28 MINIGAMES™

from the best of the best

MiniGames™ | 1
 WHAT IS A MINIGAME?
By definition, a MiniGame is a short-term activity designed to correct a weakness
or pursue an opportunity in the company. MiniGames are designed to be fun and
engaging. Like most games, they should have a goal, a timeframe for play, a score-
board, and a reward for winning.

WHY MINIGAMES?
MiniGames are a fun and easy way to motivate employees day-to-day to make
improvements that will add up to year-long success. When implemented correctly,
MiniGames are proven to:
- Affect a financial or operational change: Driving results through improved perfor-
mance.
- Increase business literacy: Reinforce key components of business success such as
goal setting, mutual responsibility and performance management.
- Build teamwork: Rally employees (players) around a common goal in order to
achieve a shared reward.
-Develop a winning attitude: Create an environment where winners are recognized
and rewarded for generating results.

WHAT’S IN THIS EBOOK?

- MiniGames created by The Great Game of Business’ 2019 All-Star Team
- MiniGame printable template
TA B L E O F C O N T E N T S

ALL-STAR CHAMPION

Hot Potato - Anderson Precision................................................................................................................ 5

Gorilla Bananas - Argent Tape and Label..................................................................................................9
Shoot For The Moon - Double O.............................................................................................................. 13
“Budding” Business Relationships - Essential Ingredients.................................................................... 17
Betting It All On Green - GRC.................................................................................................................... 21
Take Me Out To The Ball Game - Guy Engineering................................................................................ 25
Ingenious Innovators - ImageOne........................................................................................................... 29
Slay The Delay - IntrustIT.......................................................................................................................... 33
Flush The Debt! - Jenner Ag...................................................................................................................... 37
Ghostbusters - Kiolbassa.......................................................................................................................... 41
Filling For Fro-Yo! - Lake Havasu Family Eyecare................................................................................... 45
Follow The LLT Road - LaserLight............................................................................................................. 49
GRIDIRON MiniGames - Malco Products................................................................................................. 53
Chasing Tacos - Peterson Trucks............................................................................................................. 57
Pusheen Patrol - Rail Trail Flatbread Co.................................................................................................. 61
Love Your Selfie - SuperSuds.................................................................................................................... 65
The House That Venturity Built - Venturity............................................................................................. 69
Time To Code - WebIT............................................................................................................................... 73

ROOKIE OF THE YEAR

Cash is King - AMBAC................................................................................................................................. 77

Pampering For PM’s - Cherry’s Industrial................................................................................................ 81
Climb Mt. GGOB - CMs Outdoor Solutions Group................................................................................. 85
Load To Road - Hildebrandt..................................................................................................................... 89
Get Rich Or Die Tryin’ - KAAPKE................................................................................................................ 93
1,2,3, Brew Crew - Red Caffeine............................................................................................................... 97
Directive: Reduce Waste - Vital Farms................................................................................................... 101

SOCIAL SECTOR

BBBS Lone Star......................................................................................................................................... 105

Community Partnerships of the Ozarks................................................................................................ 109
Victory Mission......................................................................................................................................... 113

MiniGames™ | 3
4 | MiniGames™
01 HOT POTATO

By Anderson Precision
andersonprecision.com

Anderson Precision was originally founded in 1891 as a

machine repair business. Today, the company is a contract
manufacturer that primarily provides components to the
automotive industry and ships up to 100 million turned
components per year.

MiniGames™ | 5
HOT POTATO
Company Name: Anderson Precision

1 Set the Objective: The targeted problem or opportunity.

Anderson Precision had a large volume of backlog parts. These were parts that we were having trouble
getting to the finish line to turn into sales. We had to really focus on getting these parts out to meet our
customer’s needs and drive sales dollars without increasing costs like labor dollars or premium freight.

2 Set the Improvement Goal: X to Y by when.

Reduce shippable backlog by 90% by 12/31/2018

3 Estimate the Benefit: The potential impact/return.

Anderson Precision was able to reduce our backlog from $350,379 in 2018 to $70,000 in 2019.

4 Identify the Players: Who can impact the game?

This was a Mini-Game that took the entire company to be successful. The key players were the quality
team, assembly team, business unit managers, prefinishing team and davenport cell leaders.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

Hot Potato was a 60 day Mini-Game.

6 Create a Theme: Be creative!

Hot Potato

6 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

30 day hot potato lunch bar

60 day hot potato t-shirts

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

These pictures are a small sample of the achievement. The room that Ashley and Andrea are
standing is was initially stacked to the ceiling with backlog parts (in totes).

MiniGame Spotlight
In 2018, the Anderson team kicked off more than 20 MiniGames, which tackled issues like
increasing the number of inspected parts and reducing backlog. The volume of games played was
helped in part by the creation of a team whose focus is on providing refresher training for the
MiniGame process. “We want to encourage organic development of new games that come from
the bottom up,” says Godfrey.

MiniGames™ | 7
 “One thing GGOB has done is getting the
employees to think and ask questions
they never would have thought of before.
Examples are an employee asking how
much the tools cost when an error
occurs. They now know that it is dollar
for dollar bottom line. Although I think
we are still early in the process. The
teams that have formed because of the
department scoreboards are very strong.”

~ Jason Carlson, Production Manager

8 | MiniGames™
02 GORILLA BANANAS

By Argent Tape & Label

argent-label.com

Primarily manufactures and remanufactures heavy-duty diesel

fuel injection systems and related components.

MiniGames™ | 9
GORILLA BANANAS
Company Name: Argent Tape & Label

1 Set the Objective: The targeted problem or opportunity.

Interact with inactive customers

2 Set the Improvement Goal: X to Y by when.

Gain new sales with customers who have not been active

3 Estimate the Benefit: The potential impact/return.

We were able to reengage multiple customers that we already had vendor codes with

4 Identify the Players: Who can impact the game?

The sales team

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

6 months

6 Create a Theme: Be creative!

Gorilla bananas

10 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

It is still active!

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

It is still active!

MiniGame Spotlight
ATL has found that MiniGames have been effective at addressing multiple challenges inside the
business, from continuous improvements, to tackling open tasks, and improving various efficien-
cies. One example is how one MiniGame generated more than 35 ideas from team members
about how they could increase margins by improving efficiencies and reducing costs.

MiniGames™ | 11
 “It is refreshing to be part of a
company in which members are
engaged in creating efficiency
and continuous improvements.”

~ Cathie Melvin, Account Manager

12 | MiniGames™
03 SHOOT FOR
THE MOON
By Double O
doubleoinc.com

Founded in 1997, Double O designs, supplies, installs, and ser-

vices commercial glazing, windows, and doors.

MiniGames™ | 13
SHOOT FOR THE MOON
Company Name: Double O

1 Set the Objective: The targeted problem or opportunity.

To bring in more sales and revenue by bidding more and larger projects

2 Set the Improvement Goal: X to Y by when.

Before the game began, we averaged $615,000 per week with a closing ratio of 24%
Bid an average of 760,000 for first 3 weeks
Bid an average of 860,000 for second 3 weeks
Bid an average of 960,000 for third 3 weeks

3 Estimate the Benefit: The potential impact/return.

Bidding more projects while maintaining our closing ratio, will bring more revenue into
the company. Winning this challenge will increase our revenue to $12 million for 2020 compared to
our current 2019 plan, achieving this and making a lasting change will increase our revenue $2 million
annually and our GP $500k.

4 Identify the Players: Who can impact the game?

The Sales Team and Project Estimators

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

9 Weeks duration, then holding that new level moving forward

6 Create a Theme: Be creative!

Shoot for the Moon - using a space themed board and space themed food prizes

14 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

As detailed in the photo, the prizes included a donut party, BBBS-branded air freshener, and a
drawing for a free car wash per the dates illustrated above. Unfortunately, a picture of the final
scoreboard is not available.

9 Play the Game: Plan promotions and appoint a score keeper.

The sales team kept score and reported in their weekly meetings. They achieved all of their goals
ahead of schedule. And that level of estimating has been maintained and even exceeded ever since.

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight
An example of one MiniGame the team played in 2018 was called “Shoot the Moon,” which had
a nine-week goal to bring in more sales and revenue by bidding more and larger projects while
maintaining a healthy closing ratio. Winning the challenge would create a lasting change that would
increase the company’s revenue $2 million annually with a gross profit of some $500,000.

MiniGames™ | 15
 “One of the dynamic impacts that GGOB
has had is with our younger field team
workers who are learning and experiencing
how business fundamentals work and
the impact of what they do / don’t do
effects specific areas of the business.
It has created a sense of team where
we are all ‘in this together’ pulling for a
better place to work and even realizing
bonuses from good performance.”

~ Tom Ralya, Manager,

Sales & Client Relations

16 | MiniGames™
04 “BUDDING“ BUSINESS
RELATIONSHIPS
By Essential Ingredients
essentialingredients.com

Essential Ingredients (Ei) was founded in May 1996 in in

Augusta, GA. The company, which distributes chemicals and
other supplies to the cosmetics industry, has been 100%
employee-owned since 2011. With a stated purpose of “being a
blessing to others and inspiring others to be a blessing as well,”
Essential Ingredients is driven to remain independent and live
out this purpose for decades to come.

MiniGames™ | 17
“BUDDING” BUSINESS RELATIONSHIPS
Company Name: Essential Ingredients

1 Set the Objective: The targeted problem or opportunity.

The purpose was to develop better communication skills and relationship building with our new and
established Supplier contacts and Team members within our own organization

2 Set the Improvement Goal: X to Y by when.

Over 4 weeks, the Supply Chain team members will create conversations and gain more knowledge
about our supplier contacts to develop relationship skills. Fore each new fact that they learn about the
contact or team member, they will earn a point tallied weekly to earn pieces for Mr Potato head’s body.

3 Estimate the Benefit: The potential impact/return.

Over the 30 days, the following results occurred:

92 documented examples of relationship building occurred 10 unique suppliers of Ei were targeted for
interaction representing 82% of Ei’s revenue Leveraging these relationship that were developed from
the game, the following occurred A customer crisis regarding a product in short supply experienced
enhance and early warning and a larger allotment of a criti cal raw material A willingness from a CSR
at a supplier allocating additional raw materials to Ei resulting in no customer plant outages Access to
production planners that had previously been limited

4 Identify the Players: Who can impact the game?

The Players: The 6 buyers from Ei’s Supply Chain team

The Score Keeper: Julie Vibert, Supply Chain coordinator
The Game Keeper and Sponsor: Mary Mroczkowski, Director of Supply Chain

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

30 days from launch 06/08/2018 through 07/08/2018

6 Create a Theme: Be creative!

“Budding relationships” based on Mr Potato Head. As success occurred, Mr Potato Head’s features were
added to demonstrate progress “Budding” Business Relationships

18 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

1st level prize: Potato Bar with all the fixings

Middle Prize: Starbucks Treat
Grand Prize: Team fun at “Main Event” a local theme park

9 Play the Game: Plan promotions and appoint a score keeper.

The scorekeeper was Julie Vibert who updated the scorecard daily and provided verbal at the weekly
Supply Chain Huddle

10 Celebrate the Win: How and when will the win be celebrated?

Celebrate with the team at a local theme park.

MiniGame Spotlight
MiniGames have become an important way the Ei team tackles problems and creates new habits.
For example, one recent MiniGame was called “Let’s Get it on Like Donkey Kong – the Glycerin
Challenge,” which was targeted at growing a product line that previously had limited penetration.
The MiniGame helped focus the team’s efforts on building customer awareness and exposure to
the product. The result was an impressive 4x in targeted growth—just short of 100 metric tons of
new business.

MiniGames™ | 19
 “Despite years of working for very large companies, I
was never privy to the bottom line. We either received
a bonus at the end of the year or didn’t – only a handful
of people really knew why. When they went public, it
was a madhouse of clandestine meetings and money
manipulation to make the share price go higher. It seemed
duplicitous and made me very nervous…the open-book
management we have all learned at Ei has been like a light
to me; I’m so grateful. I think about our bottom line with
every purchase I make for Ei, and love to learn from those
around me who do the same. We have leaders who share
as much as possible about financial details, and even
stop to teach the basics to anyone who wants to learn…
Thanks to what I’ve learned from GGOB, I know to look not
just days out but months (and hope to advance to years)
for our financial roadmap. I have financial goals now;
this is a statement I never imagined I’d be able to make.”

~ Heidi Floyd, Executive Assistant

20 | MiniGames™
05 BETTING IT ALL
ON GREEN
By GRC
globalrecoverycorp.com

Global Recovery Corp. (GRC) was spun-out of a department

of SRC Logistics back in 2013 with just five employees. The
company works with original equipment manufacturers
(OEMs) to help maximize their return on aging, obsolete
core inventories and scrap.

MiniGames™ | 21
BETTING IT ALL ON GREEN
Company Name: GRC

1 Set the Objective: The targeted problem or opportunity.

The objective of “Betting it all on Green” is to foster teamwork between the warehouse and sales to
quickly and efficiently turn a large purchase of inventory into cash.

2 Set the Improvement Goal: X to Y by when.

The goal was to turn a multi-truckload purchase of $220,000 in engines into sales with a total margin
of at least $60,000 margin in 90 days.

3 Estimate the Benefit: The potential impact/return.

As a result of the minigame we were able to get all of the material unloaded, inspected, received in our
system and in the proper condition for sale within 3 days. This allowed our sales team to get the engines
listed and begin selling. GRC was able to sell $168,081 or 76% of the engines within 90 days with a total
margin of $88,596. A customer crisis regarding a product in short supply experienced enhance and early
warning and a larger allotment of a criti cal raw material. A willingness from a CSR at a supplier allocating
additional raw materials to Ei resulting in no customer plant outages. Access to production planners that
had previously been limited

4 Identify the Players: Who can impact the game?

All of the employees were involved in the game as the warehouse handled receiving and shipping all of
the materials and the whole sales team had a hand in getting them sold. The support staff was also
involved as they were responsible for getting new customersset up, handling payments, and making sure
all orders were processed.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

The time frame was 90 days from the day engines started coming in on Monday May 7-Friday August 3.

6 Create a Theme: Be creative!

Our industry has a lot of risk as we buy old and obsolete inventory. We thought a gambling theme was
appropriate due to the uncertainty of sales on the inventory we are buying.

22 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Going with the gambling theme, the prizes were also a gamble. As a group the employees would
earn spins on the roulette wheel during weekly huddles. Employees took turns spinning and if they
guessed the correct color then money would be added to the pot for the entire group. At the end of
the game all of the employees would split the pot.

9 Play the Game: Plan promotions and appoint a score keeper.

Keaton Paylor (Sales Manager) and Kelly Mullins (CFO)

10 Celebrate the Win: How and when will the win be celebrated?

Wins were celebrated each week in the huddle by announcing progress of the minigame and issuing
spins on the roulette wheel adding to the pot. At the end of the minigame the overall results were
announced to the employees and the pot was split awarding all employees with a payout.

MiniGame Spotlight
The GRC team uses MiniGames to promote accountability and to celebrate wins as a team. One
example was a sales department challenge to improve descriptions and increase the number of
inventory items listed on eBay. As a result of playing the game, and improving the quality of their
listings, their eBay revenue is up 64% year-over-year. A second example was a MiniGame aimed at
speeding up their receipt to shipment process—which generated an additional $89,000 in margin
in just 90 days.

MiniGames™ | 23
 “Playing The Great Game of Business empowers
me to make business decisions and know the
impact of those decisions on a daily basis. As an
employee, I appreciate focusing on specific business
challenges and turning those challenges into a
benefit to the company. When we play MiniGames
it makes it feel like we are doing something
different even if it is just putting a spin on the same
thing. I have never worked for a company that
openly discusses the company’s long-term growth
and strategy like GRC. I feel like I am involved in
shaping the company when we discuss goals and
strategy in our huddles. I don’t know if I could go
back to working for a traditionally ran company.”

~ Keaton Paylor, National Sales Manager

24 | MiniGames™
06 TAKE ME OUT TO
THE BALL GAME
By Guy Engineering
guyengr.com

GUY Engineering is a consulting firm with extensive experience

in civil engineering and land surveying. Since 1987, GUY has
been providing quality design work on hundreds of projects
ranging from roadway and bridge designs to water distribution
and sanitary sewer improvements throughout the state of
Oklahoma.

MiniGames™ | 25
TAKE ME OUT TO THE BALL GAME
Company Name: Guy Engineering

1 Set the Objective: The targeted problem or opportunity.

Increase billable hours, revenue, the critical number and get a bonus!

2 Set the Improvement Goal: X to Y by when.

Increase collective billable hours to at least 826 or more each week over the nine weeks of the game.
Stretch goal of 850 hours each week.

3 Estimate the Benefit: The potential impact/return.

The game energized everyone in the company! it was easy to understand and simple to implement. In
addition, everyone was able to participate. Even people who aren’t usually billable were able to contribute,
as the billable folks realized they could ask for help with tasks such as binding and printing. Billable
hours increased by 7.73%, which led to a 10% increase in revenue over the first quarter, or $109,247. In
addition, our a revenue labor ratio (our critical number) increased from 1.65 in the first quarter to 1.79
in the second quarter. This upswing continued into the third quarter.
Financial benefit : $10,9247

4 Identify the Players: Who can impact the game?

All employees. Goal was to collectively have 826 or more billable hours each week. Those people who
are not typically billable contributed by handling additional overhead tasks so others could stay billable or
by helping with billable tasks they could perform (such as assembling reports

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

April 30 to June 29. Every week was an inning in the ball game.

6 Create a Theme: Be creative!

Take Me Out to the Ball Game.

26 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Each inning won employees received a small baseball themed prize such as a package of
cracker jacks or an inflatable baseball bat. Win five innings baseball themed party with hot dogs and
a wiffle ball game. Win seven innings snow cone truck. Win nine innings dunk tank Win stretch goal
GUY baseball jersey.

9 Play the Game: Plan promotions and appoint a score keeper.

The GO Team promoted the game and acted as scorekeepers. They announced updates
regularly, passed out prizes, hung posters, and otherwise made sure everyone focused on the game and
what we all needed to do together to win.

10 Celebrate the Win: How and when will the win be celebrated?

Every week we exceeded 825 billable hours counted as winning an inning, and employees received a small
baseball themed prize such as a package of cracker jacks or an inflatable baseball bat. Winning five
innings earned a baseball themed party with hot dogs and a wiffle ball game. Winning seven innings added
a visit from a snow cone truck to the party. Winning all nine innings added a dunk tank to the party, with
one of the vice presidents volunteering to be in the tank. Meeting our stretch goal of an average of 850
billable hours per week over the course of the game earned everyone a GUY baseball jersey.

MiniGame Spotlight
The GUY team strives to hold two to three company-wide MiniGames each year— focusing on
such diverse topics as financial literacy, productivity, culture, and personal health. “MiniGames
help us focus deeply on a particular issue and are always fun,” says Blickensderfer.

MiniGames™ | 27
 “Everyone feels the impact when we
share the numbers in our huddle. When
things don’t look good in our forecast,
you can feel the energy flow out. But that
doesn’t mean we give up. We all know we
can still turn things around in the coming
weeks. We all have the confidence that
we can do better. We immediately make
adjustments to upcoming work schedules
and plans to bring the numbers up.”

~ Stacey Schifferdecker, Business

Development/Marketing Coordinator

28 | MiniGames™
07 INGENIOUS
INNOVATORS
By imageOne
imageoneway.com

“The Great Game of Business® (GGOB) has helped me to feel

like I can be an agent of change in our business. I have so
much gratitude for imageOne for allowing their team members
to act as owners. Knowing that your thoughts and ideas matter
makes a world of difference. When you feel that your input
matters a job is no longer a job—it is a joyful gift.” ~ Holly
Linton, Junior Accountant

MiniGames™ | 29
INGENIOUS INNOVATORS
Company Name: imageOne

1 Set the Objective: The targeted problem or opportunity.

Ingenious Innovators was introduced in an effort to put a focus on process improvements. The goal
of this game was to set process improvements that reduce task time and save money. For each
improvement, either one, two, or four pieces of the puzzle were revealed until the image below became
fully visible. Each puzzle piece that an individual earned counted as an entry into a raffle to win one of
two $100 gift cards to a place of their choice.

2 Set the Improvement Goal: X to Y by when.

Inspired by our company goal to tackle 1-3 process improvements per quarter, this minigame challenged
our team to become more automated, efficient, and prepared to handle our growing sales volume by
identifying and solving process challenges.

3 Estimate the Benefit: The potential impact/return.

This minigame allowed imageOne to implement 4 new processes, which created an initial savings of
$35,000 and 104 hours of productivity. We expect those metrics to compound with our growth.

4 Identify the Players: Who can impact the game?

Our entire 65-member team was able to participate in the Ingenious Innovators minigame.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

This game launched 4/1/18 and lasted until all twelve (12) puzzle pieces revealed the picture hidden
underneath.

6 Create a Theme: Be creative!

Team member Holly Linton created a themed presentation to kick off the minigame, along with a large
puzzle piece gameboard and numerous motivational emails.

30 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Earning (1) Puzzle Piece. Task reduction time of 1 hour or less. A “minor” BUT meaningful process
improvement. An innovation that enriches the culture at imageOne. Earning (2) Puzzle Pieces. A process
improvement that results in a cost savings over $500. A process improvement that results in a task
reduction time over one hour. BONUS: a process that achieves a cost savings over $5,000 or 8 hours
of work time earns the player FOUR puzzle pieces. WINNING Each earned puzzle piece is an entry into a
drawing for (2) $100 gift cards once all 12 pieces have been earned.

9 Play the Game: Plan promotions and appoint a score keeper.

Game lead, Holly Linton, kept the team motivated through emails, updates at our bi-weekly
Download, and posts on Yammer, our internal social channel.

10 Celebrate the Win: How and when will the win be celebrated?

All team members who earned puzzle pieces based on the criteria outlined in question 8 were entered
into the drawing for (2) $100 gift cards at the establishment of their choice. In addition, letters
of gratitude were also exchanged between team members, who felt the relief of more efficient
processes. The winners were announced via email and Yammer, our internal company social channel.

MiniGame Spotlight
“MiniGames help us focus deeply on a particular issue and are always fun,” says Blickensderfer.
The team’s 2018 strategic plan also required each department or team to participate in at least
one “microgame”—a department-level MiniGame—each year, with the goal of helping a particu-
lar department address issues or problems specific to their area. “Our goal is to keep MiniGames
and microgames simple, focused, and fun,” says Blickensderfer.

MiniGames™ | 31
 “I feel it has unified and strengthened us and
made dealing with challenges really fun. The
use of MiniGames helps us creatively solve
business challenges and sheds light on areas
of the company that I may not have had an
insight into. On a personal level, I am able to
set and then break down larger financial goals
with my children into smaller MiniGames,
which they really enjoy. Right now we have a
VR headset MiniGame going with my son, and
I’m confident he’s making the small changes he
needs to reach his September deadline and win
his Big Game! The GGOB experience is one that
will stay with me for a lifetime. I am grateful!”

~ Tracey Iverson, Marketing Coordinator

32 | MiniGames™
08 SLAY THE DELAY

By intrustIT
intrust-it.com

Intrust IT, which was founded in 1992, provides information

technology support for small and medium-sized businesses
that can’t afford an IT department of their own. The firm boasts
more than 100 customers, most of who reside in the greater
Cincinnati area.

MiniGames™ | 33
SLAY THE DELAY
Company Name: intrustIT

1 Set the Objective: The targeted problem or opportunity.

SLA (service level agreement) response times were being missed.

2 Set the Improvement Goal: X to Y by when.

The goal was to decrease the number of SLAs missed from 60 to 25 tickets.

3 Estimate the Benefit: The potential impact/return.

Reaching our goal will help up improve our customer experience and increase response time.

4 Identify the Players: Who can impact the game?

The players are the service desk technicians, engineers, and dispatcher.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

10/15/2018
12/15/2018

6 Create a Theme: Be creative!

Slay the Delay is the title of this game. We will use a thermometer to track the decrease in missed
tickets.

34 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight
Rettig says that MiniGames played a key role in implementing Great Game™ as they helped get
everyone excited about The Game while also providing some early wins and rewards before they
implemented their full bonus program. “We still do MiniGames,” says Rettig, “but not as fre-
quently because the engagement has been so good in the financial side and the bonus program
that we haven’t had to lean too heavily on them.”

MiniGames™ | 35
 “I have implemented some of the
concepts in my own home to try to help
my children understand how they can
help impact financial things at home.
Turning off lights, not wasting food,
etc. I could see some of the older kids
starting to ‘get it’ when they got a chance
to see where the $$ go each month.”

~ Chad Adams, VP of Operations

36 | MiniGames™
09 FLUSH THE DEBT!

By Jenner Ag
jennerag.com

Jenner Ag, the Case IH Agriculture Application Equipment

Distributor for the states of Illinois and Indiana—a
consolidation of four different companies—has been serving its
customers for 54 years and counting.

MiniGames™ | 37
FLUSH THE DEBT!
Company Name: Jenner Ag

1 Set the Objective: The targeted problem or opportunity.

Flush the Debt focused on increasing inventory turnaround and reducing debt. Employees were
challenged to flush our debt by doing everything from making a sale and collecting receivables to
reducing inventory.

2 Set the Improvement Goal: X to Y by when.

We have a goal of increasing our turns and reducing inventory

August 31st increase to 1.5, September 30th increase
to 2.0, and October 31st increase to 2.5!

3 Estimate the Benefit: The potential impact/return.

Increasing our turns reduces our inventory and increases our bottom line. Our goal was to reduce our
line of credit significantly. This in turn means we spend less money in interest payments to the bank.

4 Identify the Players: Who can impact the game?

Our Flush the Debt MiniGame was a company wide game all employees have the potential to impact
the bottom line. Increasing sales, collecting receivables, turning in work order in a timely manner, and
reducing inventory all have a significant effect on our debt.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

Our Flush the Debt Minigame ran from August 1

st October 31 st

6 Create a Theme: Be creative!

Our Flush the Debt theme was toilet humor! We had a toilet on display in our lobby with “poo emojis”
labeled with ideas to help reduce debt. We had “Roll Call” each week featuring shout outs to team
members with big wins. And we wouldn’t want to forget our massive, two state wide scavenger hunt
THE QUEST FOR THE GOLDEN PLUNGER! To keep all associates up to date with game play, we shared
out bi weekly videos highlighting our wins, great focus areas and some good old fashioned potty puns!
38 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight
In 2018, Jenner Ag shifted the focus of their MiniGames from rewards and recognition to
emphasizing educational aspects. One example was a game called “Bridge the Gap,” where
the goal as to increase customer satisfaction scores by improving follow ups with customers.
Another company-wide MiniGame the team played was called “Flush the Debt,” which focused
on increasing inventory turnaround and reducing debt by collecting receivables—where
progress was tracked, aptly enough on a toilet scoreboard.

MiniGames™ | 39
 “The Game gives us the
opportunity to learn in a
fun way – from each other,
as well as having the chance
to teach each other too!”

~ Aaron David, Service

Department

40 | MiniGames™
10 GHOSTBUSTERS

By Kiolbassa
kiolbassa.com

The company is a fast-growing craft manufacturer of authentic

premium sausage and food products. The company’s sausages,
which are often described as “the best sausage I’ve ever had in
my life,” are now sold across the U.S. and Mexico.

MiniGames™ | 41
GHOSTBUSTERS
Company Name: Kiolbassa

1 Set the Objective: The targeted problem or opportunity.

To increase our Bizerba uptime in increments of 10% starting from 60% to 90% for scheduled hours
worked for 17 weeks broken up by 30,60, 90 days BRINGING AWARENESS THROUGH TEACHING
POINTS AND ALSO FIXING THE COMMUNICATING PROCESS

2 Set the Improvement Goal: X to Y by when.

30 days 70%
60 days 80%
90 days 90%
MEASUREMENT BY EACH LINE?

3 Estimate the Benefit: The potential impact/return.

No double handling the product, less downtime, more efficient, less labor, more awareness

4 Identify the Players: Who can impact the game?

ERICK, ISRAEL M, ISRAEL R, MIKE T, STEVE H, JORDAN Y, ISIDORO, WILLIE, CALEB, TRAVIS

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

START DATE: MARCH 5TH

1ST MILESTONE DATE: APRIL 5TH
17 WEEKS

6 Create a Theme: Be creative!

busting bizerba ghosts ideas to help reduce debt.

42 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

30 oz custom made yeti cup

Dave & Busters Lunch
Ghost buster shirt

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight
One of the MiniGames the Kiolbassa team played in 2018 had a Ghostbusters theme: the goal was
to track the downtime of a labeling program on three production lines. The team brainstormed all
the possible problems which could or may occur and each problem was identified as a “ghost”. The
object was to eliminate all the “ghosts” resulting in longer run times. The team tracked the pro-
graming problems for 90 days and found that a single issue was causing us over $541,632 down-
time each year. By identifying the key culprit, the team then begin to find a more reliable labeling
program.

MiniGames™ | 43
 “I remember when I was applying for a job at
Kiolbassa and I saw financials everywhere,
my first thought was that someone was going
to get in trouble. This was so different than
what I was used to. Now that I’m a manager,
it’s my role to encourage my team members
to own their lines and, if they see something
that doesn’t look right, to explain it. If we have
questions, other people have them, too. I
can’t imagine ever going to work somewhere
where I don’t know how the business is doing.”

~ Lisa Gutting, Manager of Sales Analysis

44 | MiniGames™
11 FILLING FOR FRO-YO!

By Lake Havasu Family Eye Care

lakehavasufamilyeyecare.com

Provides optometric services and eye care products including

eyeglasses, specialty eyewear, frames, and contact lenses.

MiniGames™ | 45
FILLING FOR FRO-YO!
Company Name: Lake Havasu Family Eye Care

1 Set the Objective: The targeted problem or opportunity.

The objective of this MiniGame is to have the Special Testing Schedule (CVF’s, OCT, Diposys and Contact
Lens Evals) filled with 80% or more.

2 Set the Improvement Goal: X to Y by when.

We have never tracked the special testing fill rate so our goal is to create a baseline by the end of
Quarter 1.

3 Estimate the Benefit: The potential impact/return.

Increasing special testing fill rate increases our clinic revenue.

4 Identify the Players: Who can impact the game?

All technicians (workups and scribes): Jocelyn, Denissa, Melissa, Kimi, Lexi and Tiffany.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

Quarter 1. Each month will be displayed but goal is entire quarter.

6 Create a Theme: Be creative!

Frozen yogurt scoops with toppings represent fill rate percentages. Each bowl represents 1 month.
Scoops = 10%
Toppings = 1%

46 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

At the end of the quarter, if 80% fill rate is achieved then each players receives a $20.00 FroYo gift
card.

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

Each player was awarded a $20.00 FroYo gift card to use with family and friends.

MiniGame Spotlight
The practice is made up of four departments—Clinic, Optical, Business Office, and Front Of-
fice—and each of them have run MiniGames of their own. In the Clinic department, for example,
they played a game focused on OPTOS %—an optional retinal photo that costs patients extra
money. That rate stood at 65% in 2016, but thanks to the MiniGame, they’ve boosted it to 95% in
2019. The optical department has been particularly successful running MiniGames—and winning
them—as their success rate has been more than 90% in the MiniGames they’ve played even when
they’ve had big stretch goals.

MiniGames™ | 47
 “GGOB has impacted me by making me
realize how we allocate our professional
and product fees monthly and throughout
the year. It has also allowed me to learn
how to spend appropriately. In addition,
it has made me much more aware of how
to budget my personal finances at home.”

~ Ursula Gresham, Certified Optician

48 | MiniGames™
12 FOLLOW THE
LLT ROAD
By Laserlight
laserlight.com

Laser Light Technologies provides high-tech laser-based

contract manufacturing, laser systems, and engineering services
that includes solutions ranging from micro drilling holes in
plastic for industrial printers to precision fabrication of life-
saving medical devices.

MiniGames™ | 49
FOLLOW THE LLT ROAD
Company Name: Laserlight

1 Set the Objective: The targeted problem or opportunity.

This game focuses on rebuilding inventory for one of our customers.

2 Set the Improvement Goal: X to Y by when.

To achieve 100% inventory for the particular customer from October

December.

3 Estimate the Benefit: The potential impact/return.

Laser Light Technologies is required by contract to meet inventory requirements for our largest client.
Production does not have to urgently locate parts and overload operators.

4 Identify the Players: Who can impact the game?

28 players total including Clean Room, Engineers, Green Room, Quality, and Temp Room.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

October 1st
December 30 th.

6 Create a Theme: Be creative!

Follow the LLT Road

50 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Month 1: Caramel apple station Final Prize: Soup and chili cook off
Month 2: Post-Thanksgiving feast
Month 3: Post New Year’s toast and lottery ticket

9 Play the Game: Plan promotions and appoint a score keeper.

Chris and Kimberly

10 Celebrate the Win: How and when will the win be celebrated?

All levels were achieved and subsequent celebrations were held after each tier. Unfortunately, we
did not take pictures.

MiniGame Spotlight
The team played about four MiniGames per year. Each quarter, they roll out a new MiniGame
aimed at different areas, like boosting morale, increasing efficiency, or improving their critical
number. Hannan would also like to find new ways for the team to think outside the box and
come up with new MiniGame concepts as well.

MiniGames™ | 51
 “Following the GGOB methodology had
significant impacts on my personal life.
The financial literacy training and score
board interaction helped me manage my
own personal finances better. I think twice
before making an investment and made
considerable changes in my overall spending
habits. I was able to pay off my student loan
earlier than I anticipated by managing and
prioritizing my finances better from the tips
I learned from the GGOB methodology.”

~ Kannan Suresh Kumar, Quality Manager

52 | MiniGames™
13 GRIDIRON MINIGAMES

By Malco
malcoproducts.com

Malco, which started in 1950 and is now 100% employee

owned, manufactures high-quality, specialty hand tools that
help construction contractors, including professionals who
service heating and air conditioners, do their jobs better.

MiniGames™ | 53
GRIDIRON MINIGAMES
Company Name: Malco

1 Set the Objective: The targeted problem or opportunity.

Get departments thinking about process improvements in their area that ultimately affect profit

2 Set the Improvement Goal: X to Y by when.

Each team makes a process improvement to improve productivity/reduce white space

Level 1: Everyone in each team submits a process improvement idea. Minimal resources from outside the
team. At least one process improvement is selected for implementation.
Level 2: At least one process improvement is implemented in each team by December 30th
Level 3: 12 members from each team present improvement in company huddle (not supervisor or
manager, and not a previous presenter). 2 3 minutes max. Presentations must be scheduled for a future
date by December 14 th . Presenters should explain the process improvement in their area (pictures
encouraged), how the improvement affects Malco’s profit, and what their team chose as their final prize
to celebrate. Teams are encouraged to use football themes but not required.

3 Estimate the Benefit: The potential impact/return.

Malco desires that associates think as owners. This game will provide associates time and resources to
accomplish an improvement a nd gets
associates in front of their peers to share their improvements

4 Identify the Players: Who can impact the game?

All teams are identified, led by department supervisor or manager.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

Q4, detailed work in team meetings, overall score board updates in mentioned company huddle

6 Create a Theme: Be creative!

Theme: GRIDIRON mini GAMES. Teams need to take their football across the Gridiron to reach each of
the levels with level 3 as a touchdown! Overall company scoreboard kept in lunchroom. Teams will not
have individual scoreboards.

54 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

TBD by each team, these are team celebrations, use football themes if possible.
Company reward for level 3 if your team reaches level 3 each team member will be put in a drawing
for a chance to win 3 fabulo us prizes: #1 (2) Tickets to see the Vikings play the Bears Jan 1, 2017.
#2 NFL Football, #3 Brat package from Petty Brothers

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

All levels were achieved and subsequent

celebrations were held after each tier.
Unfortunately, we did not take pictures.

MiniGame Spotlight
MiniGames have evolved from management driven improvements to more grass roots de-
partment level problem solving, many of which have resulted in a direct line of sight to the net
operating profit line. MiniGames are announced at the company’s weekly huddles, where the
participating team members give a presentation detailing their achievements.

MiniGames™ | 55
 “The GGOB has brought change to Malco
by having everyone getting the same
information. In our huddles, questions get
answered and we learn about the other areas
of the business. If we have issues everyone
is aware of it immediately, where before
we only heard about things quarterly. The
MiniGames have also benefitted Malco. It has
made things more efficient and saved time,
which saves money. It also makes associates
aware that little changes make a big impact.”

~ Sarah Zipoy, Machine Tool/CNC

Operator

56 | MiniGames™
14 CHASING TACOS

By Peterson Trucks
petersontrucks.com

Peterson Trucks International (PTI), which started in 2012, is

now the Bay Area’s official International Trucks Dealer. The
business offers a full service lease and rental fleet, both new
and used truck sales, highly trained technicians, an unmatched
parts inventory, and state-of-the-art repair shops at multiple
locations.

MiniGames™ | 57
CHASING TACOS
Company Name: Peterson Trucks

1 Set the Objective: The targeted problem or opportunity.

The objective was to raise our Preventative Maintenance (PM) Currency to 95%. PM Currency is defined
as the number of trucksinour rental, lease, and maintenance fleet, divided by how many we’ve been able
to service within the last 90 days by our mobile maintenance technicians.

2 Set the Improvement Goal: X to Y by when.

The goal was to raise the PM Currency from 82% to 95% in 90 days.

3 Estimate the Benefit: The potential impact/return.

At the 90 day mark, PM Currency hit a high of 97%!

PM currency is the lifeblood of Peterson Idealease. When techs perform preventative maintenance
on trucks every 90 days; theyare able to inspect and correct any damages or notify of repairs in a
timely fashion. The higher the currency is, the less service calls and less breakdowns occur. This in-
turn makes the cost of running the truck and the profit return on the lease higher. It also keeps our
customers up and running, which is priority one.

4 Identify the Players: Who can impact the game?

Everyone in the Idealease service department was involved. Each region of techs have their own section
to increase to 95% individually and then can assist techs in other regions when available.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

90 days to be marked at 30, 60 and 90.

6 Create a Theme: Be creative!

Fiesta themed.

58 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Prize 1. Chips and salsa (salsa prepared by a staff member) party

Prize 2. Custom Idealease themed sarapes given to all participants
Prize 3. Full catering from local taco truck company with all participants invited to celebrate

9 Play the Game: Plan promotions and appoint a score keeper.

Our service admin tracked the score daily and service sheets were turned in by technicians.

10 Celebrate the Win: How and when will the win be celebrated?

A fiesta at work with a taco truck.

MiniGame Spotlight
“MiniGames are the breeding ground for learning and engagement, especially for our front-line
employees,” says Bagwell. The most successful games the team has played are not those that
produce prizes, but the ones that have taught their employees about the business. The team
struggled to get their technicians to understand Profit After Direct Expenses (PADE) and how
long into the month it took before they began to actually turn a profit. “It’s the most successful
MiniGame that we’ve played because we finally found a way to educate our employees in a way
that made sense to them,” says Bagwell. “It got us to the point of being able to create and play
financial games.”

MiniGames™ | 59
 The GGOB is, in my opinion, the best way to
run a business. The organization is utilizing the
collective intelligence of the many people in
it. People want to be associated with a TEAM
that wins. When the inputs of those individuals
are recognized and implemented, successful
improvement occurs. The overall group is willing
to recognize areas of needed improvement,
implement appropriate changes, and work to
see the new procedures succeed. People will
support changes they are involved in setting up.”

~ Curtis Staton, General Manager,

Product Support

60 | MiniGames™
15 PUSHEEN PATROL

By Rail Trail Flatbread Co.

railtrailflatbread.com

Built up by a team of five partners on December 12, 2012, Rail

Trail began as a family friendly restaurant that serves flatbread
pizza and other American classic dishes. The company has
more recently expanded by opening a micro-creamery and a
speakeasy-style bar.

MiniGames™ | 61
PUSHEEN PATROL
Company Name: Rail Trail Flatbread Co.

1 Set the Objective: The targeted problem or opportunity.

Increase staffing by engaging in a recruitment game. Creating a proactive recruitment mentality among
team.

2 Set the Improvement Goal: X to Y by when.

Over an eight week period the team of eight engaged in over fifteen outbound
recruitment visits, handed out specially branded cards on a weekly basis and
engaged on social platforms in order to recruit new talent. Goal of one new
hire in eight weeks was reached.

3 Estimate the Benefit: The potential impact/return.

The goal was to create a foundation of recruitment internally that would foster a
culture of proactive promoters of the business. The benefit was a training and
mindset to always be looking for talent. It has created an ongoing pipeline of
canidates identified by those close to our culture and business.

4 Identify the Players: Who can impact the game?

The entire bar staff and leadership at Less Than

Greater Than participated.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

October 2018 - December 2018

6 Create a Theme: Be creative!

“Pusheen Patrol” - captured the “be the cat” or the proactive mentality and the idea of pounding
pavement and actively recruiting.

62 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight
The Rail Trail team has found great success in playing MiniGames built around hiring, cost of
goods, and guest check averages. With one game, the team increased sales 2%, and in another,
they significantly reduced waste in a trackable way.

MiniGames™ | 63
 “OBM for me has really established a
great management system for us. It has
developed myself and the team into
forward and upward thinking individuals.
OBM has created a language for our
company that I believe is groundbreaking.
It’s a truly remarkable thing to be part of.”

~ Thomas Kepner, Executive Chef

64 | MiniGames™
16 LOVE YOUR SELFIE

By SuperSuds
supersuds.com

The business owns and operates 26 different laundromats,

all of which feature highly efficient large-load and high-speed
washers and dryers, across four states on the east coast.

MiniGames™ | 65
LOVE YOUR SELFIE
Company Name: SuperSuds

1 Set the Objective: The targeted problem or opportunity.

Management decided that we needed to motivate our store staff to interact more with our customers.
Therefore, we rolled out a minigame that would be fun and would force attendants to have a more
direct interchange with everyone who came in the door. We also wanted all our staff members to join
our private company FB page and this mini game would require some interaction on the page in order
participate.

2 Set the Improvement Goal: X to Y by when.

Our goal was to improve the interaction between customer and attendant in the hopes of diversifying us,
as a company.

3 Estimate the Benefit: The potential impact/return.

Significant increases in sales were seen in stores with high participation.

4 Identify the Players: Who can impact the game?

The participants were all store level employees.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

Three months

6 Create a Theme: Be creative!

“Love Your Selfie”

So, the hopes of generating a phone list to send out mass text messages promoting our stores, we gave
each store a Facebook selfie square and had them take pictures of customers and post those pictures
on our private FB page. If the attendant got the picture as well as contact in for mation, they received 3
points. Each store had a 30pt (10 customer) requirement for each month.

66 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Multiple prizes were listed on the prize wheel, such as a SuperSuds t-shirt, gift cards, SuperSuds
water bottle, and cash.

9 Play the Game: Plan promotions and appoint a score keeper.

Our service admin tracked the score daily and service sheets were turned in by technicians.

10 Celebrate the Win: How and when will the win be celebrated?

Because all our huddles are held remotely all wins are celebrated during those meetings. For
stores that made their monthly numbers, they were allowed a spin and everyone in the store received
whatever prize came up on the wheel. The store with the most pics and contact info from customers
at the end of the mini game received a $100 for every employee. One store pulled in 130 contacts.

MiniGame Spotlight
An example of a successful MinGame ran at SuperSuds involved a goal to get store operators to
engage more with customers by encouraging them to take selfie photos with customers, which
would then be posted to the company’s Facebook page. Every store that hit their targets were
given the chance to spin a prize wheel. One store won the grand prize, snapping some 130 self-
ies over three months, which earned every employee in the store $100.

MiniGames™ | 67
 “The GGOB Huddles have changed my
work life and taught me how to manage
my own money differently. I have learned
different things about how the company
runs and how to save the company
money. It’s also pretty good when the
company does well, we are given a bonus!”

~ Pam Brown, Store Manager

68 | MiniGames™
17 THE HOUSE THAT
VENTURITY BUILT
By Venturity Financial Partners
venturity.com

Founded in 2001, Venturity provides back-office Controller and

transaction processing services as well as financial consulting
to privately-held companies, with the goal of providing them
with peace of mind knowing that their financial information is
accurately represented and tells the story of their business.

MiniGames™ | 69
THE HOUSE THAT VENTURITY BUILT
Company Name: Venturity

1 Set the Objective: The targeted problem or opportunity.

Build better “houses” or teams and work more efficiently. We need to be able to accomplish more
without hiring more people.

2 Set the Improvement Goal: X to Y by when.

Improve Overall Venturity Client Gross Margin from 57% to 62% in 15 weeks.

3 Estimate the Benefit: The potential impact/return.

The minigame resulted in $466,076, a gross margin of $197,807 (42.4%), and a Net GL Capacity of
195 hours.

4 Identify the Players: Who can impact the game?

Everyone at Venturity.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

Building the Foundation (Stage 1): Weeks 1-6 (8/20 - 9/30): Our first goal will be to improve Overall Client
GM by 1%. Building the Walls (Stage 2): Weeks 7-10 (10/1 - 10/31): Our second goal will be to improve
Overall Client GM % by an additional 2%, bringing the total to 3%. Building the Roof (Stage 3): Weeks 11-15
(11/1 - 11/30): Our third and final goal will be to improve Overall Client GM % by an ad ditional 2%, which
will bring the game total to 5%.

6 Create a Theme: Be creative!

Building Venturity’s House/The House Venturity Built a strong foundation, walls and then finally the roof.
Each team created a Blueprint that identified work that needed to be moved to the proper level person
or that could be done more efficiently (automated, etc.) in order to achie ve their desired improvement in
gross margin for their clients.

70 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Stage 1 Prize: VENTURITY HATS & T SHIRTS

Stage 2 Prize: Your very own VENTURITY MUG
Stage 3 Prize: Huge, we mean HUGE, HOUSE WARMING PARTY!!!!

9 Play the Game: Plan promotions and appoint a score keeper.

During each weekly Reporting Team meeting, the General Contractors would review the “Blueprints” with
the teams to see how they were progressing, talk about any hurdles, and any additions or changes to the
BluePrints.

10 Celebrate the Win: How and when will the win be celebrated?

The win will be celebrated with a HUGE HOUSE WARMING PARTY!

MiniGame Spotlight
One prominent MiniGame the team played in 2018 was called, “The House That Venturity Built”.
The team had been watching their gross margin and capacity deteriorate for several months—
while their cost of goods sold and staff headcount continued to increase. After doing analysis
and research, the team determined that they needed to build better “houses” or teams. “We
were working, but not efficiently, and the right people were not working on the right tasks,” says
McKee. “We had to leverage work properly and create efficiencies in order to increase capacity,
improve the emotional wellness of our team members, and improve the financial wellness of
Venturity,” says McKee.

MiniGames™ | 71
 “I feel that GGOB has helped bring out the best from
every ‘owner’ in the company. Through various
MiniGames and initiatives, each owner was able to
contribute both accounting and non-accounting
talents, as well as be empowered to share ideas
that propel the whole organization. Through ‘The
Hand That Feeds Us’ MiniGame, every accountant
in the house was able to utilize their marketing
skills to help out the Business Development Team.
It is as if the company has just quadrupled its
marketing department in a matter of a couple days.”

– Linh Truong, Assistant Controller

72 | MiniGames™
18 TIME TO CODE

By webIT
webitservices.com

Founded in 1996, WEBIT Services specializes in providing

secure, reliable, and efficient managed technology solutions for
a wide-range of businesses in the Chicago-land area.

MiniGames™ | 73
TIME TO CODE
Company Name: webIT

1 Set the Objective: The targeted problem or opportunity.

The objective of this mini-game is to focus on Hourly Development work. The Hourly contracts that
WEBIT has with multiple clients provides reliable and consistent income. We often don’t spend as much
time as we should working on the Hourly development work because we focus on project work or
internal WEBIT requests.

2 Set the Improvement Goal: X to Y by when.

I am currently averaging 15 hours per month of Hourly development.

The goal is to ramp up to 60 hours per month by the end of the 4th quarter.

3 Estimate the Benefit: The potential impact/return.

60 hours of Hourly Development work will be approximately $8,100 per month. That will quadruple the
average monthly income from Hourly Dev work.

4 Identify the Players: Who can impact the game?

1. Matt Price
2. Everyone in the company who allows me time to code

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

It will take 3 months to ramp up to 60 hours per month. The timeframe will be 4th quarter (10/1/18 –
12/31/18).

6 Create a Theme: Be creative!

Time to Code

74 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Level 1: SNACK TIME If the target is met for 8 Clocks (Weeks), then we will stock the office with
snacks for a week. Up to $65 Level 2: LUNCH TIME If the target is met for 10 Clocks (Weeks), then we
will have an Office Lunch. Up to $80 Level 3: SOCIAL TIME If the target is met for 12 Clocks (Weeks),
then we will have a Happy Hour at the end of a work day with some drinks and Hors d’Oeuvres. Up to
$100

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

We will celebrate with a Happy Hour at the end of a work day with some drinks and Hors d’oeuvres.

MiniGame Spotlight
While the WEBIT team took quickly to playing MiniGames to address threats and weaknesses
in the business—one game helped them get caught up on their documentation they create for
their clients while another was targeted at identifying potential new hires—they’ve admittedly
struggled since to connect team members’ roles and departmental KPIs with their impact on net
profit. “Some of the MiniGames are overly complicated or have scoreboards designed where you
can’t tell if we’re winning or not or even what the end goal is,” says Rieger.

MiniGames™ | 75
 “The GGOB it has taught me so much, including
how every small percentage impacts our daily
lives both personally and professionally. It
makes you think about what is most important
in our lives. We can accomplish anything with
a set plan and knowing what area in our career
we can make the most impact. It also showed
me how to count on my teammates to direct
our goal in the same direction as a team. In the
process we are also breaking down those secret
walls that should not be up in the first place.”

~Omar Ortega. Sr. Field Engineer

76 | MiniGames™
19 CASH IS KING

By AMBAC International
ambacinternational.com

Primarily manufactures and remanufactures heavy-duty diesel

fuel injection systems and related components.

MiniGames™ | 77
CASH IS KING
Company Name: AMBAC International

1 Set the Objective: The targeted problem or opportunity.

Manufacturing Absorption, value creation in the manufacturing process, a critical component of profit
creation.

2 Set the Improvement Goal: X to Y by when.

From baseline average absorption of $300K, with a low of $256K to $400K per month in 60 days.

3 Estimate the Benefit: The potential impact/return.

Month 1 - $415K Months following have consistently been at or over plan

Month 2 - $391

4 Identify the Players: Who can impact the game?

Manufacturing Team, anyone that earns hours on work orders.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

60 days, with daily updates and weekly huddles.

6 Create a Theme: Be creative!

Cash is King! Direct Cash ‘prizes’ were chosen for two reasons; to prove that we are serious about giving
everyone a stake in the outcome, also by using a real cash prize we knew everyone would be paying
close attention. Cash is King! generated a lot of positive buzz and trust in the Game.

78 | MiniGames™
Scoreboard

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Level 1, 30 days: $75 Cash

Level 2, 60 days: $150 Cash

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

Friends and Family were invited to the big win the combined celebration of our first 2 Minigame Wins!

MiniGame Spotlight
The AMBAC team kicked off a successful 60-day MiniGame they called “Cash is King,” with a goal
to tackle overhead absorption. They began by teaching the associates about what absorption
was, how they could impact it, and why it played such a critical role in their company’s goals. The
MiniGame was a huge success, as the absorption rate jumped up more than 20%—beating their
goal by 6%. The best part is that on the months that followed, the absorption rate remained
better than ever, which signaled that it had brought about a new awareness and behavior
change for the entire team moving forward.

MiniGames™ | 79
 “By having open books, people know
what is coming. Before they thought it
was being kept from them. Now, we know
what we need to do to hit our goals.”

~ Donny Frick, Senior Fuel Injection

Technician, AMBAC Associate 31 Years

80 | MiniGames™
20 PAMPERING FOR PM‘S

By Cherry’s Industrial
cherrysind.com

Cherry’s builds and sells specialized equipment used in

warehouses to transfer product on and off pallets. The
company, which sells primarily to Fortune 500 companies, also
manufactures equipment used to clean and maintain pallets.

MiniGames™ | 81
PAMPERING FOR PM’S
Company Name: Cherry’s Industrial

1 Set the Objective: The targeted problem or opportunity.

To increase the preventative maintenance (PM) sales during the mini game, with the long term goal of
repeat PM service to these customers in the future.

2 Set the Improvement Goal: X to Y by when.

To add 20 PM service visits during the 3 month game period. Current PM customers would not count for
the game. This could increase revenue by over $20,000, with a minimum expected GP of $6,000.

3 Estimate the Benefit: The potential impact/return.

The first level was met, adding 5 PM maintenance visits. These had long term impact, as these customers
continue to use Cherry’s for their service needs. To add 20 PM service visits during the 3 month game
period. Current PM customers would not count for the game. This could increase revenue by over
$20,000, with a minimum expected GP of $6,000.

4 Identify the Players: Who can impact the game?

Diane Qualizza, Sue Hamlin, Susan Foster, Monika Jarosz.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

90 days

6 Create a Theme: Be creative!

Our game is titled “OUR PM’S FOR OUR PM’s” (Personal Preventative Maintenance) Sue and I are so
excited to tell you we came up with our idea for the great game. Going with the Olympics theme, we are
designing our board to look like the Olympic circles. We are going with the bronze medal as (5) PM’s silver
medal as (10) PM’s gold medal (15) PM’s diamond medal grand slam.

82 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Level 1: Lunch served by the managers. Level 4: Have a masseuse come in to give chair
Level 2: Wine Basket massages
Level 3: Gift card for pampering (nails, etc)

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

The win was celebrated in May of 2018. The group successfully achieved level 1, food was catered
in and the male managers dressed up and happily served lunch to the winners.

MiniGame Spotlight
The Cherry’s team completed four MiniGames over the past year, where different departmental
teams identified opportunities to change a process or increase activity which would lead to
additional revenue. By focusing on driving things like additional referrals and elevated customer
service has had an unexpected impact, it’s given the organization increased attention and
credibility with their customers. “Our salespeople are excited to tell potential customers about our
participation in the Great Game,” says Costello, “which sets us apart and shows that we are honest
and attentive to detail.”

MiniGames™ | 83
 “The weekly huddles are very
informative and help me to learn
more about the company I am working
for. I’m still fairly new and I’ve never
seen anything like this. The company
sharing detailed financial information
with new hires. It’s impressive.”

~ John J. Peiffer, Assistant to the

Sales & Marketing Team

84 | MiniGames™
21 CLIMB MT. GGOB

By CM’s Outdoor Solution Group

cmsoutdoor.com

Started in 1993, and formerly known as CM’s A Cut Above, CM’s

Outdoor Solutions Group provides a range of lawncare and
landscaping services.

MiniGames™ | 85
CLIMB MT. GGOB
Company Name: CMs Outdoor Solutions Group

1 Set the Objective: The targeted problem or opportunity.

Increase familiarity with GGOB principles and financial literacy through use of the e-learning modules.
Achieve a completion rate of 95% with all team members and all modules over ten weeks. This is a way
to pull back the curtain and kick off GGOB.

2 Set the Improvement Goal: X to Y by when.

The goal for this game was to get from 0% to 95% completion on GGOB e-learning modules within ten
weeks to facilitate a smoother Phase I implementation.

3 Estimate the Benefit: The potential impact/return.

By going through the modules, our employees - many of whom had never been educated on the
financials of a business or how businesses operate - got a jumpstart on financial literacy. Through
understanding the numbers, our employees were able to start making connections between their efforts
and the performance of the company.

4 Identify the Players: Who can impact the game?

Everyone in the company, all levels, all people.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

We allotted ten weeks to reach the peak of Mount GGOB.

6 Create a Theme: Be creative!

Dilly, Dilly! Put on your lederhosen and give us your best Swiss/German accent as we climb from Base
Camp to Ice Falls and work our way up the Swiss Alps. It’s cold at the top, so help us pick up a CM’s
stocking cap when we all reach the SUMMIT in ten weeks. You will need lots of energy every week so be
sure to stop for a krapfen (donut) if we reach our weekly goal. Your guide Herr. Reinhart will give you
weekly updates on your progress up the GGOB SUMMIT. Viel Gluck!our idea for the great game. Going
with the Olympics theme, we are designing our board to look like the Olympic circles. We are going
with the bronze medal as (5) PM’s silver medal as (10) PM’s gold medal (15) PM’s diamond medal grand
slam.
86 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Donuts were awarded weekly as percentage goals were reached as a simple reward for pushing
through the e-learning modules.

9 Play the Game: Plan promotions and appoint a score keeper.

The score keeper was Will Reinhart, our company’s COO. He was also the creative genius behind our
Dilly Dilly character.

10 Celebrate the Win: How and when will the win be celebrated?

Wins, which did occur weekly during this game, were celebrated with donuts provided by CM’s. The
prize for reaching 95% completion was a CM’s branded stocking cap. This win was celebrated on our
Phase I launch date so that our GGOB could participate.

MiniGame Spotlight
Monico says his team has used MiniGames to support sales efforts across many service lines,
inspire innovation and an owner-like mentality in their field personnel, and create better
communication channels. He says they are currently running nine MiniGames across the
company, which have a cumulative goal of generating $230,000 in new revenue for the business.
“Although we have had good results from our games,” he says, “we have found that the learning
and communication that revolves around them is invaluable.

MiniGames™ | 87
 “The Great Game has brought
everyone closer as a group because
we now understand the numbers.
We’re looking out for each other a lot
more; we try to have everyone’s back.
We’re still learning every day. But it
changes how I look at work. And when
we play MiniGames, it’s like everyone
is a kid again. It makes work fun.”

~ Jose Pasillas, Foreman

88 | MiniGames™
22 LOAD TO ROAD

By Hildebrandt Tree Tech

mytreetech.com

A full-service tree care company serving the tree care needs of

home owners and businesses. “We do anything that has to do
with trees,” says founder and CEO, Casey Hildebrandt.

MiniGames™ | 89
LOAD TO ROAD
Company Name: Hildebrandt Tree Tech

1 Set the Objective: The targeted problem or opportunity.

Reduce time to load equipment/tools accurately and leave shop to jobsite without return trips for
forgotten tools.

2 Set the Improvement Goal: X to Y by when.

Go from leaving shop at 8:30am to 8:15am daily by 12/20/17.

3 Estimate the Benefit: The potential impact/return.

The cultural impact was that team members began think through what tools they needed for jobs more
thoroughly and were conscious of the time it took to load their trucks. If they left the shop earlier than
8:15am then they had a chance to earn bonus points. There were many m orn ings that the shop was
empty by 8:10am and even 8:05am. The guys would make better plans the day before to help expedite
leaving the shop quickly the nex t d ay. The financial impact was that we generated over $10000 more
dollars in revenue compared to the same time period the previous year!

4 Identify the Players: Who can impact the game?

Most everyone in the company had a role to play. Sales had to make sure they had accurate notes in the
jobs describing what tools/equipment would be needed. The office had to make sure all customers had
been contacted the day before and knew our crews would be there the fo llo wing day and that the jobs
were on the work scheduler correctly. Supervisors had to make sure crew assignments were accurate
and planned out in advance . The production team members had to get their tools loaded and get moving
efficiently each morning.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

Since this was our first mini

game we played from 11/1/2017 12/20/2017. (We played this same mini game during the same time of
year in 2018 with very similar results.

6 Create a Theme: Be creative!

Load to Roadwith the bronze medal as (5) PM’s silver medal as (10) PM’s gold medal (15) PM’s diamond
medal grand slam.

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Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

Level one prize (80pts) = Nice company hoodie shirt

Level two prize (120pts) = three weeks of company provided lunch on Friday
Level three prize (160pts) = Arborwear brand, company logo embroidered, jackets

9 Play the Game: Plan promotions and appoint a score keeper.

The scorekeeper was Anthony McKnight our shop technician. We had a big digital clock we bought
and hung in the shop so everyone knew the “official” time.

10 Celebrate the Win: How and when will the win be celebrated?

We celebrated the win each time we had earned enough points to reach a level. We usually
celebrated the win with snacks and/or beverages at the shop!

MiniGame Spotlight
The most popular MiniGame the Hildebrandt team has played to date was the first one it played.
It was called “Load to Road,” and its goal was to get trucks loaded and ready to leave the shop
by 8:15 a.m. or earlier each day. Now, thanks to the MiniGame, the team shows up at 8 a.m.
and is ready to roll to their job sites on time. “It has been very enjoyable to hear the front line
production guys talk about ways to improve efficiency in many of the small day to day tasks.

MiniGames™ | 91
 “Efficiency benefits have been
the biggest plus from GGOB.
Transparency from top to bottom
creates a healthy environment for the
psyche. It helped create the feeling
of camaraderie and family. Which
brings out the best in everyone.”

~ Jose Barcenas, Operations

Manager

92 | MiniGames™
23 GET RICH OR
DIE TRYIN‘
By KAAPKE
kaapke.com

KAAPKE Holding is currently organizing its business model

into two operating subsidiaries: KAAPKE Strategie GmbH
and KAAPKE Marketing GmbH. They are a leading brand
developing company in Germany, specializing in working for
companies in the “German Mittelstand.” The company develops
strategies for brand positioning, brand-conforming design, and
communication campaigns.

MiniGames™ | 93
GET RICH OR DIE TRYIN’
Company Name: KAAPKE

1 Set the Objective: The targeted problem or opportunity.

When it became clear during a monthly Huddle that the forecast for the gross profit would drop
drastically, the team spontaneously decided to develop a MiniGame called “Get Rich Or Die Tryin”. This
MiniGame was enormously important to us in 2018, as gross profit has the greatest impact on our critical
number, financial reach.

2 Set the Improvement Goal: X to Y by when.

Generation and execution of new orders worth 400,000 euros within 3 months.

3 Estimate the Benefit: The potential impact/return.

In the past, the generation of new orders would have been a matter for the boss: the unit heads and the
managing directors would have switched to the sales mode because of the decline of orders. Now the
entire team went to work. Two “levers” were found: already approved projects from customers were
activated and started earlier - and the presentation of initiative ideas to the customer. In particular, the
latter released a flood of good ideas. These in turn inspired the customers - and ensured that the order
books were quickly full again.

4 Identify the Players: Who can impact the game?

An interdisciplinary team of designers and project managers spontaneously sat down after the great
Huddle and conceived, designed and introduced the game
in record time of three days.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

The duration of this MiniGame was three months.

6 Create a Theme: Be creative!

Improving order reach, increasing order lead times by optimizing work organization, thereby increasing
gross profit and financial reach, our critical number.

94 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

I. 100.000 € = After-work party, II. 200.000 € = basketball basket, III. 400.00 € = High-quality sound
equipment

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight
In 2018, the KAAPKE team played several MiniGames: one was called “Get Rich or Die Tryin,” the
goal of which was to increase gross profit; and the other was called “Stundenhotel,” which was
designed to get associates to more accurately record their billable time to clients. Both MiniGa-
mes had a significant impact on the company’s financial success.

MiniGames™ | 95
 “I think that SBM has a very positive influence on
KAAPKE. It creates a completely new management
culture that I don’t know from other companies.
You move away from an authoritarian Taylor-style
understanding of leadership to a cooperative
leadership style that allows employees to
participate. In my opinion, the most valuable
thing about scoreboard management is the
transparency it creates, which enables us to
identify bottlenecks. Those bottlenecks can be
tackled independently and as a team, enabling
us to lead the company in the right direction.”

~ Sönke Tempel, Trainee Brand Consulting

96 | MiniGames™
24 1, 2, 3, BREW CREW

By Red Caffeine
redcaffeine.com

Red Caffeine is a growth consultancy that uses strategy,

branding, technology, and marketing to fuel meaningful impact
for mid-market and enterprise organizations.

MiniGames™ | 97
1, 2, 3, BREW CREW
Company Name: Red Caffeine

1 Set the Objective: The targeted problem or opportunity.

Learn the “why” of the GGOB before we launch with Kevin Walters in May

2 Set the Improvement Goal: X to Y by when.

Complete all eLearning training modules befor the end of the MiniGame.

3 Estimate the Benefit: The potential impact/return.

Support and understanding of the entire team before launching GGOB coach. This will in turn, result in
increased engagement with minigames after implementing a coach.

4 Identify the Players: Who can impact the game?

Everyone.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

8 weeks
Start 3/5 end 4/30

6 Create a Theme: Be creative!

Candyland Board

98 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

30% completion - Breakfast Tasty Catering

60% completion - Extra Lunch - Alonti or Tasty Catering
95% completion - A Tale of 3 Pongz Afternoon (Bagz, Ballz, Gamez)

9 Play the Game: Plan promotions and appoint a score keeper.

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight
In 2018, the KAAPKE team played several MiniGames: one was called “Get Rich or Die Tryin,” the
goal of which was to increase gross profit; and the other was called “Stundenhotel,” which was
designed to get associates to more accurately record their billable time to clients. Both MiniGa-
mes had a significant impact on the company’s financial success.

MiniGames™ | 99
 “I’ve never worked at a company before that’s truly
been transparent about the financials. They’ve
always been ‘someone else’s job,’ so while I focused
on what I needed to do, it was easy to forget that
my actions had an impact on the company’s dollars
and cents. With Red Caffeine playing GGOB, every
day I’m given the opportunity to make sure what
I’m working on is lining up with our financial goals.
Having a weekly huddle to see how our revenue is
comparing to cost of goods, celebrating financial
victories, and explaining why we’re doing a certain
activity because of its bottom line impact makes me
feel like I truly have a stake in how our business is
being run vs. just being another cog in a machine.”

~ Lisa Behning, Account Manager

100 | MiniGames™
25 WALLY WASTE
CONTROL
By Vital Farms
vitalfarms.com

Vital Farms was founded in 2007 to bring ethically produced

food like eggs and butter to the table by coordinating a
collection of family farms to operate with a well-defined set
of organic agricultural practices that includes the humane
treatment of farm animals as a central tenet. The company has
its headquarters in Austin, Texas, and a separate processing
facility in Springfield, Missouri.

MiniGames™ | 101
WALLY WASTE CONTROL
Company Name: Vital Farms

1 Set the Objective: The targeted problem or opportunity.

Reduce “crew controllable” egg waste.

2 Set the Improvement Goal: X to Y by when.

3 Estimate the Benefit: The potential impact/return.

Through this game, our crew was able to determine what percentage of our waste was in there control,
how it was created, and how to prevent it. These new behaviors and process improvements have carried
over to 2nd shift production. Now both production shifts have a combined long term impact, long after
the game is over.

4 Identify the Players: Who can impact the game?

All of 1st shift production 22 crew members

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

9 weeks from 10/15 - 12/14 Phase 2 Nov 5 to Nov 22

Phase 1 Oct 15 to Nov 1 Phase 3 Nov 26 to Dec 14

6 Create a Theme: Be creative!

Disney’s Wally Waste Control

102 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

3 weeks - ice cream sundae bar

6 weeks - gift card
9 weeks - VF logo fleece jacket

9 Play the Game: Plan promotions and appoint a score keeper.

Chris and Stacy

10 Celebrate the Win: How and when will the win be celebrated?

Wins were celebrated at the end of each phase with the reward and celebrated with the whole crew
during weekly announcements!

MiniGame Spotlight
One of our successful MiniGames, called “Wrappin’ and Rollin’” was built around improving
the accuracy of product loaded on trucks. Not only did the team win gifts cards for their
improvements in saving the company more than $24,000, they also won beanies with the Vital
Farms logo on them as well. More recently, the team used a MiniGame to uncover a solution to
a longstanding problem with an egg carton stamping machine that’s already saved the company
more than $300,000.

MiniGames™ | 103
 “The Great Game of Business operating system
has made a substantial impact at our Vital Farms
processing facility in Springfield. Our crewmembers
have become informed partners who are
invested in driving the success and growth of our
company. I love the light bulb moments when a
crewmember makes a link between an action or
activity they can control and The Critical Number!
And it’s been a personally rewarding vehicle for
me to connect with crewmembers one-on-one
utilizing my financial insight and experience.”

~ Stacy Verts, Operations Finance Manager

104 | MiniGames™
26 RACE TO THE AUDI
RAFFLE
By Big Brothers Big Sisters (Lone Star)
bbbstx.org

Big Brothers Big Sisters partners with parents/guardians, vol-

unteers, and donors to provide children with strong and en-
during, professionally supported one-to-one relationships that
changes lives for the better, forever. Their shared vision is that
all children can achieve success in life. BBBS Lonestar is com-
prised of 12 offices spread across four major markets—Dallas
County, Greater Houston, Tarrant County, and West Central
Texas.

MiniGames™ | 105
RACE TO THE AUDI RAFFLE
Company Name: Big Brothers Big Sisters (Lone Star)

1 Set the Objective: The targeted problem or opportunity.

To engage the entire Houston staff in selling raffle tickets for a chance to win a new Audi.

2 Set the Improvement Goal: X to Y by when.

To sell 200 Audi raffle tickets in two months.

3 Estimate the Benefit: The potential impact/return.

BBBS staff team in Houston exceeded the goal of selling 200 raffle tickets.

4 Identify the Players: Who can impact the game?

The entire BBBS team in Houston participated in the game and sold raffle tickets to friends, family, as
well as to Bigs and other volunteers engaged in our mission.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

February 5 - April 9

6 Create a Theme: Be creative!

Race to the Audi Raffle

106 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

As detailed in the photo, the prizes included a donut party, BBBS-branded air freshener, and a
drawing for a free car wash per the dates illustrated above. Unfortunately, a picture of the final
scoreboard is not available.

9 Play the Game: Plan promotions and appoint a score keeper.

The VP of Community Engagement in Houston led this mini game.

10 Celebrate the Win: How and when will the win be celebrated?

The team in Houston celebrated winning the MiniGame after the weekly huddle.
The Audi raffle exceeded its goal and raised $70,000 to support one-to-one mentoring in Houston.

MiniGame Spotlight
BBBS launched several MiniGames in 2018—and they’ve started 2019 strong as well. One
example of a MiniGame focused on recruiting “40 men in 40 days” to address the list of boys
and young men waiting to be matched with a mentor and positive adult role model. This
MiniGame illustrated where potential male mentors were in the queue and gave staff a visual
representation of where male volunteers bottleneck and how the team can move men through
the inquiry and application queue.

MiniGames™ | 107
 “I love the Great Game because it has
really helped me understand our program
model, especially understanding cash
flow and what it looks like for us as a non-
profit. The transparency is incredible.
Also, since I have no real background
with finance and come from a more
service-oriented job, it has helped my
comprehension and made my transition to
a more development-oriented role easier.

~ Julia Kelley, Engagement Manager

108 | MiniGames™
27 CHIP IN TO WIN

By Community Partnership of the Ozarks

cpozarks.org

The organization has a mission to facilitate and promote the

building of resilient children, healthy families, and strong
neighborhoods and communities through collaboration,
programming, and resource development.

MiniGames™ | 109
CHIP IN TO WIN
Company Name: Community Partnerships of the Ozarks

1 Set the Objective: The targeted problem or opportunity.

Increase the total number of items donated for the Community Partnership Open (CP Open) silent
auction. The Community Partnership Open is our signature fundraiser each year and the silent auction is
an activity where we believe we can increase total funds raised to help us meet our fundraising goal.

2 Set the Improvement Goal: X to Y by when.

Increase the number of silent auction items from 133 to 173 (30% increase) in 90 days. We actually
exceeded this goal by getting more than 190 items donated!

3 Estimate the Benefit: The potential impact/return.

Raise more money overall at the event. Hopefully a minimum of $1000 additional will be raised of the
2017 total.

4 Identify the Players: Who can impact the game?

Community Partnership of the Ozarks staff and board of directors

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

90 days
November 13, 2017 through February 12, 2018

6 Create a Theme: Be creative!

Chip in to Win
Since our CP Open fundraiser is golf themed, we decided to stick with a golf theme for this minigame.

110 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

30 days (December 11 th , 2017) = 49 Prize: Chips & Dip & Tea (tee) Party
60 days (January 12 th , 2018) = 93 Prize: Golf Movie and Snacks
90 days (February 12 th , 2018)= 173 Prize: Crazy Golf and Prizes we closed for half a day, built a mini
golf course throughout our offices, played golf and decorated golf balls. Gift Card Prizes were awarded
for the top golf scores.

9 Play the Game: Plan promotions and appoint a score keeper.

Scorekeeper = Dana Carroll and Patricia Deck (Items will be credited when a Silent Auction Donation Form
is completed and turned in or an item is delivered to the CPO main office. All commitment forms/items
turned in by Noon on Friday will be counted towards that week’s score.)

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight
Over the past two years, CPO has conducted seven MiniGames, something Dankert says has
had a big impact on the successful adoption of The Game inside the organization. Three of
those games focused on the entire organization: “Chip in to Win,” which focused on increasing
the number of items donated for their signature fundraiser’s silent auction; “Raffle to Ride,”
which focused on increasing ticket sales for their another fundraiser; and “Digging Deep,” which
focused on increasing the value of items donated for our signature fundraiser.

MiniGames™ | 111
 “GGOB has made us a more intentional
organization. In years past, staff might not
have been as ‘bought in’ to the organization
as a whole—more focused on program
success than the organization. Now, the
success of our core budget translates to
success for us all. And personally, I feel like
I can contribute in a meaningful way, by
cutting costs or by making sure any grants
I write have dollars for the core included.”

~ Dana Carroll, VP of Early Childhood &

Family Development

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28 CAUSE MOMENTUM

By Victory Mission
victorymission.com

Victory Mission + Ministry provides outreach and restoration to

those in need. Persons can receive a day’s worth of food at the
food pantry, a clothing voucher for necessary items, and short-
or long-term shelter. When they come for food, clothing, and
shelter; Victory wants to develop relationships to encourage life
change and restoration. Victory believes everyone has a name
and a story and great potential. The ministry wants those in
the restoration programming to live in a supportive community
with high quality employment. At Victory Mission, “Every life
has Purpose!”

MiniGames™ | 113
CAUSE MOMENTUM
Company Name: Victory Mission

1 Set the Objective: The targeted problem or opportunity.

Victory Mission started an opportunity to raise $5,000

2 Set the Improvement Goal: X to Y by when.

Victory had one month to raise $5,000 in 30 days.

3 Estimate the Benefit: The potential impact/return.

The impact was to raise awareness on Social Media and raise money for Victory Mission.

4 Identify the Players: Who can impact the game?

The staff were to “share” Facebook posts and videos.

5 Determine the Time Frame: Long enough to accomplish the goal/change behavior.

30 days

6 Create a Theme: Be creative!

Cause the Momentum.

114 | MiniGames™
Scoreboard

7. Build a Scoreboard, and Establish a Huddle Rhythm

Simple and easy to understand, reviewed often.

8 Decide on the Rewards, and Determine an Award Schedule: Motivating and memorable.

9 Play the Game: Plan promotions and appoint a score keeper.

Rita Chambers

10 Celebrate the Win: How and when will the win be celebrated?

MiniGame Spotlight
Victory has admittedly struggled to implement successful MiniGames, especially from the bot-
tom up. Getting better at finding opportunities to kick off games to tackle challenges and im-
prove habits is a goal for the staff going into 2019.

MiniGames™ | 115