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BOOKS

[1] Vernekar, Goel and Bhardwaj; Marketing of Services: Strategies for growth; Deep

and Deep Publications PVT.LTD; New Delhi, 2005.

[2] G.Shainesh and Ramneesh Mohan; Status of Customer Relationship Management

in India: A Survey of Service Firms; Tata Mc Graw-Hill Co. Ltd. New Delhi,

2001.
[3] G.Shainesh and Ramneesh Mohan; Customer Relationship Management:

Emerging Concepts, Tools and Applications; Tata Mc Graw-Hill Co.ltd. New

Delhi, 2001.

ARTICLES AND RESEARCH PAPERS

[1] Research Paper entitled “CRM Strategies in Banking Sector: A Comparative

Study of Private, Public and Foreign Bank in India” by Mukesh Kumar Jain,

Department of Commerce, M.M.H. College, Ghaziabad (UP) in the Int J. of Trade

and Commerce, IIARTC, Vol.7, No-2, pp 300-327.

[2] Research Paper entitled “ CRM Scale Development and Validation In Indian

Banking Sector” by Arun Kumar Agariya, Ph.D Scholar,ABV-Indian institute of

Information Technology and Management, Gwalior (M.P), in the Journal of

Internet Banking and Commerce,april 2012,Vol.17, No.1

[3] research Article entitles “ Costomer Relationship Management in Banking Sector”

by V.Karthikeyani, Assistant Professor, Shri Krishnaswamy College for Women,

in the International Journal of Creative Research Thoughts (IJCRT),volume 8,

issue 6 June 2020, ISSN: 2320-2882 pp 3092-3097

WEBSITE

[1] En.wikipedia.org/wiki/customer_relationship_management

[2] www.webopedia.com/term/c/CRM.html

[3] www.zoho.com/CRM/

[4] www.webcraw/er.com/

[5] En.wikipedia.org/wiki/banking_in_india

[6] www.gktoday.in/berif-history-of-banking-in-india

[7] www.webcrawler.com/banking