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Style Guides 3

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0% found this document useful (0 votes)
17 views18 pages

Style Guides 3

Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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Thisdocumentcontai

nstheguidel
inesfort
hepropervi
sual
communi cati
onoftheSul
tan’
sTours.
Closelyfol
low t
hes
er ul
estomai ntainbrandconsist
ency.

I
ncludedintheseguidel
inesareal
lvis
ualel
ement
sneeded-

Br
andI
dent
ity
Logos,t
ypeface,col
orsandmor e-tocreat
eaconsi
stentt
one,
l
ookandf eelf
orSult
an’sTours
.
&S
tyl
eGui
des
.
01
L
ogoDe
sig
n
L
ogoDe
sig
n
Pr
imar
ylogof orS
acef ul
tan’
sTour
siss
hownbel
ow.

LOGO MARK

LOGO MARK
L
ogoV
ari
ati
ons
L
ogoV
ari
ati
ons
L
ogoUs
ageGui
de

Tomai
ntai
nbr
andi
ntegr
ity,Ourcompanyl
ogoshoul
d al
ways
appeari
n a posi
ti
on ofpr
omi
nence on t
hef
rontofany uni
t,
mar
ket
ingmat
eri
als,
promot
ions,
credi
tsorvi
sualdepi
cti
onsof
t
hecompanyname.

Pr
ovi
decl
earspacear
ound t
hel
ogot
oensur
ereadabi
li
tyand
aest
het
ic consi
stencyaswel
last
o ensur
ethatt
hel
ogoi
snot
smal
lert
hant
heact
ualmi
nimum si
zepr
escr
ibed.

Cl
earspacei
sint
endedt
opr
eventt
ypewi
thI
mager
yorot
her
gr
aphi
cel
ement
sfr
om i
nter
fer
ingwi
tht
hel
egi
bil
it
yofourl
ogo.

Nogr
aphi
c el
ement
s shoul
dencr
oacht
hebor
der
sar
oundt
he
l
ogomar
k.
02.
Br
andC
olor
s
C
olor
sPal
ett
e
Colorpl
aysani
mportantr
olei
nt heSult
an’sToursbrandident
ity.Thesecol
orsare
recommendationsf
orvari
ous media.These color
sar ethecorecol or
softhi
s
brandwhichmustbeusedacros sal
ldi
git
alandmar keti
ngmat eri
al.

COLORCODE COLORCODE COLORCODE COLORCODE


Hex :
#08a6de Hex :
#25b740 Hex :
#f7d1
1f Hex :
#080808
Lor
em I
psum
C
olorUs
ageGui
de

CO LO RS PALETTE

Hex : #080808 Hex : #f7d11f Hex : #25b740 Hex : #08a6de


RGB : 8,8,8 RGB : 247,209,31 RGB : 37,
1 83,64 RGB : 8,1
66,222
CMYK :
74, 68,67,
87 CMYK :
4, 15,96,0 CMYK :
77, 0,100,0 CMYK :
73,17,1
,0

40% 20% 20% 20%


03.
Br
andF
ont
T
ypog
raphy
Typographypl aysanimportantr
oleincommuni cati
nganoverallt
one
andqual i
ty.
Car efulus
eoftypogr
aphyr ei
nfor
cesourpersonal
it
yand
ensuresclar
ityandhar monyinalloft
hecommuni cat
ions.

E
AST
MANC
ONDE
NSE
DAL
T
ABCDEFGHIJKLM NOPQRSTUVW XYZ
abcdefghijklmnopqrstuvwxyz
04.
I
conog
raphy
I
conog
raphy

Br
andshor
tlogocanbeuseasl
ogoi
coni
dent
ity

Ourfullcol
orlogoshould al
waysbethefi
rstchoice
neverthel
ess,whenusingbackgroundst
hatfeature
specif
iccolor
s,thei
conscouldbeusedinmonol i
ne
versi
ons.

Faviconsarei
mpor tantbrandingelement sf
oral
l
websites,t
herefor
e,ourFavicons are speci
fi
cal
ly
designed t
o serve as t
he main websi t
e’si
con i
n
ordertomakeourwebsi terecognizableonthesite
tab,whenmul ti
pletabsareopen
05.
DO’
sandDON’
Ts
DO’
sandDON’
Ts

Ourl
ogomar
kshoul
dal
waysbeusedi
ntheor
igi
nalsi
zewi
tht
hedef
inedcol
ors
06.
L
ogoMoc
kup

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