MARKET RESEARCH INTERNSHIP: SHORT ASSIGNMENT
About the Project:
At TLP, we're passionate about empowering leaders in India. To help us refine our offerings,
we're conducting a market research project aimed at understanding the target market for
specific leadership training programs.
Your Assignment:
This short assignment allows you to showcase your research and analytical skills. Visit our
website (www.tlp.co.in) and explore our leadership training offerings. Choose any one program
kit between The Modern Team Toolkit and the Lessons of Leadership that piques your
interest.
Task:
Create a concise presentation (maximum of 5 slides) outlining your insights on the target
addressable market in India for the chosen program. Focus on demonstrating the "why" behind
your segmentation approach.
Key Components to Consider:
• Market Needs: Identify the specific needs and challenges faced by Indian organizations
that this program addresses.
• Industry Landscape: Who are the most likely industries to benefit from this training?
Provide examples.
• Company Size & Stage: Is the program tailored for large corporations, startups, or
both? Offer justifications.
• Decision Makers: Who are the key individuals in an organization who would champion
the implementation of this program? (e.g., HR heads, senior management)
• Market Potential: Estimate the size and growth potential of this target market segment.
Evaluation Criteria:
• Logical Reasoning & Segmentation: Clear justification for your chosen target market.
• Research & Examples: Evidence to support your claims, potentially using data or
industry trends.
• Communication Skills: Conciseness, clarity, and effective use of visuals.
• Thought Process: Demonstrate your understanding of market research principles.
Submission and Timeline:
Please submit your presentation by Wednesday, October 30th, EOD to falguni@tlp.co.in.
Next Steps:
Shortlisted candidates will be invited for an interview round.
We're excited to learn from your research and analytical skills!
