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Marketing - CA I

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Meghna Aravind
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15 views1 page

Marketing - CA I

Uploaded by

Meghna Aravind
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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STELLA MARIS COLLEGE (AUTONOMOUS), CHENNAI - 600086

DEPARTMENT OF COMMERCE – SHIFT II


CONTINUOUS ASSESSMENT TEST I – SEPTEMBER 2021
CLASS: II B.Com CS

Subject Code: 19CO/MC/EM33 Time: 90 Minutes


Subject Title: Essentials of Marketing Marks: 50

Section A
Answer all the questions: (7x2=14)
1. Define marketing.
2. List out any two importance of marketing.
3. What is meant by customer driven marketing strategy?
4. State the dimensions of product mix with example.
5. Why do many products turn out to be market failure?
6. Distinguish between product item and product line.
7. Name the major functions of labelling.

Section B
Answer any two questions: (2x8 =16)
8. Briefly explain the evolution of marketing with example.
9. What are the key factors that any business should consider when pursuing positive
customer relations?
10. Explicate the stages of product life cycle.

Section C
Answer any one question: (1x20=20)
11. What are the elements of Marketing? Explain in detail the core marketing concepts.
12. Elucidate the new product development process.

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