Republic of the Philippines

Department of Education

Region V (Bicol)

Division of City Schools

MASBATE NATIONAL
MARKETING PLANCOMPREHENSIVE HIGH SCHOOL
FOR (BUSINESS NAME)
Masbate City
I. EXECUTIVE SUMMARY
Freeze de feliz specializes in the creation and sale of frozen, mango-flavored threats, often sold in
individual servings on a stick or in clear plastic. Ice candy is popular in warm climates and among consumers
seeking affordable, refreshing snacks. Freeze de Feliz focuses on production and distribution to our customers. It
could also cater orders, such as offering different packaging options for local events like bazaars or special
occasions.

The frozen desserts business, which include lots of frozen delights like ice cream, sorbet, popsicles and
includes ice candy. Demand for affordably priced and refreshing snacks, especially during the summer and
tropical seasons, encourages the dessert sector. As consumer preferences We, Freeze de Feliz proprietors shift
toward healthier options like organic products, with milk while this industry is changing. We establish a business
that sell conventional ice cream also, while smaller businesses or regional producers concentrate on special
flavors and niche markets.

The ice candy industry is experiencing different key trends. Consumers are looking for goods developed
with natural ingredients, flavorful, and different options as demand for healthier options grows. Additionally, as
Freeze De Feliz owners, we place a higher priority on sustainability; eco-friendly packaging is more important. As
a small business experiment with first different taste combinations, offerings, and novel flavors are likewise
becoming more and more popular because of the affordable price, convenience, and refreshing, the industry is
growing overall, especially during the summer.

II. BUSINESS NAME

Freeze De Feliz operates as a small business which will be established in Purok 2, Brgy. F. Magallanes, Masbate
City. The name of the business, “Freeze” means a liquid be turned into ice or another solid as a result of extreme cold,
“De Feliz” delivered in Spanish which means expressing happiness about a particular event or action. from the name
itself, this small business provides a sweet cold dessert that is affordable and will provide varieties of different flavor
combinations. This ice candy is sustainable for all age and gender to enjoy, especially in hot summer.

III. MISSION STATEMENT

At Freeze De Feliz, our mission is to provide a refreshing and delightful experience through our premium and
organic mango ice candy, crafted with the finest ingredients. We are dedicated to promoting joy and excitement in every
bite, setting ourselves apart with our unique flavor ice candy and commitment to quality. Our core values include
innovation, sustainability, community engagement, and budget friendly as we strive to create a positive impact. Then Our
long-term vision is to become a beloved successful business name recognized for our exceptional mango ice candy while
expanding our flavor offerings to include a diverse range of tropical delights. We aspire to create a global brand that
embodies happiness, quality, and sustainability, making Freeze De Feliz a symbol of joy and excitement for generations to
come.
IV. COMPETITIVE ANALYSIS
OUR BUSINESS
Strengths
- Nutritional benefits especially in the ingredients of ice candy contains vitamins and minerals.
- A perfect way to cool down during hot weather
-Easy to make and prepare.

Weaknesses
-The businesses dependence on specific or seasonal ingredients can affect product consistency and cost.
-There is significant competition from other vendors and established brands offering similar products.
-Increasing health awareness may reduce demand for sugary or high calorie traits.

Opportunities
- Room for expansion in everywhere markets.
- Possible chance to produce new variations or more beneficial choices.
- Ice candy can be added to a restaurant menu when it is season.

Threats
- Additions toproduct prices may impact how low-cost the product is.
-Change of ingredients prices caninfluence the price of the product.
-Other sweets and frozen foods trends could affect the level of popularity.

COMPETITOR 1: ICE CREAM

Strengths
-Offers diverse range of flavors to cater to different taste test and preferences.
-Products are easily accessible to customers
-Uses high quality ingredientseffective marketing strategy to attract customers.

Weaknesses
-Ice cream can be great quickly is not stored correctly
- Keeping ice cream at low temperature can be costly.
-Ice cream sales may decline in colder weather or cooler climates.
- The market is competitive due to established brands and local vendors like dirty ice cream.

Opportunities
-Possibility of extension or multiple locations, as well as a business partner.
-Invention of new goods that could influence participation in several events.

Threats
-The health risks, we all now ice cream content high sugar and fats. Overeating may result in weight gain, obesity,
diabetes, and heart disease, other health problems.
-For people with particular food allergies, ice cream can trigger mild to severe allergic responses because it contains
common allergens such as dairy, eggs, and nuts.

COMPETITOR 2: MILKTEA
Strengths
-Offer to wide variety of flavors toppings and customization options catering to diverse tastes.
-Milk tea is popular and trendy especially among children and students.
-Offers unique and innovative flavor combination.

Weaknesses
-The market is crowded with many milk tea shops and brands
-Premium ingredients like tea can be expensive for the business.
-Some ingredients and products of a short shelf life making inventory management difficult.

Opportunities
-Customer trends that can inform creative drink creations and environmental efforts.
-Working with already-existing coffee shops could help the business grow.

Threats
-Milk tea, well-known chains, can contain large amount of sugar which can cause diabetes, weight gain, and dental
problems.
-Milk tea, containing caffeine, can cause insomnia, jitteriness, and increased heart rate when consumed in large
quantities.

V. TARGET MARKET
The target market for freeze de Feliz product is anyone living in Masbate City with access to social media
sites like Facebook and Instagram. Any gender, every belief, and 4 years old and above that can afford freeze de
Feliz products are the company's target market.

Demographic Segmentation
a. Gender- Any gender.
b. Age- 4years old and above.
c. Income- P 50.00 – P 100.00 pesos if students residing within Masbate City; Minimum of P 350.00 – P
1000.00 monthly income for business owners and employees.
d. Occupation- Students, business owners, and any occupation.
e. Education- All educational levels.
f. Religion- Any religion within the location.
g. Ethnic Group- Any Ethnic Group within the location.
h. Family size- More than 3-4 member.

VI. MARKETING OBJECTIVES

Increase in Brand Awareness
- We will promote Freeze de Feliz Ice Candy through targeted marketing campaigns and active engagement on social
media platforms.
- We will participate in community events and offer free samples to help people recognize our brand.
Increase in Sales
- We will offer discounts, bundles, or promotional deals to attract more customers during peak seasons.
- We will expand our distribution network by selling Freeze de Feliz Ice Candy in schools, offices, and local stores nearby.

Increase in Revenue
- We will introduce premium flavors or larger-size options that we can sell at higher prices.
- We will reduce production costs by sourcing ingredients in bulk while maintaining quality.

Customer Retention
- We will launch a loyalty program where our customers can earn rewards, such as free products or discounts.
- We will keep our customers engaged by consistently delivering quality and releasing limited-time flavors.

Generate Leads
- We will use social media ads and fun contests to attract potential customers to try our ice candy.
- We will collaborate with local businesses to cross-promote Freeze de Feliz Ice Candy and attract new leads.

VI. MARKETING STRATEGIES

Freeze de Feliz will enhance brand awareness through targeted social media campaigns and active participation offering
free samples to attract customers. To boost sales, we’ll implement seasonal promotions and expand distribution to
schools. Revenue will grow by introducing flavors and larger sizes while reducing costs through bulk ingredient sourcing.
To retain customers, we’ll launch a loyalty program and offer limited-time flavors to keep them engaged. Additionally,
we’ll generate leads through social media contests and collaborations with local businesses, ensuring a stronger market
presence and lasting customer relationships.

VIII. MARKETING MIX (Describe the 4Ps)

PRODUCT
Freeze de Feliz will offer high-quality ice candies in a mango flavors to cater the students and other customers. The
product line will include:
-Mango: These are popular, refreshing, and affordable flavors that students are familiar with. The emphasis is on fruity
flavors that offer a sweet, cooling sensation, perfect for the warm climate. Made with ripe, locally sourced mangoes, this
flavor is a sweet and tangy option, popular among students.

PRICE
The pricing strategy will focus on affordability, especially considering the target market of students and sari-sari store
customers.
-Mango Flavor: ₱10 per piece to ensure accessibility and cater to the student’s daily snack budget.

PLACE AND DISTRIBUTION STRATEGY

School Sales: Freeze de Feliz will have a stall located at Masbate National Comprehensive High School near the canteen or
student lounge. We will also offer a classroom delivery service during break times for bulk orders.

PROMOTIONAL STRATEGY
Launch Event: To create initial buzz, we will host a free sampling event at the school, allowing students to try different
flavors and drive awareness.
Social Media Marketing: We will engage students through social media (Facebook, Instagram), where we’ll post flavor
highlights, promotional offers, and customer reviews. Contests and giveaways will further drive student participation.

IX. BUDGET AND RESOURCE ALLOCATION

Daily Budget and Resource Allocation

 CATEGORY ITEM AMOUNT(P)
Revenue Estimated sales income P2,050.00
Variable Cost Cost of good sold P1,501.00
marketing P0.00
Total expenses Variable cost P1501.00
Net profit Revenue -total expenses P549.00

IX. MARKETING CONTROL

To ensure the marketing activities of Freeze de Feliz align with our objectives, we will monitor, measure,
and evaluate our efforts within our barangay, F. Magallanes. We will track daily and weekly sales, aiming to sell
at least 100 ice candies per day. Customer feedback from residents will be collected through personal interactions
and social media engagements to identify areas for improvement. Our marketing strategy will focus on
encouraging customers directly and promoting through our social media page. We will measure effectiveness by
observing how many customers buy after these efforts and track the number of new customers weekly. Key
performance indicators (KPIs) include daily sales, weekly new customers, and feedback from at least 10
residents or social media interactions per week. Sales and feedback will be reviewed every Friday, and strategies
will be adjusted as needed to achieve our goals.

Proponent/s:
Alejandro Ruado

Julia Jane L. Danao

Chin- Chin F. Gutierrez

Jonnadel V. Romero

Norie Ann B. Torres

Submitted to:

ARLEZA A. BUENVIAJE
ABM Teacher