New Mary Kay Consultant Guide
New Mary Kay Consultant Guide
New
Consultant’s
Guide
Book
Change your answering machine message to include your business greeting.
Think about who you want to share your business with first! Fill out the contact list.
Book your first class/debut
Book 8 more classes to hold your first 5. Hold 5 classes or facial 15 faces in a two week
period to earn your Perfect Start pin. Go on to do 5 more classes or 15 more faces in the
next 2 weeks and you will have held 10 classes or 30 faces for your Power Start. And do 6
interviews in that 30 days to earn your Power Start Plus pin.
Coach
Get hostess excited about partnering with you. Give her Hostess Xtravaganza brochure and
hostess packet with outside order sheet, LOOK books, recruiting brochure before her Party
Sell
Observe a skin care class or party.
Study the skin care class in this folder and make notes in your flip chart for you to use during
your facials and classes.
Turn in your online Weekly Accomplishment Sheets every week on www.marykayintouch.com.
They are your record for your taxes and help you with your goal setting! It is essential to do these
weekly.
Recruit
Choose 9 people from your contact list to help with your Sharing the Perfect Opportunity Training.
For every 3 who listen, you will win Pearls of Sharing prizes. The script is enclosed in this packet
More Things to Do
Enroll in Smart Start using www.marykayintouch.com and logging on to your personal page.
Order your Mary Kay business supplies. Order through the MKConnections link online, or the
Enclosed MK Connections brochure has business kits (KTMKT4 or KKTSM). The “tent” style
with attached information cards are a great choice.
Apply for MK connections credit card (if necessary).
Set up your office and inventory spaces.
Open a separate bank checking account to help you track your business income and
expenses more easily.
Go on-line to visit your consultant info page www.marykayintouch.com (set your password)
and to www.unitnet.com/faithgladding,
Things To Do!
Attend your Unit Success Meeting
Adjust your Attitude
Inspect your Image
What characteristics do you possess that you feel will help make you successful in
your Mary Kay business?
What do you expect from me, as your new Independent Sales Director that will help
you the most?
What would you like to purchase for yourself with your next three months of earnings?
Please share with me a little bit about yourself, your past work experience and your family.
1. ________________________________ 6. ________________________________
2. ________________________________ 7. ________________________________
3. ________________________________ 8. ________________________________
4. ________________________________ 9. ________________________________
5. ________________________________ 10. _______________________________
Office Supply List
File Don’t Pile! ¤
¤
Datebook
Business Cards
¤ Product Labels
Organize your Mary Kay Office! ¤ Stationery, Paper
In addition to the office supplies recommended, the following will be helpful: ¤ Envelopes
¤ Stamps
WHAT YOU NEED: ¤ Calendar
___ Small File Box or A-Z organizer (sized for your customer profile cards) ¤ Address Book
___ Small notebook / mileage log ¤ Money Bag
___ Accordion file for your receipts ¤ Calculator
___ 2 - 1” Spine 3 Ring Binders ¤ Hole Punch
¤ Stapler
___ 2 packages Sheet Protectors (1 Magazine Size)
¤ Scotch Tape
___ 1 - 2” Spine 3 Ring Binder
¤ Scissors
___ 1 - 5 x 9 Three Ring Binder with Jan– Dec tabs for customer birthdays ¤ Paper Clips
___ Filing Cabinet or 2 large milk crates ¤ Rubber Bands
___ 2 packages Portable Hanging File Folders ¤ Dictionary
___ 1 package of 10 Report Folders ¤ Post-It Notes
¤ Pens/Pencils
HOW TO USE: ¤ Pencil Sharpener
The small file box or A-Z organizer is the ideal place to store all your sales tickets ¤ Product Shipping Supplies
and customer profile cards. One easy way is to file the profile card with the sales
tickets directly behind the profile card for easy access. You will ALWAYS want to enter your customer
information into "My Customers" online at www.marykayintouch.com and your sales into your online weekly
accomplishment sheet!
Small Notebook / mileage log (keep in car) It is important that you RECORD weekly!!! Your tax accountant will probably
want to know your beginning and ending car mileage for the year and how many of those miles were for Mary Kay.
Remember, you can record miles to and from meetings, shows, shopping for MK related items, and vacations where you
work in MK legitimately (facials, interviews, etc.)
Accordion file for your receipts Label the tabs on the accordion file things like office supplies, postage, cell phone bill,
internet, entertainment, travel, seminars, etc. Make it a habit to file your receipts by type of expense. At the end of each
month, go through your file and track your business related expenses using Microsoft Money, Microsoft Excel, a business
organization program or an Expense Tracking Form. Then file the paperwork for the month in your Filing Cabinet or crates.
Discipline in this area of your business is critical so you mentally feel on top of your business expenses. Make a monthly
appointment for yourself to do this task, just as you would for your Weekly Success Meeting, Motivational/Inspirational and
Mary Kay Educational Reading and Personal Pampering. (you're doing this already, right?)
1” Binder—LABEL “Finance” This binder is for ALL financial transactions! Here is where you will include print-outs of your
Weekly Accomplishment Sheets after you fill them out online and send them to Faith. You will also want to include any
Commission Statements from the company & all your packing slips from your shipments.
1” Binder—LABEL “APPLAUSE MAGAZINES” Put 12 sheet protectors inside and place your “Applause Magazine” in this
binder after you are finished with it at the end of each month. This binder will serve as a valuable reference throughout the
year at your finger tips.
5 x 9 Binder—From your Customer Profile Cards, file a page by month for Customer Birthday, greeting and promotions. Also
make note of these items in your Customer Profile records on www.marykayintouch.com.
HANGING FILE BOX—Because you will collect an abundance of papers starting when your showcase arrives, this is a
great way to keep everything orderly! Look for Tax Labels on the InTouch website under LearnMK!
2” BINDER—LABEL “REFERENCE” This binder is for notes that you will be taking at training classes & success nights! File
under headings such as: booking, coaching, sales, team building, shows, promotions, etc. You can also file extra items that
you use daily i.e. your Hostess and Team Building folders
Fabulous Inspirational Books
Let go of Whatever Makes you Stop John L. Mason
Feel the fear and Do It Anyway Susan Jeffers, PhD
Soar with your Strengths Donald Clifton/Paula Nelson
Who Moved My Cheese Spencer Johnson, M.D.
The Magic of Thinking Big David Schwartz
Excuse Me, your life is Waiting Lynn Grabhorne
You Deserve the Best Pat Pearson
Bringing Out the Best In People Alan Loy McGinnis
The Ultimate Secret to Getting Mike Hernacki
Everything You Want
How to Think Like A Millionaire Mark Fisher
Mary Kay on People Management
Mary Kay – You Can Have It All
True Success Tom Morris, PhD
Developing the Leader Within John Maxwell
The Success Journey John Maxwell
The Winning Attitude John Maxwell
See You at the Top Zig Ziglar
Tough Times Never Last But Tough People Do Robert Schuller
What to Say When You Talk to Yourself Shad Helmstetter
The Aladdin Factor Jack Canfield/Mark Hansen
The Power of Positive Thinking Norman Vincent Peale
7 Habits of Highly Successful People Steven R. Covey
Earn Prizes
Receive ribbons from Faith for any classes over $200 and any week over $300 sales.
Become a Senior Consultant by sponsoring your first business associate and receive
your Mary Kay pin enhancer.
Watch the unitnet site frequently and newsletter for monthly, quarterly, and yearlong
contests
Be a Star Consultant and earn the prestigious Ladder of Success pin and company
quarterly prizes
Some Absolute Do's
For Your Mary Kay Career
1. DO wear tailored dresses and skirted suits to ALL skin care classes,
meetings and recruiting interviews. Research shows that a woman in a
skirt inspires trust, appears better educated and looks more
professional. That's the Mary Kay Consultant and Future Leader.
2. DO tell your invited guests to dress PROFESSIONALLY
when attending an event with you.
3. DO wear ALL of and ONLY Mary Kay skin care, body care and color
products, Preferably all of the time but definitely to skin care classes, selling
appointments, meetings and recruiting interviews.
4. Do be positive about your business at all times, especially at meetings! If you had
a prospective recruit present, would you want that person to hear a Consultant
complaining about a problem?
5. DO make it a priority to attend EVERY unit meeting and as many functions as
time will allow. You will gain ideas at every function that will help you reach your
goals and your business will grow. DO bring a friend, customer, hostess or
prospect to every meeting. They may become your newest recruit!
6. DO allow your customers to do all of their own applications at skin care classes and
facials. They will have confidence that they can recreate the look themselves. In
some states, it is illegal to touch another persons face if you are not a licensed
cosmetologist, so make it a rule of thumb to not do it!
7. DO sell the basic skin care steps together to the first time user. It is a company
policy never to break the set except to established reorder customers. Breaking the
set inevitably results in dissatisfied customers and usually a return for a refund.
Learn how to explain the reason for using the products together to your
customer's satisfaction during your presentation.
8. DO have respect for your sister Consultants. Selling or recruiting another
Consultants customer or prospect is unfair and it does not promote the "Do unto
others" philosophy. Always ask if they already have a Consultant.
9. DO follow the terms and conditions on the Beauty Consultant Agreement you
signed. Consultants are not allowed to sell products in a retail environment. i.e.,
flea markets, beauty shops, booths, etc.
10. DO call Mary Kay before you do any advertising. All advertisements must be
approved by Mary Kay. Check out the camera ready ads on the intouch website.
Yellow Page advertisements are available to Sales Directors ONLY!!
Smart Inventory!
How to Work Smart, Not Hard!
You are now in business for yourself and any good retail business needs inventory to sell. This sheet is
designed to show you how to start your business and how to manage your money so that you always
have plenty of merchandise on your shelf and profit to pay your bills, buy clothes, take trips, etc.
(You may be making a small loan payment if you started with a small stock)
Time spent monthly: 20 hours or $34 per hour Time spent monthly: 20 hours or $34 per hour.
Most consultants who can, choose to get a loan and make small monthly payments instead of
taking orders.
REMEMBER, your loan payments are always paid from your Mary Kay business account,
NEVER from your personal account.
Let Your Star The ** FREE bonus New Consultants only is a one time opportunity on your
very first order when you place it in the month of or immediately following
Power Shine your agreement month. See the Ready Set Sell brochure for more info.
*Loan amounts are estimated and may vary based on sales tax rates in your area and the particular
section 2 sales aids you may choose to order
With 1800 + wholesale
** Order must be placed in the same or following calendar month of agreement to receive New
Consultant bonus
you receive the coveted
***Career, Professional, Premium and Superior orders also earn the Mary Kay Star ladder of success Ladder of Success Pin!
pin and quarterly prizes!
The Business Power Plan
Regardless of the reasoning behind your decision to become a Mary Kay Consultant,
you’ll want to take a very logical, rational approach in making your inventory decision as
your time management, immediate profit, and cash flow depends on it!! Now follow the
next 5 steps to make your best business decision!!!
IT’S YOUR TIME, INVEST IT WISELY… let’s see how many hours do you have to
in-vest in your business?
1. The Beauty Book Class
- $300 average sales
- 3-6 people attending
- takes 1 1/2 to 2 hours
2. Facials
- $100 average sales
- 1 to 2 people attending
- takes 45 minutes to 1 hour
HOW MANY FACES WILL I DO AND HOW MANY TRAVEL ROLLS WILL I NEED?
Because most women like to buy in sets, and our most popular set is the Beauty Essentials
Travel Roll up, it’s important to determine how many sets you’ll need based on the number of
faces you intend to work with each month. [1st] Let’s take a look at the number of faces you’ll
be working with. [2nd] With your current schedule, if a Beauty Book Class
takes 1.5-2.5 hours and a Facial takes 45-60 minutes, how many are you willing to fit into
your week?
# of Classes Weekly _________ x 4 Faces per Class = _________ FACES.
# of Facials Weekly _________ x 1 Face per Facial = _________ FACES.
Total Weekly _________ x 4 Weeks = _________ FACES MONTHLY.
We have found when teaching Beauty Book Classes and Facials on a consistent basis,
that 1 in 3 buy an entire collection. So, let’s look at the number of collections you will
need to be working with monthly.
Monthly Faces _________ x 33 % _________ BEAUTY ESSENTIALS.
“ Start writing your own success story today. Set your goals and hang onto them until
they are reality. You’ve got to believe it before you will ever see it. Whatever the
mind can perceive and believe, you can achieve!” —–Mary Kay Ash
Tips for setting up your inventory space
Some consultants keep their inventory in boxes but you may want to clear off a closet
shelf. When stored properly without excessive cold or heat, most Mary Kay products
have a 3 year shelf life. As you reorder from the company you’ll want to put the new be-
hind or under the current stock. Then you will be sure to sell your older inventory first.
THE VALUE OF GOOD INVENTORY
Maintaining a good inventory is the first step towards building a strong customer
service business. Just as you depend on your florist to carry fresh flowers, your clients
depend on you to offer the same professional service. A good inventory will also
motivate you to reach higher sales goals, increase customer satisfaction, and reduce
business costs.
Some new recruits and potential recruits do not understand the total value of their initial order for
their inventory. This is very understandable because it is new and let’s face it, borrowing money can be a
little overwhelming. However, you are borrowing money to make money. In addition, you’re making 50% on
your money. That’s a good investment.
We must remember from the beginning that starting our own business with inventory is one of the
keys to success. Can you imagine the difficulty of a retail store opening for business with a couple of items
versus the same store with complete inventory? What the eye sees, the eye will buy. Customers will
purchase more when they can feel, touch, and smell it. Some refer to it as impulse buying. Think of how
many time we go to the grocery store for a gallon of milk, do we ever leave with just a gallon of milk? Of
course not, we pick up dog food, bread, chips, etc.
OUR FIRST FEAR – BORROWING
Many bankers are more willing to make a loan to a stable woman, regardless of age, than a man,
as they have a better repayment record. That usually means if we try to do something, we usually do it.
Isn’t that the first thing we learn in Mary Kay from our Recruiter and Director, “You can do it!” Remember,
the Company offers the 90% buyback guarantee. Don’t just try one source when you borrow. – Donald
Trump wouldn’t have given up after visiting only one bank.
OUR SECOND FEAR – INTEREST RATES
Is money too high? Should I wait? Should I only order a minimum amount? Do not let these things
bother you. You are not borrowing that much and it’s only short term. Do you realize there is only a $35.00
difference between borrowing $3,600 for six months at 18% versus 14%? Did you realize that if you borrow
$600.00 at 18% for six months versus borrowing 3,600 that is only about $95 more?
Would you rather go to a clothing store and see what you need and buy it, or would you rather wait until
they ordered it? Would you rather make one trip to one appointment and sell product to 3 people at one time or
would you rather take orders and make 3 additional deliveries? If you don’t have product at your appointment,
how many customers will say “No, or I guess you can call me when you get it”? In other words, HOW MANY
SALES ARE YOU GOING TO LOSE and how many additional hours will you work delivering, reselling,
collecting, and revisiting to finally collect your profit? Time is precious to everyone and we are all given the
same amount of hours in a day. By starting your business at profit level of $3600, your business will run
much smoother. Remember, you can’t sell out of an empty wagon.
OUR THIRD FEAR – CAN I PAY IT OFF?
The average conservative sale is $200. That means you will make $100 profit at that appointment.
Depending on how much time you take. Also, after 30 days your reorder business will kick in, and that’s
another 50% profit. What does that mean? It adds up to this. If you only hold 3 appointments per week,
you can pay your loan and have a profit too. More importantly, you have $3600 worth of product that you
own, and it worth $7200.
Planning a good inventory is vital to building a strong, growing business. Without
products, you can’t sell them and without sales, you are out of business. Keep your
product inventory up to date and plan for your future needs.
P.S. As you begin to build your team, your new consultants will always ask, “Where
did you start?” They follow in your footsteps. You don’t want to say, “Well, if I could
do it over again….”
8 Ways / Places to Borrow Money
1. Borrow against a CD or a savings account. Remember that we talked
about not using your own money. Borrow against it, and set up a loan
payment so that you are accountable back to yourself each month. It
has also been my experience that consultants who have loans, tend
to be more focused and more consistent with their efforts.
2. Credit Unions. They tend to be more user friendly, and their interest rates
tend to be lower. Check out the credit union for you and for your significant
other.
3. Banks. Always start with the bank you or your family has
banked with for years. Don’t take offense if they ask for
collateral. Dress professionally, muster up all the
confidence you can and ask for more than you need, and
take what you can get.
4. Low rate interest credit cards. It’s generally a good idea to use your spouse
as a co-applicant to increase your chances of getting the card and possibly
getting a higher limit. Even if you decide to use a bank loan for the bulk of
your inventory, a separate credit account is convenient to use for your
monthly orders. You’ll receive product more quickly.
5. Borrow the money from a relative or friend. Or use them as a co-signer. This
option sometimes works for people who have unfortunate credit or
have had some inopportune experience with their credit rating in
the past. Treat this the same way as you would a bank loan so
that you repay your relative or friend as you would the bank.
6. Borrow from a Life insurance policy. If you’ve built equity in
a life insurance policy you can borrow against it, like a savings account at
competitive interest rates and face value of the policy will be
reestablished when the loan is paid in full.
7. Have a Yard Sale. Sell that stuff you don’t need and don’t use! Who knows
how much money you can generate? And you’ll make some space for your
inventory!
8. A high interest rate credit card. With this option, you’ll
need to work hard to pay it off within the year, although
your interest charges are tax deductions.
Remember, where there's a will, there's always a way! Expect to get your business
off to a powerful start! The main thing is that you just get STARTED!
Booking Call everyone on your contact list to invite them. Share the excitement of
your new business as you make your calls. Here are some scripts for you
to use. Be sure to practice them out loud an in front of the mirror until you
are comfortable saying them and then you will be so ready to make your calls.
Mary Kay used to say,
“When you can convince that lady in the mirror you can convince anybody!”
Hi I am so excited, I just started my own Mary Kay business and I’m having my grand opening debut on
_________at _______ and I would love to have you come. I know I can count on you to give me and
honest opinion about the products. I‘ll have a ribbon cutting and there will be door prizes and light
snacks. We’ll have a great time. Can I count on you to be here on (day) (time)? Thanks!
Your debut is a great opportunity to ask your guest to hostess a class for you. Have your date
book ready with times you are available marked.
Hello _______, this is _______and I am just getting my very own Mary Kay business off the ground. As
a part of my 30 day initial training sessions, I must facial 30 women. I need to borrow your face!! And it
would help me out a lot if you would share your facial with a couple of friends as a hostess!
Mary Kay has wonderful hostess plans!
I would like to offer you up to $250 in FREE Mary Kay for sharing your facial with 5 friends.
Doesn’t getting your Mary Kay FREE sound great!?
Then it is a matter of setting the time. Have your calendar out and ready with choices for you
new hostesses.
You progress through questions, narrowing choices until you have a date and time for the class
Weekday or Weekend? Is it better for you during the week or on the weekend?
Tuesday or Wednesday? Great Saturday or Sunday? Afternoon or evening? 1 or
1:30 Morning or Afternoon?
6:00 or 7:00?
Then confirm the appointment by saying:
Wonderful! We’ll have your class on (day) (time)! You can count on me to be there!
There is a Hostess Xtravaganza brochure in this packet that you can give to your hostesses. You
may either make copies of this or print it from www.unitntet.com/faithgladding.
You will love being recognized as a winner!
Perfect Start
Power Start or
Power Start Plus
Full Store: $3600 Career Package
$3240 90% Buy back guarantee
-$360 (10% you could lose)
+$600 New consultant product bonus
(____)____________ (_____)____________ I would love to earn (____)____________ (_____)____________ I would love to earn
Day or Cell Phone Evening Phone some extra money. Send Day or Cell Phone Evening Phone some extra money.
me some information on Send me some
_____________________ ______________ a Mary Kay opportunity. _____________________ ______________ information on a Mary
Hostess Name Date of Sale Hostess Name Date of Sale Kay opportunity.
Subtotal Subtotal
Your Independent Mary Kay Please make your check payable to the Mary Your Independent Mary Kay Please make your check payable to the
Kay Consultant Mary Kay Consultant
Beauty Consultant is: Beauty Consultant is:
Circle one: Visa Mastercard Discover Circle one: Visa Mastercard Discover
___________________________________ ___________________________________
Signature Signature
Pearls of Sharing Information
(1) As a consultant, you may run into people who are
interested in this opportunity for themselves. You will want to
know how to answer their questions and how to tell them
about Mary Kay, especially all of the new aspects of the
marketing plan. For this reason it is beneficial for you to schedule some
"practice interviews" as 3-way calls with me. They take only 20 minutes and
you learn a lot about how to answer people's questions about our company.
Arrange a couple of times when your prospect will be available. Then call
me and we'll schedule a time for me to make a call with you.
Here’s a script you can use for scheduling these practices. For some of
your friends, it would better to practice-facial them first (if they are not familiar
with the products). For others, familiar with Mary Kay products, it doesn’t
matter if you give them facials first.
"The reason I'm calling is that I'd like to ask you a favor. As a Mary
Kay consultant, it is important to know how to demonstrate the products as
well as how to explain how our company works-you know-how we make our
money and there are so many new aspects to Mary Kay!! Is there any rea-
son you couldn't help me out by giving me just 20 minutes of your time to
participate in my training? What I'd like to do is set up a 3-way telephone
interview where you are on the line, my director is on the line and I'm on
the line. My director will be doing the explaining and I'll be taking notes.
You don't have to be interested in Mary Kay at all, we just need a real per-
son who will ask questions and make comments. For giving me 20 minutes
of your time I'd like to give you (a free lipstick, a product of your choice for
1/2 price or a coupon for a shopping spree on my website).
Great!! I just need to get 2 possible times that you would be available for a "telephone Date"
Do you have time on ______ or _________? Super I'll call my director and then get back to you
about which day and time we'll have our conference call. Thank you soooo much!
(2) Ready to try out your own interviewing skills? You can order several
“Perfect Opportunity” CDs and brochures to hand out and then use the
company interview sheet or from our training center link on our unitnet site.
(3) Earn the pearl earrings with your first 3 interviews, the pearl bracelet
with the next 3 and the pearl necklace when you have com-
pleted all 9!
My phone numbers are: (850) 650-3882, (800) 726-9625
Or text or call my cell at (850)217-6388
Call me before you start setting up interview appointments so I can
make sure my calendar is clear for you!
Mary Kay Skin Care Class
Using the Flip Chart
Revised 2/25/10
Note:
* This is a fabulous skin care class outline. It does not coincide with your new flip chart. So you can use this as a study
guide and add any of it that you would like to use and attach to your flip chart. Please study! Great ideas and training!
* Phrases in Blue are INSTRUCTIONS for you.
* Phrases in Black are dialogs to use with the guests
* To keep you on track, key words are highlighted
*Be sure to talk check up facial at least 7 times during the class!
* Order of Application is on Page 21 of Beauty Book. Additional information can be found www.unitnet.com/faithgladding
Class outline based, in part, from Meg’s Skin Care Class. Modified: CKosena 01 11 08
PAGE ONE:
Welcome and Thank Guests for coming tonight, (give them goodie bag to open later)
Thank (hostess). Ask what products she likes best so far.
Our Hostess today is taking advantage of our wonderful new Hostess Xtravaganza and look at
all of the FREE products she is earning, up to $250 FREE! (then explain each opportunity for
her to earn FREE). I arrived early to help her with her makeover so that she could select all of
her FREE colors. (really romance all of the FREE products to the guests!)
Now, I believe every single one of you is going to want to book a party with me tonight and get on my
calendar. If at least two of you do, (Hostess’ name) gets this as her gift, plus you can earn up to $250
FREE product and get your own personal color analysis and makeover at your checkup facial!
So just be thinking through that if that’s something you’d enjoy we can talk about it more when we
meet individually.
I really like to show this picture of Mary Kay, because a lot of women wonder if she was a real person.
Mary Kay is not like Betty Crocker, who was a made up brand name, but instead, Mary Kay was a real woman
who created the company in the 60’s.
She created the company so women could achieve financial success and a balanced family life.
The core values of Mary Kay are Faith First, Family Second, and Career Third.
There are more than 1.6 million women who make up the Mary Kay sales force in over 39 countries
Mary Kay is the #1 Brand of Skin Care and Color Cosmetics, and has been for the past 14 years,
that’s comparing Mary Kay with the “Prestige brands” found in department stores.
In 2008 The Mary Kay Ash Charitable Foundation raised $5million towards eliminating cancers that
effect women and ending domestic violence.
And then my favorite FUN fact is that there are more women earning 6 figure incomes in Mary Kay than
any other company in America.
We are one of the few and maybe the only Direct Selling companies that offers a retirement program.
So truly, Mary Kay’s desire to give women financial success while they balance family life has come true.
PAGE FOUR:
I’m often asked why I started my Mary Kay business so I’d like to share just a little bit about myself and how I became involved
with Mary Kay. (tell your short “I” story in 1-2 min while overcoming the objections of Time, Didn’t know anyone, Money, Shy,
didn’t wear makeup etc)
(plant the seed): “Mary Kay always said there is at least one new Beauty Consultant at every Skin Care Class, I wonder who it
is tonight? If you’re a little curious watch me and see if you could do what I do and we can talk about it more when I meet with
you individually.”
If you look beside your tray, you can see I’ve placed my business card there. On my business card is my phone number and my
website…you can go online and purchase product from me 24 hours a day, 7 days a week. You will receive personalized
service and the convenience of being able to shop in the comfort of your own home from your computer year round – no trouble
finding time to shop or a parking space or fighting the crowds. Who could get excited about that??!! (raise your hand and nod head)
The other great thing about purchasing product from me as your consultant is that you are purchasing from a small business
owner, you’re getting the #1 brand of skin care and color cosmetics and you’re supporting a real person, which in turn
helps support my family, my goals and dreams, and a lot of women really love that!
PAGE FIVE:
There’s one more thing that I want to tell you that’s really, important.
Mary Kay has a 100% Satisfaction Guarantee. Does anyone have a ‘cosmetic graveyard’ – you know, products
you purchased that when you got them home and you tried them in your bathroom lighting they didn’t
look so good so you tossed them in a drawer or box? (raise hand and nod) Well, you’re going to love this! That
is why it is imperative to have that checkup facial so that I can honor your guarantee!!!
Because whether it’s a cleanser or a lipstick or an eye cream, if you are not 100% satisfied, you return the
product to me, and I replace the product or give you your money back, no questions asked. Isn’t that great?
And I’m not penalized! So you never have to feel bad about returning your product to me, because I will send
the product back to Mary Kay, they ship me a new product, and we’re good to go!
So it’s always a no-risk purchase with Mary Kay, so keep that in mind as well.
PAGE SIX:
The products that we’re using tonight are both Anti-Aging AND Anti-Wrinkle, and so I want you to understand
the reason they’re Anti-Aging and Anti-Wrinkle.
The great thing about our patented TimeWise products is that they work with your skin’s natural renewal
process.
The good thing about your skin is that it’s constantly regenerating itself and it’s constantly renewing itself –
in fact, it’s regenerating itself every 4-weeks.
What that means is that the skin cells from the bottom of the epidermis move to the top of the skin’s surface,
so every four weeks we’ve got new skin!
What these TimeWise products do is speed up that natural renewal process of your skin.
Your skin becomes naturally healthier-looking, younger-looking, more balanced, more supple, more
beautiful…all of those things because that four-week cycle has been sped up.
Please turn to Page 7 in your Beauty Book where you’ll find the picture of our Miracle Set. These are the
products that we’re going to be sampling tonight. When these products are used together, the formulas
reinforce the benefits of one another.
(Repeat because this is really important)—This feature is really important…when these products are used together,
the formulas reinforce the benefits of one another.
So for instance, before I was using Mary Kay, (give your own 30 second testimonial about using pieces of this and that brand)
I’ve learned, when you get on the same product line, every single product is scientifically formulated to work
together with all the other products in that same line. So your skin gets in this moisture balance, “moisture
check” is what I l call it, where you’re not having the “oily zone” and dry patches and all this random stuff going
on with your skin! Your skin becomes balanced, and healthy, because everything is working together to give
you that correct balance. And it’s like control top pantyhose or spanx for the face!!
If you’re not on an anti-aging skin care line, you’re never too young and you’re never too old. If you don’t
see a lot of age on your skin yet that’s GREAT, you can get those anti-aging benefits while you’re young.
If you do have more age on your skin, it’s not too late to get on an anti-aging skin care routine to get
those benefits too, because it will make a huge difference.
INTRODUCE THE OIL FREE EYEMAKEUP REMOVER TO LET EVERYONE TRY BEFORE STARTING SKIN CARE
PAGE EIGHT:
There are 5 essential steps to good skin care. What do you think some of those 5 steps might be? (help them
with these answers)
The 5 steps are: Cleanse, Exfoliate, Freshen or Tone, Moisturize, and Protect.
All five of these make up your perfect skin care routine.
The Mary Kay Cleanser is a 3-in-1! So if you’re a busy woman like I am and you don’t have a lot of time to
spend on skin care, you’re going to love our cleanser, because it knocks out three things in only one step!
Let’s go ahead and pull your hair back. There are headbands on the table, and we’ll start our facial. Your
cleanser is in your tray. (pass around individual damp washcloths). Use the cloth to dampen your face, and then apply
the cleanser using two fingers and apply it to your face, in an upward, outward motion. (work up and out
against gravity, 3 things that fall are boobs, butt and cheeks!!)
Can you feel the Microbeads that are exfoliating or removing the dead skin? There are also botanicals that
tone, and then of course you’re also removing your makeup, so you’re cleansing your skin. So, you’ve just
done 3 steps in one easy step. Now once you have that on, you can use your cloth to take it off.
Now if you look in your neighbor’s tray, some of you may have a clear cleanser and some of you may have
a creamy cleanser. That’s because our cleanser is specially formulated for your skin type.
If you have dry skin, you’re using a cleanser that has extra moisturizers in it to help moisturize your skin.
If you have combination or oily skin, our cleanser will help with that excess oil on your face. Our cleanser also
comes in a bar if you like suds, so there are two different options with that. If you for any reason would like
to try another, we can do that at your checkup facial!!! Doesn’t your skin feel great?!!!
PAGE NINE: I have a fun question for you…at what age do you think you start losing collagen in your skin?
The answer: Your skin starts losing collagen in your teens! Collagen is a structural protein that forms a network to support the
outer layer of your skin giving its firmness and resiliency.
Can you see why it’s important to use a formula that renews the collagen that you’ve been losing for however many years?
How can you do that? By using our Day and Night Solution. Mary Kay formulated a Pronewal treatment—a product that gives
you protection during the day with the Day Solution, and renewal at night with the Night Solution.
The Day Solution It has an SPF 25, which is the perfect SPF for you to use on a daily basis. It’s a full-spectrum sunscreen.
Who knows what a full-spectrum sunscreen is? It protects you from UVA and UVB rays…a lot of the sunscreens on the market
are not full-spectrum, so it’s very important that you use an SPF that protects you from UVA rays, which are rays that age you,
and UVB rays, which are rays that burn you. It protects you from both.
The Day Solution also contains antioxidants that neutralize free radicals and the calming peptides to soften the appearance of
fine lines and wrinkles. These ingredients work together at the same time to help fight fine lines and wrinkles while you’re getting
that protection on a daily basis that you need! Have them apply directly on skin.
(Next, Pass around the Night Solution to apply to throat). The Night Solution has pink, purple and white nutribeads.
contains collagen-enhancing peptides. What do they do? They help to ignite the skins ability to restore elasticity and
diminish the appearance of deep wrinkles and relax expression lines. They also include the Retinyl palmitrate a vitamin A
derivative that helps reduce visible signs of past sun damage. I want you to feel the texture. It’s a lightweight serum. You put
this on at night, so as you sleep, your skin is being renewed. This is going to restore elasticity and firmness in your skin, which
you’ve been losing for several years. You do this right after your cleanser and leave it on.
In the morning you use your Day Solution, and at night you use your Night Solution….does that make sense? Great!
The Day and Night Solution work together – it’s like a good marriage.
PAGE 10: (Moisturizer in the tray- apply to face). Our Moisturizer, just like our cleanser, is specially formulated for your skin
type. Again, you want to go in an upward and outward motion. So if you were using a combination-to-oily cleanser, you’re also
using a combination-to-oily moisturizer. And the same with your normal-to-dry cleanser, you’re using a normal-to-dry moisturizer.
Our moisturizers give you a combined action of 10 hours of hydration along with the patented TimeWise complex that speeds
up the natural renewal process of your skin. The great thing is that every single product in our TimeWise line speeds up that
renewal process, so you’re getting that with every single product. I talked before about moisture balance or “moisture check,” and
it’s really, really important…this is going to make sense when I tell you this: a lack of firmness in your skin is, in part, caused
by a loss of moisture. Isn’t that amazing? That A lack of firmness is, in part, caused by a loss of moisture.
Foundation is the last step to skin care - it protects the skin. Let’s go ahead and apply your foundation. The foundation is in the
third little hole in your tray. Put a few dots on your forehead and blend your forehead, put a few dots on your cheek and blend
your cheek, do one section at a time.
Our liquid Foundation is made with marine extract pigments, which are the highest quality pigments you can purchase, so
a little bit goes a long way. You can actually use a third less of our foundation than you would your normal foundation.
We have several different foundations. The foundation that you’re using right now is a Medium-Coverage liquid foundation - very
light weight for normal-to-oily skin, a Full-Coverage foundation, for normal-to-dry skin, a Cream Foundation, a Creme-to-
Powder foundation, and our Mineral Powder Foundation which is lightweight and yet build-able for just the right amount of
coverage. (Show Mineral Powder and Custom Brush).
But whatever you’re used to, the key to foundation is that when you put it on, no one should be able to tell you have it on. A
foundation evens out your skin tone and protects your skin. Is everyone happy with their foundation shade? Great! Once we
know your Foundation shade, I know what concealer, what powder to match with it, and so you get a much more even skin tone.
Everything matches, so you’ll be very, very happy with your skin tone. If for some reason your color looks a little different at
home or at your office, in the morning, we can adjust whatever we need, formula or color at your checkup facial!!!
Page 12 : Name game/ Satin Lips
We are going to take a break and play a fun game. But first who has challenges with dry cracked lips?
I am going to let you sample our Satin Lips which is a 2-part system. The Mask can be used once or twice a week to buff
away dry skin and then you’d apply the Lip Balm which will moisturize and soften your lips for up to 6 hours. Let’s apply
the mask. (let it stay on their lips while you play this game)
Turn your Profile Cards over to the back and write anywhere on the back what that ONE glamour item would be.
Okay, we’re going to play the Name Game. What you’re going to do is, when I say go, you’re going to write down as
many names and numbers as you can think of on the back of your card. And whoever has the most names and numbers
will get to take home the Glamour item they just wrote down. Isn’t that FUN – FREE PRODUCT! Okay, now, there’s only
2 rules: The first rule is you can’t include anyone’s name that is here today. And the second rule is you CAN cheat! You
can use your cell phones! So, go ahead and get your cell phones. You’ll have 2 minutes and whoever has the most
names and numbers written down will get to take home their must-have glamour item. Okay, READY? SET? GO!!!!
(don’t time this…if still writing names and numbers, give more time but while they are writing, squirt Balm in their trays,
beginning with the first guest that finishes the name game. At some point say, “Just a couple more seconds! “ Then,
“okay time’s up. Who had at least 5 names? GREAT!! Who had at least 10 names? WOW!! 15 Names? (keep
counting up until there is a winner) Awesome! Way to go!! ask the winner…”What was your item of choice? Perfect!
You are going home with it today! I’ll give it to you when we meet individually. Great job!”
Doesn’t a game seem a whole lot less fun when you don’t win?? I have an idea, ladies – we’ve talked about booking a
party for your checkup facial so you can have your own color analysis and receive $50 in free product. Each of
you who leaves here tonight with a date scheduled on my calendar, will win your glamour item of choice too – what the
heck! I’ll just bring it to your appointment. It’s more fun when everyone wins, don’t you agree? (Have them remove mask
and put balm on).
PAGE 13:
Lets talk about Microdermabrasion. Who is familiar with the term “Microdermabrasion?” Women are going to the spa
and paying several hundred dollars to get microdermabrasion done professionally, and Mary Kay came out with a
Microdermabrasion Set that you use two or three times a week in the shower and you get the exact same results! I
LOVE this microdermabrasion! It is my favorite product…you use it one time, and your skin will feel the freshest, the
cleanest, the most renewed it has ever felt.
I’m going to pass this around, squirt on back of hand and rub it around feel the texture. It contains the same aluminum
oxide crystals the spa’s use; it’s a heavy-duty exfoliater. I’ll pass around this cloth so you can remove it.
Microdermabrasion instantly fights fine lines, refines your pores and softens your skin. Lots of women complain that
their pores are visually large….they say “if there was one thing I could change about my skin, it’s that my pores would be
smaller.” When you refine your pores, it helps with oil control. When your pores are smaller, they produce less oil, when
they’re larger, they produce more oil.
Microdermabrasion also gets rid of all the dead skin cells that dull the skin because the dead skin cells sit on top of your
skin. Remember how I talked about that four-week cycle, how your skin cells regenerate themselves and move to the top?
You want to make sure you remove the dead, dull, skin cells. That’s why your skin feels so fresh, polished and smooth
after you use Microdermabrasion. It’s best to do this in the shower because you want to make sure you rinse all of it off.
You’ll cleanse and rinse your face first so it’s really wet. Then squirt Step 1: Refine on your fingertips, rub it around your
face for 1-2 minutes, avoiding your eyes and lips. Rinse your face well, get out of the shower and pat your face dry.
Next, Apply Step 2,which is called “Replenish.” I’m going to pass this around. It’s a lightweight serum. You just
exfoliated your skin so well that you need to replenish your skin to restore all the moisture to soothe, smooth and
soften your skin. This is just a wonderful product whether you have large pores or small pores. It also helps with
blackheads, acne scars - it’s an all-over incredible, incredible anti-aging, anti-wrinkle product…by far my favorite—I love it!
We have so many other wonderful skin supplements for specialized needs that we will try at your checkup facial!
Page 14
I really wanted to highlight the Ultimate Miracle Set tonight, because, I believe it is the number 1 most effective program
out there. There are other products that I can talk to you about when we meet individually afterwards as well. If you are
concerned about Sun spots, age spots, expression lines, dark circles, acne, we have specialized products that
work! We have products for men and teenagers as well and I can talk with you about those individually .
Inside your gift bag that you received from me today is a Color Card. Please take it out. This color card has generic
colors… I did not hand-pick these colors for you because we will just do basic color today. If you turn the card over, it
actually shows you how to apply three eye colors. I think you’ll have a lot of fun with these eye, cheek and lips on your
color card. We will add mascara and you will be even more gorgeous!! Let’s use card now and when I come to do your
checkup we can spend a lot of time on color and you can earn it all FREE!
When you host a girl friend party with me, we will start an hour early and do your personalized color analysis and
makeover. This is so fun…who here has ever had their colors done? Well, most of us are just putting on the same colors
every day, and we have no idea what the right colors are for us. I actually have a computer program developed by
international makeup artists with Mary Kay, and I go online and put in the color of your eyes, your skin tone, the
color of your hair, the shape of your lips and face, and it tells me the exact right Mary Kay colors for you.
When we get together I’ll have all of your colors along with application techniques to make your eyes pop, I show you how
to apply the colors, I leave you with the printout so you know what to do after I leave and you don’t feel like you have to
sleep in your makeup hoping that it looks good the next day! I do that all before your girlfriends ever arrive.
So know that tonight you’re just getting your generic color card, but I will be able to do your personalized color analysis
and makeover on you when you host a party for your checkup facial! And you can earn up to $250 FREE for
sharing with a few friends!!
(SKIP PAGE 15) clip together with page 14
Page 16: Group Closing
Okay, please pull out your insert sheet from your Beauty Book. (shows picture of roll up bag) )
I want to draw your attention to the Ultimate Miracle Set. This is the set that we talked about
tonight…You sampled most all of the products. You’re probably wondering how you can get this
and how much it is.
This set comes with your cleanser, moisturizer, foundation, your Day and Night solutions,
Microdermabrasion -Steps 1 and 2 AND your choice of an Eye Cream. I love this set…it comes
with it all! If you would prefer the Mineral Powder Foundation just add $14 more to the total.
You’re probably going to want that Microdermabrasion and the Firming Eye Cream. If so, this is by
far the best set for you. Now when you’re looking at price point, I want you to know that this set
will last you on average four months. Some women use it in three, some women use it in six,
but on average it’s going to last you four months…..that’s a really good value for your price point.
When you run out of
one item you just order what you need.
The “Show Special” that I’m running tonight is that if you decide to purchase the Ultimate Miracle
Set, you get this Travel Roll-Up Bag for FREE. In fact, this bag is so great that we just call it “THE
BAG”! This actually rolls up…you can hang it on the back of your bathroom door, a towel bar and
each clear pocket is attached by Velcro. You can put color in one of the sections and pull off this
section, put it in your purse, and you’re good to go!
THE BAG is a $50 value, BUT, if you purchase the Ultimate Miracle Set tonight for $189, you get
THE BAG for FREE. I also like to give you the option if you already own the travel roll-up bag or if
you would like something different than THE BAG, you can select the Satin Hands set for free,
either one. So your choice, THE BAG or the Satin Hands for free IS MY GIFT TO YOU with the
Ultimate Miracle Set.
Page 17:
Who likes to shop at Target? (raise your hand) Who doesn’t? I love Target…I go in, I walk around, I go
there for therapy because it makes me happy…I just feel good when I’m in Target. Does this happen to
you?
Wherever you shop, you come out with the receipt that equals $130, $150. Does anyone look at the
receipt, and wonder, “What did I buy? I have no idea what I bought.” You go home, you unload your
bags. Two weeks go by. You have nothing to show for this purchase. Does this happen to anyone?
Yes, it happens to everyone! Well, you’ll be happy to hear that a skincare purchase is not one of
those purchases. It really is an investment in you and your future.
When you invest in the Ultimate Miracle Set, you will see results in three days. Your skin will feel
fresher and healthier in three weeks, three months, three years, your skin will be the healthiest, the
most balanced, the most beautiful it has ever been.
And you see, what you do today affects how beautiful your skin is going to be in 5, 10, 15 years.
When someone looks at you, what’s the first thing they see? Your face, your skin. Aren’t you worth
about a $1.20 a day?? My friend says we can spend that on Youth food or Junk food!!!
Just for fun let’s talk about all the nice things you did for others this week. What did you do for you???
You’ll be happy to hear that I have all of my products here tonight, and you can take your product
home tonight! Isn’t that great? Then you can use it for a week or two before your checkup facial!
What I’d like to do while you play with your colors or try the Satin Hands, is meet individually. To tidy up
the table, I’ll pass this bag around and anything you don’t want please put it in the trash bag. Thank you.
So, who needs to leave right away? (Then start your individual consultation with each guest)