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MARKETING STRATEGIST: DEVELOPING AND EXECUTING INNOVATIVE MARKETING PLANS THAT INCREASE MARKET
SHARE AND DRIVE REVENUE GROWTH.
Versatile senior management expert with 12+ years of progressive experience with ability to drive customer-centric products from concept to
launch and build strategic partnerships. Full-ownership over communications strategy and delivering campaigns that drive brand, reputational
and commercial growth.

EXECUTIVE SUMMARY
 Dedicated senior product leader with experience in end-to-end product management with track record of successfully converting
the company's vision & mission into a product strategy that produces world-class customer service and market-leading products.
 Distinguish exposure in strategic planning, KPI targets, budget management, and P&L monitoring for Demand Generation
marketing programmes.
 Significant emphasis on the formulation of the business/brand’s growth strategies through ROI-based consumer approaches and
data-driven acquisition strategies.
 Serving as a digital marketing leader with relevant performance marketing experience in scaling-up high reputed companies.
Ability in using all available cutting-edge marketing tools to increase conversion rates.
 Mastery in formulating a holistic and intricate 360-degree marketing strategy. Adept at the strategic management and evolution
of brands. Seasoned in orchestrating digital marketing campaigns and implementing SEM/SMM strategies.
 Highly knowledgeable in the realms of public relations (PR) and data-driven marketing. Proficiency in designing and
implementing performance-based compensation structures. Attained a high level of expertise in advertising and fostering
enduring brand connections.
 Demonstrated prowess in conducting SWOT analyses to extract invaluable strategic insights. Served as an authority in
seamlessly integrating information technology to amplify sales, profits, and brand equity. Specialization extends to corporate
gifting, loyalty marketing, event management, and advertising, showcasing a wealth of expertise in these domains.
 Charismatic People Builder & leader with the competency in forming future leaders by being a magnet of talent and developing
their skills to deliver world-class performance.

CORE AREAS OF EXCELLENCE

Strategic Planning | Sales & Business Development | Social Media & Digital Marketing| Digital Campaign Management| Brand
Management| ATL/BTL Activities| Public Relations| Product Launch & Promotions| Corporate Communication| Market Research &
Intelligence| Product Marketing & Communications| Partnerships & Alliances Strategies| Feasibility Study & Project Management|
Profit Centre Management| E-Mail Marketing | Google Ad Words | Affiliate Marketing| Vendor Management | Relationship
Management | Budgeting/Costing | Franchise Development| Visionary Leadership | MS Office (Excel, PowerPoint)

NOTABLE ATTAINMENTS
 Achieved a remarkable 30x ROI in a single quarter.
 Successfully onboarded new clients.
 Orchestrated a product launch campaign, resulting in a 50% increase in sales revenue compared to previous launches.
o Led a cross-functional team, crafted a marketing plan, and gained significant market share within the first quarter.
 Recognized with the "Performer of the Month Award" at Brand Marketers & Event (2019).
 Awarded the "Star Achiever of the Year Award" at Brand Marketers & Event (2018).
 Acknowledged as "Employee of the Month" twice at Cardekho.com (2016).
 Exceeded Senior Management expectations, boosting profits by 10% by focusing on less price-sensitive customer segments.
 Cultivated a respectful & healthy working culture, resulting in increased productivity, efficient staff retention, and a 20% reduction in
staff turnover.
 Introduced new processes and procedures to increase team competency and overall unit efficiency.
 Implemented a "no-fault" absenteeism program, reducing absenteeism by nearly 2% and providing lump-sum payouts for
unused sick leave.
 Enhanced customer satisfaction by equipping Front-Line Counter Staff with the skills, knowledge, and authority to resolve
customer issues, reducing response times.

ORGANIZATIONAL EXPERIENCE
Since Aug 2017 | Brand Marketers & Event, Mumbai
Growth Path:
MM YY - MM YY Marketing Head
Aug 2017 – MM YY Marketing Manager
Key Clients: YES Bank, Swarovski, Braster Pro, Jai Bhuvan Builder, Tata motors, Force Motors, Hot Mugs, Spectra Motors, Excel Auto,
IIFL, Revati Industries, Leather World, Tiger PUG, Origin realtor LLP & Others.
Key Result Areas:
As a Marketing Head
 Creating and implementing comprehensive marketing strategies aligned with the company's goals and objectives.
 Leading digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content marketing.
 Monitoring lead generation across various channels, including social media, email campaigns, and website interactions.
Employing targeted strategies to achieve a 55% increase in leads compared to the prior year.
 Analyzing conversion rates at different stages of the sales funnel. Implementing optimization tactics to realize a 15%
improvement in the overall conversion rate.
 Tracking the return on investment (ROI) of marketing campaigns. Employing data-driven decision-making and ongoing strategy
refinement to attain a 30% increase in ROI over the year.
 Assessing website engagement, social media interactions, and email open rates. Achieving a 30% increase in overall customer
engagement through the delivery of personalized content and prompt responses.
 Checking brand visibility and recognition through metrics such as social media reach, press mentions, and brand sentiment
analysis. Successfully increasing brand awareness by 40% among the target audience.
 Administering customer satisfaction and retention rates through the implementation of customer feedback loops and loyalty
programs. Realizing a 10% increase in customer retention compared to the previous year.
 Evaluating the success of individual marketing campaigns by assessing metrics like click-through rates, conversion rates, and
engagement metrics. Consistently achieving a 15% higher average campaign performance through A/B testing and ongoing
optimization.
 Communicating marketing strategies and results to senior management and other relevant stakeholders.
 Collaborating with external agencies, suppliers, and partners to execute marketing initiatives efficiently.
 Leading and managing the marketing team, providing guidance, and fostering a high-performance culture.

As Marketing Manager
 Conducted CSA Interviews with C-level Leaders for real-time company updates. Led brand management efforts, planned, and
executed comprehensive marketing activities.
 Handled new product launches and promotional campaigns. Executed both ATL (Above The Line) and BTL (Below The Line)
activation strategies. Managed digital branding across various online channels.
 Utilized platforms such as Facebook, Instagram, LinkedIn, Tumblr, and Twitter.
 Developed advertising strategies including Pay Per Click, Lead Generation Campaigns, SEM/SMM Sponsored Campaigns, Search
Ads, and Bing Ads. Managed channels and product portfolios. Coordinated and negotiated with vendors.
 Oversaw retail store branding, merchandising, and corporate gifting initiatives. Formulated PAN India level growth strategies for
the company.

PREVIOUS EXPERIENCE
Sep 2015 – Jul 2017 | Car Dekho.com, Mumbai | Business Manager
Jun 2011 – Aug 2015 | V Group, Mumbai | Assisting Manager – Marketing & Sales

EDUCATION
 MBA (Marketing) | Southern New Hampshire University
 Master of Commerce in Marketing | Annamalai University, India
 MBA (Marketing) | ITM Institute, India
 Bachelor of Commerce | Mumbai University, India

PROFESSIONAL DEVELOPMENT
 Digital Marketing | Edu Pristine
 Fundamental Digital Marketing | Google Digital
 Inbound Marketing | Hub Spot Academy
 Digital Marketing | Future Learn Accenture