Cambridge O Level: Commerce 7100/22
Cambridge O Level: Commerce 7100/22
COMMERCE 7100/22
Paper 2 Written October/November 2024
MARK SCHEME
Maximum Mark: 80
Published
This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the
examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the
details of the discussions that took place at an Examiners’ meeting before marking began, which would have
considered the acceptability of alternative answers.
Mark schemes should be read in conjunction with the question paper and the Principal Examiner Report for
Teachers.
Cambridge International will not enter into discussions about these mark schemes.
Cambridge International is publishing the mark schemes for the October/November 2024 series for most
Cambridge IGCSE, Cambridge International A and AS Level components, and some Cambridge O Level
components.
These general marking principles must be applied by all examiners when marking candidate answers. They should be applied alongside the
specific content of the mark scheme or generic level descriptions for a question. Each question paper and mark scheme will also comply with these
marking principles.
• the specific content of the mark scheme or the generic level descriptors for the question
• the specific skills defined in the mark scheme or in the generic level descriptors for the question
• the standard of response required by a candidate as exemplified by the standardisation scripts.
Marks awarded are always whole marks (not half marks, or other fractions).
• marks are awarded for correct/valid answers, as defined in the mark scheme. However, credit is given for valid answers which go beyond
the scope of the syllabus and mark scheme, referring to your Team Leader as appropriate
• marks are awarded when candidates clearly demonstrate what they know and can do
• marks are not deducted for errors
• marks are not deducted for omissions
• answers should only be judged on the quality of spelling, punctuation and grammar when these features are specifically assessed by the
question as indicated by the mark scheme. The meaning, however, should be unambiguous.
Rules must be applied consistently, e.g. in situations where candidates have not followed instructions or in the application of generic level
descriptors.
Marks should be awarded using the full range of marks defined in the mark scheme for the question (however; the use of the full mark range may
be limited according to the quality of the candidate responses seen).
Marks awarded are based solely on the requirements as defined in the mark scheme. Marks should not be awarded with grade thresholds or
grade descriptors in mind.
a DO credit answers which are worded differently from the mark scheme if they clearly convey the same meaning (unless the mark
scheme requires a specific term)
b DO credit alternative answers/examples which are not written in the mark scheme if they are correct
c DO credit answers where candidates give more than one correct answer in one prompt/numbered/scaffolded space where extended
writing is required rather than list-type answers. For example, questions that require n reasons (e.g. State two reasons …).
d DO NOT credit answers simply for using a ‘key term’ unless that is all that is required. (Check for evidence it is understood and not used
wrongly.)
e DO NOT credit answers which are obviously self-contradicting or trying to cover all possibilities
f DO NOT give further credit for what is effectively repetition of a correct point already credited unless the language itself is being tested.
This applies equally to ‘mirror statements’ (i.e. polluted/not polluted).
g DO NOT require spellings to be correct, unless this is part of the test. However spellings of syllabus terms must allow for clear and
unambiguous separation from other syllabus terms with which they may be confused (e.g. Corrasion/Corrosion)
4 Annotation:
• For point marking, ticks can be used to indicate correct answers and crosses can be used to indicate wrong answers. There is no direct
relationship between ticks and marks. Ticks have no defined meaning for levels of response marking.
• For levels of response marking, the level awarded should be annotated on the script.
• Other annotations will be used by examiners as agreed during standardisation, and the meaning will be understood by all examiners
who marked that paper.
Tick Tick
X Cross
Highlight Highlight
TV Too vague
REP Repeat
L1 Level 1
L2 Level 2
L3 Level 3
BP Blank Page
Banking
Answer = 27%
1(b) Explain two reasons why countries use shipping containers to import 4
food.
Yes – provides a permanent / written / record (1) proof (1) for future
reference / can refer back to (1) as it is stored (1) enables detailed information
to be sent (1) example of information, such as how long will the order take to
arrive (1) can be supplemented by visual / numerical information (1) can use
attachments (1) one email can be sent to different addresses at
once / forwarded to other people (1) direct method (1) less chance of
misunderstanding between importer and exporter / clearer explanation of the
problem (1) the phone line may be busy / do not want to hang on / avoids
automated options (1) telephone signal may be poor / difficult to
understand / distortion (1) telephone would be affected by time-zones (1)
telephone has no evidence (1) making communication email is
cheaper / quicker (1)
1(e) Evaluate the benefits of using an overseas agent when exporting goods. 6 Up to 2 marks for describing overseas
agents / exporting goods
Overseas agents are intermediaries / third partes / who act on behalf of other
businesses in bringing buyers and sellers together in international trade. Up to a further 2 marks for analysing the
Agents include brokers, factors and freight forwarders. benefits of using an overseas agent
Evaluation:
Much will depend on whether the business has enough resources to have
their own export department or are experienced in exporting. Then, an
overseas agent might be less needed. However, if the business is first time
exporting, or exporting to a new market, it might be better to use an agent so
that they can concentrate on other aspects of their business, which may
otherwise be neglected.
2(a)(ii) Explain one way that this advertisement could be more persuasive. 2
• Fonts / colour / graphics / photos (1) so that they stand out / attract
customers (1)
• Embolden some parts of the advertisement (1) such as the heading (1)
• Add some persuasive wording or example (1) such as the word
wonderful / reliable / receive the best service (allow any suitable word
example) (1) to attract customers (1)
• Make a comparison with other companies (1) such as the words ‘no other
company can provide such a good service’ (1) attract customers (1)
• Give examples of competitive prices/rates (1) e.g. $300 for any sized
container (1) to attract customers (1)
• Use humour / colour / emotions / hero worship / slogan (1) to attract
customers (1)
• Use special offers / deals / discounts (1) to attract customers (1)
• Use positive reviews (1) to attract more customers. (1)
2(b) State three services offered by a freight forwarder, other than transport. 3
• Insurance
• Prepare storage / warehousing / inventory management
• Packing / packaging
• Arrange / manage customs clearance / calculating tariffs
• Prepare / handle documentation / paperwork
• Logistics advice / logistics management
• Secure payments / manage payments.
2(c) A business wants to use air transport to send medical supplies to 6 Up to 2 marks for describing air
another country. Security is a factor when transporting goods. transport/goods carried
Evaluate two other factors that this business needs to consider when Up to a further 2 marks for analysing the
using air transport. Which factor is more important? Give reasons for two transport factors when carrying
your answer. medical supplies to another country
Air transport is operated by airline companies who can deliver a wide range of Up to a final 2 marks for evaluating which
goods, including medical supplies which might be needed in a military factor is more important when carrying
situation or an emergency such as an explosion resulting in the need for medical supplies to another country
medical assistance.
Factors:
• Speed / Time – air transport can deliver goods much more quickly than
other transport methods. There are fewer delays with air freight, so the
medical supplies are more likely to reach its destination on time
• Cost – air transport is usually more expensive than other transport
methods so this would increase costs
• Urgency – if the medical supplies are required urgently or there is a
natural disaster in a country, air transport would be used so that patients
can access the medical treatments that they require quickly
• Quantity of goods to be carried / weight – if the medical supplies are
lightweight then aircraft can carry more supplies
Evaluation:
The business would normally want to choose the least costly method of
transport but if the medical supplies are urgently required then air transport
will be used. However, if the medical supplies are bulky, low cost and not
urgent the business might decide to use sea transport.
3(b) Suggest two sales promotion methods that Wesley might use to 2
increase bookings.
Yes – less cash handling (1) lowers administrative costs (1) reduces risk of
theft (1) hard to trace / track missing money (1) no need to transport cash to
the bank (1) staff would have to count / process cash (1) incorrect counting of
money (1) would cause more administration / paperwork (1) saves
time / money (1) no need to store cash / have cash on premises (1) better
security / lowers security costs (1) debit cards / credit cards allow immediate
transfer of money (1) quicker at checkout / ticket office (1) some other
payment methods can take longer / be more costly to process (1) e.g. taking a
cheque (1) could lead to bad debts (1) sometimes fake notes are presented
(1) some businesses do not accept cash / less common to accept cash (1)
having a cashless society is the trend. (1)
No – Tickets are quite cheap (1) some people prefer cash for a low
amount / small payment (1) Wesley does not want to wait for payment/it is
immediate (1) compared to offering credit (1) do not want to pay for credit
card charges (1) cash helps Wesley’s cash flow (1) cash is legal tender (1)
can be accepted everywhere / cannot be refused (1) may mean lost business
by refusing to accept cash / consumers cannot pay for a ticket (1) from people
without credit / debit cards / mobile wallet / online access to pay for tickets (1)
e.g. Children / teenagers (1) some people only carry cash / some
people / teenagers prefer to pay by cash (1) may not like the idea of paying by
card (1) could lead to decreased sales / lose customers. (1)
3(d) Evaluate the advantages and disadvantages to the customer of paying 6 Up to 2 marks for describing credit cards
for their tickets by credit card.
Up to a further 2 marks for analysing the
A credit card is a plastic card issued by a bank/credit card company bearing a advantages and disadvantages of paying
magnetic stripe containing machine-readable code providing instant credit. for tickets and other goods by credit card
3(d) Disadvantages
• Getting into debt – If a customer can’t pay back what they borrow, their
debts can increase
• The rate of interest is high – than for other forms of credit such as bank
loans so it can be an expensive method of credit if not paid back within
due date
• Customer may be tempted to impulse buy and spend more than they
should, so being unable to pay off the credit card debt at the end of the
month
• Damaging their credit – missing a payment on their card can damage
their credit rating. This can make it harder to get credit in the future
• Extra fees – Credit card providers might charge a customer extra for
things that are free with a debit card, such as withdrawing cash from an
ATM or buying goods or services overseas
• Fraud – they can be hacked / stolen and used to pay for goods with credit
cardholder liable for losses
• Security measures – may have to input a code to make a payment
delaying your time
Evaluation:
A customer needs to maximise the advantages of a credit card and minimise
the disadvantages by making sure that they pay off the balance each month
and don’t miss, or make late, payments so that their credit score is protected
and there is no interest to be paid. Otherwise, this can lead to a higher debt
and be costly.
4(b) Explain two reasons why Celine should insure her business. 4
4(c)(i) Explain how warehousing might assist Celine to stabilise the price of 2
her apples.
4(c)(ii) Explain how warehousing might assist Celine to satisfy the seasonal 2
demand for apples.
• Apples that can be produced at only certain times of year (1) can be
stored / kept (1) and released / supplied throughout the year (1) enabling
everyone to have / sold these goods off-season / out of season / when
season is over / all seasons (1) when there is no production (1) so there
are no shortages. (1)
Evaluation:
Celine will have to weigh up the advantages of selling directly to customers at
a street market where she can increase her profit margin compared to an
impersonal service at a local supermarket where she can maximise her sales
but at a reduced profit margin. As has no experience selling apples, so it
might be a good idea to talk to the local supermarket about the possibility of
selling her apples there and then if that fails, rent a street market stall.
5(a)(ii) Explain one difference between cash discount and trade discount. 2
• Cash discount is a deduction from the invoice price (1) trade discount is a
reduction on the catalogue / list price (1)
• Cash discount is given to encourage people to pay within a period / for
early payment / quick payment / or example 5%, 30 days (1) trade
discount is given to encourage repeat orders / bulk buying / quantity
buying / encourage sales from retailers / other traders (1)
• Cash discount may assist the buyer’s cash flow / working capital (1) trade
discount enables the retailer to make a profit to traders (1)
• Cash discount is usually low, or e.g. 2 – 5% (1) trade discount is usually
higher or e.g. 20–40% (1)
• Cash discount as a separate accounting entry as an expense (1) trade
discount are calculated on the final invoice / not a separate entry. (1)
5(b) Do you think an online payment by debit card is the best way for TT 3
Wholesalers Ltd to make the payment? Give reasons for your answer.
5(c) Which of these statements about banking services are TRUE and which 3
are FALSE?
TRUE FALSE
Mobile banking is accessed through
an app.
5(d) Shoeee Ltd is looking to expand production to meet the demand for a 8
Level Mark Description
new boot by buying more machinery. It is considering two options to
s
finance these machines.
3 7–8 The candidate is able
Option 1: hire purchase to offer a thorough
Option 2: retained earnings (retained profits) evaluation, with a
recommendation, of
Discuss each of these two options. Which would you recommend? Give whether Shoeee
reasons for your answer. should be using hire
purchase or retained
Hire purchase is an arrangement / agreement which involves a third party in earnings to buy
the purchase of goods. The third party can be banks or finance houses machines.
Retained profits is profit kept back for use in the company and not paid as
dividend to shareholders. 2 5–6 Candidate offers a
satisfactory analysis of
Hire purchase: the advantages
• Using hire purchase – Shoeee will pay a deposit / down-payment to and / or disadvantages
purchase the machines and then make regular monthly of using hire purchase
instalments / repayments, usually over a one to five-year period, until the and / or retained
total is paid. earnings to buy
• The cost of repayments is fixed. This will help with its cash machines, with or
flow / budgeting as it means that the cost of buying the machines is without a
spread. It also reduces the initial outlay recommendation.
• Shoeee can buy the machines which might otherwise been unaffordable
• Shoeee can use the machines, but the machinery will not belong to / be 1 1–4 Candidate
owned by Shoeee until the final / last instalment is paid demonstrates some
• The machines will be repossessed if they do not make the regular knowledge and
repayments understanding, with
• The machines cannot be sold until the payments have been completed application to using
but the buyer has right to end the contract if over 50% of payments have hire purchase and / or
been made retained earnings to
• Interest will be added to the selling price of the machines to cover the buy machines.
length of time Shoeee will take to pay the total amount. So, hire purchase
is more expensive than paying in cash. 0 0 No creditable
• By using the machines, it will allow Shoeee to cater for the increased response.
Evaluation:
It depends whether Shoeee has enough retained profits to pay for the
machines outright immediately, if so Shoeee should buy it because it
becomes an asset of the business. If not, Shoeee will have to use hire
purchase or some form of leasing or borrowing. Shoeee may not like the fact
that it does not own the machines but at least it can increase output to meet
increased demand with potential of increased profits.