HERCOR COLLEGE
DEPARTMENT OF HOSPITALITY MANAGEMENT
UNDERGRADUATE RESEARCH STUDY
Roxas City
Dear respondents:
We are undertaking a study entitled, “Panublion Museum: Emotions,
Preservations, and Satisfaction of Heritage Tourism”. Your cooperation is very
valuable for the completion of our requirements.
With due respect to the “Ethics of Research”, we assure that your
responses will be kept instrict confidentiality.
Thank you very much for your cooperation.
The Researcher
The Resear
“Panublion Museum: Emotions, Preservations, and Satisfaction of Heritage
Tourism”
DATA GATHERING INSTRUMENT
PART I. Demographic Profile of Respondents
Name: (Optional) Age:
HERCOR COLLEGE
DEPARTMENT OF HOSPITALITY MANAGEMENT
UNDERGRADUATE RESEARCH STUDY
Roxas City
󠄀15 below Educational Attainment
󠄀16-25 󠄀Elementary Level
󠄀26-35 󠄀Elementary Graduate
󠄀35-45 󠄀Highschool Level
Sex: 󠄀Highschool Graduate
󠄀Male 󠄀College Level
󠄀Female 󠄀College Graduate
Civil Status: 󠄀Vocational Graduate
󠄀Single Economic Status:
󠄀Married Please check the appropriate
󠄀Widowed role are you a:
󠄀Separated 󠄀Tourist
󠄀Annulled 󠄀Student
󠄀Tourism Office Employee
󠄀Local Resident
󠄀Tourism-Related
Establishment Employee
PART II. Panublion Museum: Emotions towards Heritage Tourism.
Standardized Research Questionnaire adopted from Chiappa and Gallarza, 2014:
Emotions and Visitor Satisfaction at the Museum.
HERCOR COLLEGE
DEPARTMENT OF HOSPITALITY MANAGEMENT
UNDERGRADUATE RESEARCH STUDY
Roxas City
STATEMENT 1 2 3 4 5
1. Segmenting visitor at a museum based on emotions
1.1 Did you feel comfortable and oriented?
1.2 Did you lose the notion of time?
1.3 Did you learn something new?
1.4 Did you feel guided or directed?
1.5 Did you feel at ease and safe?
1.6 Were you astonished by anything?
1.7 Were you ever tense or nervous?
1.8 Did you experience enjoyable feelings?
1.9 Did you have fun?
2. Attractiveness/Uniqueness of the experience at the
museum by level of emotionalism
2.1 Is the museum just a tourist attraction?
2.3 Is the museum unique in the world?
2.3 Is the museum a place that makes you think?
2.4 Is the museum a way to describe a historical era?
2.5 Is the museum a fascinating attraction?
2.6 Is the museum authentic attraction?
Directions: This questionnaire seeks to find out the extent of your emotions.
Kindly check (/) the choices that corresponds to your answer. Your responses
are:
(5) = Strongly Disagree (4) = Disagree (3) = Neither Agree nor Disagree
(2) = Agree (1) = Strongly Agree
PART III. The items below deal with how the Panublion Museum is being
preserved. Panublion Museum: Preservation of Heritage Tourism Standardized Research
Questionnaire adopted from Lagsub, 2017: Cultural Heritage Tourism Sites of the
Province of Capiz
HERCOR COLLEGE
DEPARTMENT OF HOSPITALITY MANAGEMENT
UNDERGRADUATE RESEARCH STUDY
Roxas City
Directions: Please check (/) the column which corresponds your coping mechanisms.
(1) = Strongly Disagree (2) = Disagree (3) = Neither Agree nor Disagree
STATEMENT 1 2 3 4 5
1. Promote the preservation of local culture.
2. Encourage exchange of culture between tourism and
residents.
3. Promote and preserve values among the people.
4. Educate the people and tourism on the importance and
benefits of culture and heritage.
5. Help boost the morale of the people in the community.
6. Encourage preservation and conservation of natural
resources.
7. Help in the compliance of environmental mandates like
the waste disposal system.
8. Encourage the green practices among tourism
stakeholders.
9. Promote capacity planning within the tourism sites.
10. Promote the practice of recycle, reduce, and reuse.
11. Encourage trainings and workshops for environmental
protection and conservation.
12. Provide potential income to the people and businesses in
the community.
13. Increases tourism arrivals.
14. Promote opportunities for investments.
15. Generate more jobs and livelihood opportunities.
4) = Agree (5) = Strongly Agree
PART IV. The items below deal with how visitors are satisfied with the
tourism heritage of the Panublion Museum.
Directions: Please check (/) the column which corresponds your coping
mechanisms.
HERCOR COLLEGE
DEPARTMENT OF HOSPITALITY MANAGEMENT
UNDERGRADUATE RESEARCH STUDY
Roxas City
(1) = Very Satisfied (2) = Satisfied (3) = Neither Satisfied nor
Unsatisfied
STATEMENT 1 2 3 4 5
1. Overall satisfaction a. b. c. d. e.
2. Space planning for the museum a. b. c. d. e.
3. Signage design inside and outside the buildings a. b. c. d. e.
4. Recreational facilities a. b. c. d. e.
5. Toilet cleanliness/sanitation a. b. c. d. e.
6. Surroundings cleanliness a. b. c. d. e.
7. Air conditioning including temperature and humidity a. b. c. d. e.
control
8. Exhibition theme and content a. b. c. d. e.
9. Exhibition traffic flow a. b. c. d. e.
10. Exhibition display a. b. c. d. e.
11. Staff Service a. b. c. d. e.
12. Guide interpretation service a. b. c. d. e.
13. Willing to visit The Panublion Museum again a. b. c. d. e.
14. Willing to recommend The Panublion Museum a. b. c. d. e.
15. Preservation of Capiznon Cultural Heritage a. b. c. d. e.
16. Parking Space a. b. c. d. e.
17. Aesthetic/Design a. i. b. c. d.
4) = Unsatisfied (5) = Very Unsatisfied
