Template eBay Landingpages
Define URL of page, i.e. http://pages.ebay.de/sell/april2009/. Rules: 1. The URL must not exist
URL of page already unless it's an update. 2. URL should contain keywords (i.e.
www.pages.ebay.it/sectionname/page-name-usedash-if-more-words-needed.html)
Provide or define page title. For SEO purposes use the site name, i.e. eBay before all other terms.
Page title (SEO) Use as much keywords as possible, but. stay below 95 characters. Don’t use accents as they are
not used in most common searches.
Breadcrumb Define the breadcrumb, i.e. Homepage > Focus on selling.
Provide the navigation of the Landingpage as bullet list. Use bold font for navigation entry of current
Navigation
page.
Define meta keywords. Rules: 1. Define up to 28 keywords. 2. Use common language and
SEO: Meta Keywords
variations of terms. 3. Define different keywords for every page. (i.e.: eBay, deals, daily deals, save
(have to be localized)
money, money-off, buy, good prices etc.)
SEO: Description (has to Provide a summary of your page. Rules: 1. Maximum length 150 characters. 2. Don’t use accents.
be localized) This summary will be displayed in search engines (i.e. google) below your URL.
Site catalyst Information Define the Site Catalyst tracking info if needed.
RTM placement
Provide RTM script for each page if needed.
Information
Define if there should be a CS placement on the page, i.e. a telephone support footer or an CS email
CS Data link. Work together with Sabine Wiedemann from the EU CS LTS teamin Berlin Dreilinden to define
this.
Revision History [editors and approvers fill out this section]
Date Version Author Change Description
28/04/2009 First Draft First and last name First draft.
03/05/2009 Revisions to Draft First and last name Added comments. Changed order of paragraphs.
READ ME - How to use this template
1. Use one template per URL you need to change or create.
2. Read the comments in this template to make sure you follow the formatting guidelines below.
3. Use the Windows Word feature track changes if a review or changes are applied to this document.
4. Insert all hyperlinks into this document with right mouseclick
Formatting main headlines
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua.
Formatting subheadlines
Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Use bold text to highlight key phrases:
Use bulleted lists to structure text such as key findings,
Benefits for buyers and sellers or
Other content which should be highlighted or structured as a list.
Use tables to highlight key changes, benefits or before and after changes:
Helpful Links: US Product & Customer Support Style Guide | Global InfoHub Style Guide | Jakob Nielsen’s Web Usability Guidelines
Version 1.1 of May 2010
Change Benefit Timeline
Vel illum dolore eu feugiat nulla te feugait nulla facilisi From Day Month Year
facilisis te feugait nulla facilisi
te feugait nulla facilisi
Helpful Links: US Product & Customer Support Style Guide | Global InfoHub Style Guide | Jakob Nielsen’s Web Usability Guidelines
Version 1.1 of May 2010
