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The hardware store plans to implement English for Specific Purposes (ESP) to enhance communication with international suppliers and attract foreign customers. The implementation involves identifying performance tasks, challenges, and employee competencies, followed by developing a tailored training plan focused on technical vocabulary, customer service, and negotiation skills. The anticipated benefits include market expansion, improved business image, and increased operational efficiency.

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9 views3 pages

Product

The hardware store plans to implement English for Specific Purposes (ESP) to enhance communication with international suppliers and attract foreign customers. The implementation involves identifying performance tasks, challenges, and employee competencies, followed by developing a tailored training plan focused on technical vocabulary, customer service, and negotiation skills. The anticipated benefits include market expansion, improved business image, and increased operational efficiency.

Uploaded by

Ismael
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Implementation of ESP in a Hardware Store

The hardware store aims to expand its international operations or cater to foreign
customers. To achieve this, implementing English for Specific Purposes (ESP) tailored
to the industry can be key to improving communication with international suppliers
and attracting a more diverse clientele.

Step 1: Identify Performance

Objective: Determine which tasks require the use of English.

Action: Observe and analyze daily tasks where English would be beneficial, such as
assisting foreign customers, negotiating with international suppliers, or handling
documentation in English.

Technique:

Document Review

Review emails, invoices, catalogs, and product manuals in English.

Pro: Objective information based on real tasks.

Step 2: Identify Challenges

Objective: Detect current barriers that prevent effective use of English.

Action: Conduct interviews with employees to identify specific difficulties, such as


lack of technical vocabulary, fear of communicating in English, or unfamiliarity with
commercial terms.

Technique:

Interview

Interview key staff (salespeople, purchasing managers) about their experience with
English.

Pro: Provides detailed and specific information.


Con: May require a skilled interviewer.

Step 3: Evaluate Employees’ Performance

Objective: Measure current English skills.

Action: Observe how employees handle situations in English (if any exist) or conduct
simulations.

Technique:

Observation

Assess how employees interact in English with a mock client or supplier.

Pro: Direct and contextualized information.

Step 4: Evaluate Employees’ Competences

Objective: Identify specific skills that need improvement.

Action: Design a short English test focusing on technical vocabulary and real-life
situations in the hardware store (e.g., responding to emails or addressing product
inquiries).

Step 5: Determine Training Needs

Objective: Develop an ESP training plan.

Action: Analyze the collected data and design a short course that includes specific
modules:

1. Technical Vocabulary (tools, materials).

2. Customer Service in English.

3. Negotiation and Business Correspondence.


Technique:

Questionnaire

Administer a post-training questionnaire to evaluate whether the identified needs


have been met.

Pro: Measures the impact of the training.

Benefits for the Hardware Store

1. Market Expansion: The store can serve international customers and negotiate
with foreign suppliers.

2. Enhanced Business Image: The hardware store will be perceived as a modern


and global business.

3. Operational Efficiency: Improved handling of documentation and


communications in English.

Implementation Strategy

1. Present the project to the manager, explaining how ESP can enhance
profitability.

2. Propose a pilot program: Initial training for a small group of key employees.

3. Evaluate and adjust: Based on feedback, refine the training for the rest of the
staff.

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