Stuck to Sales
5
Steps to go from
Stuck to Sales
on Instagram
@its.lauren.marie
HI I’M ... Lauren
I help people make money online with digital products & help
them learn how to do so efficiently and effectively so they can
make more without working around the clock!
I am a full-time working mom, who is ready to jump off the
corporate ladder, work less and spend more time with my
family, without sacrificing my income.
I invested in a course that taught me how to make money online
with digital products. I continued investing in my education
through additional courses and coaching, so I could learn the
ins and outs of growing and selling on social media, and create
my own products.
In my first 90 days I:
Grew from zero to 3,000+ followers
Grew from 0 to 50+ customers
Created my own product to help others grow too!
I’m teaching my customers to use the same strategy to go from
feeling stuck, with no sales, to creating and executing a clear
strategy that results in growth, leads and sales!
MY STORY...
Now I see daily growth of 50+ of my dream followers
My reels are reaching non-followers and getting significant views!
And my income is growing!
MY STORY...
Here is what my customers have to say ...
I am not a digital marketing expert. I’m a mom, wife, 9-5er.
Three months ago I was scrolling, wondering if I could build a
business of my own, and become one of those women earning
thousands day online. I went all in, invested in myself, and have
put in the work to grow!
You CAN start and scale your own digital products business too,
using my proven strategies!
They were all lost and struggling in the beginning,
just like you are now!
But they learned the skills to start creating content
that enabled them to grow, start generating leads
and begin making sales!
and you can too!
let's get into it!
STEP ONE: Optimize Your Account
WHY: When someone comes from your reel to your profile,
they need to know exactly what you do, who you help and
why you’re qualified. People make a decision to leave or
stay in less than once second. Let’s optimize your account
to get people to stay & explore your content.
Account Type: Creator Account
Instagram Handle: Clearly related to your niche, or use
your name
Profile Picture: neutral background, bright lighting,
eyes visible, smile! For faceless accounts, a clear,
legible, recognizable logo or a faceless photo.
Name: your name is searchable - include 1 to 2 main
niche keywords so you rank for SEO
Bio: strong first line that lets people know about your
niche, second/third line highlight what you’ve
accomplished and/or who you are, call to action to
grab your freebie on the fourth line
Link: ONE link to your offers page. I recommend using
Stan Store - its the quickest and easiest to set up! You
can grab a free two week trial here.
STEP TWO: Market Research
WHY: Even if you think you know what your audience
needs, you won’t nail your messaging and make sales
unless you hear their needs directly from the source.
Competitor Analysis: Identify what type of content your
competitors are producing that resonates with their
audience, and learn from them. Scan the comments on
successful posts to understand what questions their
audience is asking
Instagram Insights: Gain insights into your followers'
demographics and preferences. Understand their age,
gender, location, and the type of content they engage
with most (most saves, comments, followers) and
double down on that!
Customer Feedback : create a survey and share it with
all of your customers to learn what exactly drove them
to purchase from you.
Audience Feedback: poll your audience in your stories
to see what they’re struggling with, what they want tips
on, and what results they’re looking for. You can use
polls, questions, slide bars & engagement buttons to
gather information from your followers.
STEP THREE: Optimize Your Offers
WHY: A value ladder involves offering a series of related
products at increasing price points and value, so you can
guide customers through progressive offerings, each with
more value & benefits. If you only have high-ticket items,
you’re missing out on sales.
Low Ticket / Low Barrier Offers: An affordable, high-
value, easy-to-access product is the base of your
ladder. This can be an e-book, mini-course, low-price
digital tool that solves one specific problem. This offer
will attract leads and build customer relationships.
Mid Ticket Offers: As customers move up the ladder,
offer mid-tier products that are more comprehensive
and valuable. This can be courses, more in-depth e-
books or multiple product bundles. Price these offers
higher than the low ticket items, but ensure the value
justifies the cost.
Premium Offers: at the top of the value chain you have
your premium digital products that offer the most
comprehensive solutions and benefits - these are the
key to your customers’ ultimate transformation. This
can be comprehensive courses, one-to-one coaching,
mastermind groups, etc. These offers should cater to
customers who are willing to invest more to achieve
their goals.
STEP FOUR: Magnetic Messaging
WHY: If you’re not talking about your offers in a way that
makes your audience think “she completely understands
me” or “how did she get in my head?”, you’re not going to
make sales. Let’s improve your messaging:
Who is your ideal customer? What do they do, what’s
their gender, what’s their age range?
What are their goals & dreams?
What are their obstacles in reaching that goal?
What do they need from you right now?
How exactly will your product solve their obstacles?
Fill out this statement for each of your products to
clearly explain how your product solves your customers’
problems: The [name of your product] for [your ideal
customer] who is ready to [result they achieve with
your product] so that you can [ultimate dream
outcome]
STEP FIVE: Create the Right Content
WHY: In order to consistently attract your dream followers
+ make sales, you need to create growth, nurture &
conversion content to talk to customers at all stages of the
buyer journey.
Growth Content: The goal is to reach and convert non-
followers to followers. Share relevant content that
provides quick wins. Focus on actionable content
(checklists, steps for a desired result, tips) that are
saveable, shareable, and provides VALUE to your
audience.
Nurture Content: This content connects to your
audiences’ ultimate goals and desires, and highlights
the transformation and outcome you can deliver. Build
trust and connection by sharing your journey, your why
& updates.
Conversion Content: this is content where you’re
actively selling. Use results (income, growth, etc.),
promotions and the outcome your product delivers to
motivate your audience to click ‘buy’.
BONUS: Story Selling
WHY: In the digital marketing niche nearly 80% of sales
come from stories (and highlights). Your reels bring in
traffic, and you nurture & sell in your stories.
Valuable stories (growth): share value related to you
niche, such as a series explaining how to optimize your
bio, or tips on how to make content creation more
efficient. Providing value keeps your audience coming
back.
Personal stories (nurture): share personal stories from
your day to drive the like - know - trust factor up.
Share behind the scenes views, clips from your day,
your morning coffee, etc. with a personal storytelling
lens.
Selling stories (conversion): share your freebie and
your offers ever single day, as well as results and
testimonials + your customers (and you) achieving the
dream outcome.
Pro Tip: use polls, questions & engagement bars / buttons
to encourage engagement on your stories - use this as an
opportunity to connect in your DMs and start conversations.
DM conversations are a strong driver of sales!
You’re all done!
I hope you liked this Stuck to Sales checklist -
which is just 1% of actionable information and
strategies I have for your when it comes to
generating growth & sales with your content!!
If you’re beyond ready to create content that
brings in your dream followers and easily converts
into sales, and start building to making thousands
each month, then you need to take the next step
to nail your content strategy.
Are you ready for my step by step framework to
build your strategy, do you research, nail your
messaging, and to see your reach, engagement,
growth & sales start soaring?? My Instagram Growth
Accelerator gives you my exact framework for
growth!
Use code “SAVE10” for 10% off!
GET MY STEP BY STEP GROWTH FRAMEWORK
LETS GROW!
@its.lauren.marie
