FUTURE OF

HYDROGEN
JUNE 2023

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A $25 TRILLION REVENUE SHIFT IS EMANATING FROM 200+ KEY DISRUPTIONS OF THE 21ST CENTURY, RESULTING IN
GROWTH OPPORTUNITIES FROM $20 BILLION TO $400+ BILLION THAT MNM HELPS CLIENTS EXPLOIT

AEROSPACE & DEFENSE FOOD & BEVERAGE, AUTOMOTIVE & TRANSPORTATION CHEMICALS & MATERIALS, PACKAGING,
($0.6 TRILLION) AGRICULTURE ($O.6 TRILLION) ($2.5 TRILLION) MINING & MINERALS ($0.8 TRILLION)
▪ Telemetry - $262 ▪ Nutraceutical Products - $127 ▪ Smart Fleet Management - $200
▪ Homeland Security & ▪ Food Fortifying Agents - $95 ▪ Active/Passive Safety Technologies - $106 ▪ EV Polymers - $135
Emergency Management - $235 ▪ Eco-friendly Food Packaging - $80 ▪ Connected Car - $64 ▪ Sustainable Packaging - $134
▪ Drone Defense Systems - $108 ▪ Cannabis - $64 ▪ EV Battery - $57 ▪ Self Healing Materials - $66
▪ Small Satellite Services - $106 ▪ Specialty Food Ingredients - $46 ▪ Telematics Solutions - $38 ▪ Precast Concrete - $46
▪ Aviation Asset Management - $59 ▪ Commercial Greenhouse - $23 ▪ E-bike - $33 ▪ Returnable Packaging - $37
▪ Unmanned Aerial Vehicle - $31 ▪ Clean Label Ingredients - $16 ▪ Automotive Lightweight Material - $32 ▪ Transportation Composites - $30
▪ Aerostructures - $26 ▪ Dairy Alternatives - $16 ▪ Automotive Software - $23 ▪ Battery Materials - $28
▪ Avionics - $20 ▪ Plant Based Beverages - $12 ▪ ADAS - $21 ▪ Modular Construction - $28
▪ Drone Logistics & Transport - $14.7 ▪ Biologicals - $10 ▪ Electric Off-highway Vehicles - $14 ▪ Antimicrobial Plastics - $25
▪ Water Treatment Chemicals - $22

HEALTHCARE ($3 TRILLION) INFORMATION & COMMUNICATIONS ENERGY & SEMICONDUCTOR &
TECHNOLOGY ($13.3 TRILLION) POWER ($0.5 TRILLION) ELECTRONICS ($3.7 TRILLION)
▪ Healthcare IT - $509 ▪ IoT - $1012 ▪ Digital Utility - $175 ▪ 3D and 4D Technology - $283
▪ Wireless Health - $248 ▪ Digital Transformation - $727 ▪ Waste Management - $119 ▪ Device-as-a-Service - $253
▪ Telehealth - $210 ▪ Cloud Computing - $502 ▪ Hydrogen Generation - $78 ▪ Non-Volatile Memory Express - $154
▪ Diagnostic Imaging Services - $168 ▪ Smart Cities - $416 ▪ Distributed Generation - $67 ▪ Wearable Technology - $150
▪ Remote Patient Monitoring - $130 ▪ Social CRM - $293 ▪ Smart Grid - $60 ▪ Smart Manufacturing - $110
▪ Immunotherapy Drugs - $124 ▪ Artificial Intelligence - $251 ▪ Energy as a Service - $43 ▪ AR and VR - $85
▪ Home Healthcare - $99 ▪ 5G Services - $180 ▪ Blockchain in Energy - $38 ▪ HVAC Systems - $74
▪ IoT Medical Devices - $68 ▪ Software Defined Anything - $172 ▪ Offshore Wind - $25 ▪ Mobile Robots - $67
▪ Pharma Contract Development & ▪ Affective Computing - $153 ▪ Enhanced Oil Recovery - $17 ▪ Industrial Control &
Manufacturing - $51 ▪ Hyperscale Data Center - $142 ▪ Residential Energy Storage - $17 Factory Automation - $64
▪ Medical Device Contract Manufacturing ▪ Cybersecurity - $128 ▪ Hydraulic Fracturing - $15 ▪ Smart Home - $54
- $48 ▪ Big Data - $111 ▪ Grid Scale Battery - $11 ▪ Semiconductor Manufacturing - $54

This list of key disruptions is indicative and for illustration purpose only

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WE HELP TRANSFORM REVENUE IMPACT FOR CUSTOMERS ACROSS 8 INDUSTRIES USING 3 ENGAGEMENT MODELS

REVENUE IMPACT

USE CASES, E.G.

REVENUE INTELLIGENCE • Opportunity Prioritization
Execute growth use cases GROWTH PROGRAM • Account Based Marketing
• Partner Identification
• Increase sales conversion

APPLICATIONS, E.G.
• Account IQ
EDGE INTELLIGENCE • Market Share Analysis
Democratize to all market MI CLOUD • Blind Spot Identification
facing employees • Market Analyzer

MARKET OPPORTUNITIES, E.G.

• AI in Drug Discovery
GROWTH INTELLIGENCE
Identify opportunities
MARKET RESEARCH •
•
Sustainable Packaging
Medical Wearables
• Plant Based Food

DISRUPTIONS

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WE ENABLE THE GROWTH JOURNEY OF OUR CLIENTS THROUGH ROBUST STRATEGY FORMULATION AND IMPLEMENTATION
MANAGEMENT WITH OUR ADVISORY SERVICES

1 ASSESS 2 DESIGN 3 IMPLEMENTATION, MONITORING & OPTIMISATION

MARKET ASSESSMENT Articulate strategy

“Where to Play” Choices ▪ Product category focus

▪ Region / state focus
COMPETITIVE ASSESSMENT ▪ Optimal product portfolio Implementation,
▪ Customer segment focus monitoring
▪ Value proposition & optimization
▪ Pricing, positioning
Capabilities needed to win ▪ GTM model
CUSTOMER ASSESSMENT ▪ Brand building
▪ Sourcing & Supply chain
▪ Financial analysis
▪ Implementation plan
▪ Risk uncertainty assessment
PARTNER IDENTIFICATION

Business case & risk

assessment

Client’s “As Is” strategy &

capability assessment

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MNM MOBILITY COVERAGE DETAILED

Platform/Architecture Autonomous Landscape:

New Mobility
Strategy, System and Modules Regulations, Partnerships &
Business Models
Start-ups

Connected Services - Portfolio,

Energy strategy, OEM Competitive Global Aftermarket Features, Services and Hydrogen and Electric Smart Mobility 2W, 3W Market
Business Models Benchmarking Opportunity Analysis Business Models Value Chain Eco System potential

Zero Emission Retailing & Connected Commercial Mobility as

Autonomous 2W/3W
Vehicles Aftermarket Mobility Vehicles a Service

0 25 50 75 100

Incentives, Regulation and Cell - Battery New Retailing Digital Transformation, LCV, MCV, HCV and E-Hailing, Growth markets,
Charging Infrastructure chemistries Business Models Data Strategy and Buses Global Market Ridesharing, e2W Potential
Software Defined Opportunity Carsharing Market
New Vehicle Vehicle
Ownership Model
Electric and Autonomous Vehicle, ADAS
Hydrogen Vehicles Solutions Business Model,
Application, Platforms

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HYDROGEN ECONOMY: END TO END COVERAGE WITH IDENTIFIED OPPORTUNITIES ACROSS THE VALUE CHAIN

UPSTREAM MIDSTREAM DOWNSTREAM

BY TECHNOLOGY Hydrogen Storage

▪ Steam
Methane Reforming 729 MMT in
▪ Electrolysis 2022
▪ Coal Gasification Hydrogen
▪ Partial
Oxidation
Generation
Hydrogen TRANSPORTATION AND FUEL CELLS
Green Ammonia
Storage MOBILITY ▪ FC Equipment
▪ LCV/HCVs ▪ Converters
BY APPLICATION ▪ Ships/Rail/Aircraft ▪ H2 tanks
▪ Petroleum Refinery BY STORAGE TYPE BY END-USE ▪ Rail ▪ FC Systems
▪ Transportation ▪ Cylinder: Liquid and ▪ Transportation ▪ Fuel Stations ▪ FC Stack
▪ Methanol Production Compressed Gas ▪ Power Generation ▪ Drones
▪ Ammonia Production ▪ Merchant/Bulk ▪ Industrial ▪ Cars
▪ Buildings ▪ Hybrid Feedstock
▪ Power USD 159.5 Billion in Technologies
Generation ▪ Onsite
2022 ▪ Onboard
BY TECHNOLOGY
BY SOURCE ▪ Proton Exchange Membrane
▪ Green Hydrogen ▪ Alkaline Water Electrolysis
▪ Grey Hydrogen ▪ Solid Oxide Electrolysis
▪ Blue Hydrogen

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 EUROPE TO OVERTAKE CHINA AS NO.1 H2 PRODUCING MARKET POST 2030, PRODUCTION TO DEMOCRATIZE
ENERGY AS PRODUCTION CAN BE LOCALIZED WITH HIGHEST GROWTH SEEN IN HIGH CONSUMPTION AREAS

EUROPE
USA 2035 ~61 MMT
2030 ~32 MMT
2035 ~34 MMT
2022 ~21 MMT
2030 ~30 MMT
2022 ~19 MMT CHINA

2035 ~39 MMT

Gray 2030 ~30 MMT
Blue 2022 ~19 MMT
Green

High JAPAN
SOUTH AMERICA
2030 (MMT)

(>20) MIDDLE EAST

Production,
Hydrogen

2035
2035 ~9 MMT 2035 ~17 MMT
~13 MMT
2030 ~10 MMT
2030 ~7 MMT
Low 2030 ~10 MMT
2022 ~5 MMT
2022
(<10) ~5 MMT
2022 ~6 MMT

Source: IEA, and MarketsandMarkets Analysis

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ONSITE REFUELING TO GROW BY NEARLY 22% CAGR BETWEEN 2022 AND 2030, OUTPACING OFF-SITE BY
NEARLY 5%. THIS IS EXPECTED TO BE A MARKET WITH NEARLY $600MILLION REVENUE POTENTIAL

HYDROGEN FUELING STATION MARKET, BY SUPPLY TYPE, USD MILLION, 2021–2030 ASIA PACIFIC REGION HELD LARGEST SHARE OF HYDROGEN FUELING STATION
MARKET IN 2022

CAGR (2022–2030) 22.4% 16.6%

1,200

1,000 EUROPE
34.9%
USD Million

591 NORTH AMERICA 11.3%

800 ASIA PACIFIC
9.4%
10.7% 54.7%
19.4% 19.5%
600
MIDDLE EAST & AFRICA
1.0%
400 9.7%

538 SOUTH AMERICA

200 117
0.0%
157 8.5%
0
2022 Off-site On-site 2030
MARKET SHARE (2022) CAGR (2023–2030)

Source: Primary Interviews, and MarketsandMarkets Analysis

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 FCEV IN AUTOMOTIVE TO GROW TO BY AROUND 1.3 MILLION UNITS BY 2035
ASIA PACIFIC AND NORTH AMERICA TO LEAD THE MARKET BY 2035

1,400

1,200
FCEV SALES (THOUSAND UNITS)

FCEV BREAKDOWN BY FCEV BREAKDOWN BY

1,000
REGION (2022) REGION (2035)
800
Asia Pacific
600
15%
400 Europe 31%
7%
200
North 54%
- America
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 2035 78% 15%
FCEV 5 9 11 19 20 31 50 81 132 219 368 486 617 738 860 982 1,110 1,280

YEAR

WHAT MAKES HYDROGEN A POTENTIAL FCEV SALES FORECAST, BY VEHICLE TYPE

ALTERNATIVE FOR ZERO EMISSION MOBILITY?
▪ Higher driving range
▪ Zero emissions (with green hydrogen)
▪ Plans for zero emission transport PASSENGER CARS LCVs TRUCKS BUSES
▪ Growing investor participation
▪ Technological developments by leading OEMs
▪ Growing consumer interest 15 Thousand Units 0.1 Thousand Units 1.6 Thousand Units 3.2 Thousand Units
▪ Environmental degradation due to excessive
mining for BEVs
▪ Higher applicability of FCEVs in heavy duty
860 Thousand Units 112 Thousand Units 81 Thousand Units 226 Thousand Units
transportation

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DOWNSTREAM: NEW “MINI H2 ECONOMIES” TO BE DEVELOPED WITHIN SPECIFIC NEW BUSINESS CASES FOR AVIATION,
MILTARY AND SEAPORTS. WE CAN INCLUDE A DEEP DIVE INTO THE INFLUENCE AND IMPORTANCE OF H2 WITHIN THESE
GROWTH MARKETS
HYDROGEN SUPPLY METHOD:
▪ On-site production strategies to prove
beneficial for hubs because:
• Saves H2 Transportation cost
First Hydrogen-powered • Increased production
2008
Aircraft took flight • Easy to store & use
▪ Hydrogen-powered ground support
2020 European Commission along with
equipment are ready to be deployed at
Airbus took initiative towards
hydrogen hubs (Airport) to further reduce the
building a Hydrogen Infrastructure
carbon emission.
for Aviation Industry
▪ Adani Group invests in hydrogen powered
trucks for multi-purpose including airport
2028 Demonstration of short-range operations
hydrogen-powered Aircraft

2035 Launch of hydrogen-powered ▪ Christchurch (New Zealand) to

aircraft for flight up to 3,000 kms
host for Hydrogen hub airport to
support H2 infrastructure.

2040 hydrogen-powered aircraft for

flight up to 7,000 kms ▪ Turbofan, Turboprop, & BWB Aircraft from Airbus
▪ Dornier 228 testbed aircraft retrofitted with a
full-size prototype hydrogen-electric powertrain
2050 40% of the total European Aviation ▪ Barclays has made an equity investment of
fleet to be powered by Hydrogen. about £175m in ZeroAvia, a hydrogen-electric,
aims to power zero-emission aviation company that aims to
40-80 power 40-80-seat aircraft with zero-emission
engines by 2026.
seat aircraft

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 EU TO BECOME A USER OF CHINA SOLUTIONS AS IT IS FOCUSED MORE ON HYDROGEN AS A SUSTAINABLE
ENERGY CARRIER THAN A COMMODITY TO DEVELOP AND LEAD ON. CHINA ABLE TO COVER ELECTROLYSIS AT
<30% OF EU
Electrolyzer Cost Comparison: China VS Global (USD/KW), 2022
China European Union

China

Medium and Long-term Plan for

Hydrogen Strategy for a Climate-
~1,500
National Plan Hydrogen Energy Industry
neutral Europe
Development (2021-2035) ~1,500

Global

H2 colour Global
~1,400
supported ~1,200

China
6 GW by 2024, producing 1 million
Stated targets
for green H2
100,000–200,000 tons green
hydrogen by 2025
tons; and 40 GW by 2030, producing ~340 ~1,200
~1,400
10 million tons

Electrolyzer investments by 2030; ~340

Investment
EUR 24–42 billion.
volumes No targets
Total investments by 2050: EUR 180– China Global China Global
expected
470 billion
ALKALINE PEM

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HYDROGEN ECOSYSTEM & MNM UPCOMING REPORTS
UPSTREAM, MIDSTREAM (TRANSPORTATION, CONVERSION & DISTRIBUTION) & DOWNSTREAM

Value Chain UPSTREAM MIDSTREAM DOWNSTREAM

▪ Hydrogen Upstream covers different technologies ▪ Midstream study includes the coverage of long & short ▪ Downstream study includes the coverage of all
for production and storage of hydrogen. distance hydrogen transportation, conversion, and application industries for Hydrogen including
Definition/ distribution. Automotive, Industrial, Aerospace & Defense etc.
Scope

▪ Hydrogen Generation Transportation Market ▪ Hydrogen Aircraft Market Market

Market ▪ CNG, RNG, and Hydrogen ▪ Sustainable Aviation ▪ Drone Battery Market
▪ Cryogenic Equipment Market
▪ Electrolyzer Market Tanks Market Fuel Market ▪ Robo-taxi Market
▪ Pipeline Transportation Market
▪ Green Hydrogen Market ▪ Power-to-gas Market ▪ Automotive Fuel Cell ▪ Fuel Cell Range Extender
▪ Green Energy Demand for Green Hydrogen
▪ Blue Hydrogen Market ▪ Hydrogen Storage Market Market Market
▪ Cost of Green Energy in Hydrogen Economy
MNM ▪ Hydrogen Energy Storage ▪ Carbon Nanotubes Market ▪ Fuel Cell Powertrain ▪ Military Power Solutions
▪ Production Economics of Green and Blue Hydrogen
COVERAGE Market ▪ Advanced Energy Storage Market Market
▪ Hydrogen Storage Tanks & Market ▪ Low-Carbon Propulsion ▪ Aviation Fuel Market

▪ Hydrogen Fueling Station ▪ Hydrogen Pipeline Market

▪ Hydrogen Fuel Cell Mining haul/heavy
Market ▪ Hydrogen Trailer Market
▪ Liquid Hydrogen Storage Tanks and Equipment trucks/transport
Transportation Market ▪ Hydrogen Liquefaction ▪ Hydrogen Shipping Market ▪ Hydrogen Fuel Cell ▪ Hydrogen Fueling
Market ▪ Hydrogen Valve Market
▪ Hydrogen Buffer Storage Tanks Market Industrial Equipment Infrastructure - Trends and
▪ Hydrogen Compressors ▪ Distribution storage and (forklifts) Opportunities
▪ Underground Hydrogen Storage Market
Market management
UPCOMING ▪ Green Hydrogen Energy Island Market ▪ Hydrogen Fuel Cell Light ▪ Future of Hydrogen in
STUDIES ▪ Hydrogen Purification CVs Sustainable Mobility
▪ Power-to-X Market
Market
▪ Hydrogen Fuel Cell long-

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THANK YOU

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