Dear Students, Please find below the case study about a successful digital
marketing campaign for Domino’s Pizza’s Emoji Ordering Campaign.
Domino’s Pizza’s Emoji Ordering campaign, launched in 2015, was a clever
use of technology and social media. The campaign allowed customers to
place an order tweeting a pizza emoji at Domino’s, which would then initiate
the ordering process campaign generated a significant amount of buzz and
helped to position Domino brand that is innovative and tech-savvy. Watch
the video
Discuss it briefly (advantages and disadvantages)
Advantages
1. Simple and fun :
Ordering pizza by just tweeting an emoji is exciting and fun with can
increase sale because of Costumer trying it out
2. Social media buzz :
Almost Everyone on social media talked about this feature which gave
the brand a larger brand visibility
3. Free advertising by grabbing media attention:
Because of the social media buzzed the brand have win free
advertising campaign
4. Costumer data gathering :
They collected data from user which can be used in personalised
tailored future campaign
Disadvantages
1. Limited audience :
By using emoji this can exclude older people which don’t use emoji
people who don’t use twitter or people with devices which dont have
emoji or don’t support them
2. Technological issues
Like any system it can have glitch or break down which can lead to
mistake and dissatisfaction of the consumer
3. Operational issues
The system need a constant observation so it can run smoothly wich
can be sophisticated
4. Privacy issue :
Everyone likes his life to private and don’t want his information to be
gathered so Costumer will have concern about using tweeter
5. Short trend life :
The excitement will wear of after awhile so they should start thinking
about the next move
Name: mahmoud assad Alshami
I’d : 8220898
