CONSUMER’S BRAND PERCEPTION TOWARDS COSMETIC
PRODUCT WITH REFERENCE TO LAKME BRAND
Respected Sir/Madam,
I M/s Walliemia Roomana M Iqbal - BBA student of Vanita Vishram Women’s College of
Commerce, Surat is doing research on “CONSUMER’S BRAND PERCEPTION TOWARDS
COSMETIC PRODUCT WITH REFERENCE TO LAKME BRAND”. In this context we are
requesting you to answer the following question and we ensure you that information delivered
here will be kept strictly confidential and will be used for academic purpose only.
1) Do you prefer to use Lakme products for cosmetics?
a) Yes
b) No
2) For what purpose do you use Lakme Products?
a) Face
b) Eyes
c) Lips
d) Nail
e) Skin Care Products
3) Which reason makes you to buy or prefer Lakme product over other brands?
a) Quality
b) Price
c) Variety
d) Availability
e) Features and Benefits
f) Promotion
4) For how long have you been using Lakme Product?
a) Less than a year
b) An year
c) More than a year
d) More than 2 years
5) Which Brand Cosmetic do you use other than Lakme?
a) Maybelline
b) Nykaa
c) Revlon
d) Loreal
6) Do celebrity endorsements in advertisements attract you towards Lakme Products?
a) Yes
b) No
7) What among the following attracts you to go for Lakme Product?
a) Quality
b) Colour/shades
c) Packaging
d) Versatility
e) Other
8) How much do you spend on lakme Products?
a) Below 500
b) 500-1000
c) 1000-1500
d) 2000 & above
9) From which place do you prefer to buy Lakme cosmetics?
a) Shopping Mall
b) Online
c) Co-operative Bazaar
d) Medical Shop
e) Permanent Store
10) How frequently you purchase the Lakme cosmetics or others?
a) Daily
b) Weekly
c) Monthly
d) Yearly
11) Do you think that lakme provides you with an option of healthy long lasting and
harmless makeup? ( Respond in Statement)
. .
12) Are you facing any problem using Lakme Product?
a) Yes
b) No
13) Which factor have ever influenced you to go for Lakme?
a) Peer group
b) Advertisements
c) Reviews or feedback online
d) Family/Relatives
e) Others
14) What changes would you like to see in Lakme Cosmetics?
a) Come up with new products/shades
b) Better Packaging
c) Improvise their quality
d) Addition of more features or benefits
15) Are Lakme products affordable compared to other brands?
a) Yes
b) No
16) How was your last experience from using Lakme Product?
a) Good
b) Very good
c) Neutral
d) Bad
e) Very bad
f) Not yet purchased
17) Give your Brand Prefernce about Cosmetic Including Lakme?
1 2 3 4 5 6 7 8
Lakme
Nykaa
Revlon
Lo’real
Sugar
Kay
Beauty
Swiss
Beauty
Maybelline
18) Following Options gives an idea of brand perception towards lakme brand.
( Rate Lakme by the following scale):
Strongly Agree Neutral Disagree Strongly
Agree Disagree
Lakme
Provides you
with the best
and better
quality.
It provides
good service
at its Lakme
Store.
The products
are long
lasting and
harmless
Lakme
provides a
wide range of
product
range.
Lakme
Always
comes up
with products
in fashion or
in trend.
Lakme
products are
outmoded.
Lakme has
exclusive
offers and
discounts
often
Lakme
products are
cheaper and
affordable.
Don’t you
think that
Lakme
should
provide its
product
description
with the
ingredients
mentioned?
Does the
quality of
Lakme lacks
behind the
other brands?
Lakme
provides
what it
promises off
for the
specific
product.
19) Would you suggest lakme to any of your friend ?
a) Yes
b) No
20) Give your remark reguarding the Lakme Product?
. .
Demographic :
21) What is your age?
a) Less than 18
b) 18 - 25
c) 26 - 30
d) 31 – 40
e) 41 and above
22) Your Gender:
a) Male
b) Female
23) Educational Qualification:
a) Post Graduate
b) Graduate
c) Undergraduate
d) HSC
24) Monthly Income:
a) Less than 25000
b) 25000 to 50000
c) 50000 to 75000
d) Above 75000
25) Occupation:
a) Housewife
b) Student
c) Job/Service
d) Professional
e) Business
f) Other
26) Marital status:
a) Married
b) Unmarried
27) Location:
a) Gujarat
b) Surat city
c) Out of Surat City
d) Out of Gujarat
e) Foreign or Abroad
These are my survey questions with demographic included targeting women audience.
