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CoffeeBeanz Macro Environment Analysis

The document outlines instructions for conducting an external environmental analysis of CoffeeBeanz using a specified framework, focusing on five macro-environmental elements. It requires the identification of one opportunity and one threat to CoffeeBeanz's competitive advantage, along with proposing a strategy for each. The analysis aims to enhance understanding of CoffeeBeanz's market position and strategic planning.

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diane theron
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29 views1 page

CoffeeBeanz Macro Environment Analysis

The document outlines instructions for conducting an external environmental analysis of CoffeeBeanz using a specified framework, focusing on five macro-environmental elements. It requires the identification of one opportunity and one threat to CoffeeBeanz's competitive advantage, along with proposing a strategy for each. The analysis aims to enhance understanding of CoffeeBeanz's market position and strategic planning.

Uploaded by

diane theron
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Instructions for Brief#3:

Required
In respect of the case study on CoffeeBeanz, by applying an appropriate framework, perform an
external environmental analysis of the macro environment in which CoffeeBeanz functions. Limit
your analysis to the discussion of 5 elements. Based on this analysis, briefly discuss one
opportunity and one threat to the competitive advantage of CoffeeBeanz and propose one
business or functional level strategy to take advantage of the opportunity and one to address the
threat identified.

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