0% found this document useful (0 votes)
82 views7 pages

Happiness Is Love - and $75,000

Gallup article. Researchers look into the relationship between happiness, love and economic satisfaction.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
82 views7 pages

Happiness Is Love - and $75,000

Gallup article. Researchers look into the relationship between happiness, love and economic satisfaction.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 7

Happiness is Love -- and $75,000 24.02.

23, 13:01


N OV E MB E R 1 7, 20 11

Happiness is Love -- and


$75,000
Two researchers uncover what really makes people
happy: friends and money (though you don't have to be
rich to be happy)
BY J EN NI FE R ROB I SON

The search to define happiness has consumed a lot of human energy. Until
recently, we've had little to show for it -- some songs, a few poems, and a Charles
Schulz cartoon about happiness being a warm puppy -- but nothing of much
practical use.

The best life evaluations come from people who went to college, got married, and
have good jobs.

To get practical results, you need scientists. Fortunately, two of the best are now on
the case: Angus Deaton, Ph.D., a renowned economist, and Daniel Kahneman,
Ph.D., a Nobel prize-winning psychologist, both from Princeton University.
Dispensing with romantic imagery, Dr. Deaton and Dr. Kahneman looked for

https://news.gallup.com/businessjournal/150671/happiness-is-love-and-75k.aspx?version=print Page 1 of 7
Happiness is Love -- and $75,000 24.02.23, 13:01

happiness in numbers. More specifically, they analyzed responses to the Gallup-


Healthways Well-Being Index (GHWBI), a daily survey that asks roughly 1,000 U.S.
residents a battery of questions about their well-being.

After analyzing more than 450,000 GHWBI responses from 2008 and 2009, Dr.
Deaton and Dr. Kahneman found that happiness is actually the result of the
fulfillment of two abstract psychological states -- emotional well-being and life
evaluation. The finding is important because it offered the researchers a new and
more useful way of looking at happiness.

"What did we get from these data? Everything," says Dr. Deaton. "The GHWBI asks
clear questions about life evaluation as well as emotional well-being. These data
are just terrific in permitting research that was not really possible before."

Evaluation and emotion

The difference between life evaluation and emotional well-being is vital, though the
two are related. "Nobody claims that the two dimensions are independent," says Dr.
Kahneman. "They're clearly distinct dimensions that are correlated. But they have
somewhat different determinants. What improves people's emotional well-being is
different from what it takes to make them say that they're satisfied with their life."

In other words, life evaluation and emotional well-being refer to different feelings.
Life evaluation requires a long view of a person's overall life. Though life evaluation
is colored by the day's emotions, Dr. Kahneman and Dr. Deaton's GHWBI research
shows that people evaluate their lives based on a retrospective of their
achievements. If they've accomplished the goals they've set, are financially secure,
and are emotionally fulfilled, they're more likely to have a high evaluation of their life.

And research shows that the more conventional the goals, the better the life
evaluation. Dr. Kahneman notes that the best life evaluations come from people
who went to college, got married, and have good jobs; other studies show that
people who wanted to be performing artists when they were 18 but didn't end up to

https://news.gallup.com/businessjournal/150671/happiness-is-love-and-75k.aspx?version=print Page 2 of 7
Happiness is Love -- and $75,000 24.02.23, 13:01

be were generally very dissatisfied with their lives at age 45. "Having goals that you
can meet is essential to life satisfaction," says Dr. Kahneman. "Setting goals that
you're not going to meet sets you up for failure."

Emotional well-being reflects a much shorter view and refers to the emotional
quality of an individual's everyday experience. If the day's experience is negative,
emotional well-being will take a hit. That said, people with good emotional well-
being seem to get it through social contact.

"Emotional happiness is primarily social," says Dr. Kahneman. "The very best thing
that can happen to people is to spend time with other people they like. That is when
they are happiest, and so, without question, this is a major story. We find loneliness
is a terrible thing. So is extreme poverty. But loneliness, regardless of how rich you
are, is a very bad thing."

But the research also indicates that you won't become happy merely by socializing
with your best friends and achieving your goals. You also need $75,000.

The magic number: $75,000

Of all the important and interesting findings Dr. Kahneman and Dr. Deaton's
research has uncovered, the most reported finding is that people with an annual
household income of $75,000 are about as happy as anyone gets. More
specifically, those with annual household incomes below $75,000 give lower
responses to both life evaluation and emotional well-being questions. But people
with an annual household income of more than $75,000 don't have
commensurately higher levels of emotional well-being, even though their life
evaluation rating continues to increase.

This finding holds true even where living isn't cheap. "When we mention $75,000,
the question I always get is, 'What about New York City?'" says Dr. Kahneman. True,
$75,000 won't go very far in big cities like New York, London, or Singapore, and it
makes sense that a high cost of living will make even large sums feel puny. "Our

https://news.gallup.com/businessjournal/150671/happiness-is-love-and-75k.aspx?version=print Page 3 of 7
Happiness is Love -- and $75,000 24.02.23, 13:01

finding indicates that $75,000 is the limit even in large expensive cities," says Dr.
Kahneman. "So, though there may be places in which happiness levels off at a
lower income, $75,000 is the sufficiency point in the most expensive places."

Dr. Deaton and Dr. Kahneman are not certain why, but the data are clear: Even in
high-cost cities, incomes over $75,000 don't correlate to greater happiness. They
think this is because even in expensive places, $75,000 is enough to live on while
allowing for emotionally rich -- and enriching -- social experiences. Some places
such as New York may be expensive precisely because they are such great places
to live, says Dr. Deaton, because their terrific amenities may offset the higher cost
of living there.

"No matter where you live, your emotional well-being is as good as it's going to get
at $75,000," says Dr. Deaton, "and money's not going to make it any better beyond
that point. It's like you hit some sort of ceiling, and you can't get emotional well-
being much higher just by having more money."

Your emotional life depends primarily on your relationships with people.

Emotional well-being may not improve with additional money, Dr. Deaton and Dr.
Kahneman think, because of several factors. One is that humans adapt quickly to
the things money can buy. A mansion is a thrill the first month you live in it, but it's
just a house the second.

Moreover, other research suggests that wealthy people don't take as much
pleasure in actual pleasure as do poor people. In one test, social researchers
primed some test subjects to feel rich and found that the "wealthy" subjects didn't
enjoy luxury chocolate as much as the control group, the "non-wealthy," did.

And Dr. Kahneman and Dr. Deaton believe that when it comes to the very wealthy
with high life satisfaction, their evaluations may be influenced more by keeping
score than by purchasing power. If life evaluation is based on reviewing how much

https://news.gallup.com/businessjournal/150671/happiness-is-love-and-75k.aspx?version=print Page 4 of 7
Happiness is Love -- and $75,000 24.02.23, 13:01

progress people have made in their lives, money may become a marker of
success.

"Not having enough money to live a decent life really gets in the way of doing the
ordinary things that make people happy," says Dr. Deaton. "What might create your
emotional well-being is spending time with your friends, and if your income is below
$75,000, you may not have the money to do it. But for life evaluation, money
represents a sense of achievement. And that just keeps on going up when you
have more money."

Stressing the subject

So people who have achieved their goals, who spend a lot of time with friends, and
who make a lot of money have the most life satisfaction, while those who earn at
least $75,000 a year have the greatest emotional well-being. But that doesn't mean
they aren't stressed. The GHWBI data show that college graduates report more
stress than people without college degrees, and Dr. Kahneman and Dr. Deaton say
that stress levels are generally higher in wealthy countries.

The GHWBI data also showed that most Americans are happy and satisfied with
their lives -- 85% reported a lot of happiness, enjoyment, and smiling; 24%
reported sadness or worry; and 39% reported stress. Comparing the U.S. life
evaluation scores with data available from about 150 other countries through the
Gallup World Poll, the U.S. ranks fairly high. The only nations with higher scores are
the Scandinavian countries, Canada, the Netherlands, Switzerland, and New
Zealand.

However, while Americans come in near the top for life evaluation and do well on
well-being, they're also among the most stressed. U.S. stress levels are the fifth
highest when compared to data from other countries in the Gallup World Poll.

https://news.gallup.com/businessjournal/150671/happiness-is-love-and-75k.aspx?version=print Page 5 of 7
Happiness is Love -- and $75,000 24.02.23, 13:01

According to the U.S. Census Bureau, the 2010 poverty level for a family of four was
a long way from $75,000 at $22,314 -- and 15.3% of Americans earned that much
or less. "It is worse to be alone, it is worse to be divorced, it is worse to be
unemployed, and it is worse to be sick if you're poor, and you get less benefit from
the things that create emotional well-being," says Dr. Kahneman. "There are huge
emotional costs to poverty."

And poor people are hardly carefree -- in fact, the researchers found that the poor
report more stress than the economically comfortable. They also don't gain the
benefit of stress alleviation on weekends, as do their better-off counterparts. And
Dr. Deaton notes that there's a big difference between the stress associated with
success and the stress caused by constant deprivation.

But the data show that money doesn't alleviate stress in the same way it alleviates
unhappiness. In fact, money may go hand in hand with stress among high-earning
people. "I think stress sometimes goes with success," says Dr. Deaton. "America is
a very rich, busy, striving country, and that may be associated with stress. But we
sort of like it."

With a little help from your friends

Dr. Kahneman says some studies show that while warm puppies really can improve
emotional well-being, your emotional life depends primarily on your relationships
with people. "I'd feel embarrassed to give that as advice -- 'improve your
relationships.' But obviously if people are going to get happier, it's going to come to
that," he says.

There is one thing, however, left to mention in this discussion of happiness --


individual temperament. Dr. Kahneman and Dr. Deaton's research, and that of
others, clearly indicates that some people are just born happier, or "sunnier," as Dr.
Deaton calls them. Their emotional well-being will always be higher than everyone
else's.

https://news.gallup.com/businessjournal/150671/happiness-is-love-and-75k.aspx?version=print Page 6 of 7
Happiness is Love -- and $75,000 24.02.23, 13:01

That's not to suggest that those who aren't "sunny" are doomed to lives of misery.
Even the most pessimistic, grumpy-by-nature people can find solace in Dr.
Deaton's statement: "It may be that we're not designed for happiness." And what is
it we were designed for? "To avoid getting eaten by predators," says Dr. Deaton. "If
nothing eats you today, you ought to be happy. At least it's a start."

AU T HO R ( S)

RELEASE DATE: November 17, 2011


SOURCE: Gallup https://news.gallup.com/businessjournal/150671/happiness-is-love-and-75k.aspx
CONTACT: Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A
+1 202.715.3030

Copyright © 2023 Gallup, Inc. All rights reserved.

https://news.gallup.com/businessjournal/150671/happiness-is-love-and-75k.aspx?version=print Page 7 of 7

You might also like