TABLE OF CONTENTS
Executive Summary…………………………………………………….….
…………………..1
Company Background……………………………………………………………..2
A. Business Profile……………………...………………………………..….…2
B. Product………………………………….……....…………………………...3
C. Vision And Mission Statement.………………………….…………………..3
Market Analysis…………………………………….……………………………...4
A. Swot Analysis……………..………………………………..……….............4
B. Pestle Analysis…………………………………………...………….............6
C. Porters 5 forces Analysis…………………………………..………………..7
Marketing Plan…………………………………………………..………………...8
A. Product…………………………….……………….………………………..9
B. Price…………………………………………………………….…….……..9
C. Place…………………...…………………………………………………….9
D. People………………………….…………………………..………………...9
E. Promotion………………………….………………………………………...9
F. Promotional Strategies ……………………..……..………………………..10
Physical Evidence …………………………………………………………......11
Operational Plan …………………………………….…………………………....12
A. Production Steps............................................................................................12
B. Production and Distribution Location............................................................12
C. Business Area………………………………………………..………….…..13
D. Online Orders………………………………………………….……….…...14
4MS of Operation ………………………………………………………………….16
Financial Plan………………………………………………..………….……….…19
Narrative Report……………………………………...……..………….……….…19
Sales Report……………………………………...……..………...…….……….…19
