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Media and
Information
Literacy
Quarter 3 – Module 1:
Introduction to Media and
Information Literacy
Media and Information Literacy– Grade 12
Alternative Delivery Mode
Quarter 3 – Module 1: Introduction to Media and Information Literacy
First Edition, 2019
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ownership over them.
Published by the Department of Education
Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio
Assistant Secretary: Alma Ruby C. Torio
Development Team of the Module
Author: Ma. Teresa B. Berondo
Editor: Romalyn A. Rizardo
Reviewers: Mary Ann A. Javier, Amalia C. Solis and Julius J. Jardiolin
Management Team: Malcolm S. Garma, Regional Director
Genia V. Santos, CLMD Chief
Dennis M. Mendoza, Regional EPS In-Charge of LRMS
Micah S. Pacheco, Regional ADM Coordinator
Aida H. Rondilla, CID Chief
Lucky S. Carpio, Division EPS In-Charge of LRMS and
ADM Coordinator
Printed in the Philippines
Department of Education – Bureau of Learning Resources (DepEd-BLR)
Office Address: DepEd Complex, Meralco Ave., Pasig City, Metro Manila
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E-mail Address: action@deped.gov
What I Need to Know
This module was designed to introduce you to media and information
literacy as an important aspect of building human society by being a responsible
user and capable producer of media and information. The scope of this module
permits it to be used in many different learning situations. The language used
recognizes the diverse vocabulary levels of students. The lessons are arranged to
follow the standard sequence of the course but the order in which you read them
can be changed to correspond with the textbook you are now using.
After going through this module, you are expected to:
1. describe how communication is influenced by media and information
(MIL11/12IMIL-IIIa-1)
2. identify the similarities and differences between and among media literacy,
information literacy, and technology literacy (MIL11/12IMIL-IIIa-2)
3. discuss responsible use of media and information (MIL11/12IMIL-IIIa-3)
What I Know
Multiple Choice: Read each question carefully and choose the letter of the correct
answer. Write your answer on a separate sheet of paper.
1. Which of the following describes the capacity of being able to read and write
associated with the knowledge to determine, comprehend, explain, generate
communicate and calculate using printed materials?
a. Media
b. Literacy
c. Computer
d. Information
2. Which of the following is a tool or platform used to convey information or
means of communication?
a. Media
b. Literacy
c. Computer
d. Information
3. What do you call the knowledge acquired from someone or something?
a. Media
b. Literacy
c. Computer
d. Information
4. Which of these is characterized by the capacity of an individual to
comprehend the functions of media and determine the relevant use and
worth of media platforms?
a. Media Literacy
b. Computer Literacy
c. Technology Literacy
d. Information Literacy
5. Which of the following describes an individual who knows how to manipulate
technology independently or with the assistance of others in using the
technology in an efficient and suitable way?
a. Media Literacy
b. Computer Literacy
c. Technology Literacy
d. Information Literacy
6. Which of the following refers to the way of transmitting communication or
acquiring data or facts that relate to the use of media information?
a. Media Literacy
b. Computer Literacy
c. Technology Literacy
d. Information Literacy
7. What do you call of the equipment or method that is useful to people’s daily
activities?
a. Media
b. Internet
c. Computer
d. Technology
8. Which are the necessary skills that let a person interact using different
kinds of media and access information around the globe?
a. Media and Information Literacy
b. Computer and Technology Literacy
c. Information and Technology Literacy
d. Information and Communication Literacy
9. What electronic machine is used to store and work with large amount of
information?
a. Media
b. Internet
c. Computer
d. Technology
10. What do you call the globally connected network system that uses TCP/IP to
transmit data via various types of media?
a. Media
b. Internet
c. Computer
d. Technology
11. What do you call the present time or age wherein technological
advancement is inevitable and the access of information is very much
available with the aid of technology?
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a. Industrial Age
b. Electronic Age
c. Prehistoric Age
d. New Information Age
12. Which of the following is not a form of social media?
a. Twitter
b. Google
c. Facebook
d. Instagram
13. What do you call a person who gained many subscribers and followers,
being paid by YouTube through advertisement and commercials which are
put into their Vlogs or YouTube Channels?
a. Netizen
b. Blogger
c. Media Influencer
d. Internet Sensation
14. Which of the following statements is NOT true about the communication
today?
a. We now have an access to fast and easy form of communication
services.
b. Communication in the modern period is susceptible to media and
information.
c. Social media forms of communication always have positive effect to a
person in terms of personal relationship.
d. Media users and contributors must be mindful in taking advantage
on the use of communication technology in appropriate ways.
15. “Media and information literacy are important skills that we need to develop
for us to take advantage of the use and benefits of technology in the modern
society.” The statement is ___________.
a. belief
b. factual
c. opinion
d. fallacious
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Lesson Introduction to Media and
1 Information Literacy
In the present time, technological advancement is inevitable and the access
of information is very much available with the aid of technology. The Media and
Information Literacy accentuate the capability of an individual to exercise his/her
fundamental human rights specifically the right to express his/her opinion using
any kind of media platforms and the right to access information responsibly.
What is It
Introduction to Media and information Literacy
Media and Information Literacy involves necessary skills that let a person
interact using different media platforms and get an access to information around
the globe. These should be learned because we are now living in the information
age wherein media have a big role in our society towards information
dissemination, connecting people, and as an agent of change in our society.
A. Communication and Media Information
Communication is affected by media and information because of the
advancement of technology and availability of different communication services.
These allow us to have access to fast and easy form of communication through the
use of different media platforms and social media sites like Facebook, Messenger,
Instagram, Twitter, and the like. Somehow, this form of communication may have
negative effect to a person in terms of personal relationship due to over reliance to
social media or virtual world and may trigger the circulation of fake news or hoax
in the social media. Since we are now living in the information age, we must always
apply the “think before you click” and we should always be mindful in taking
advantage with the use of communication technology in appropriate ways.
.
B. Media Literacy, Information Literacy, and Technology Literacy
The media literacy highlights the capacity of an individual to comprehend
the functions of media and determine the relevant use and worth of media
platforms. This means that an individual knows how to use or manage media
accounts or media platforms. Meanwhile, information literacy is the
communication or acquiring of data or facts that relate to the use of media
information. This involves a careful and thoughtful way of gathering information
without getting involved in criminal liabilities about intellectual property rights or
plagiarism. Furthermore, technology literacy is the skill of an individual to
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manipulate technology independently or with the assistance of others in using the
technology in an efficient and suitable way. These skills are needed to access
knowledge and communicate information in a legal and ethical way. Information
and media literacy enable people to become a responsible user and producer of
media and information.
C. Responsible Use of Media and Information
The 21st Century is known as the information age where in the people are
highly dependent on technology in different aspects of their lives such as for
communication, entertainment, and other work-related activities. Moreover, the
responsible use of media and information is encouraged specially in education.
Teachers and students use reliable internet sources in acquiring information as
well as in researches. Others use different media platforms for information
dissemination and for social awareness and advocacy purposes.
The value of media information literacy is undeniable across all nationalities
around the globe. One of these is the rise of the modern Samaritan individuals who
use media platforms through video blogging to help people in need. Also, many
people have already used media platforms like YouTube as a form of living or a
source of income for themselves and their families. Those media influencers who
have gained many subscribers and followers are being paid by YouTube through
the advertisements and commercials inserted while watching their vlogs or
YouTube channels. In addition, different forms of media platforms are also used by
the networking industries to gain more members. Also, online sellers used different
media platforms as important tool in online business to sell and advertise their
products.
The people who use social media platforms, especially those who are called
as social media influencers must be responsible with the things or information they
are posting on social media. They have to make sure that the information they
share are factual information and came from reliable sources. Furthermore, some
social media users take advantage on the use of media to create social change by
making societal issues trend in twitter or by posting memes or status in Facebook
about certain topic or social issues to create awareness and impact in our society.
Today, we can say that media and information literacy are important skills
that we need to develop for us to take advantage of the use and benefits of
technology in the modern society. Here are some tips for a responsible use of media
and information.
1. Ensure personal information safety – Do not display or give away your
personal information on your social media account. When you are using
applications and websites read first the “terms of use.” It’s wise to take a close look
and read all the sections thoroughly.
2. Get permission – When posting videos or images of other people on your social
media account, do not forget to ask the approval of the owner or the people who are
in the video or picture.
3. Think before you click – When posting or sharing on social media, think first if
the information you are going to post or share are true, helpful, informative, nice
and kind to others. Avoid posting or sharing inappropriate, uncomfortable or rude
insights on your account.
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4. Keep your password safe – Keep an eye on your account; do not let others
know your password. Update your password often to avoid your account from being
hacked or used by a poser.
5. Spread positivity – Share positive and uplifting posts to your friends. As much
as possible, avoid negativity and hate in your account because what you post in
social media becomes a reflection of yourself.
Activity 1.1. Compare and Contrast
Identify the similarities and differences between and among media literacy,
information literacy, and technology literacy by completing the triple Venn diagram
below. Then, answer the guide questions that follow. Do this activity on a separate
sheet of paper.
Media
Literacy
Technology
Information
Literacy
Literacy
Figure 2: Venn diagram. Retrieved from
https://commons.wikimedia.org/wiki/File:Venn_diagram_ABC_BW.png
Guide Questions:
1. What are the similarities of media literacy, information literacy, and
technology literacy?
2. How would you differentiate the media literacy, information literacy, and
technology literacy?
Your answer will be graded based on the following rubric.
Score Description
5 points Includes little essential information and one or two facts
10 points Includes some essential information with a few citations and facts
Includes essential information and facts to give viewers an
15 points
understanding of the topic
20 points Covers the message completely and in depth with a variety of resources
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What I Have Learned
Answer the following questions and start your answer with the statement,
“I believe…”
1. Why is it essential to be a media and information literate?
I believe
2. How can you become literate in media and information technology?
I believe
3. Do you believe in all the information circulated in different social media
platforms? Why or why not?
I believe _______________________________________________________________
Your answer will be graded based on the following rubric.
Score Description
4 points Includes little essential information and one or two facts
6 points Includes some essential information with a few citations and facts
Includes essential information and facts to give viewers an
8 points
understanding of the topic
12 points Covers the message completely and in depth with a variety of resources
Activity 1.2. Editorial Cartoon Analysis
In a piece of paper, write your analysis about the editorial cartoon shown below.
How are you going to relate this on responsible use of media and information in a
democratic society?
Figure 2:
Fake News illustrated by Pastora B. Berondo (2019)
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Your written output will be graded based on the following rubrics:
Criteria Needs Improvement Meets Expectations Exceed Expectations
Score 15 20 25
Depth of Analysis Demonstrate a Demonstrate a sufficient Learners provided new
minimal level of level of reflection and and creative insights
reflection and internalization of the resulting from a
internalization of the given material. profound reflection and
given material. internalization of the
given material
Organization of The thoughts were The thoughts were The thoughts were
Thought expressed in an expressed in a coherent expressed in a coherent
incoherent manner. manner. manner. Writing is very
clear and organized.
Grammar and No more than five No more than two No spelling and
Spelling spelling and grammar spelling and grammar grammar errors.
errors. errors.
Assessment
Multiple Choice: Read each question carefully and choose the letter of the best
answer. Write your answer on a separate sheet of paper.
1. Which of the following is true about literacy?
a. a knowledge acquired from someone or something
b. an equipment or method that is useful to people daily activities
c. the capacity of being able to read and write associated to knowledge
d. the platform used to convey information or means of communication
2. Which of the following describes media?
a. a knowledge acquired from someone or something
b. an equipment or method that is useful to people daily activities
c. the capacity of being able to read and write associated to knowledge
d. the platform used to convey information or means of communication
3. Which of the following tells about information?
a. a knowledge acquired from someone or something
b. an equipment or method that is useful to people daily activities
c. the capacity of being able to read and write associated to knowledge
d. the platform used to convey information or means of communication
4. Which of the following denotes the meaning of media literacy?
a. the ability to manipulate technology independently or with the
assistance of others
b. the capacity of an individual to comprehend the functions and
relevant uses of media platforms
c. the skills that allows a person to interact and access information
using different kinds of media
d. transmitting communication or acquiring of facts that relate to the
use of media information
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5. Which of the following describes a person who is considered as technology
literate?
a. He/she communicates and acquires facts that are related to the use
of media information.
b. He/she has the ability to manipulate technology independently or
with the assistance of others.
c. He/she has the capacity of an individual to comprehend the functions
and relevant uses of media platforms.
d. He/she has the skills that allow a person to interact and access
information using different kinds of media.
6. Which of the following define the meaning of information literacy?
a. the ability to manipulate technology independently or with the
assistance of others
b. the capacity of an individual to comprehend the functions and
relevant uses of media platforms
c. the skills that allows a person to interact and access information
using different kinds of media
d. transmitting communication or acquiring of facts that relate to the
use of media information
7. Which of the following describes a person who is skilled in media and
information?
a. He/she communicates and acquires facts that are related to the use
of media information.
b. He/she has the ability to manipulate technology independently or
with the assistance of others.
c. He/she has the capacity of an individual to comprehend the functions
and relevant uses of media platforms.
d. He/she has the skills that allow a person to interact and access
information using different kinds of media.
8. Which of the following statements is true about communication today?
a. It is difficult to communicate to the people abroad.
b. Communication through social media always has positive effect
c. We now have an access to fast and easy form of communication
services.
d. Most people today still use snail mail to communicate with their
families.
9. Which of the following best describes a computer?
a. an electronic device used only for computation
b. a wireless connection that transmits and processes data
c. a globally connected network system that transmits data
d. an electronic machine that stores and works large amount of
information
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10. Which of the following is true about internet?
a. an electronic device used only for computation
b. a wireless connection that transmits and processes data
c. a globally connected network system that transmits data
d. an electronic machine that stores and works large amount of
information
11. Which of the following best describes the new information age?
a. production of growing industrial companies
b. the use of electronic devices in people’s daily activities
c. the popularity of mails and letters sent via postal system
d. information accessibility and availability with the aid of technology
12. Which of the following is NOT true about Media and Information Literacy?
a. MIL is a core subject in Senior High School.
b. MIL involves important skills that we need to develop.
c. MIL involves basic skills that everybody is knowledgeable about.
d. MIL can be developed through the integration of ICT in education.
13. Which of the following states the value of Media and Information Literacy?
a. People use media for the spread of fake news.
b. Some criminals use media to locate their victims.
c. People use media platforms to create social awareness.
d. Media influencers use media platforms for their own interest.
14. Which of the following does NOT state the value of Media and Information
Literacy?
a. People use media platforms to hurt others.
b. People use media for information dissemination.
c. Some people use media platforms as source of income.
d. Other people use media platforms to create social change.
15. “Nowadays, all of the people are highly dependent on technology in different
aspects of their lives.” The statement is ___________.
a. belief
b. fallacy
c. factual
d. opinion
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Additional Activities
Media Habits and Lifestyle
Complete the table below by providing the time, kind of media platforms, and the
activities you do to show your media habits and lifestyles.
Time Media Platforms Activities
Example: ✓ Check on friends
8:00 am - 9: am Facebook status
✓ Post and Share in my
timeline
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What’s More
What I Know Assessment
1. b Activity 1.1 1. c
2. a Answers may vary 2. d
3. d 3. a
4. a Activity 1.2 4. b
5. c Media Literacy 5. b
6. d - capacity of an individual to 6. d
7. d comprehend the functions of 7. d
8. a media 8. c
9. c Information Literacy 9. d
10. b - acquiring of data or facts with 10. c
11. d the use of media information. 11. d
12. b Technology Literacy 12. c
13. b - Skills to manipulate 13. c
14. c technology with or without 14. a
15. b assistance 15. b
(Note: Teacher me consider other .
answers related to the concepts)
What’s New
What I Have Learned Additional Activities
Answers may vary Answers may vary
Answers may vary
What Can I Do
Answers may vary
Answer Key
References
Alton Grizzle et. al. Media and Information Literacy: Policy and Strategy Guidelines.
United Nations Educational, Scientific and Cultural Organization. Paris,
France (2016) Accessed November 25,2019 http://www.unesco.org/new/
en/communication-and information/ resources/publications-and-
communication-materials/publications/full-list/media-and-information-
literacy-policy-and-strategy-guidelines/
Carolyn Wilson et. al. UNESCO Curriculum for Teachers. United Nations
Educational, Scientific and Cultural Organization. Paris,France (2008)
Accessed November 2, 2019 https://en.unesco.org/themes/media-and-
information-literacy
Jagtar Singh et. al. Media and information literacy: Reinforcing Human Rights,
Countering Radicalization and Extremism. United Nations Educational,
Scientific and Cultural Organization. Paris, France (2016) Accessed
November 25,2019 https://unesdoc.unesco.org/ark:/48223/ pf0000246371
Moira Bent (2008). Information Literacy Landscape Retrieved from
https://www.pinterest.co.uk/pin/115475177920307553/
Pastora Berondo (2019). Editorial Cartoon: Fake News. Original Illustration
Venn diagram. Retrieved from https://commons.wikimedia.org/wiki/
File:Venn_diagram_ABC_BW.png
Virginia P. Andres, et. al. Teaching Guide for Senior High School Media and
Information Literacy. Commission on Higher Education K to 12 Transition
Program Management Unit. Diliman, Quezon City (2010)
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