s uc c es s wi th mo ra l i nte g ri ty. Key fea tur es
i nc lud e s p ir it ual d ev el o p men t, emp a thy,
s us tai nab i li ty, a nd c o ll ec tive w el l -b ei ng . Th e
c hap t er ad vo c ate s for val ue - o r ien ted
m anag e me nt, w hic h fos te rs l o ng -te rm
s uc c es s, et hic al l ead e r shi p , a nd ha r mo ny i n
the w o rk p l ac e, m ak ing it r ele va nt i n to d ay ’s
g l ob a l b u si nes s envi ro nm ent.
THANK YOU.
By Rishav Raj
