AD WORKSHOP
GUIDE
BY BIZLIFT
LEVEL 1 - SET UP
Setting Up Your Ads Manager Account
Checklist/Must Have Status (Click to choose)
A Personal Facebook Account (In your Yes
name)
A Facebook Page & Instagram Page (In Yes
your business name)
A Prepaid Facebook ad account (Asides Yes
default) linked to your Instagram account
Are you able to fund your ad account for Yes
ads?
Any restriction or existing issue with your No
account?
Your Status should be similar to what is above. If you have anything different, there would be a
need for you to create or ask for help from the ad team.
LEVEL 2
Understanding The Ads Manager Interface
Key Terms
● Campaigns: This is where you organize your ad campaigns. Each campaign
represents a specific advertising objective, such as brand awareness, lead
generation, or conversions.
● Ad Sets: Within each campaign, you create ad sets, which define your targeting,
budget, and scheduling preferences. Ad sets help you organize your ads based
on different audience segments or targeting criteria.
● Ads: Ads are the individual creatives that you create and publish within your ad
sets. This is where you design your ad content, including images, videos, ad copy,
and call-to-action buttons.
Campaign Structure
● Objective: At the campaign level, you choose your advertising objective, which
aligns with your overall marketing goals. Facebook offers various objectives such
as awareness, consideration, and conversion.
● Ad Set Settings: Within each ad set, you define your targeting criteria, budget,
schedule, bidding strategy, and optimization preferences. You can target specific
demographics, interests, behaviors, and custom audiences.
● Ad Creative: In the ad creation section, you design your ad content. This includes
uploading images or videos, writing compelling ad copy, and adding a
call-to-action button.
LEVEL 3
SETTING ADVERTISING GOALS
● Awareness: Increase brand awareness and reach by exposing your target
audience to your brand and messaging.
● Consideration: Drive engagement and interest among potential customers by
encouraging actions such as website visits, app installs, video views, or lead
generation.
● Conversion: Prompt users to take specific actions that lead to conversions, such
as making a purchase, signing up for a trial, or requesting more information.
LEVEL 4
IDENTIFYING AND CREATING YOUR TARGETING
TARGETING TYPES Notes
INTEREST TARGETING List out keywords related to your products or
service. E.g shoes,hair,luxury,real estate etc.
DEMOGRAPHICS TARGETING List out the ideal age range, gender and
location of your target. E.g 25-50, Female,
Lagos & Abuja. (Only 3 locations maximum)
CUSTOM & LOOK-ALIKE TARGETING This would be created in class step by step.
Step-by-Step Guide to Creating Custom and Lookalike
Audiences
1. Log in: Access Facebook Business Manager and navigate to Ads Manager.
2. Access Audiences: Click on the "Audiences" tab on the left-hand sidebar.
3. Create Custom Audience: Click on "Create Audience" and select "Custom
Audience" from the dropdown menu.
4. Choose Source: Select the source for your custom audience (e.g., customer file,
website traffic, app activity).
5. Configure Audience: Set criteria such as data source, audience details, and
audience size.
6. Create Custom Audience: Save your custom audience settings by clicking "Create
Audience."
7. Create Lookalike Audience: Click on "Create Audience" again and choose
"Lookalike Audience."
8. Choose Source Audience: Select the custom audience you created as the source
for your lookalike audience.
9. Set Audience Location and Size: Choose the location and adjust the audience
size percentage.
10. Create Lookalike Audience: Finalize your lookalike audience settings and click
"Create Audience."
11. Review and Monitor: Monitor audience performance in the Audiences tab and
refine targeting based on campaign results.
LEVEL 5
RUNNING YOUR AD CAMPAIGNS
CAMPAIGN TYPES USE CASES
VISIBILITY ADS These ads are best for awareness and
improving your follower count, as well as
engagement or breaking out of a shadow
ban. They are cheap ads
SALES ADS These ads are best for selling and getting a
high number of conversions from people
interested in your products and services.
They are expensive ads
RETARGETING ADS These ads are best for sales ads targeted at
existing warm or hot leads who already have
interacted with your business. They can be
cheap ads.
Step-by-Step Guide to Creating an Ad
1. Log in to Facebook Business Manager:
● Go to business.facebook.com and log in with your Facebook account credentials.
● Navigate to the Ads Manager section.
2. Access Ads Manager:
● Click on the "Ads Manager" tab in the left-hand sidebar.
3. Start Ad Creation:
● Click on the green "Create" button in the top left corner of Ads Manager.
4. Choose Ad Objective:
● Select your advertising objective from the list provided. Choose an objective that
aligns with your campaign goals, such as awareness, consideration, or
conversion.
5. Set Up Campaign Details:
● Enter a name for your campaign and choose your campaign's buying type
(auction or reach and frequency).
● Optionally, configure additional settings such as campaign budget optimization,
campaign bid strategy, and campaign schedule.
6. Define Ad Set Settings:
● Choose the Facebook Page and Instagram account you want to use for your ad.
● Define your ad set settings, including audience targeting, placements, budget,
schedule, bidding strategy, and optimization preferences.
7. Create Ad Creative:
● Select the ad format you want to use (e.g., single image, carousel, video,
slideshow, collection).
● Upload or choose existing creative assets such as images, videos, or slideshows.
● Write a compelling ad copy that highlights your product or service benefits and
includes a clear call-to-action (CTA).
● Customize additional ad elements such as headline, description, and link URL.
8. Review and Confirm:
● Review your ad details to ensure everything is set up correctly.
● Preview how your ad will appear on Facebook and Instagram in different
placements (e.g., news feed, stories, audience network).
● Confirm your ad settings and click the "Confirm" button to submit your ad for
review.
9. Wait for Approval:
● After submitting your ad, it will undergo review by Facebook to ensure
compliance with advertising policies.
● Once approved, your ad will start running according to the schedule and targeting
criteria you've defined.
