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Overview for Organisation X
Organisation X is active in the electric vehicle (EV) and renewable energy industry engaging in
manufacturing and sales of electric vehicles, energy storages, and photovoltaics. Es una compañía
mundial en la industria de transportación sostenible y energías limpias cuya labor es fomentar la
transición hacia fuentes energéticas sostenibles en el mundo. Established as an innovative player in the
market, Organisation X operates in the segment crowded with traditional auto manufacturers shifting
towards EVs and other renewable energy companies.
This organization has a corporate strategy that is built around the pillars of technology, vertical
integration, and internationalisation. Some of the strategic resources are specialized knowledge of
battery technology, efficient production methods, and brand image. Yet, Organisation X has concerns for
which those include supply chain risks, difficulty in increasing the production of vehicles, and the
growing competition in the global EV market.
2. SWOT Analysis
Strengths:
Head start in the electric vehicle and energy storage markets as shown by market sales figures.
Positive and long-term brand image perception and consumer loyalty (from customers’ satisfaction
surveys).
Vertical integration, from battery production to sales: from the annual reports.
Weaknesses:
Expensive manufacturing costs relative to other car manufacturers (from the financial statements).
Dependency on a low number of production sites (as supported by quantitative data).
Delay in delivery schedules, particularly for models that are in high demand: These issues are highlighted
in the customer feedback reports that were analyzed during the research.
Opportunities:
An indication of a global trend towards the use of electric vehicles and renewable energy sources
(understood through PESTLE analysis).
The expansion to new emerging markets with unexplored EV potential (as mentioned while analyzing
the markets).
Self-driving car technology (indicated from industry innovation trends).
Threats:
Increasing competition pressure from legacy automakers and emerging new EV players (as stated in
competitor analysis).
Such as, policy forecasts arising from regulatory and trade risks impacting operations in other countries.
Supply and demand fluctuations: This relates to sudden changes of costs in some of the raw materials
especially lithium and other materials used in the construction of batteries, which has been pointed out
in the supply chain analyses.
