ENTREPRENEURSHIP
DEVELOPMENT
SCAMPER Technique – Starbucks
Data Science – D
P.Yashaswini – 22EG110D32
L.Sai Akshay – 22EG110D49
D.Hemanth – 22EG110D50
A.Akshitha – 22EG110D51
V.N.S.Bharath – 22EG110D57
Introduction
The SCAMPER technique is a dynamic and powerful creative problem-solving method
designed to help businesses generate innovative ideas. By systematically applying seven
distinct principles—Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate,
and Rearrange—organizations can rethink and refine their products, services, and
processes to remain competitive in ever-evolving markets. This technique encourages
targeted questioning and imaginative exploration, leading to groundbreaking solutions.
Defining the Seven Principles
● Substitute
Explore replacing components, materials, or even people involved in a process to
discover new possibilities or perspectives.
Examples: Substitute materials, swap roles, or replace tools.
● Combine
Merge different ideas, concepts, or elements to form something innovative and
unique.
Examples: Blend services, integrate features, or mix methodologies.
● Adapt
Adjust or modify existing ideas to better suit new contexts, environments, or
purposes.
Examples: Repurpose tools, tweak functionality, or draw inspiration from other
domains.
● Modify
Transform elements by altering their scale, shape, attributes, or overall design to
achieve a fresh perspective.
Examples: Enlarge or shrink components, adjust proportions, or change attributes
for improvement.
● Put to Another Use
Identify alternative applications for existing products or concepts in different
contexts or industries.
Examples: Repurpose a product for a different audience or reimagine its primary
function.
● Eliminate
Simplify a concept or process by removing unnecessary components, stripping it
down to its essential core.
Examples: Omit redundant steps, reduce complexity, or focus solely on critical
functions.
● Rearrange
Reorganize or reposition elements to uncover new insights or opportunities.
Examples: Change the order of operations, alter layouts, or rethink the format
entirely.
By systematically applying these principles, the SCAMPER technique unlocks innovative
thinking and enables businesses to stay ahead in today’s competitive landscape.
The Future of Coffee: A New Perspective
Imagine a coffee shop that’s more than just a quick stop for your coffee. We want
to create a new coffee shop brand that competes with Starbucks by focusing on
personalization, sustainability, and experience. Here’s how we’ll use the
SCAMPER method to create something truly unique:
1. Substitute
● Unique Drinks: Instead of just regular coffee, we’ll offer plant-based
beverages like oat milk lattes, and health-boosting options such as
protein-infused coffee, turmeric lattes, and matcha-based drinks. This
caters to health-conscious customers, giving them the option to enjoy
drinks that support their well-being.
● Immersive Experiences: Rather than the typical café feel, we’ll introduce
themed atmospheres in each shop. For example, one location might feel
like a cozy Parisian café, while another has the vibe of a vintage bookstore.
This variety adds character and charm to every experience.
2. Combine
● Coffee & Wellness: Our coffee shop isn’t just about coffee; it’s about selling
a well-being experience. Imagine energy-boosting coffee that
strengthens your immunity or relieves stress. Ingredients like CBD,
turmeric, and matcha will be used to create drinks that are not only
delicious but also beneficial for health.
● Sustainability & Technology: Our coffee shop will embrace technology to
help reduce waste. Through our mobile app, customers can place their
orders ahead of time, track their carbon footprint, and earn rewards for
eco-friendly choices, like bringing their reusable cups or selecting
plant-based drinks. This way, every choice contributes to a greener
environment.
3. Adapt
● Locally Inspired: Unlike Starbucks, where the drinks remain largely the
same across different locations, we’ll offer a menu that reflects local
flavors. For instance, a coffee shop in India might serve masala chai lattes,
while a location in the South could feature pecan coffee blends. We’ll
celebrate local cultures and regional favorites with every cup.
● Work-Friendly Spaces: Our stores will be designed to cater to a variety of
customer needs. Some areas will have comfortable workstations for those
who need to focus, while other spots will offer cozy, quiet spaces for those
looking to relax. This creates an environment where people can work or
unwind as they enjoy their drinks.
4. Modify
● Interactive Ordering: Say goodbye to waiting in line! We’ll introduce
self-service kiosks and mobile ordering via the app, so customers can
customize their drinks in real-time. From choosing the base to adjusting
the temperature, the power to create the perfect drink will be in their
hands.
● Personalized Menus: Customers will have the ability to build their own
drinks from scratch, with endless options for milk, sweeteners, and flavors.
They can even save their creations as "signature drinks" in the app,
making every visit unique.
5. Put to Another Use
● Community Hub: Our coffee shops will be more than just a place to grab a
drink. They will serve as community spaces where people can gather for
events, workshops, or even live performances. The goal is to make it a
place where customers can engage, learn, or relax beyond just enjoying
coffee.
● Coffee Beyond Drinks: We’ll offer coffee-infused products like desserts,
skincare, and even coffee-based cocktails for special events. This broadens
the role of coffee beyond just being a beverage.
6. Eliminate
● Waste: Unlike Starbucks, which still uses a lot of disposable cups and
plastic, we’ll have a zero-waste policy. Our shops will only use reusable
cups, and we’ll encourage customers to bring their own. We’ll also use
eco-friendly packaging to ensure sustainability.
● Long Lines: Forget waiting in line. With our mobile app, customers can
order ahead, choose their drinks, and skip the wait. For those in a hurry,
we’ll also offer quick pickup options.
7. Rearrange
● Store Layout: Our stores will be designed to cater to different types of
customers. Some spaces will be cozy for people looking to relax, while
others will be equipped with workstations and quiet pods for those who
need a productive environment. We’ll also have grab-and-go stations for
people who need their coffee quickly.
● Customer Service: Instead of the traditional counter service, we’ll introduce
smart self-service stations where customers can place their orders,
customize their drinks, and even get personalized drink recommendations
based on their past orders.
How Our Coffee Shop is Different from Starbucks
1. Personalization at Its Core: Unlike Starbucks, which offers a more
standardized menu, we’ll allow customers to customize their drinks to their
exact preferences, offering endless options to make each drink unique.
Customers can even create their own signature drink and save it for future
visits.
2. Sustainability & Technology: While Starbucks has made strides in
sustainability, we’ll go even further. Our zero-waste policy, coupled with
the mobile app that tracks your carbon footprint and rewards
eco-friendly choices, sets us apart from Starbucks' current efforts.
3. Immersive & Dynamic Experiences: Instead of offering the same
environment everywhere, we’ll create themed atmospheres in each store
to give customers a unique experience. Whether it’s a Parisian café vibe or
a cozy bookstore setting, we’ll make every location feel different and
special.
4. No Waste, No Wait: We’ll eliminate waste by using only reusable cups and
offering eco-friendly packaging. Additionally, our mobile app and
self-service stations will help customers skip the line and order their drinks
without delay.
5. A Community-Focused Space: Our coffee shops will be more than just
places to drink coffee—they’ll be community hubs. With spaces for work,
events, and social gatherings, customers will feel like they’re part of
something bigger, making our stores places people want to return to.
6. Tech-Enhanced Convenience: With smart ordering, drink customization,
and contactless payments, we’ll offer a smooth, seamless experience for
all customers, ensuring that every visit is quick and enjoyable.
