Hald 2013
Hald 2013
To cite this article: Gert Martin Hald & Teguh Wijaya Mulya (2013) Pornography consumption and
non-marital sexual behaviour in a sample of young Indonesian university students, Culture, Health
& Sexuality: An International Journal for Research, Intervention and Care, 15:8, 981-996, DOI:
10.1080/13691058.2013.802013
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Culture, Health & Sexuality, 2013
Vol. 15, No. 8, 981–996, http://dx.doi.org/10.1080/13691058.2013.802013
Using a sample of Indonesian university students and a cross sectional design, this
study investigated prevalence rates and patterns of pornography consumption in
Indonesia, a religious, sexually conservative, Muslim-majority nation with strict anti-
pornography laws. Further, the association between pornography consumption and
common non-marital sexual behaviours was explored. The study found that in this
sample, pornography is as widely and readily consumed as in comparable international
studies predominantly utilising Western background samples from more sexually
liberal and less religious countries with very few laws on pornography. Gender
differences in patterns of pornography consumption were pronounced and comparable
with findings in international counterpart studies. For men only, pornography
consumption was found to significantly predict common sexual behaviours in non-
marital relations. The study is the first to provide insights into prevalence rates and
patterns of pornography consumption and its association with common non-marital
sexual behaviours in a sexually conservative, Muslim-majority nation with strict anti-
pornography laws.
Keywords: pornography; sexually explicit materials; sexual behaviour; Indonesia
Introduction
Is pornography as widely and readily consumed among university students in a
religious, sexually conservative, Muslim-majority nation with strict anti-pornography
laws as in the Western world? And is this consumption associated with common
sexual behaviours in non-marital relationships over and above relevant control variables? We
first provide a brief overview of sexuality and pornography in Indonesia. We then review
existing literature on pornography consumption and its association with a variety of sexual
behaviours. Finally, we outline the theoretical framework and aims of the study.
reported how the implementation of sexual and reproductive health policies in Indonesia
in the last two decades have been struggling within the conflicting forces of traditional
values, Westernisation and Islamic fundamentalism. Other examples may be found in the
works of Blackwood (2007), Boellstorff (2007) and Wright-Webster (2008) which reveal
the complex dynamics of sexual diversity beyond dominant heteronormative discourses in
Indonesia.
The effects of socio-economic change, modernisation and globalisation among
Indonesian youth have resulted in greater freedom and autonomy during the past two
decades, presumably contributing to a more open and liberal expression of sexual identity,
attitudes and behaviours (Harding 2008; Utomo 1997; Utomo and McDonald 2008).
Nevertheless, young people’s awareness of risky sexual behaviour related to sexually
transmitted infections (STIs) and unwanted pregnancies is still relatively limited (Ford,
Shaluhiyah, and Suryoputro 2007; Simon and Paxton 2004), presumably due to a strong
prohibitive discourse among sexuality educators and religious leaders (Holzner and
Oetomo 2004). This has given rise to recent studies focusing on sexual education and HIV-
prevention programmes (e.g. Diarsvitri et al. 2011).
Regarding pornography in Indonesia, scholars have paid considerable attention to the
controversy of the anti-pornography law passed in 2008. This law prohibits Indonesians to
‘produce, make, copy, distribute, broadcast, import, export, offer, trade, lease, provide,
show, utilise, own, or save’ pornography (President of the Republic of Indonesia 2008).
Violation of the anti-pornography law carries sentences of between 6 months and 12 years
of imprisonment. The anti-pornography law has been discussed extensively in the
academic literature in relation to religious conservatism and gender activism (Allen 2007),
legal process (Sherlock 2008) and human rights (Nilsson 2010).
Beside the anti-pornography law controversy, another strand of research on
pornography in Indonesia has involved media analyses of pornographic videos and
magazines (Kitley 2008). However, in-depth studies focusing on Indonesian youth
engagement with pornography are few, problematic with regard to methodology and data
analysis, not available in English and not published in peer-reviewed journals.
design. In an Indonesian context, using a sample of 395 junior high school students,
Supriati and Fikawati (2009) found that 83% of respondents had been exposed to
pornography.
Compared to women, men have been found to use pornography more frequently, spend
more time on pornography consumption, be exposed to pornography at a younger age, use
pornography more often during masturbation (Hald 2006), prefer pornography with many
different actors as compared to pornography with the same actors performing different
acts, be more attracted to both a wider range of hardcore pornography and hardcore
pornography devoid of relationship context and emotional attachments and generally be
more sexually aroused by pornography (Chivers et al. 2010; Hald and Malamuth 2008).
Scandinavian, US and Italian studies all reveal significant gender differences in
attitudes towards pornography, with women being significantly more likely than men to
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Theoretical framework
Theoretically, Sexual Script Theory has only recently emerged as a theoretical perspective
to guide research and analyses of quantitative data pertaining to pornography. According
to Frith and Kitzinger (2001), sexual scripts may be understood as ‘culturally available
messages that define what “counts” as sex, how to recognise sexual situations, and what to
do in sexual encounters’ (210). Repeated exposure to pornography may influence the
scripting process, the sexual scripts or the evaluation of sexual relations (Hald, Malamuth
and Lange, forthcoming). Consequently, the explicit imagery, underlying messages,
symbolic normative nature and order of sexual behaviors as portrayed in pornography may
influence the affective, cognitive and behavioral aspects of sexuality (Stulhofer, Busko,
and Landripet 2010) and the perceptions of sexuality (e.g. what is sex), sexual situations
(e.g. when is a situation sexual), sexual behaviours (e.g. what to do when having sex) and
evaluations of sexual relations (e.g. what constitutes good sex).
On this basis, Wright and colleagues have proposed the 3AM model, a sexual-script-
based theory specifically developed to explain effects of media sex such as pornography
(e.g. Wright 2013; Wright and Randall 2012). According to this model, pornography,
through culturally available messages and social learning processes, may be written into
the sexual scripts. However, the acquisition, activation and application of these sexual
scripts is subject to a number of content, audience, and situational factors and do not
happen automatically or uniformly across individuals (see also Wright 2013; Wright and
Randall 2012). Based on previous research on pornography and sexual behaviours as well
as on the 3AM model, we hypothesise that pornography consumption will be significantly
associated with common sexual behaviours in non-marital relationships (specified below)
over and above included control variables (also specified below).
By common sexual behaviours we refer to kissing, petting, oral sex and coitus
(de Graaf et al. 2009; Herbenick et al. 2010; Smiler, Frankel, and Savin-Williams 2011).
By non-marital relationships we refer to all relationships, whether casual or committed, in
which consenting parties are not married. We focused on non-marital relationships as sex
in Indonesia is normatively located within the institution of marriage (Nilan 2008).
Consequently, asking participants about their attitudes toward marital sex or sexual
behaviours within marital relations would most likely yield little response variation in
Culture, Health & Sexuality 985
relation to the common sexual behaviours studied. Further, most pornography portrays
sexual relationships outside the marital context (Wright 2012).
By relevant control variables, we refer to variables previously shown or hypothesised
to affect associations between pornography consumption and sexual behaviours. In our
study these include socio-demographic characteristics (i.e., age, relationship status and
religiosity) (Morgan 2011; Peter and Valkenburg 2011; Wright 2012; Wright and Randall
2012), personality characteristics (i.e., sensation seeking) (Luder et al. 2011; Peter and
Valkenburg 2011), sexual background variables (i.e., sexual attitudes) (Luder et al. 2011),
media use characteristics (i.e., Internet consumption per week) (Morgan 2011; Træen,
Nilsen, and Stigum 2006) and parental involvement (Lam and Chan 2007; Sinkovic,
Stulhofer, and Bozic 2012).
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Method
Participants
Participants included 556 Indonesian college students aged 18– 23 years from a well-
known private university in Surabaya, the second-largest city of Indonesia. Students at the
university are ethnically and religiously diverse but predominantly middle class. Most
students come from the greater Surabaya area (East Java) or other cities/islands in the
central and eastern part of Indonesia, such as Kalimantan, Sulawesi, Maluku, Bali and
Nusa Tenggara. The mean age of male subjects was 20.28 years (SD ¼ 1.27). The mean
age of female subjects was 19.96 (SD ¼ 1.29; p ¼ 0.02; independent t-test). For socio-
demographic sample characteristics, see Table 1.
Procedures
The study protocol was approved by the Dean of the Faculty of Psychology and the Head
of the Research and Community Service Board, University of Surabaya, Indonesia. Data
were collected during June 2011. Four research assistants, three females and one male,
randomly approached potential participants on the campus area of the university. A total of
578 potential participants were approached, of which 556 consented to participate in the
study (96.2%). After a short oral and written explanation of the study, consenting
participants were asked to complete a formal form of consent followed by the study
questionnaires. To guarantee participants’ anonymity, consent forms were initially
separated from the anonymous study questionnaires, which, upon completion, were
dropped in a separate closed box. Due to the potentially sensitive nature of the topic,
research assistants made sure that participants were alone during the questionnaire
response phase. Further, participants were carefully instructed to leave items blank rather
than giving dishonest answers to items they felt uncomfortable answering.
986 G.M. Hald and T.W. Mulya
M 6.3 7.2
SD 15.7 16.7
N 137 382
Sensation seeking x 2 ¼ 7.54 3 0.23
Very high 17.6 (26) 12.3 (50)
High 52.0 (77) 47.1 (192)
Low 25.7 (38) 37.3 (152)
Very low 4.7 (7) 3.4 (14)
Average hours of internet x 2 ¼ 13.36* 4 0.32
use per week
0 – 10 57.3 (82) 66.5 (264)
11 – 20 14.7 (21) 14.9 (59)
21 – 30 12.6 (18) 12.6 (50)
31 – 40 4.9 (7) 2.8 (11)
More than 40 10.5 (15) 3.3 (13)
Parental involvement x 2 ¼ 4.45 3 0.18
Very high 25.3 (37) 33.8 (137)
High 58.9 (86) 54.3 (220)
Low 15.1 (22) 11.6 (47)
Very low 0.7 (1) 0.2 (1)
Sexual attitudea t ¼ 3.34** 552 0.28
M 10.8 9.8
SD 3.3 3
N 146 408
Sexual behaviourb t ¼ 0.80 548 0.11
M 1.4 1.3
SD 1.7 1.3
N 147 402
Note: Missing values excluded; numbers in parentheses represent n/cell; *p , 0.05; **p , 0.01.
a
Sexual attitude scores ranged from 5 to 20, with 5 indicating a strong negative attitude towards non-marital
sexual behaviours and 20 indicating a strong positive attitude towards common non-marital sexual behaviours.
b
Sexual behaviour scores ranged from 0 to 5, with higher scores indicating having engaged in a larger range of
non-marital sexual activities.
Measures
Main outcome measures
Pornography consumption. Pornography related variables were measured using a
modified version of the Pornography Consumption Questionnaire developed by Hald
(2006). Items were related to prevalence rates of pornography consumption, the situational
and interpersonal context of pornography consumption, pornography consumption outlets,
acceptance of pornography consumption (i.e., the extent to which the viewing of
pornography is acceptable for adults above 18 years of age), perceived realism of
Culture, Health & Sexuality 987
pornography (i.e., the extent to which the consumer perceives the pornographic content as
realistic) and partner knowledge of and reactions to participant’s pornography consumption
(Carroll et al. 2008; Hald 2006; Hald and Malamuth 2008; Stulhofer, Busko, and Schmidt
2012). Following Hald (2006), participants were told to refer to the following definition of
pornography whenever the term was used throughout the questionnaire:
Any kind of material aiming at creating or enhancing sexual feelings or thoughts in the
recipient and, at the same time, containing explicit exposure and/or descriptions of the
genitals and clear and explicit sexual acts such as vaginal intercourse, anal intercourse, oral
sex, masturbation, bondage, sadomasochism, rape, urine sex, animal sex, etc. (579)
To yield a better overall estimate of pornography consumption, following Hald (2006)
and Hald and Malamuth (2008), several indicators of pornography consumption (time
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Internet consumption. Internet consumption was measured by the average number of hours
of internet use per week during the previous 12 months.
Parental involvement. Parental involvement was measured by six items taken from Lam and
Chan (2007). Parental involvement refers to the degree of ‘participation of parents/guardians
in the children’s life and their dedication in trying to help solve their children’s problems’
(Lam and Chan 2007, 592). Responses ranged from 1 ¼ strongly disagree to 4 ¼ strongly
agree. Higher scores indicate more parental involvement in the participants’ life. The
internal consistency of the scale was satisfactory (Cronbach’s a ¼ 0.76).
Sensation seeking. Sensation seeking was assessed using the eight-item Brief Sensation
Seeking Scale developed by Stephenson et al. (2007). Responses ranged from 1 (strongly
disagree) to 4 (strongly agree). Higher scores indicate higher sensation seeking. Internal
consistency of the scale was satisfactory (Cronbach’s a ¼ 0.74).
988 G.M. Hald and T.W. Mulya
Results
Missing data
Gender stratified missing value analyses were performed for all included variables due to
the sensitive nature of the topic. Except for variables related to ‘partner’s knowledge of
participant’s pornography consumption’ and ‘type of sexual activity accompanying
pornography consumption’, missing values ranged from 0 to 8%, with the vast majority of
missing values being below 5%. For the two items noted above, missing values ranged
from 7 to 18%. No systematic differences between respondents and non-respondents were
found across missing values (see also Howell 2007).
Background variables
No significant gender differences were evident for relationship status, sensation seeking,
parental involvement, religious attendance or sexual behaviours. However, compared to
women, men were found to be significantly older, spend significantly more time on
Internet use per week and hold significantly more positive sexual attitudes ( p , 0.05). The
magnitude of these differences was found to be small to moderate (Cohen’s d range: 0.26 –
0.32, see also Table 1).
Table 2 – continued
Note: Missing values excluded; numbers in parentheses represent n/cell; *p , 0.05; **p , 0.01.
a
For interpersonal context of use and type of activity accompanying pornography consumption participants were
allowed to select more than one option;
b
Responses ranged from 1 ¼ very unrealistic to 9 ¼ very realistic.
DR 2 B T
Men (n ¼ 140)
Step 1 0.17**
Age 2 0.11 21.21
Relationship status 0.20 2.17*
Religious attendance 2 0.10 20.89
Sensation seeking 0.12 1.37
Sexual attitude 0.30 3.07**
Internet use 0.10 0.91
Parental involvement 0.01 0.13
Step 2 0.05*
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added to the total explained variance of sexual behaviours over and above included control
variables accounting for an additional 5% of this variance (R 2change ¼ 0.05).
Discussion
Using a sample of university students from a religious, sexually conservative, Muslim-
majority country with strict anti-pornography laws, the study found that among this
Indonesian sample, pornography is as widely and readily consumed and accepted as in
comparable international studies predominantly using Western-background samples from
more sexually liberal and less religious countries with no or very few laws on pornography
(Hald 2006; Morgan 2011; Peter and Valkenburg 2011). Furthermore, gender differences
in pornography consumption patterns and rates in this Indonesian sample were
pronounced and comparable with that of their international counterparts, with men
consuming pornography significantly more often, with higher duration, at an earlier age
and more often during solitary sexual activity than women.
These findings help to validate findings from recent Indonesian studies on young
people’s sexuality demonstrating a constant liberalisation of Indonesian youth sexuality
during the past decade (Harding 2008; Utomo 1997; Utomo and McDonald 2008). Also, it
gives an indication that the effectiveness of the Indonesian anti-pornography law may be
less than intended, although the unavailability of baseline data and choice of study design
preclude such definitive conclusions. However, if correct, this ineffectiveness may be due
to the pluralism inherent to Indonesian culture (Blackwood 2007; Boellstorff 2007;
Wright-Webster 2008), in which political laws and policies concerning sexuality are
992 G.M. Hald and T.W. Mulya
continuously challenged and contested (see also Introduction) and often weakly enforced
by authorities (Assegaf 2002).
Interestingly, and in contrast to previous findings (e.g. Træen, Spitznogle, and
Beverfjord 2004), no gender differences in acceptance of pornography were found, with
the vast majority of both genders finding pornography acceptable. This may be because,
across gender, both attitudinally and behaviourally sexual permissiveness is on the rise in
Indonesia, as demonstrated in recent research utilising Indonesian samples (see also
Bennett 2007; Simon and Paxton 2004). Also, it may be due to peer interactions and/or
youth sexual lifestyles in which the normative discourse, across gender, is that of positive
attitudes towards pornography and pornography consumption (see also Ford, Shaluhiyah,
and Suryoputro 2007).
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Partly supporting our study hypothesis, for men, pornography consumption was found
to be significantly associated with common sexual behaviours in non-marital relations
over and above control variables accounting for an additional 5% of the total explained
variance in these behaviours. This finding corresponds to previous findings in the area
predominantly using STI-related sexual-risk behavioural outcomes (Luder et al. 2011;
Peter and Valkenburg 2011; Sinkovic, Stulhofer, and Bozic 2012). Among women, the
lack of significant association was contrary to our study hypothesis and highlights the
possibility that pornography consumption may in fact not be significantly associated with
sexual behaviours. Alternatively, that, among women, these associations are accounted for
by other factors included in this study as controls (Luder et al. 2011).
Theoretically, among men, the finding that pornography consumption only modestly
contributes to non-marital sexual behaviours fits with the basic contention of sexual script
theory and the 3AM model (see Introduction). That is, the continuous reshaping of sexual
scripts and influence of pornography on sexual behaviours depends on a multitude of
culturally mediated messages about sex and sexual relations, such as sexual experiences,
motivations, emotional investments and so on, and not only on pornography per se (see
also Wright, Malamuth, and Donnerstein 2012).
The current study has several limitations. First, due to the recruitment and sampling
procedures, the study probably includes a non-probability type sample and therefore the
study findings cannot be generalised to the Indonesian population at large. Second,
the cross-sectional design of the study precludes the assessment of causality. Third, this is
the first survey study of pornography consumption and associated variables ever published
using a sample of this type. Therefore, we lack an adequate body of literature in which to
situate our findings. Thus, more research is needed to inform such questions as the
generalisability of the study results. Fourth, the study does not differentiate between
different kinds of non-marital relationships. This is a limitation because pattern of
pornography consumption and pornography consumption-sexual behavioural associations
may vary across different types of non-marital relationships. Fifth, the study relies on self-
report, which may be subject to a variety of systematic biases (van de Mortel 2008).
Nevertheless this study advances research on pornography by providing the first
insights into pornography consumption and associated factors in a religious, sexually
conservative, Muslim-majority country with strict anti-pornography laws. We encourage
future research to utilise different comparable samples to validate the current study
findings and provide further insight into pornography consumption and associated factors
in Muslim majority nations.
Culture, Health & Sexuality 993
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Résumé
L’Indonésie est un pays religieux, conservateur vis-à-vis de la sexualité, avec une population
majoritairement musulmane et des lois strictes contre la pornographie. Cette étude a examiné la
prévalence et les modèles de la consommation de la pornographie en Indonésie parmi un échantillon
d’étudiants universitaires indonésiens et en se basant sur une approche transversale. En outre, elle a
exploré l’association entre la consommation de la pornographie et les comportements sexuels
courants en dehors du mariage. L’étude a révélé que dans cet échantillon la pornographie était aussi
largement et facilement consommée que dans des études internationales comparables qui avaient
utilisé des échantillons de participants dont la majorité étaient des Occidentaux et vivaient dans des
pays plus libéraux vis-à-vis de la sexualité et moins religieux, avec très peu de lois sur la
pornographie. Dans les modèles de consommation de la pornographie, les différences de genre ont
été significatives et comparables à celles qui avaient été révélées par les résultats d’autres études
internationales semblables. Concernant uniquement les participants de sexe masculin, la
consommation de pornographie s’est révélée en tant que facteur fortement prédictif des
comportements sexuels courants en dehors du mariage. L’étude est la première à apporter un
éclairage sur la prévalence et les modèles de la consommation de la pornographie, ainsi que sur
l’association de cette dernière aux comportements sexuels courants en dehors du mariage, dans un
pays conservateur vis-à-vis de la sexualité, avec une population à majorité musulmane et des lois
strictes contre la pornographie.
Resumen
El presente estudio investigó las tasas de prevalencia y los patrones de consumo de pornografı́a en
Indonesia, paı́s religioso, sexualmente conservador, de mayorı́a musulmana y con severas leyes
contra la pornografı́a, apoyándose en una muestra de estudiantes universitarios indonesios y en un
diseño transversal. Asimismo, examinó la asociación entre el consumo de pornografı́a y los
comportamientos sexuales extramaritales más comunes. El estudio constató que, en la muestra
seleccionada, el consumo de pornografı́a era tan amplio y fácil como en paı́ses occidentales, más
liberales desde el punto de vista sexual, menos religiosos y con pocas leyes que regulan la
pornografı́a, según lo demuestran otros estudios internacionales realizados en este sentido.
El consumo de pornografı́a dirigida sólo a hombres resultó predecir de manera significativa los
comportamientos sexuales más comunes en las relaciones extramaritales. Este es el primer estudio
que ofrece hallazgos en torno a las tasas de prevalencia y a los patrones de consumo de pornografı́a,
ası́ como en relación a su asociación con los comportamientos sexuales extramaritales comunes en
un paı́s sexualmente conservador, de mayorı́a musulmana, con estrictas leyes en contra de la
pornografı́a.