REAL BURGER
SATISFACTION! MEAT LOVERS
VEGAN BURGERS
NEW TO
FOODSERVICE!
Introducing MorningStar Farms®
Meat Lovers Vegan Burger! When
only a big, juicy, meaty burger
will do, satisfy guests with the
luscious, real burger taste and
dense texture they want and the
protein they crave.
v s.
®
MorningStar Farms® Meat Lovers Vegan
Burger has a preferred appearance,
texture and overall likeability when
compared to Beyond Meat.®1
The No Sacrifice Burger
67% of consumers say a meat-like texture is a key attribute for plant-based protein burgers.2
New MorningStar Farms® Meat Lovers Vegan Burger delivers on their desire for meatiness with a
real, no-compromise burger experience.
MorningStar Farms®, the Category Leader3
As the #1 plant-based protein brand in foodservice, MorningStar Farms® brands outsell the nearest
competitor 5-to-1.3 We have been making and innovating better-for-you, better-for-the-planet veggie
foods for over 40 Years. No futuristic franken-food or all-or-nothing activism. Just uncompromisingly
delicious vegetarian and plant protein.
High-Quality Plant Protein
Protein content and plant protein quality are the most desired attributes consumers seek.4
MorningStar Farms® Meat Lovers Vegan Burger has 27g of protein. Made with non-GMO soy, these
burgers also offer significantly less saturated fat vs. other competitors!5 *
*Meat Lovers Vegan Burger contains 2.5g saturated fat, compared to Impossible Burger patty (10g) and Beyond Meat's burger patty (5g). See nutrition information for total fat and sodium content.
1
Brisan Group; Foodservice Veggie Burger CLT December 10th, 2018 2
Kellogg’s Frozen Demand Landscape, 2016; TCG Analysis 3
NPD Supply Track Latest 12 Months, September 2018
4
Datassentials, PLANT + CELLULAR 2017 5
Report 5 https://www.fda.gov/food/ingredientspackaginglabeling/labelingnutrition/ucm509239.html
Deliver an excellent source
MENU MORNINGSTAR FARMS
of protein and MEAT
real LOVERS
burger VEGAN BURGER TO
enjoyment.
DELIVER A COMPLETE, EXCELLENT SOURCE OF QUALITY, LEAN
PROTEIN!
Reasons to menu Yes!
#1 plant and vegetarian brand in foodservice:
Morningstar Farms®1
Meat Lovers
Vegan Burger 4.0oz Great taste and bun coverage
Hand-made appearance (irregular edge)
More grams of protein than Beyond Meat® and
Impossible Burger™*
Excellent source of protein (27g)
Significantly less saturated fat vs. competitors for
MorningStar Farms®
a source of protein
Meat Lovers Vegan Burger, 4.0 oz.
000-28989-10275-1
MorningStar Farms® Meat Lovers Vegan Burger Made with non-GMO soy
has less saturated fat and more grams of
protein than the competition.* Vegan
™
Clean label protein
®*
• Colors/flavors from natural sources
2.5g sat. fat 10g sat. fat 5g sat. fat
Cost-effective protein drives more margin
potential vs. Beyond Meat® & Impossible Burger™
*See nutritional information for total fat, sodium and percent daily value
for protein content. Compared to competition, Meat Lovers contains 30% • 47% less per lb vs. Impossible Burger™
10g sat. factsfat! 5g Burger
sat.with
fat!2% DV.
DV of protein compared to Impossible Burger (% DV is not stated on the
TM
nutrition panel as of 12/0 /201 ) and Beyond
8 8 ®
3 • 21% less per lb vs. Beyond Meat®
Nutritional information available on our website below!
Product Description Case Code Case Count Unit Size Gross Case Wt. (lbs) Distributor Code
MorningStar Farms ® Meat Lovers Vegan Burger 000-28989-10275-1 48; 4; 12 4.0 oz. 12.81
Offer patrons the burger experience they crave today!
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With on-the-go breakfasts, portable snacks and wholesome favorites,
Kellogg’s helps you capture the opportunities of now.
®
®
Now is a good time to partner with . 101504430
1
NPD Supply Track Latest 12 Months, September 2018 ®, TM, © 2019 Kellogg NA Co.
