SAJID MUMTAZ
lilt.diggers.0d@icloud.com | https://www.linkedin.com/in/sajid/ | San Francisco Bay Area
Software Engineering Leader and Architect with over 25 years of experience driving innovation and growth, and delivering high-
impact, market-driven products and services in media & entertainment, e-commerce, ad-tech, intech and ed-tech. Known for an agile,
hands-on leadership style, adept at managing and growing multi-talented teams in both local and globally distributed settings. Skilled in
partnering with Architecture, Product, Executive Sponsors, and cross-functional teams, including Business Development, DevOps, QA
and Production Support, to prioritize and execute complex engineering initiatives from vision and strategy through operational support.
Core areas of expertise include mobile tech, intech, IoT, AI/ML, Android software stack, iOS development, high-performance and low-
latency systems, adTech, e-commerce, Web applications, and SDKs, and complex system and data integration. Experienced in leading
startup, corporate, and consulting projects with a track record of resolving advanced engineering challenges.
EXPERIENCE
ViaPath Technologies SF Bay Area, CA Oct 2021 - Oct 2024
Director of Engineering
• Developed and executed engineering vision and strategy for tablet platforms, apps, services and content domains, resulting in a 30%
ef iciency increase in offerings and delivery
• Led product development and engineering for the entire media & entertainment suite, including content integration with vendors for
music, movies and games, apps and APIs, UI/UX, user analytics, and optimization resulting in a 20% increase in user engagement
• Spearheaded cross-functional engineering and product teams to de ine, architect and launch ive key product lines and foundational
engineering “rocks” for scalable growth
• Established streamlined development and testing work lows, including code reviews and issue resolution work lows, reducing
incidents by 20%
• Directed QA engineering to implement test automation for Android apps, APIs and web applications, reducing testing time and
improving quality
• Integrated Node.js, Next.js, Java, Spring and SpringBoot, Kotlin and MongoDB in product development, leveraging AWS Lambda and
SQS, Kubernetes, and ElasticSearch achieving 2x scalability
SM Consulting SF Bay Area, CA May 2019 - Present
Owner & Engineering Advisor
• Seasoned software engineering leader and trusted advisor, delivering high-impact solutions across industries, specializing in product
engineering, scalable architectures, hands-on design and development, building and growing teams, and optimizing processes
• Designed and developed hyperlocal iOS apps with on-device AI/ML based geo-location and vision capabilities
• Developed a unique job marketplace for unskilled and semiskilled workers using React, Ruby on Rails, integrating with a major social
media platform
Consulting and Advising Role Remote April 2021 - Aug 2021
Lead Developer & Project CTO
• Led the development of IoT Bluetooth Low Energy (BLE) integration, mobile app and APIs for a physical therapy device for athletes,
achieving a 30% connectivity stability and a 2x speed for over-the-air irmware upgrades
• Used React Native, GraphQL, Moddable SDK, and Ruby on Rails for a full-stack mobile app development, deploying through GitHub
Actions, Heroku and App Center, streamlining release cycles by 20%
MYVEST San Francisco, CA April 2016 - May 2020
Director of Engineering
• Led cross-functional teams to deliver high-impact wealth management software optimized across Advisor, Data Technologies and
Operations domains, increasing feature delivery and user adoption by 10%
• De ined and executed engineering roadmaps for multimillion dollar programs, accelerating project delivery by 20% while aligning
strategic goals with product milestones
• Served as a key in luencer in architecture design, service integration, code reviews, improving system consistency by 30%
• Delivered data pipelines, APIs, UI features, and CI/CD automation, enhancing system uptime, and reducing testing time
• Established partnerships with key vendors and data providers, resulting in cost reduction in data acquisition, and increase in quality
• Championed agile and lean processes, reducing project timelines and improving overall team velocity
• Recruited, led and grew a high-performing team of senior engineering managers, engineers, and QA automation specialists,Used Java,
Oracle, Cassandra, and Talend/ETL for feature development and data platform, integrating with Redis and AWS
Sajid Mumtaz
f
f
f
f
f
f
f
f
f
f
TubeMogul Emeryville, CA June 2015 - Dec 2015
Senior Engineering Manager
• Led integration of supply-side (SSP) and data management (DMP) partners into a multi-channel real-time ad bidding system
• Successfully expanded operations into Asian markets by hiring local engineers and initiating collaboration with regional partners
• Spearheaded on-boarding negotiations and technical design for local CDN, reducing latency by 20% and increasing ad delivery speed
• Directed the implementation of a new geo-targeting solution, improving ad targeting accuracy and enabling hyper-local campaign
• Partnered with product managers to create roadmaps, lead sprints and re ine development processes, reducing delivery times by 20%
• Designed and implemented architecture, monitoring, and issue resolution system, improving system uptime and reducing critical bugs
Gartner Berkeley, CA. New York, NY Dec 2012 - April 2015
Director of Consulting
• Developed and executed enterprise-wide IT strategy, enabling digital transformation and improving operational ef iciency by 30%
• Led clients through transformational initiatives with tailored, actionable roadmaps, resulting in a project timeline reduction
• Spearheaded architecture, BI & analytics, and enterprise projects focused on system modernization and risk mitigation
FABLOGUE New York, NY April 2009 – March 2014
Acting CTO (part-time)
• Developed and launched the Fablogue fashion e-commerce platform, achieving a 30% increase in end-user and designer engagement
• Established a robust e-commerce system with integrated payment gateways, shipping, monitoring, leading to a monetized business
• Implemented SEO, AdSense, and Google Analytics, resulting in a boost in organic traf ic
Maximus New York, NY April 2009 - Nov 2012
Lead Enterprise Integration Architect
Morgan Stanley New York, NY April 2004 - April 2009
Engineering Manager
Entology New York, NY April 2002 - April 2004
Engineering Manager, Architect & Engineer
Sapient New York, NY Oct 1997 – Feb 2002
Engineering Manager, Architect & Engineer
Apertus, TCS and TCI NY, Tokyo, Delhi and Hyd June 1992 - Aug 1997
Software Engineer and Developer
Technical and Leadership Expertise
• Engineering Management: Skilled in estimating, planning, coordinating, benchmarking, tuning, and operationalizing projects to
deliver high-performance solutions. Extensive experience in deployment, release management, and performance optimization,
ensuring system ef iciency and reliability.
• Team Leadership and Development: Proven ability to build, mentor, and grow multi-talented teams, establishing a collaborative and
high-achieving culture.
• System Architecture and Design: Expert in application, UI, integration, and data architecture, with pro iciency in UML, relational,
NOSQL, and dimensional data modeling, delivering robust systems that scale ef iciently.
• Development and Coding: Extensive experience with Agile and hybrid methodologies, prototyping, continuous integration and test
automation. Skilled in multiple languages and databases, including Java, JavaScript, Node.js, C/C++, Objective C, Swift, Kotlin, PHP, SQL
(Oracle, PL/SQL, MySQL, Sybase, DB2, PostgreSQL) and NoSQL (MongoDB), for full-stack development.
• Troubleshooting and Debugging: Pro icient in analyzing and debugging across application layers, from client/browser to OS kernel
and network layers, ensuring stability and rapid issue resolution.
• Data Integration, Analytics and Business Intelligence: Deep expertise in data and services integration, BI, analytics including app
analytics in Firebase/Google Analytics. Skilled in ETL processes, large DW/data marts, DBA, and web services and APIs, optimizing
data accessibility and analysis.
• Content Management and Delivery: Hands-on experience with CMS development and management, overseeing content creation and
global delivery for a seamless user experience.
• Project Lifecycle Management: Adept in managing all project phases, from sales and design, development through to production
support. Experienced in Agile and hybrid methodologies, design and code reviews, sprint planning, and product management for
comprehensive project execution.
Sajid Mumtaz
f
f
f
f
