ENTREPRENEURSHIP
What is Price?
Pricing is the method of determining the value a
producer will get in the exchange of goods and
services. Pricing method is used to set the price
of producer’s offerings relevant to both the
producer and the customer.
How should an enterprise set
price for its products or services
based on its business objectives?
Humok-humok kag namit-namit guid ya!
Solb sa sarap! Solb sa saya!
Objectives:
At the end of the lesson, students are expected to
describe the Marketing Mix (7Ps) in relation to the business
opportunity vis-àvis:
❑3.1.1 Product;
❑3.1.2 Place;
❑3.1.3 Price;
❑3.1.4 Promotion;
❑3.1.5 People;
❑3.1.6 Packaging; and
❑3.1.7 Positioning
PROMOTION
Promotion:
• The explicit communication strategy
adopted by an enterprise to elicit the
patronage, loyalty, and support not only
from its customers but also from its
other significant stakeholders.
• Unlocking of Difficulties
Advertisement
Flyers
Campaigns
Selling
Costumer
Advertisement
A picture, short film, song, or written
notice that shown or presented to the
public to help sell a product or to make
announcement.
Flyer
A piece of paper that has something
printed on it. Such as an advertisement or
announcement.
Campaigns
A series of activities designed
to produce a particular result.
Selling
To exchange (something) for
money.
Costumer
A person or company that makes
rents, or sell costumes.
Guide Question:
1. What is promotion?
2. Why it is important to advertise products and
services?
3. Do you have any personal experiences where people
are promoting or campaigning for you to buy their
products?
4. What are the different Promotional strategies?
5. What are the three critical factors?
Promotional Strategies:
1. Advertising:
Done through TV commercials, Radio, newspaper, billboards, or word-
of-mouth.
2. Public Relation Campaigns
Done by holding open house events and involving the community in
order to promote the image of your product.
3. Personal Selling
Done by employing salespersons to promote and sell your products as
part of the business communication plans
4. Sales Promotion
Done through special offers with a plan to attract people to buy the
product.
Sales promotions can include coupons, free samples,
incentives, contest prizes, loyalty programs, and rebates. You might
also want to educate potential and current customers by holding
trainings and seminars, or reach them via trade shows.
Before crafting a promotion and communication strategy, the
communicator must profile the target audience very well. In business
this requires some research on who exactly is the market audience,
what they are looking for in a particular product offering, and what it
will take to convince them to purchase the product offering.
An effective promotion depends on three
critical factors:
1. the credibility of the communicators.
2. the message and the medium of the message.
3. The receptiveness of the audience to all that is being
communicated.
ACTIVITY!
Group yourselves into 4. Each group will work on promoting a mystery
product drawn from the box here in front, through a role play presentation. Each
group will be judged according to the following rubrics.
RUBRICS:
Originality 25%
Presentation Format 25%
Advertising Technique 50%
Total: 100%
You will be given five minutes to prepare, and 2 minutes to perform.
PERFORMANCE!
generalization
• How would you apply Promotion in your daily
lives?
• What is promotion again? And what are the
different promotional strategies?
EVALUATION
Direction: Write the correct answer on the space provided before each number.
1.It is done by holding open house events and involving the community
in order to promote the image of your product.
2.It involves strategies such as advertising, public relation campaigns,
personal selling, and sales promotion.
3.Through TV commercials, Radio, newspaper, billboards, or word-of-
mouth.
4.You can employ salespersons to promote and sell your products as part
of the business communication plans.
5.Sales promotion is done through special offers with a plan to attract
people to buy the product.
Answer
1. Public Relation Campaigns
2. Promotion
3. Advertising
4. Personal Selling
5. Sales Promotion
Thank you
