3 Steps for CHOOSING 3D
SIGN LETTERS
3D sign lettering is a common signage choice for business owners because it’s
clear, readable and also versatile in design. 3D sign letters are ideal for both
indoor or outdoor signage purposes, and can be very effective in building
branding, expanding advertising reach, and helping your business get seen.
Because 3D sign letters can be so versatile, it may become hard to nail down
an effective design that’s true to your brand. It helps to break the process
down into three simple steps:
1. Choose the type of sign lettering you’d like for your business.
2. Decide on a sign lettering material and style.
3. Determine your lettering thickness.
Throughout each step, make sure you’re thinking in line with your branding
goals and corporate graphic guidelines. If you’re thinking–“we don’t have
those!”, then now is the time to think through your business branding and
establish your corporate graphic vision. We’ll guide you through the process–
let’s get started!
TYPES OF 3D SIGN LETTERS
3D sign letters can be classified into two types: dimensional lettering and
channel lettering.
Dimensional lettering is for non-illuminated signs, which are favored for
effectiveness. Dimensional lettering is clear and distinct, with many design
and finishing options to choose from. Dimensional lettering can be used for
interior and exterior signs.
Channel lettering is for illuminated (or lit) signs. Similar to dimensional
lettering, channel lettering is constructed of individual three-dimensional
letters but is internally equipped to emit a particular lighting effect. Channel
lettering is favored due to the benefit of day-and-night visibility and is
commonly used as exterior or storefront signage.
MATERIALS FOR 3D SIGN
LETTERS
Plastic is a versatile sign letter material that is painted.
Acrylic
PVC
Vinyl
Plaques
Metals make for durable signage and are an attractive dimensional letter
material for interior signs.
Aluminum
Brass
Bronze
Copper
Cast aluminum
Stainless steel
Letter foam is a light-weight, high-density material for 3D sign letters.
STYLES FOR 3D SIGN LETTERS
Lighting: Outdoor lettering can be non-illuminated or illuminated in several
styles. Learn more about lighting options for illuminated signs.
Painted finish (Acrylic Letters): Acrylic letters are painted to add
durability. Letters can be painted in several colors, offering the opportunity
and versatility for creative sign design.
Back-painted (Acrylic Letters): Acrylic letters can also be back-painted for
a pristine look. Clear acrylic letters are painted on the back, offering color
along with a glossy finish from the plastic.
Acrylic Laminate: Acrylic can be laminated to PVC or letter foam for added
dimension. Acrylic laminates are an affordable way to add dimension to your
office or lobby lettering.
Metal Laminate: Metals can be laminated to plastic (acrylic or PVC) or foam
and then painted at the edges for the appearance of a metal look.
Plaques: Dimensional lettering can be applied onto a plaque, lending a
unique style. Plaques can be made from metal and acrylic.
Digital Prints: Dimensional lettering can also be used with a digital print.
Ideal for creative and unique signs, this is a good signage combination if your
logo has a lot of intricate elements that are difficult to reproduce with
traditional sign materials.See an example of a digital print sign overlay.
SIGN LETTER THICKNESS
Non-illuminated dimensional lettering can range from 1/8 – 2 inches in
thickness.
Illuminated lettering can range from 3-5 inches in thickness. Reverse-lit
channel letters (illuminated signs where light projects from the sign interior
and off the wall for a halo lighting effect) are usually 3 inches deep, with the
addition of wall spacers for the lighting effect. Most other illuminated sign
letters are 5 inches deep.
For more details on how you can use 3D sign letters for your business, get in
touch with Majestic Sign Studio. We are a full service sign company that can
cater to all youe signage requirements. Whether you are looking to renovate
your interiors or updrage your exterior signage, we are here to help you meet
your marketing goals withing your budget.
