RRL 1
RRL 1
Mary Low
University of Waikato, Hamilton, New Zealand
lai@waikato.ac.nz
Grant Samkin
University of Waikato, Hamilton, New Zealand
Christina Liu
University of Waikato, Hamilton, New Zealand
ABSTRACT
This research examined the role of accounting education in the provision of soft skills
to accounting graduates, and how this may be affected by the recent changes in
academic requirements initiated by NZICA. A qualitative research method utilizing in-
depth interviews was conducted with accounting graduates, partners of the Big4
accounting firms, and two NZICA representatives. A literature review was conducted in
order to review research regarding the purpose of tertiary accounting education, the
issues in accounting education, and the provision of soft skills in accounting education.
Included in this paper is a brief history of NZICA which focuses on its establishment
and the changing academic requirements to become a qualified CA. The research
found that overall, the majority of participants in this study were of the opinion that
tertiary accounting education plays an important role in soft skills development for
accounting graduates. The majority of participants also perceived that a three year
degree should not diminish the quality of soft skills development at tertiary level since
the fourth year did not provide additional soft skills development for them. The
implications of the 2010 academic changes may not be witnessed for a few years;
therefore, it would be ideal for NZICA to conduct a review of the academic changes
commencing from 2013 to see whether the changes have improved the students’
education experience, practitioners’ pool of graduates and the profession’s pool of
members. Such a review will be important to gather feedback and determine whether
further academic changes will need to be made to ensure a quality tertiary level
accounting education.
Introduction
Over the past two decades, the business world has witnessed a dramatic change due
to technology, business complexity, and globalisation. As a result, accountants need to
master not only the technical skills of their job but also various ‘soft skills’, including
the ability to communicate, coordinate, work under pressure and solve problems
(Albrecht & Sack, 2000). The demand for such skills and competencies has caused a
change in accounting education, providing both technical skills and soft skills to
accounting students in order to adequately prepare them for the business world in the
21st century (Mohamed & Lashine, 2003). Meanwhile, the changes in academic
requirements initiated by the New Zealand Institute of Chartered Accountants (NZICA)
means that students need to complete only a three year degree as opposed to a four
year degree. This study investigates whether stakeholders such as accounting
graduates, employers and the accounting profession perceive that a shorter degree
would result in accounting students developing fewer skills and competencies.
Therefore, the main purpose of this study is to examine the role of tertiary accounting
education in the provision of soft skills to accounting graduates, and how this may be
affected by the recent changes in academic requirements undertaken by NZICA.
The purpose of accounting education has always been difficult to specify as it changes
accordingly to global business environments, the requirements set by the accounting
professions and the ever increasing demand for accountants (Milne, 2001; Zraa,
Kavanagh & Hartle, 2011). Over two decades ago, the Accounting Education Change
Commission (AECC) stated that “pre-entry education should lay the base on which
life-long learning can be built. In other words, graduates should be taught how to
learn” (1990, p. 2). From this definition, it seems the purpose of accounting education
should be to incorporate a range of skills sets with an emphasis on providing students
the ability to adapt to the changing environment in the workplace, and deal with
challenges that they will face in both their professional and personal lives. Thus, while
the purpose of accounting education cannot exclude the technical capabilities, it is
evident that the purpose, as emphasized by Hassall, Joyce, Arquero Montano &
Donoso Anes (2005), has shifted from providing only the technical capabilities to also
providing non-accounting capabilities and soft skills. Boyce, Williams, Kelly & Yee
(2001) also argue that the accounting curriculum is too technical orientated and has
reduced scope to include soft skills development within the curriculum.
The term ‘Soft skills’ itself can include many different skillsets, such as the ability to
adapt to changes, communicate with different groups of people, and work with people
from different backgrounds (Dixon, Belnap, Albrecht & Lee, 2010; Perreault, 2004).
These skillsets are personal attributes that should be developed within tertiary
accounting education. The American Institute of Certified Public Accountants (AICPA)
states that accountants today are expected to be able to link data and knowledge,
provide quality advice for strategic decision making, give and exchange information
within meaningful context, influence, inspire and motivate others (AICPA, 2011).
Accountants today need not only to obtain the technical skills, but also to broaden
their knowledge in order to provide strategic advice and gain various soft skills (Beard
& Schwieger, 2008).
This leads to the issue of whether the recent academic changes made by NZICA will
provide future accounting students the necessary soft skills that are argued to be of
importance in the business world today. The academic changes appear to provide
students with fewer opportunities to gain the broader knowledge and soft skills that
were included in the non-accounting courses and liberal studies from a four year
programme of study. It is therefore important to ensure that, even within a three year
degree, tertiary institutions can still meet the purpose of accounting education.
Whether or not New Zealand is heading towards the right direction of serving this
purpose is a question that needs to be explored.
In recent years, many firms have begun to recognise the relationship between
employees’ soft skills and the overall success of the organisation (Walker & Ainsworth,
2001). With the growing emphasis on the importance of incorporating soft skills
development within the accounting curriculum (Milne, 2001; Boyce et al., 2001;
Davidson & Baldwin, 2005; Dixon et al., 2010), tertiary institutions need to ensure
they provide students the opportunity to gain these soft skills in spite of the recent
change in academic requirements made by accounting professional bodies. This
research is of particular importance as the changes in chartered accountants’ (CA)
academic requirements undertaken by NZICA will affect all the accredited tertiary
institutions. This study aims to evaluate the status of tertiary accounting education
and the provision of soft skills prior to 2013 and the perceptions of participants in this
study of what they think may happen after 2013. The findings will be of value to the
accredited tertiary institutions across the nation as they will provide further insight
into the quality of soft skills development in accounting students.
The academic changes undertaken are also quite recent and, therefore, studies related
to these changes are quite limited. This study also aims to establish and update a list
of soft skills that graduate accountants and partners/directors perceive to be of
importance in the workforce. The purpose of this paper is to identify any gaps in the
provision of these identified soft skills between education and practice. Overall, this
study will contribute to the existing literature in accounting education and the
provision of soft skills to graduates. The main objective of this study is to examine the
perception of accountants on the importance of soft skills and the provision of these in
tertiary accounting education. The secondary objective is to see whether the provision
of soft skills in tertiary accounting education may be affected by the recent changes in
academic requirements undertaken by NZICA.
The purpose of accounting education has always been affected by the business
environment, the requirements of the accounting profession, as well as the demand
and supply of accountants (Milne, 2001; Zraa et al., 2011). All these factors play an
important role in determining what should be taught to accounting students. Flood &
Wilson (2008) emphasised that accounting education must foster students’
understanding of the principles and concepts which underpin accounting and business
practices. Truan & Hughes (1999) claimed that the primary aim of accounting
education is “…to further individual emotional self-development towards maturity,
interpersonal effectiveness and general psychological well-being of students” (p. 31).
Zraa et al. (2011) agree, stating that the major objective of accounting education is to
prepare students for workplaces. From these perspectives, it seems that the purpose
of accounting education has incorporated the provision of a range of skill sets over the
years with an emphasis on providing students the ability to adapt to the changing
environment in the workplace, and deal with challenges that they will face in both
their professional and personal lives. Kermis & Kermis (2010) also argue that
“technical skills are necessary, but not sufficient for a successful accounting career
that includes the individual’s selection, retention and advancement” (p. 1). The skills
that should be incorporated in the tertiary accounting education include career skills,
emotional intelligence, time management, and other soft skills such as teamwork skills
and public speaking (Kermis & Kermis, 2010).
Perreault (2004) defined ‘soft skills’ as personal qualities, attributes, or the level of
commitment of a person that set him or her apart from other individuals who may
have similar skills and experience. On the other hand, Litecky, Arnett & Prabhakar
(2004) define soft skills as “…the cluster of personality traits, social graces [and]
…optimism that marks each one of us to varying degrees” (p. 69). According to Dixon
et al. (2010), soft skills have been described as a combination of interpersonal and
social skills that are considered as a complement to hard skills. Dixon et al. (2010)
further state that soft skills are different to hard skills in that they do “…not include
the technical or administrative procedures that can be quantified and measured” (p.
35).
According to the Oxford Dictionary (2012), soft skills are personal attributes that
enable someone to interact effectively and harmoniously with other people. Examples
of soft skills include communication skills, analytical skills, and critical thinking skills
(Mohamed & Lashine, 2003). Beard & Schwieger (2008) explained that soft skills
relate to the way individuals interact with each other and may include “leadership
abilities, team player skills, communication ability and motivating team members” (p.
230). Similarly, Boyce et al. (2001) suggest that “soft skills are a range of general
education skills that are not domain- or practice-specific, and include communication
and interpersonal skills… problem solving skills, analytical skills, critical skills, and
judgement skills” (p. 37).
In recent years, many firms have begun to realize the existence of the relationship
between employees’ soft skills and the overall success of the organisation.
Consequently, the American Institute of Certified Public Accountants’ (AICPA) Vision
2011 Project recently added ‘soft skills’ as a core competency that all accountants
should possess. The soft skills listed included ‘strategic & critical thinking skills’ and
‘communication & leadership skills’. Accountants today are expected to be able to link
data and knowledge, to provide quality advice for strategic decision making, to give
There have been numerous studies conducted in relation to accounting education and
soft skills development (e.g. Walker & Ainsworth, 2001; Arya, Fellingham &
Schroeder, 2003; Kavanagh & Drennan, 2008). Some of the studies focus on
proposing a new accounting curriculum model that incorporates soft skills
development into students’ learning. There are also numerous studies that revolve
around the perceptions of employers of accountants, the academics and the graduates
of accounting degrees. For example, in the study conducted by Hassall et al. (2005),
the perspectives of employers of management accountants in Spain and the UK on the
importance of soft skills were examined. Findings show that “employers view the
abilities and attitudes of academics as a major constraint to the development of soft
skills (Hassall, et al., 2005, p. 387). Employers in both countries rate the lack of
relevant practical accounting experience of lecturers as a primary constraint in skills
development. In terms of which soft skills were rated the most important, UK
employers rated ‘communication skills’ most highly while Spain employers rated
‘commitment to life-long learning’ as the most essential.
Promoting the use of case study approach in accounting education has also been
mentioned by other researchers. For example, both Boyce et al. (2001) and Healy &
McCutcheon (2010) suggested a case-based study method to enhance students’
learning and soft skills development. By incorporating real world case studies into
accounting education, students are forced to deal with contemporary issues and apply
ideas to new situations. Students are encouraged to work and interact with others,
which enhances their soft skills development. Other studies conducted by Mohamed &
Lashine (2003) and Albrecht & Sack (2000) suggest an entire change in the current
accounting curriculum and the way accounting is taught in order to enhance generic
and soft skills development. Albrecht & Sack (2000) focused on six major categories of
issues in accounting education. These issues include: (1) course content and curricula;
(2) pedagogy; (3) skills development; (4) technology; (5) faculty development and
reward systems; and, (6) strategic direction. Albrecht & Sack (2000) argue that there
needs to be a change in the accounting curriculum and the way accounting students
are taught. Similarly, Mohammed & Lashine (2003) argue that the courses should not
be taught as a series of technical rules and that “educators should adapt a creative
learning process that does not depend on memorization and extensive use of
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textbooks” (p. 9). Moreover, Albrecht & Sack (2000) add that “students forget what
they memorize. Content knowledge becomes dated and is often not transferable
across different types of jobs. On the other hand, critical skills rarely become obsolete
and are usually transferable across assignments and careers” (p. 55).
Furthermore, in the study conducted by Paisey & Paisey (2010), a comparison was
made of the development of soft skills between an accounting degree with a work
placement and an accounting degree without a work placement. Findings show that
work placements were an effective way in developing a range of soft skills for
students. Paisey & Paisey (2010) also established a list of soft skills that are
considered to be essential for accounting students to acquire from their degree.
Researchers cited by Paisey & Paisey (2010) in their study have been extended to
incorporate other soft skills found to be important by other researchers (shown in
Table 1). This list encompasses knowledge and skills, as well as wider curricular
aspects. Acknowledging the importance of incorporating these skills into the
accounting curriculum (Mohamed & Lashine, 2003), several soft skills emphasized by
AECC have also been cited by various other academics (Albrecht & Sack, 2000; Kermis
& Kermis 2010; Gupta & Marshall, 2010).
Table 1:
List of soft skills cited by Paisey & Paisey (2010), extended (in italics) in this
study to include other relevant literature
Although educators cannot fully prepare accounting students with all the soft skills
needed to face problems in both their professional and personal lives, educators can
definitely enhance the students’ ability to acquire these soft skills that are considered
to be important (Mohamed & Lashine, 2003). The next section will examine the
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academic changes made by NZICA, and the institute’s role in accounting education
and soft skills development for accounting students in New Zealand.
The emergence of the accounting profession in New Zealand can be traced back to as
early as when the Incorporated Institute of Accountants of New Zealand was formed in
1894 (Velayutham & Perera, 1996). Due to the threat of a private member’s Bill in
Parliament, which sought to transfer the audit of all companies to the Government
Audit Office and entrust liquidations to the Official Assignee, the Association attempted
to obtain legal registration (Velayutham & Perera, 1996). As a result, the New Zealand
Society of Accountants Act 1908 was introduced with the aim to control and regulate
the practice of the profession of accountancy in New Zealand. The Institute was
renamed the New Zealand Society of Accountants (NZSA) (Knighton, Bolleboom &
Spratt, 2008). Unlike accounting bodies in other Anglo-American countries, the NZSA
is the singular body representing the accounting profession in the country, whereas
Australia, the United States, the United Kingdom and Canada have two, three, or six
professional bodies respectively (Velayutham & Perera, 1996).
In 1995, the NZSA undertook a review of the future role and structure of the
professional organisation. As part of the review, “the Society’s entire framework,
including governing legislation – the New Zealand Society of Accountants Act – and its
Rules, were examined and reassessed in the light of the profession’s perceived needs
up to and beyond the year 2000” (Booth, 1996, p. 4). This review led to a new set of
Rules for the Society and to the passing of the Institute of Chartered Accountants of
New Zealand Bill in 1996. The 1996 Act was intended to provide the Institute with
more flexibility to enable it to cope with the on-going demands of a profession that
must respond to an ever-changing business environment. As a result of the 1996 Act,
the profession also changed its brand name to the Institute of Chartered Accountants
of New Zealand (ICANZ), stating that “…the central brand is Chartered Accountants,
and the Institute is the body representing them” (Edlin, 1996, p. 6).
In August 2005, the profession launched yet another brand campaign, renaming itself
as the ‘New Zealand Institute of Chartered Accountants’ (NZICA). According to the
Institute’s president at the time, Roy Tiffin, “the campaign goes beyond advertising as
the goal of this launch was to promote a professional designation that underpins the
growth and well-being of New Zealand business” (cited in Davies, 2005, p. 4). Since
the Institute’s members are a key major presence in the area of international
reporting standards, it was seen as important to be committed to international work,
and to acknowledge the greater demand for global collaboration in the profession.
Hence, the goal of this campaign was also to become more globally aligned with
accounting bodies around the world. Through the campaign, the Institute wanted
“...the public to understand that it is the Chartered Accountant qualification that gives
the reassurance that this person is not only qualified, but their performance is
monitored by their professional body” (Davies, 2005, p.5). The occasion was said to
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From its establishment until now, the Institute has made various academic changes to
its admission policy. These changes obviously would have affected what should be
included in the tertiary accounting education curriculum and how it should be taught.
The following sections will examine the various academic requirement changes made
from as early as 1911 to 2013, with a focus on the 1996, 2007 and 2013 academic
changes. The New Zealand accounting profession, which has had a number of name
changes such as NZSA, ICANZ, and NZICA, will hereafter be referred to as ‘Institute’.
1911 – 1980s
From the very beginning, it appeared that the Institute recognised the importance of
education for current and future generations, and in 1911 the University of New
Zealand and the Institute reached an agreement on a new Bachelor of Commerce
degree that would include the subjects of the accountancy professional course
(Malthus & Fowler, 2005). The degree required commerce courses, as well as courses
in a foreign language, geography and arithmetic. However, a new degree structure
during the 1940s saw a move towards specified commercial subjects (Velayutham &
Perera, 1996). The Institute’s admissions requirement was viewed as being very
technically focused between the 1940s and the 1980s.
1990s-2010
It was not until the 1990s that the move away from purely technical training towards
the liberalisation of accounting education programmes in New Zealand began (Carr &
Mathews, 2004). According to Malthus & Fowler (2005), it was not until the Lothian
and Marrian (1992) report, the International Review of Admission Policy, that the idea
of including a liberal element into the academic component of the Institute’s
admissions policy was seriously considered. The Institute incorporated a liberal
component as it argued that students can broaden their subject knowledge and learn
a different approach to solving problems (Malthus & Fowler, 2005). The emphasis on
liberal or general education is also supported by other accounting bodies. The aim of
the International Education Standard (IES 3): Professional Skills and General
Education published by the International Federation of Accountants (IFAC, 2010), is to
ensure that members are equipped with the appropriate mix of skills (intellectual,
technical, personal, interpersonal and organizational) to function as professional
accountants in an increasingly complex and demanding environment.
identified several issues in accounting education, and argued that these issues could
not be ignored (some of the more relevant issues for this paper are presented below):
• purposes of accounting education that go beyond the development of work
related competence
• the extent to which competence development lies outside formal education
• relationships and differences between formal education, professional induction
programs and work experience in developing competent practitioners
• the bodies of knowledge relevant to different spheres of accounting work
• the ‘drivers of change’ in accounting work and accounting education
• relationships between generic skills developed through formal education
(intellectual and instrumental) and the competences of accountants
• relationships between generic and specialist skills of accountants
• relationships between newly formulated generic skill requirements in secondary
education, and tertiary education and professional work.
With these issues in mind, the Institute reviewed its admission policy. The review
looked at whether the requirements were likely to produce members who were also
equipped for the international scene, especially the United Kingdom, USA, Canada and
Australia (Carr & Mathews, 2004). As a result, in 1996, the Institute significantly
changed its admission policy for Chartered Accountants (Knighton, Bolleboom &
Spratt, 2008). Carr & Matthews (2004) noted that the 1996 requirement included a
four year degree level study at an approved tertiary institution with 35-40%
accounting studies, 35-40% business-related studies, and 20-30% liberal studies.
Further it was indicated by Carr & Matthews that this 1996 admission policy was
aimed at (1) broadening the subject knowledge of the accounting graduates and their
way of thinking; and (2) improving their cultural understanding. By incorporating the
liberal component, it was considered that accounting students should have an
improved understanding of the worldwide economic, political and social forces
affecting the profession. Although the Institute did not define liberal studies, it
indicated that these should be neither accounting-nor business-related subjects. As a
result, Arts, Humanities, Natural Science, Applied Sciences, and Social Sciences were
listed as the specific academic components making up ‘liberal studies’ (Carr &
Mathews, 2004).
To explain the 1996 admission policy more clearly, the Institute’s Education
Committee illustrated by way of a diagram how the delivery of the accounting courses
over the four years should follow a V structure (see Figure 1). The V structure
illustrates that, at most, one accounting course was to be studied in the first year,
with all the advanced accounting courses being deferred until third or fourth year of
study. According to Carr and Mathews (2004), this structure was very similar to the
one adopted in the USA at the time.
Figure 1:
Admissions Policy
Questions have been raised in New Zealand by accounting students, academics and
employers about whether the study of liberal courses is valuable, given that it equates
to approximately an extra year of tertiary study, and is costly in time and money for
accounting students (Malthus & Fowler, 2005). Fowler & Malthus (2003) suggest that
the move from three years of degree level study to four years may be a reason for
declining numbers of domestic accounting graduates in New Zealand. In 2006, a
second review of the admission policy was conducted. During this review the Institute
received 48 submissions that reflected a range of views about the knowledge and
capabilities that students should acquire during their academic study (Laswad & Beu,
2006). The liberal component and accounting topics generated more comments than
other areas of the academic programme. According to Laswad & Beu (2006),
stakeholder views on the IFAC education standards reassured the Institute that the
fundamentals of the academic admission model, such as the four years bachelor’s
degree and a liberal study component, were “sound, relevant and strongly reflect the
global trends in accounting education” (p. 10). As a result, the 2006 review resulted in
only small modifications. The required accounting and business-related topics and the
learning outcomes were modified, followed by a reduction in the required liberal study.
The modification to the academic requirements is shown in Table 2.
Table 2:
Comparison between 1996 and 2007 academic requirements (Reproduced
from Laswad & Beu, 2006, p. 11)
Academic Requirements (1996 admission policy) Academic Requirements (2007 admission policy)
Four years of full-time equivalent degree level study at Four years of full-time equivalent degree-level study at
an approved tertiary education institution an approved education institution
A New Zealand degree or a qualification deemed by the A New Zealand degree or a qualification deemed by
Institute to be at least equivalent to a New Zealand the Institute to be at least equivalent to a New
bachelor’s degree Zealand bachelor’s degree
Compulsory coverage of 4-6 (including 2 from the first Compulsory coverage of the following topics:
3) of the following topics at advanced level: Advanced Financial Accounting
Financial Accounting Advanced Management Accounting
Management Accounting Advanced Taxation
Auditing Advanced Auditing & Assurance
Taxation Advanced Business Finance/Treasury
Business Finance Advanced Information System
Accounting Information System Commercial Law
Compulsory minimum coverage of the following topics: Economics
Financial Accounting Organisational Management
Management Accounting Statistics
Auditing Commercial Law
Taxation Compulsory coverage of two further stage 3 (or
Business Finance higher) accounting or business courses
Economics
Organisation Management
Quantitative Methods/Statistics
Commercial law (at least at intermediate level)
Information technology (at least at intermediate
level)
35%-40% accounting studies At least 15% liberal studies
35%-40% business-related studies
20%-30% liberal studies (incl. one course at stage 2 or
above)
Waiver of “percentage” requirement: Waiver of “percentage” requirement:
Extended tertiary students who complete degrees in An academic qualification more advanced than a
accounting that are higher than bachelor’s level and bachelor’s degree (i.e. that builds on, and is higher
require four or more years of study (e.g. honours, than, an underlying bachelor’s degree) with
post-graduate diplomas, masters) are exempt from research component (such as research-based
the percentage requirements honours degree and academic master’s degree)
Students who complete two (or more) bachelor A post-graduate diploma with a research
degrees, including double degrees and conjoint component equivalent to that of an honours
degrees that require four or more years of study are degree
exempted from the percentage requirements. (This A post-graduate diploma in accounting
waiver does not apply to single bachelor’s degrees
with a double major)
Post 2010
In 2010, the most recent academic and professional qualification review took place
and the Institute began collaborations with the Institute of Chartered Accountants
Australia (ICAA). The collaboration is said to “mark another step towards
strengthening New Zealand’s economic development with Australia” (NZICA, 2010).
The new programme commencing officially in 2013 (shown in Table 3), shows that it
will take only six years to become a Chartered Accountant (CA) as opposed to the old
programme which took seven years. In terms of the academic requirements, currently
students are required to complete a four year bachelor’s degree, 30 credits of liberal
studies, and the recognised courses required by an Institute-accredited tertiary
institution. Table 3 compares the 2007 and 2013 academic requirements.
Table 3:
Comparison between 2007 and 2013 academic requirements (Information
sourced from NZICA website, 2012)
Completion of four year academic study Completion of three years of academic study
In contrast, the new programme will require students to complete only a three year
bachelor’s degree and the recognised courses in the following topics required by the
Institute-accredited tertiary institution: Financial Accounting, Management Accounting,
Taxation, Audit, Business Finance/Treasury, Economics, Statistics, Organisational
Management, Commercial and Corporate Law and Accounting Information Systems
(NZICA, 2012). With the elimination of an entire academic year plus the 30 credits
liberal courses, without doubt the new requirement will have an impact on the current
tertiary accounting education being provided across the nation.
Methods
The questions were developed in order to gather the different perspectives from
accounting graduates, partners of the Big4 accounting firms, and NZICA
representatives on tertiary accounting education and the provision of soft skills. This
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In terms of data analysis, the researcher used an interpretive approach to analyse the
data collected. Through the analysed data, the researchers attempted to highlight the
importance of the provision of soft skills by tertiary institutions, and how the provision
of these skills may be affected by NZICA’s new academic requirements.
Results
To triangulate the findings from interviews with the three different groups of
participants in this study, the findings have been categorized under the following key
themes: ‘Soft skills development in tertiary accounting education’, ‘Soft skills required
by accounting graduates’, ‘Changes in the NZICA CA academic requirements’, and
‘Suggestions to improve soft skills development in accounting education’.
Table 4:
Demographic characteristics of accounting graduates
Graduates
Graduates were asked whether they think tertiary accounting education should
provide soft skills development for students; there were mixed responses where the
majority of graduates were of the opinion that tertiary institutions already provide
such development (see Table 5), some agreed they do to an extent and some
graduates perceived that tertiary institutions should not as soft skills could not be
taught. A few graduates had more than one opinion. Graduate 1 suggested that soft
skills are “crucial to be developed before entering the workforce, it can be developed
over time so accounting education should at least touch base and provide some room
for development of these skills.” Graduate 2 noted that tertiary accounting education
already provides the soft skills development such as “team work, time management,
analytical skills and public speaking skills you learn throughout university work.”
Table 5:
Should tertiary accounting education provide soft skills development for
students?
No. of graduates
University should and already does with all the group assignments 23
University should and already does but it could be improved 13
University should but they can only do it to an extent 10
University shouldn’t as soft skills cannot be taught 6
Graduate 4 further stated that certain courses in the degree such as research courses
fostered the development of skills which “helped the students to focus on a specific
area, be critical and think outside the box.” Graduate 8 supported the view that
research courses do not ‘spoon-feed’ the student, “they tell you what you need to do
but not how, which is very similar to a daily work context.” Graduate 34 emphasised
the importance of soft skills development in tertiary accounting education by further
adding “what you know will get you the interview, but how you behave will get you
the job.” Graduate 7 noted that it is important for university to provide soft skills
development; however, tertiary institutions can only do it to an extent. Graduate 7
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further stated that development not only occurs in university work context, but also
occurs “outside university lectures and courses and just through life in general.”
Graduate 3 reinforced this view by stating that “soft skills are something people
acquire by way of experience and time. They are something which a person develops
by being exposed to different situations involving different people, such as joining
clubs or doing sports.” Similarly, graduate 9 stated that “you develop soft skills more
through extra-curricular activities and work experience.” Graduate 21 also agreed,
stating that “soft skills are more developed through a person’s own experience in life.”
Graduates 11, 12 and 15 indicated that university needs to encourage students to
undertake extra-curricular activities and participate in soft skills development
workshops. The graduates also further suggested that lecturers should occasionally
talk about the importance of soft skills development in class.
Graduate 6 was of the opinion that soft skills do not need to be taught at tertiary
education, stating “…by this stage, you should already be competent in
communication, but for people who lack soft skills it could be an optional course to
take in university, but even then I’m not sure if people would do it optionally.”
Moreover, graduates 19 and 20 supported this viewpoint but were of the opinion that
“at the end of the day, it depends on the individual, the students themselves.”
Graduate 26 noted that “tertiary institutions can try and teach students about
communication and team work and responsibility but that student has to have the
ability to take that in and mould it into their own personality.” However, graduate 13
expressed the opinion that tertiary accounting education should not have to teach the
soft skills as “it is a very personality and individual based thing.” While graduate 16
had a similar opinion, indicating that soft skills are different from one person to
another. This graduate further stated that “if people do not have these skills then
maybe they are applying for the wrong kind of job.” Graduates were then asked what
soft skills they had acquired from a university degree. The results are presented in
Figure 2.
Figure 2:
What soft skills have graduate accountants acquired from their university
degrees?
Graduates were also asked how during their university years they gained the soft skills
that they mentioned. The results are presented in Table 6. As shown in the table, the
majority of graduates perceived that they gained their soft skills from university group
work. Graduate 7 acknowledged the usefulness of the group work but stated “there
wasn’t enough group work in accounting courses.” Graduate 39 also suggested “there
needs to be more group work in accounting courses.”
Table 6:
How have graduate accountants gained their soft skills during their university
years?
No. of graduates
University group work 32
University presentations 12
University courses 10
Tutoring 4
Part-time jobs 9
Extra-curricular activities 7
Personal experience (outside jobs/university) 8
Partner 4 perceived that although university has the responsibility to provide soft skills
development, the provisions are more to ‘enhance’ the skills rather than develop them
as “soft skills come from upbringings, rich conversations and not so much from
university or education.” Partner 4 also stressed that the current tertiary education
system has down played soft skills development in many ways, and stated “we’ve lost
the ability to dream big and to be visionary due to our education system.” Partner 4
further stated “if we change our learning style, then we could provide soft skills.”
Partners 1, 2 and 4 emphasised the importance of asking students ‘why’ we do things
the way we do, rather than just teaching students the ‘what’. University has the
responsibility to probe and encourage students to be curious. Partner 2 stated that
“university plays a part in encouraging students to do presentation.” Partners 1 and 2
also emphasised the importance of university research courses as this “encourages
students to go out and interview people, interact with employers and interpret and
analyse data.” Overall, the partners emphasised the importance of teaching students
‘how to learn’ rather than ‘what to learn’ as “once they enter the workforce, they are
trained again on what is expected of them.”
NZICA representatives
Representative 2 was of the opinion that tertiary institutions will assume a higher
responsibility in providing soft skills development. The development will need to begin
through a case study methodology, especially in 2nd and 3rd year tertiary level.
Representative 2 also noted “the tertiary environment provides a lot of face-to-face
teaching which can be used to focus on soft skills development” and further stated,
“hard skills can be forgotten easily at tertiary level, but you remember them when
you’re practising it on the job.” Therefore “focus on the soft skills development at
tertiary level will be much more beneficial.” Representative 2 also emphasised the
importance of “teaching students how to learn…. Rather than asking ‘can you do a
consolidation’, you should ask them ‘do you have the skills to do a consolidation’.”
Representative 2 stressed that if accountancy did not challenge such ways of thinking,
then “people in finance and marketing will become the problem solvers and
accountants may just end up doing the audits.” Moreover, representative 1 suggested
that accounting students need to engage with university career advisor groups as well
as become more involved with local employers while they are still at university; “this
will allow them to understand what is required and expected in being an accountant.”
Managing relationships with colleagues and managers is also another challenge that
graduate accountants face. Graduate 17 stated “you’re always in teams, and in
different teams at different times; it’s a challenge to be able to click straight away and
get on with your work with everyone else.” Graduate 30 stated “sometimes you have
to tell your manager ‘no’ to further projects because you can only fit so much in.”
© e-JBEST Vol.7, Iss.1 (2013) 17
Low, Samkin & Liu – Volume 7, Issue 1 (2013)
Table 7:
What are the workforce challenges faced by a graduate accountant?
No. of graduates
Meeting deadlines 36
Dealing with clients 23
Managing relationships with colleagues and managers 16
Having to deal with non-textbook situations 5
Adapting to change 11
Meeting tight budgets 5
Graduates were presented with the list of the 11 soft skills that was established in the
literature review section (see Table 1) and were asked to identify from the list their
top 3-4 soft skills that they use as a graduate accountant. Graduates were also asked
to provide an example of when the certain skills were being used, and explain why
those skills are deemed important. Their responses are presented in Figure 3 as a
comparison against what they earlier indicated as soft skills that they acquired from
university studies. Graduate 18 perceived that analytical skill plays a big part in being
an accountant, stating “I have to judge the validity of the explanations I get from my
clients based on my knowledge of the client and their business operations.” Another
graduate also agreed, stating “analysing financial statement is a key part of insolvency
work which plays an essential part of analytical work that we do.” Likewise, graduate
19 noted that “thinking analytically and reviewing your work in an analytical way will
ensure you pick up on mistakes before they get passed on to your manager.”
Figure 3:
Comparison of soft skills acquired from university studies and what is
perceived as being used by graduates in the workplace
Graduate 15 was of the opinion that critical thinking is important as “in insolvency
work you cannot simply accept the information given to you as fact; you have to be
critical and ask the appropriate questions about the information you need to be able to
make a judgement on the situation.” On the other hand, graduate 22 stated that soft
skills could not be separated but, rather, used together, believing that problem solving
skills are important because “it also shows how you use analytical and critical skills to
find solutions to challenges you find at work.” Likewise, graduate 28 noted that “if an
individual can effectively and logically work through a problem without having to
concern a superior then it saves time and also the superior’s hassle. This would closely
link to creative and critical thinking which helps an individual to solve a problem.”
Graduate 3 noted that problem solving at work is nothing like a textbook problem,
stating “we have to solve problems and make decisions based on the limited
information that we have derived from a client.”
The second highest category of soft skill was team work skills. Graduate 35 expressed
that “it is important that you are able to have good team skills as when there is a
conflict, it makes work life quite difficult.” Graduate 43 stated “I’m in a team
environment every day; the team size ranges and you need to have the ability to work
with every single one of them.” Time management was the third most important soft
skill for graduate accountants, with graduate 18 indicating that “as an accountant you
have many jobs assigned to you whether it is monthly accounts, or annual accounts or
one-off queries from clients. You need to make sure that you manage your time well
to ensure urgent jobs are completed on time ahead of non-urgent jobs.” Graduate 16
noted that “a lot of us have more than one audit at a time and we need to go back to
the office frequently for meetings so we need to manage our time well to meet all our
deadlines.”
Few graduates perceived that leadership skills were essential, stating that “you do not
need leadership skills as a graduate accountant but you need to have the ability to
develop them throughout your career.” Decision making skills, on the other hand,
were also perceived to be a crucial skill but one that would be needed further in the
career. However graduate 29 noted that it may be used as early as the second year on
the job, stating “although leadership and decision making skills have yet to play a
significant role in my position as a graduate accountant, I do believe these skills will
be necessary for my second year on the job.”
the top soft skills employers look for are communication skills, time management,
team work skills and their analytical skills. Partner 3 also indicated that “graduates are
expected to analyse and interpret a lot of data during their first and second year of
work”, and therefore, analytical skills are required.
All partners stressed the importance of communication and team work skills in the
working environment, with partner 1 emphasizing the importance of “students’ ability
to create rapport with one another.” In terms of time management, partner 2 stated
“time management gets to students in their first year of work. In audit, they get a
week to do their audit and it puts a lot of stress on them.” Partner 3 stated “you can
get straight A’s and still not be able to fit in a team.” Partner 4 noted one important
aspect she looks for in an interview is “a person’s ability to dream big and be
ambitious”, while also acknowledging that these sets of skills may not be able to be
taught, but stressed that they could surely be enhanced during university years.
Partner 4 further added the importance of being self-motivated, stating “I can’t
motivate a person; I can give them direction, but it is up to them whether they want
to follow it. Motivation is what makes someone stand out.” Partner 3 mentioned “if
you want to go up in your career, you are expected to be good at communication,
presentation, and well written skills.” All partners stated that during the graduate
selection process, they look for a mix of grades, activities outside of university and,
most importantly, whether graduates have the ability to learn.
NZICA Representatives
NZICA representative 2 stated that “accountants need a broad sense of knowledge
rather than just accounting… accountancy has expanded the scope of work to business
advisory” and emphasised that there are certain soft skills and knowledge that are
required of a graduate accountant. Representative 1 stated “these skills include
communication and interpersonal skills”, while representative 2 referred to skills such
as “thinking critically, problem solving skills, and keeping yourself up to date.”
Representative 2 also noted that “people in the profession, even some people who are
doing the teaching, still have this traditional view that accountants only need the hard
skills” and indicated that it creates a concern as it is blatantly obvious that graduate
accountants today need not only the technical skills, but also the soft skills.
Representative 2 further stated “at the end of the day, it’s the ones that can
communicate and solve problems that we need, the ones who can provide good
service to clients.” In terms of the importance of technical skills, representative 1
stated “technical skills change, rules change, and therefore I’m more interested to
know how they try to keep their technical skills up to date. I reckon that it’s a much
more useful skill to have.”
Graduates
Graduates 3 and 4 were of the opinion that the academic changes are beneficial for
the students since the fourth year was not beneficial and they would rather have
started working instead of studying for an additional year. Graduate 3 also stated “I
feel we learn better on the job as opposed to learning in university.” Graduate 1 also
perceived that soft skills development should not be affected since an extra year
would not make much difference. Graduate 24 stated “if you can’t communicate and
work as a team at the end of your third year, you probably never will.” Graduate 1
also perceived that the changes are “very good as the four years was really not
necessary” but also stated “I gained an extra major in com law which I found to be
quite beneficial.” Graduate 27 stated that “the fourth year was a waste of time and
money.” Furthermore, graduate 40 stated that not much was learnt during the 4th
year, stating “3rd year was the hardest and when it came to the 4th year, it just felt too
easy and a waste of time.” Strengthening the viewpoint that the fourth year of study
was unnecessary, Graduate 5 indicated that these changes “should have been made
ages ago.”
Table 8:
How will the length of degree affect soft skills development?
No. of graduates
3 year degree is sufficient for soft skills development 24
3 year degree is insufficient for soft skills development 15
Number of years wouldn’t make a difference in soft skills 11
development
Graduate 29, on the other hand, was of the opinion that the changes will do no good
to soft skills development, stating “I don’t think there was anything wrong with the
requirements before so I don’t understand why the changes were made. As the saying
goes – why fix something that is not broken?” Graduate 8 agreed, stating “my fourth
year gave me a much greater theoretical understanding of accounting. This has come
in handy when having general conversation or trying to pick up a new technical skill.”
Graduate 15 noted that a 3 year degree may give less time for soft skills development
and will not adequately prepare individuals for work. Graduate 16 was in agreement
with this opinion and indicated that their four degree “was very comprehensive and
shortening the requirements would have an adverse effect on the knowledge and
readiness of graduates for employment.” Graduate 16 also found the honours year
was very useful for developing essential soft skills, and voiced the concern that the
changes may result in a possible decrease in accounting honours students. Graduate
17 explained that their degree really valued the extra business courses which involved
a lot more team work and presentations than the accounting courses. Graduate 2 also
did not support the changes and argued that the “new requirements are closing our
thought processes and not expanding our knowledge into other areas that could help
in the accounting profession.”
Graduate 11 noted that soft skills development would not be affected by the ‘number
of years’ in a degree as students can learn more soft skills outside of university.
Likewise, graduate 20 expressed the opinion that the changes to 3 year degree should
not make a lot of difference in general since most accounting degrees are 3 years
except for one university in New Zealand. Graduate 21 was unsure whether a four
year or three year degree would make much difference because it depends on what
courses the students end up doing in the final year and whether it has more group
work to provide the opportunities for more soft skills development. Graduate 20 and
41 both suggested putting more group work assignments in accounting courses within
that three year degree to continue to improve soft skills development. Graduate 13
saw the benefits in both a 3 year and a 4 year degree, suggesting “as long as they
provide some sort of integrative approach or internship that gives students the chance
to develop soft skills while doing academic study, then I don’t see a huge problem
with it.”
Table 9:
How important are liberal courses in an accounting degree?
No. of graduates
Liberal courses are essential 17
Liberal courses are not essential 19
Good to have liberal courses, but not essential 14
Graduates 3 and 5 both thought liberal studies were not relevant. Graduate 5 noted
“the knowledge gained is so limited because students only have to do one or two
courses of a particular subject to complete the liberal requirements. There is no
opportunity for students to advance in it, and the basic knowledge will most likely be
forgotten.” Graduate 13 suggested that “an alternative option such as studying
another major/minor other than accounting, such as finance or marketing would be
more beneficial than studying liberal courses.”
Table 10:
How will the NZICA changes affect future accounting students?
No. of graduates
Accounting students may not be fully prepared for the 25
workforce
Overall, it is very beneficial for accounting students 13
Not much difference 12
As shown in Table 10, fifty percent (25 out of 50) graduates thought a three year
degree would not prepare accounting students well enough for the workforce, mainly
due to their perceptions on the level of students’ maturity and the possible lack of
business knowledge acquired. Graduates expressed the opinion that the learning curve
would be higher for students once they enter the workforce. For example, graduate 18
perceived that a 3 year degree is not enough for tertiary students to be fully prepared
for work as a “professional accountant”. Graduate 11 noted that “having a 4 year
degree was better as it gave people more time for development and allowed them to
figure out what they wanted to do.”
Similarly graduate 23 stated that a four year degree “probably allows the student to
mature more as an individual and provides them with the opportunity to learn more
soft skills.” Graduate 7 stated “some students may be quite young when they start
work and might not have the maturity required to work full time.” Graduate 41 stated
“an extra year just gives you the maturity. I don’t think I would have been ready if I
did 3 intense years.” Graduates also voiced concern as to whether accounting students
will be ready to apply for internships and graduate positions a year earlier. Graduate
25 suggested that students may lack the ability to think broadly and that the three
year degree is rather short since “most 20/21 year olds don’t really know what they
want to do in life.” However, in terms of maturity level, graduate 35 explained that “it
depends on whether you want to be committed and get a full time job or you want to
still be young.”
Graduate 42 stated “people think the 4 year degree is a waste of time but 4 years
gives you a broader focus.” Graduate 39 suggested that “a three year degree won’t
breed accountants that think outside accounting. We would not have many diverse
accounting students.” Graduate 41 agreed, stating “people coming through will be
very accounting focused and not business focused.” Graduate 38 emphasized that
accountants need the overall business courses like economics, marketing and finance,
adding “especially for the advisory sector you need to know outside the accounting
side. But a 3 year degree ends up breeding accountants and not business
professionals.” Graduate 18 argued that “we will be getting too technically minded
people, and could potentially be less adaptable.” Graduate 41 found the final year to
be beneficial in terms of both technical and soft skills, and emphasized that by
eliminating a year “there may be a lack of soft skills as well as technical skills and the
learning curve will be huge.”
A few graduates thought the changes would benefit students financially. For example,
graduates 26 and 31 perceived the changes as beneficial for students due to reduced
student debt which will put them in a better position once they start work. Graduate
19 stated that “it is good to shorten the degree as it allows people to get into the
workforce more quickly and pay back any student loan.” Graduate 41 mentioned “from
a student’s point of view you get a lower student debt, you start work earlier and you
learn the practical side of things.” Graduate 21 was of the opinion that a total of 7
years of study to become fully qualified seems excessive whereas 6 years is more
manageable.
Graduate 27 perceived that the changes in number of years would not make a lot of
difference whilst acknowledging that the changes “will reduce the number of students
studying honours.” There seems to be a general concern over the expected decrease
in the number of honours students as a result of the changes. As mentioned in the
previous findings, graduates who completed the honours year saw it as being
beneficial, especially in enhancing soft skills. Graduate 12 explained that there would
not be much affected as a result of the change and that “changes will potentially make
the job market even more competitive and it might even incline them to stay at
university to gain higher qualifications and therefore the three year requirement would
effectively be redundant.” Graduates 33 and 45 thought the changes would not affect
accounting students much but will probably put pressure on accounting firms and
businesses to provide additional training to their new graduate employees.
opinion that the “experiences are lost within the three year degree, but if they can fit
group work courses into the three years, then the soft skills needed should still be
there.” Partner 4, however, stated “an extra academic year wouldn’t necessarily add
value for a student. I’d rather give them work experience earlier on to develop them.”
Partners 1 and 2 voiced concerns over courses becoming too technical for the
students. They do not favour the technical skills learned in university over the soft
skills as partner 1 stated “you could come out of high school with 6th form and 7th form
accounting and still be part of the firm because we still train you on what you need to
know.” However, this may be different from a small accounting firm’s perspective as
there are fewer resources available for them to provide such training. Partner 2 noted
“some CAs in the UK came out with a science degree, no technical accounting skills at
first hand. Trainings started when they entered the firm.” Partner 3 argued that “the
soft skills courses are more important than the technical skills course.” Overall,
partners were of the opinion that if the soft skills courses can still be incorporated
within the 3 year degree, then the changes should not compromise the quality of soft
skills development.
In terms of implications for universities, Partners 1 and 2 noted that “the changes
would affect Waikato University the most since the accounting degrees in other
tertiary institutions were already on 3 year structure.” Partner 2 further added
“students normally did a diploma in their final year and it ended up being a waste of
time for them.” Partners 1 and 2 voiced concern over the elimination of some business
courses in the BMS (Bachelor of Management Studies) degree and stressed “having
wider business knowledge is always helpful.” Partner 1 also mentioned “I used
strategic management and marketing in my day-to-day job.” Partner 2 was of the
same view, stating “having a balance of marketing and strategic management is what
we do. In our day-to-day activities we also do accounting as well as sales for our
clients.” Partners 1 and 2 compared graduate applicants from different degrees,
stating “you can tell whether a student did a BMS or a BCom (Bachelor of Commerce)
as the level of soft skills acquired are sometimes shown through the interview.”
With regards to implications for the accounting firms, Partners 1 and 3 voiced concern
over the maturity level as students will be applying for summer programmes after the
first year of university study rather than after their 2nd or 3rd year. Partner 1 stated
“we will need to focus more on our training and development because we want to
make sure that our employees are ready to deal with clients and the level of
professionalism that goes into this work.”
All partners noted the possibility of facing an increase in the number of students
studying accounting, which may essentially increase the competition in the job market
in later years. Partner 2 noted “we went from receiving the normal 1100 graduate
applications to 1500 this year.” Partners 1 and 2 mentioned the possibility of changing
to a more rigorous screening process. Partner 4 stated the implications in terms of the
soft skills development for graduate accountants once they enter the workforce:
“technical online modules will not in any way improve soft skills development for my
employees.” Partner 4 further stated that if post-academic training is reducing soft
© e-JBEST Vol.7, Iss.1 (2013) 24
Low, Samkin & Liu – Volume 7, Issue 1 (2013)
skills development, the universities may have a higher responsibility to fill in that soft
skill development gap.
NZICA Representatives
According to representative 2, originally, the post-academic development incorporated
much of the case study approach, which enhanced students’ communication and
leadership skills: “We had people in the profession running workshops for graduate
accountants for their skill development and we realised the graduates didn’t have
enough technical skills. We thought the universities were not providing the proper
technical skills needed.”
Overall, representative 1 perceived that soft skills development would not be affected
by the academic changes. However, the representative did acknowledge that the
degree structure does “focus more on technical skills but that is to prepare candidates
with the technical knowledge they need for the workplace.” Representative 2, on the
other hand, explained that the changes may affect soft skills development but, noting
that while the changes have become more technical, perceived that the changes
cannot be viewed solely on an academic level. Representative 2 stated “If you want to
see the overall effect, you need to look at the post-academic changes as well.”
Representative 2 was of the opinion that the changes actually provide more technical
skills on the post-academic development because of the “4 online learning modules
that includes very technical knowledge learning.” This representative further stating,
“you can see that the post-academic training has moved from the old case study
approach and a soft skills development approach, to more of an online learning
approach focusing on technical skills. This change is perceived to provide less soft
skills development in post-academic training. And therefore, given that the
professionals have reduced soft skills development, then universities will need to have
a more case study methodology approach to ensure soft skills development is
happening because it is not so significant in the profession anymore.” As a result,
representative 2 stressed the importance of university being more involved than ever
before in ensuring that accounting students are gaining enough soft skills development
while they are still at university.
In terms of liberal studies, both representatives understood the value they may bring
to accounting students but also stated “some students didn’t find it useful.”
Representative 1 mentioned talking to students and the feedback was that they were
not getting much out of liberal studies, leading to the decision that liberal courses
should be eliminated. Representative 2 stated “it was sad to see it go, we had
difficulties in defining what they were from the very start, but I do see value in
students doing liberal courses, whether it’d be history, philosophy, or even a
language.” Representative 1 also noted that it was not their role to tell students
whether one course is more useful than another, and therefore “students end up doing
courses that didn’t add value to their learning.”
Both NZICA representatives stated the financial benefits for students under a 3 year
degree structure: “students will have fewer loans to pay and they get to enter the
workforce a year earlier.” Representative 2 noted the issue of the economic downturn
resulting in continual increase in tertiary fees which “puts a lot of stress on family and
the student.” Therefore, a 3 year degree may seem “more favourable to the student
when choosing accounting.” Representative 2 also noted that the changes can be seen
as “economically driven rather than educationally driven” and suggested that the
current economic situation is one of the reasons why changes are more aimed at
reducing cost. Representative 2 also stated “the original case studies used in post
academic training cost money and time…the changes have reduced a lot of cost for the
Institute due to the change from workshops to online learning modules.” Economically,
the changes will benefit both students and the Institute.
Graduates
The accounting graduates interviewed provided a few suggestions on how tertiary
accounting education could improve its soft skills development. All the interviewed
graduate accountants went through tertiary accounting education in New Zealand and
thought there were skills which were essential for the workplace which could have
been taught during their university years. Graduate 5 stated “I think I mostly
developed my critical thinking and analytical skills in my last year at university (my
fourth year). This was due to the types of courses I was taking. If it is possible to
model the third year courses on the fifth year (honours) courses, I think that would
help to develop more soft skills in students in a shorter time frame.” Graduate 29
voiced concern over the lack of technical skills actually being learnt in university,
stating “I personally don’t feel I learned that much in university in terms of technical
skills. University gives you the perfect scenarios, perfect problems; in the real world it
isn’t like that.” Graduate 43 stated “the company ends up training you in the technical
all over again. I don’t feel like I’ve found the technical courses I did in university
useful.” In contrast, graduates 32 and 37 felt the third year financial accounting to be
of good use, and even suggested “splitting the courses into two so students can
actually have the time to absorb all the learning that’s involved.”
In terms of the compulsory law courses that accounting students have to complete,
Graduate 26 stated “law courses should integrate more to what happens in the real
world, make it more practical.” Likewise, graduate 37 suggested “there is no point
memorising the sections in the Acts; rather, make it open book and give us real life
cases to analyse.” Overall, graduates felt a case study learning approach would be
much more valuable than a ‘black and white accounting world’ which is normally
created in a university context. Graduate 33 criticised that “the curriculum is too black
and white; this is accounting and this is how you do it. The curriculum needs to be
more real and practical.”
for students to acquire soft skills within the three year degree to ensure that top
quality graduates are entering the workforce.
Zraa, Kavanagh & Hartle (2011) presented the notion that the main objective of
accounting education is to prepare students for workplaces. According to Dixon et al.
(2010), in order to fully prepare accounting students, accounting education needs to
incorporate both technical and soft skills development. The majority of the accounting
graduates agreed with both statements, perceiving that tertiary accounting education
plays an important role in ensuring soft skills development occurs, while not
neglecting the technical skills. One graduate stated that soft skills are “crucial to be
developed before entering the workforce; they can be developed over time so
accounting education should at least touch base and provide some room for
development of these skills.” Interviewed partners were also of the opinion that it is
more important to develop soft skills at tertiary level since the technical skills will be
taught again when they enter the workforce.
The list of soft skills that graduate accountants perceived that they had acquired
during their university studies was very similar to the soft skills that they perceived to
be ‘crucial’ for the working environment. Accounting graduates stated that tertiary
accounting education already provides the soft skills development such as team work,
time management, analytical skills and public speaking skills throughout university
work. Accounting graduates noted that they are expected to analyse and interpret a
lot of data, explain and justify certain information to their clients, as well as manage a
good relationship with them and the managers. This aligns with Dixon et al. (2010)
stating that accountants today need to master the soft skills to communicate,
coordinate and solve problems. Nevertheless, while many of the soft skills from the list
established by this study were mentioned, there were still certain skills that were not
mentioned, or seldom noted by the accounting graduates as being acquired or used in
the workforce. These skills include creative thinking, decision making and leadership
skills. Accounting graduates did, however, mention leadership and decision making
skills as skills that will need to be acquired later on in their careers.
Some of the soft skills that were listed by the AICPA Vision 2011 project were also
mentioned by the interviewed partners. Such skills include ‘strategic and critical
thinking’ and ‘communication and leadership skills’. While the interviewed partners in
this study mentioned communication skills, they also emphasized the ability of
accounting graduates to listen, learn, stay curious, and be motivated. One of the
interviewed partners reinforced that they look for someone who is self-motivated, and
that is what makes an individual stand out. This aligns with Perreault’s (2004)
definition of soft skills as personal qualities, attributes and the level of commitment of
a person that sets him or her apart from other individuals.
Interviewed partners from the Big4 accounting firms also stressed the benefits of their
summer internship programme in not only allowing students to understand what the
day-to-day work of an accountant entails, but also enhancing students’ soft skills
development. Similarly, findings from Paisey & Paisey (2010) also showed that work
placements are an effective way in developing a range of soft skills for students. Other
alternative ways to develop soft skills were not mentioned in the literature but were
brought up by interviewed partners. For example, one of the partners was of the
opinion that although university has the responsibility to provide soft skills
development, the development of soft skills could also be enhanced through the
individual’s upbringing and rich conversations with people. Moreover, both accounting
graduates and partner participants stressed extra-curricular activities as a valuable
way to gain additional soft skills and that university lecturers should talk about the
importance of soft skills development in class occasionally.
One of the major issues in accounting education mentioned in the literature was the
content and design of the current accounting curriculum. Boyce et al. (2001) argue
that current accounting education has reduced scope to include soft skills development
within the curriculum. A similar issue was raised amongst the accounting graduates.
Although they acknowledged that some soft skills have been provided at tertiary level,
they thought there were still room for improvement. The findings suggest that
accounting courses in the past have been too technical focused with accounting
graduates admitting that most of their group work assignments and soft skills learnt at
university were from non-accounting courses. Accounting graduates also mentioned
the issue of accounting education being too textbook-based. They indicated that
graduates who entered the workforce found it hard to face a problem that was not
‘black and white’ and that the problems they face at work required them to analyse a
situation from different perspectives. This issue is also mentioned by Davidson &
Baldwin (2005) who argue that although textbooks are a great way to provide
technical skills for students, they fail to extend beyond the technical. Accounting
education needs to adopt a curriculum that is more relevant and which focuses on real
world situations. Healy & McCutcheon (2010) suggests that by incorporating real case
studies into accounting courses, students are forced to deal with contemporary issues
and apply ideas to new situations and that students will also be forced to interact with
others, which will enhance their soft skills development. In a similar manner, one of
the NZICA representatives also noted that tertiary institutions need to ensure that
they take on a more case study teaching methodology to ensure soft skills
development will not be lacking because of the technical focus of the CA-required
academic curriculum.
Another issue with the traditional teaching system is the use of memorization as a way
to evaluate a student’s success in their studies. Mohammed & Lashine (2003) argue
that the courses should not “depend on memorisation and extensive use of textbooks”
(p.9). Accounting graduates also brought up the issue of memorisation, especially in
law courses and the more technical courses. One graduate noted “people forget the
hard skills when they are memorised but remember them when it is put into practice.”
Accounting graduates also noted that courses should not require students to
remember certain sections of an Act but, rather, incorporate real cases for students to
analyse using the Acts. All three groups of participants stated the need to alter the
way accounting students are being taught at tertiary level. There is a strong emphasis
from the partners on the importance of asking students ‘why’ we do things the way we
do, rather than just teaching students ‘what we do’. The AECC stated that “pre-entry
education should lay the base on which life-long learning can be built. In other words,
graduates should be taught how to learn” (1990, p. 2). In a similar manner, partners
noted “universities have the responsibility to probe students” and “encourage them to
stay curious” and that “universities need to teach students how to learn, as well as
create a pressure free environment for students to ask questions.”
Kermis & Kermis (2010) argue that “technical skills are necessary, but not sufficient
for a successful accounting career that includes individual’s selection, retention and
advancement” (p.1). All of the interviewed partners were of the opinion that in order
to advance in a career “you are expected to be good at communication, presentation
and well written skills.” AICPA states that accountants today are expected to be able
to link data and knowledge, provide quality advice for strategic decision making, give
and exchange information within meaningful contexts, influence, inspire and motivate
others (AICPA, 2011). Interviewed partners perceived that it is always helpful to have
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Low, Samkin & Liu – Volume 7, Issue 1 (2013)
wider business knowledge; not only do they use accounting skills in their managerial
role, but they also use marketing and strategic thinking to provide advice for clients.
This aligns with Beard & Schwieger’s (2008) argument that accountants today need
not only to obtain the technical skills, but also to broaden their knowledge in order to
provide strategic advice, and gain various soft skills in order to be considered a well-
rounded accountant.
When the degree was first changed from 3 years to 4 years, Malthus & Fowler (2005)
stated it was costly in time and money for accounting students and New Zealand
tertiary academic institutions. Fowler & Malthus (2003) suggested that the four year
degree requirement may have been the reason for declining numbers in domestic
accounting graduates. All three groups of participants acknowledged the financial
benefits that the three year degree would bring to students. A shorter degree gives
students a chance to enter the workforce earlier and reduce the amount of student
loan. One graduate perceived that 7 years to study to become fully qualified seems
excessive whereas 6 years is more manageable. There were contrary opinions from
accounting graduates as some felt that the 4th year became a ‘waste of time’ while
some thought the final year very useful. Nevertheless, the majority of accounting
graduates were of the opinion that the changes from a four year degree to a three
year degree might encourage more students to choose accounting as a major.
However, despite the perceived financial benefits, some of the accounting graduates
also voiced the concern that the changes might attract the wrong people, and that
universities might end up attracting students who just want a degree, rather than
aiming to become a true professional. Other graduates who did not support the
changes suggested that the “new requirements are closing our thought processes and
not expanding our knowledge into other areas that could help in the accounting
profession.”
According to Laswad & Beu (2006), the four year bachelor’s degree plus a liberal study
component was “sound, relevant and strongly reflected the global trends in accounting
education” (p. 10). A number of interviewed accounting graduates also agreed that
the four year degree with a liberal component was worth it and they did not
understand why academic changes were made, with one graduate questioning “why
fix something that is not broken?” According to Malthus & Fowler (2005), the original
aim of incorporating a liberal component was to broaden students’ subject knowledge
and help them learn a different approach to problems. However, judging from the
accounting graduates’ feedback, it seems that the value of liberal studies was not
communicated to students effectively, with a few of the accounting graduates
perceiving that it was valuable as “it produces a better-rounded accountant” and some
accounting graduates thinking “it didn’t add any value to my learning.” Perhaps
students needed guidance on which liberal courses would have been valuable to them.
Accounting graduates stated they had no idea what was expected of an accountant
during their 1st year of tertiary studies. A possible solution to this discrepancy in
expectation relates back to the suggestion made by all three groups of participants,
which was to allow businesses and career advisors to be more engaged with the
student community. All three groups of participants emphasized that tertiary
institutions need to make better use of invited accountants as guest speakers to share
their experiences, and to encourage students to attend networking events that were
organised by student clubs. These opportunities not only encourage students to build
a solid network at an early stage of their tertiary studies but also force the students to
step outside their comfort zone to speak to these CA-qualified accountants. Such a
strategy may also bridge what Albrecht & Sack (2000) and Cheng (2007) argue as a
discrepancy of expectation between providers of accounting education and the
employers of accounting firms.
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Low, Samkin & Liu – Volume 7, Issue 1 (2013)
It was interesting to note that although the majority of accounting graduates were of
the opinion that a three year degree would be sufficient to provide the soft skills
needed, some of the graduates also perceived that the level of maturity of the student
may be insufficient. This was one of the main concerns that came through the
interviews in that the changes would have an impact on the maturity level of
graduates coming into the workforce. Although maturity issues were not raised in the
literature review, it was definitely an issue of concern to all three groups of
participants. Accounting graduates considered that the learning curve would be higher
for students once they enter the workforce, stating “a 3 year degree is not enough for
tertiary students to be fully prepared for work as a professional accountant.” Another
graduate noted “having a 4 year degree was better as it gave people more time for
development and allowed them to figure out what they wanted to do.” A similar
concern was raised towards the graduate and internship programme applications, with
a number of the accounting graduates doubting whether students would be “ready to
apply for internships and graduate positions a year earlier.” A number of participants
from all three interviewed groups worried that students may lack the ability to think
broadly and to deal with situations maturely and professionally.
Changes in the academic requirements made by NZICA have been a result of various
factors. Originally the purpose of changing the academic requirements in 1996 was to
broaden students’ subject knowledge and teach a different approach to solving
problems. The next academic change in 2007 also focused on broadening students’
way of thinking and improving their cultural understanding, whilst ensuring the
Institute produced members who are also equipped for the international scene. The
most recent 2010 change, however, focused on ‘providing the proper technical skills
needed’ and ‘to collaborate with ICAA’. Although the reasons regarding the decision to
make academic changes were not examined in detail in the historical overview of
NZICA, one of the NZICA representatives has noted that the changes made by NZICA
are becoming ‘economically driven’ rather than ‘educationally driven’.
A partner from one of the Big4 accounting firms criticised that the education system in
New Zealand today has “down played soft skills development in many ways” and that
“we have lost the ability to dream big and to become visionary.” This is of serious
concern. It appears that we have gone through a full circle to return to Birkett’s
(1992) concerns that there are certain educational issues in accounting that cannot
and must not be ignored. Birkett had strongly emphasized the importance of
considering the purpose of accounting education. He had argued that consideration
must be given to the bodies of knowledge that are relevant to different spheres of
accounting work. All three groups of interviewed participants felt strongly that both
technical and soft skills knowledge are relevant to accounting work. A strong viewpoint
that was expressed by participants in the study was that NZICA, before making any
further academic changes in the future, should not only focus on the economically
driven factors such as cost, but also consider the educational factors such as the
technical and soft skills that should be incorporated into the accounting curriculum to
make education relevant and useful to accounting graduates, their employers and
society. The old standing debate on the adequacy of accounting education comes back
into play; that is to say yet again, without substantive changes to the current
accounting curriculum, future accountants will not receive the preparation they need
to meet the increased demand from their profession (Reckers, 2006; Cheng, 2007;
Zraa, Kavanagh & Hartle, 2011).
Conclusion
The aim of this research was to examine the role of accounting education in the
provision of soft skills to accounting students, and how this may be affected by the
recent changes in CA academic requirements undertaken by NZICA. Accounting
graduates, partners and NZICA representatives were interviewed in order to gauge
their perceptions on this issue. It was found that all but only a small minority (six) of
the accounting graduates (from 50) were of the opinion that tertiary institutions have
a responsibility to provide soft skills development for accounting students.
Accounting graduates also stated that the majority of their soft skills development in
tertiary institutions was acquired from non-accounting courses. Consequently, there
are areas for improvement in terms of soft skills development within the accounting
education curriculum. Accounting graduates perceived that they acquired useful soft
skills during their tertiary studies and that these have helped them in their career. In
terms of liberal studies, the majority of accounting graduates thought it was not
essential to incorporate this component in the degree. However, partners and NZICA
representatives acknowledged the value that liberal courses may bring to the
education arena. Our findings also showed that the majority of accounting graduates
were of the opinion that the number of years in a degree should not affect soft skills
development in tertiary accounting education; however, a few of the graduates did
acknowledge that the change may result in a more technical curriculum. It was found
that all three groups of participants were more concerned about the approach to how
soft skills and technical skills were being taught. All three groups of participants were
also concerned about the level of maturity accounting students will have from
completing a 3 year degree as opposed to a 4 year degree.
Findings from this study indicate that, due to the recent academic changes to the
accounting profession’s CA requirements, tertiary institutions may hold a greater
responsibility in terms of soft skills development. It would appear that post-academic
training has become more technically focused. Increasing reliance will be placed upon
the tertiary institution to ensure that future graduates going into the workforce will not
lack the soft skills required for them to perform satisfactorily. It was also indicated by
participants that accounting firms and employers may have to take on the additional
responsibility in providing soft skills training to their new intakes of accounting
graduates.
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