DAY-1 CONFERENCE SCHEDULE 21st OCTOBER- 2022

S. Venue Time Details

No.
1 Auditorium 08:00 AM- 09:00 AM Registration of Participants

2 Auditorium 09:01 AM-09:15 AM Recitation of Holy Quran and National Anthem

3 Auditorium 09:16 AM- 09:25 AM Conference Brief by Prof. Dr. Manzoor Ali Mirani
(HoD Business Administration & Conference Co-
Chair Academics)
4 Auditorium 09:26 AM-09:45 AM Welcome Note by Prof. Dr. Syed Mir Muhammad
Shah
(Vice Chancellor SIBAU & Conference Patron)
5 Auditorium 09:46 AM- 10:15 AM Speech by Honorable Chief Guest
6 Auditorium 10:16 AM-10:40 AM Keynote Speech by Dr. Carolina Serrano-Archimi
on
“Post-Crisis Management: How Systems Thinking Can
Support Leadership in Turbulent Times”
7 Auditorium 10:41 AM-11:05 AM Keynote Speech by Dr. Faizan Ali
on
“Tourism Industry in Pakistan: Crisis Vs. Opportunity”
8 Auditorium 11:06 AM- 11:30 AM Keynote Speech by Prof. Dr. Syed Zahoor Hassan
(Online Session)
9 Foot Ball Ground 11:31 AM-12:00 PM Tea Break
Panel Discussion:
“Talent Acquisition and Talent Management: Anomalies and Solutions”
10 Auditorium 12:01 PM - 01:00 PM Moderator:
Prof. Dr. Sarwar Azhar

Panelists:
Dr. Naveda Kitchlew
Dr. Syed Aun R. Rizvi
Prof. Dr. Arbella Bhutto
Prof. Dr. Irfan Ahmed Rind
Prof. Tahir Mahmood Chaudhry
11 Football Ground 1:01 PM - 02:30 PM Lunch and Friday Prayer Break
12 Academic Block 3 2:31 PM – 4:00 PM Parallel Session-I
13 Academic Block 3 4:01 PM – 4:20 PM Short Tea Break
14 Academic Block 3 4:21 PM – 6:00 PM Parallel Session-II

1
 DAY-2 CONFERENCE SCHEDULE 22nd OCTOBER- 2022
S. Venue Time Details
No.
1 Auditorium 09:01 AM-09:10 AM Recitation of Holy Quran
2 Auditorium 09:11 AM- 09:35 AM Keynote Speech by Dr. Ishrat Husain
on
“ Post-Covid, Post Flood Rural Economy of Sindh”
3 Auditorium 09:36 AM-09:55 AM Keynote Speech by Dr. Rosmini Binti Omar
on
“Co-creation for Sustainability of Business Schools: A
Case of FOODI and ANGEL”
4 Auditorium 09:56 AM- 10:20 AM Keynote Speech by Prof. Dr. Shah Jehan Khan
on
“Post Pandemic Leadership”
5 Auditorium 10:21 AM-10:45 AM Keynote Speech by Dr. Pahlaj Moolio
on
“Challenges and Hopes in Changing World”
6 Auditorium 10:46 AM-11:15 AM Tea Break

Panel Discussion:
How can Business Schools Develop Societal Leaders?
7 Auditorium 11:16 AM- 01:00 PM Moderator:
Prof. Dr. Niaz Ahmed Bhutto

Panelists:
Dr. Amjad Saqib
Prof. Dr. Zaki Rashdi
Prof. Dr. Carolina Serrano
Prof. Dr. Syed Irfan Hyder
Prof. Dr. Farrukh Iqbal (Online)
8 Football Ground 1:01 PM-02:00 PM Lunch and Prayer Break
9 Academic Block 3 2:01 PM – 3:30 PM Parallel Session
10 Academic Block 3 3:31 PM – 3:45 PM Short Tea Break
11 Auditorium 4:00 PM to 4:25 PM Conference Takeaways by
Honorable Registrar SIBAU
12 Auditorium 4:26 PM to 4:50 PM Vote of Thanks by
Dr. Faiz Muhammad Khuwaja (Conference Convener)
Best Papers & Case Studies Awards, Shields Distribution
&
Closing Ceremony

2
 DAY 1
(21st OCTOBER- 2022)

PARALLEL SESSION-I
SCHEDULE

2:31 PM – 4:00 PM

ACADEMIC BLOCK-3

3
 Session
Session
Session
1:2:
3:
Education
General
GeneralManagement
Management
Management Academic
Academic
Block 3Block 3
Horace
Henri
PhilipFayol’s
Kotler
Mann Room
Room Room No.Room
403 No. 402
401

Session Chair Reviewer

Reviewer Session Manager
Session Chair Reviewer Session Manager
Dr. Ajmal
Imtiaz Waheed
Arif Dr. Obed
Mujtaba
Rashdi
Asad Mr. Nisar
Miss Mubeena
ChannaSoomro
Dr. Nor Aiza Mohd Zamil Dr. Faheem Gul Gilal Mr. Jan Mohammad Sohu
Cross-cultural
Farmer’s Behavior
Adaptation
Amid COVID-
of Analyzing
The Glass Ceiling
University
Effect:
Students’ Instances
New Normal
of Artificial
and Business
Effect of Facebook Marketing The impact of spiritual practices Factors affecting Online
“Test
19: Anfor
Implication
Basic Scientific
of the Literacy Perception The
Analyzing AboutCareer
Privatization
Progression Intelligence Application
Sustainability: A Qualitative
in
on Consumer Buying Behavior. on innovative work behavior: A Repurchase Intention In
- TBSL” Tool Theory
Transactional to Measure
of Stress and Commercialization
Hurdles In The Context ofOf Teacherof
Inquiry Education:
RestaurantA and Retail
An Empirical Analysis (102) comparative study of Italy and Pakistan- A post-COVID-19
Scientific
and Coping Literacy
(68) of Preservice Education:Women
Pakistani A New(171)
Challenge to Systematic
Industry of Review
Peshawar (92)
KPK (38)
Pakistan (253) study on Online Food Industry
Teachers
*Online (34)
Presentation the Right of Education (74)
in*Online
PakistanPresentation
(222)
*Online Presentation
Workplace Spirituality in Employees’ Engagement As Moderating role of workplace
Relationship between
Pharmaceutical Prospective
Industry of Grammatical
Mediator Error
in The Analysis in
Relationship spirituality in underastanding the
A SEM-based study to identify Impact of interest rate on market Does community
Teachers’(139)
Pakistan Metacognitive Writing Course
between on English
Polychronicity and role of gender on workplace
the factors affecting Brand returns in Pakistan using ARDL embeddedness mediate the
Awareness and Academic Foreign
Employees’ Performance (7)of
Language Learners bullying in the small and
Loyalty: Constructing a Path model (126) relationship between family
Achievement: A Study of Women University (145) medium enterprises of Pakistan:
Model to test Customer embeddedness in community
University Teacher Education A multigroup analysis
engagement, Brand trust, and and employee moving
Program(149)
Social media marketing (196) intentions: Testing gender as
*Online Presentation
the boundry condition (60)
*Online Presentation

4
5
 Session 5:
4: Case Studies Academic
Academic
Block 3Block 3
IveyCase
Harvard CaseStudy
RoomRoom Room No.
Room
407 No. 406

Session Chair Reviewer Session Manager

Session Chair Reviewer Session Manager
Dr. Waqar Akbar Dr. Nabeel Nisar Miss Naima Aslam
Dr. Jawaid Qureshi Dr. Qamaruddin Maitlo Mr. Mansoor Junejo
Celebrations Turned to Sartyoon Sang - Persistent rising Ecom-Up University: Searching
Fatima Fertilizers
Calibrations (131)Company Imperial
costs and&falling
Co.: Sustaining
sales dilemma Dapper
Fame inSalon-
DefameFor Gentlemen Is
(138)
Limited: Repaying the loan (51) Competitive
(40) Advantage And Sales In Ambiguity (127)
*Online Presentation – A Pharmaceutical Distribution
& Warehousing Case Study (43)

Process Costing System Of Ethics & Life of Loved One’s

Sikandar & Co:Mill
Furqani Sugar Merger
(45) of Online
(147) Loopholes (36)
Businesses (136)

6
 Session 6: Marketing Management Academic Block 3
Nisar Ahmed Siddiqui Room Room No. 408

Session Chair Reviewer Session Manager

Prof. Dr. Manzoor Ali Mirani Prof. Dr. Sarfaraz Ahmed Dakhan Miss Hiba Zahid
Eco-friendly Brand Impact of Marketing 4.0 on Brand Factors Impacting Online
Advertisement Impact on the Trust and Online Purchase Information Credibility in the
Purchase Intention (228) Intention: Moderating Role of Crisis of Covid-19 in Pakistan
Uncertainty Avoidance.(109) (106)
*Online Presentation

The negative impact of The impacts of green human

Advertisement: An SEM resource management (GHRM)
approach to test the mediating practices on organizational
relationship of Children's buying performance: An empirical study
behavior (200) on private banking sector of
Pakistan (120)
*Online Presentation

7
 Session 7: Education Management Academic Block 3
Sir Syed Ahmed Khan Room Room No. 501

Session Chair Reviewer Session Manager

Dr. Sharik Zamir Dr. Nasima Zainulabidin Miss Yusra Memon
Exploring the Teacher’s An action research study of The Role of Writing Centers in
Perceptions and Challenges of enhancing students’ self- Developing Agency: A
Practices in Early Childhood Care confidence in speaking skill (198) Functionalist Perspective (28)
and Education about Active
Learning: Case Study of a Semi-
Government School in Sukkur,
Pakistan (172)
Improving Students’ Motivation Educational (In)Accessibility And The transformation of higher
for Speaking L2 Language by It’s Social Consequences: Adult education after the covid
Using Dialogic Teaching Method: Voice From Slums (129) disruption: Emerging challenges
A Classroom Action Research in an online learning scenario
(183) and post-pandemic challenges
for higher education (161)

8
 DAY 1
(21st OCTOBER- 2022)

PARALLEL SESSION-II
SCHEDULE

4:21 PM – 6:00 PM

9
ACADEMIC BLOCK-3

10
 Session 8: Education Management Academic Block 3
Room No. 502
Helen Keller Room

Session Chair Reviewer Session Manager

Dr. Sohail Ahmed Memon Dr. Dhani Bux Shah Mr. Rukhman Solangi
The Mathematical Resilience Teachers’ Perceptions About Factors Affecting English
Level Of Prospective Teachers Of Challenges Of Environmental Language Speaking Skills Of
A Women University In Sindh Integration In Science (160) Girls Students Of Higher
(85) Secondary Schools: A Case Of
Khairpur District (187)

Effects Of Using Audio-Visual Examining The Impact Of Impact of school meals on

Aids In Students’ Listening Education 4.0 On Creative And students’ academic performance:
Comprehension In ESL Collaborative Learning Of An exploration of an
Classroom: An Action Research Learners: A Survey Study. (170) international perspective as a
Of Zero Semester Of Sukkur IBA lesson for Pakistan.
University (174)

11
 Session 9: General Management Academic Block 3
Peter Drucker Room Room No. 507

Session Chair Reviewer Session Manager

Dr. Mohammad Nadeem Khan Dr. Raheela Haque Mrs. Paras Sindhu
Analyzing the determinants of Exploring Perception and Is Ethical Leadership A Bridge
sustainable procurement Feasibility of Flipped Classrooms Between CSR And Green
practices: An empirical study in HEIs in Interior Sindh, Pakistan Innovation? Evidence Derived
through the lens of dynamic (156) From Manufacturing Firms Of
capability theory and institutional Sukkur Region (220)
theory (154)

Role of Motivations as a Impact of Employees Engagement

Mediating Factor in the Dynamics and Knowledge Sharing on
of the Workplace in the Emerging Organizational Performance: A
Telecom Economy (202) Comparative Study between
Multiple Private and Public
*Online Presentation
Higher Education Institutions
(HEIs) in Sindh Province (72)

12
 Session 10: Marketing Management Academic Block 3
Mark Schaefer Room Room No. 508

Session Chair Reviewer Session Manager

Dr. Hadi Hussain Khan Dr. Rukhsana Gul Mr. Ziauddin Khoso
The Role of Competitive Exploring Customer Experience Factors Affecting the First-Time
Advantage in the Adaption of in the era of Omnichannel Buyers of FMCG Products:
Social Media and E- Retailing, A case of Pakistani Fast Evidence from Women of
Commerce(199) Fashion Industry (93) Hyderabad, Pakistan.(208)
*Online Presentation.

Role of Social media marketing

and price sensitivity on purchase
behavior: An SEM-b Factors
Affecting the First-Time Green
Marketing Practices ased study on
luxury products. (204)
*Online Presentation

13
 Session 12:
11: Case Studies Academic Block 3
Michael
Steve Jobs
Porter
Room
Room Room No. 401
Room No: 402
Session Chair Reviewer Session Manager
Session Chair Reviewer Session Manager
Dr. Aamir Ali Shah Dr. Mujeeb-u-Rehman Bhayo Miss Murk Shaikh
Dr. Mohammad Kashif Saeed Mr. Sajjad Ali Mahesar Mr. Rakesh Kumar
Zulfiqar Zari Corporation: McDonald: Great Business, Learning & Development at
Budgetary Control System And Shireen.pk: A virtual success or Tariq Ali Shahani (150)
Striving for Sustainable Glitched Sales in Sadiqabad PTCL and Advent of Covid’19
Variance Analysis Of Zafa an absolute failure? (52)
Growth(103) Franchise (144) (159)
Pharmaceuticals Pvt Ltd (64)

Baloch Bazar (205) Suzuki Sukkur Motor

Too Good To Let Go! (134) Omore – Reshaping the Brand Sew and sew
(Ambiguous Dialog) (107)
*Online Presentation Universe.(135)

14
 Session 13: Education Management Academic Block 3
Mother Teresa Room Room No: 403

Session Chair Reviewer Session Manager

Prof. Dr. Arbella Bhutto Dr. Ali Nawab Mr. Tahir Hussain
Developing ESL Students' Cyber Physical Learning Under Analyzing the Perspectives of
Speaking Skills through Cybergogy Paradigms for Higher Private Sector Secondary School
Interactive Teaching Methods Education 4.0; A Critical Analysis teachers towards Project-based
(250) (185) Learning (130)

Boarding Issues Facing By Girls Perception of Early Childhood Analyzing the quality of
During Their Academic Carreer: Care and Education Teachers professionally qualified teachers
A Pareto Analysis (26) about Educational Neuroscience: from students’ perspective by
A case of Private Schools of using three national standards
Sukkur (143) for teachers in Pakistan
(NSTP)-(258)

15
 Session 14: General Management Academic Block 3
Nelson Mandela Room Room No: 406

Session Chair Reviewer Session Manager

Prof. Dr. Irum Rani Mr. Sikandar Ali Shah Mr. Waseem Ahmed
Impact of green innovation on Green Marketing Practices and Role of Green Human Resource
organizational and environmental Challenges to Pakistani Management and Self-
performance: Moderating role of companies (44) efficacy:Assessing Green
HR Practices and Managerial Behavior of Employees in the
*Online Presentation
Commitment (104) Academics (224)

The Impact Of Emotional Factors Affecting Customer

Intelligence On Job Performance: Retention Rate In Online
With A Mediating Role Of Job Business (225)
Satisfaction (261) *Online Presentation

16
 Session 15: Economics and Finance Academic Block 3
Admin Smith Room Room No: 407

Session Chair Reviewer Session Manager

Prof. Dr. Niaz Ahmed Bhutto Dr. Raja Shahzad Shaikh Mr. Touseef Hussain Ghumro
Driven by Fundamentals or Impact of Tourism, foreign direct Asymmetric impact of financial
Exploded by Sentiments: Testing investment, economic growth, development on human capital:
for Speculative Bubbles in trade openness and environmental a case of pakistan using non-
Emerging Stock Markets (66) degradation in SAARC Countries: linear ardl approach (246)
Asymmetric Impact of Tourism
*Online Presentation
using Panel ARDL
The Dynamic Correlation Revisiting the impacts of Default prediction modeling
Between Oil Prices and ESG VS globalization, renewable energy (DPM) with machine learning
Non-ESG Global Equity Indices consumption, and economic algorithms: Case of non-
(248) growth on environmental quality financial listed companies in
in South Asia Pakistan (229)

17
 DAY 2
(22nd OCTOBER- 2022)

PARALLEL SESSION
SCHEDULE

ACADEMIC BLOCK-3

2:01 PM – 3:30 PM

18
 Session 1: Economics & Finance Academic Block 3
Adam Smith Room Room No. 401

Session Chair Reviewer Session Manager

Prof. Dr. Bushra Hamid Dr. Sheraz Mustafa Mr. Shujaat Ali
The Financial Determinants of A Phenomenological Study to Impact of CEO characteristics
Firms’ Cash holding: Evidence Analyze People Trust over Zakat on firm’s carbon performance
From Different Economic sectors Mustahiq Institutions (195) (50)
of Pakistan (61)

*Online Presentation *Online Presentation

Consumer’s Intention on the A hybrid approach of entropy Do Macroeconomic forces affect

Usage of E-Wallet Services (227) machine learning and TOPSIS the market capitalization in an
method to evaluate financial emerging economy? Evidence
performance of firms (118) using ARDL bounds testing
approach (251)

19
 Session 2: Education Management Academic Block 3
Stephen Hawking Room Room No: 402

Session Chair Reviewer Session Manager

Prof. Dr. Zafarullah Sahito Dr. Rifat Abbas Khan Mr. Mukhtiar Ahmed Arain
Analyzing undergraduate Exploring the role of Paired- An Insight into Muslim
Students’ anxiety towards Reading Strategy in Enhancing Consumers' Buying Behavior in
summative assessment: Cause and Reading Motivation in EFL the Context of Western Imported
Effect (83) Students: A CASE STUDY: Food Products: A Cross-City
Foundation Semester SIBAU Qualitative Analysis
(168)
*Online Presentation
The Perspectives of Secondary CALL and the speaking skills of Exploring students
School Educators towards Pakistani EFL Students: An misconceptions in respiration
Project-Based Learning (PBL), A Action Research (164) and photosynthesis and causes
Case Study of Private and Public of misconceptions; A case study
institutes of Sukkur, Sindh of a private school of
Pakistan (122) Sukkur (260)

20
 Session 3: General Management Academic Block 3
Henri Fayol Room Room No: 403

Session Chair Reviewer Session Manager

Prof. Dr. Niaz Hussain Ghumro Dr. Shuaib Soomro Ms. Sehrish Bukhari
The Impact Of Autonomy And Improving Employee Engagement Emergent Leadership And The
Feedback On Employees Through Servant Leadership By Identification Of Emergent
Turnover Intention And The Fostering A Culture Of Trust Leaders In Agile Teams: A
Mediating Role Of Relational (141) Social Network Analysis
Psychological Contract (255) Approach (63)
*Online Presentation
*Online Presentation
The Impact of Workplace Perceptions Of Stakeholders Exploring Literacy Program of
Bullying on Organizational Regarding Googleclassroom TAF Foundation for Out-of-
Commitment: A Structural Usage During Covid-19 School Children.
Equation Modeling Assessment
(192)

21
 Session 4: Case Studies Academic Block 3
Harvard Case Study Room Room No: 406

Session Chair Reviewer Session Manager

Prof. Dr. Sarwar Azhar Dr. Agha Jahanzaib Mrs Samar Batool
Student Grading: A Rising Ethical Pak Dairy: Brand Transfer- Sialkot Sports Industry: Once a
Dilemma (133) Amplify your Brand (152) World Class Provider (193)

To Do Or Not To Do? (162) Summaagni Education Trust What Went Wrong to Careem in
(SET) (211) Sukkur? (247)

22
 Session 5: Case Studies Academic Block 3
Ivey Case Study Room Room No. 407

Session Chair Reviewer Session Manager

Mr. Adnan Ali Kehar Dr. Ghulam Abbas Mr. Tahir Hussain
Budgetory Controls and Variance Black Diamond: The Locals of Divisional Expansion Plan: Gull
Analysis of Zafa Pharmaceutical Tharparkar and The ENGRO Muhammad Lat salt company
Ltd. SECMC (178) (179)

Pak-Dubai Takaful: Mystery Of Chawala Rice Mill New product development:

Demand Creating Negative Crossroad dilemma SRC
Profits (213)

23
 Session 6: Education Management Academic Block 3
Mother Teresa Room Room No. 408

Session Chair Reviewer Session Manager

Prof. Dr. Irfan Ahmed Rind Mr. Noor Hussain Shar Mr. Abdul Hameed
Factors Affecting English Oral Exploring the Affective Factors Exploration of Challenges Faced
Communication: An Action with its Overcoming Strategies in by Introvert Students during the
Research of Foundation Semester Speaking Skills of a Foundation Digitalization in COVID-19
Students, Sukkur IBA University, Class Students of Sukkur IBA Pandemic: A Case Study on
Sukkur, Sindh (182) University (184) Public Sector Universities of
Pakistan (177)

Exploring the Difficulties in Analysis of University Teachers' Exploring the critical literacy
Writing Skills of Zero Semester Assessment Practices of Bloom's beliefs of secondary school
Students of Sukkur IBA Three Domains of Learning. (90) English language teachers of a
University (169) public sector school of Mirwah:
A case study (263)

24
 Session 7: General Management Academic Block 3
Peter Drucker Room Room No. 501

Session Chair Reviewer Session Manager

Dr. Ramzeez Khalid Dr. Naveed Qureshi Mr. Shoaib Hyder

Strategies to Promote Lifelong Workplace Spirituality and Does the loss of employment
Learning by Teachers: A Workplace Bullying in Small and due to covid-19 leads toward
Comparative Analysis of Public Medium Enterprises: food insecurity in Pakistan
and Private Schools (79) A Multigroup Analysis
*Online Presentation
*Online Presentation

25
 Session 8: Case Studies Academic Block 3
Stanford Room Room No. 502

Session Chair Reviewer Session Manager

Dr. Muhammad Shaique Mr. Tahir Hussain

Is Meesho, the Unicorn wooing Are Indian Edutech(s) Getting Metro Merchants - A
the Millennial workforce? (113) their Employee Equation Right - Misadventure of a Rising Start-
A case of Unacademy (110) up
*Online Presentation
*Online Presentation

Europstars to Accept 4-Airlines McDonald: Lack of CSR(264) Shah Jee Restaurant-Mayhem

For Audit (265)

26