Business Management
2024-2025
Name: _______________________________________ Class: _____________
Teacher: ______________________________________ Date: ____________________
CLASS ACTIVITY #2
TOPIC: MARKETING ROLE AND FUNCTIONS
CLASS OBJECTIVE:
*To understand the key functions of marketing and what is the role and importance for
business
*To know the difference between traditional marketing and modern marketing
1.Using your previous knowledge, reflect about this question and answer the
following question:
¿What do you think of when you hear the word 'marketing,' and how do you believe it
impacts the products or services you use every day?
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2. Read the paragraph below about Marketing and its main purpose. Identify and reflect
about each of the functions of marketing in a business organization. Think about one
business that you know, reflect about the way they carry out all these marketing
functions.
The key purpose of marketing is to get people
interested in the products or services of a
company.
This happens through market analysis, research,
and contemplating the interest of target customers
to attract them and setting the correct strategies to
promote and sell the product.
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3.Click on the link and watch the video to Understand the difference between Traditional
marketing and Modern Marketing.
https://www.youtube.com/watch?v=QusJ4fpWQwA
TOPIC: TRADITIONAL MARKETING VS MODERN MARKETING
*What do you understand by Marketing?
*What is the difference between Traditional and Modern Marketing?
*Explain the advantages and disadvantages of traditional marketing
*Explain the advantages and disadvantages of modern marketing
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