Department of Management
“Creativity , Innovation And
Entrepreneurship(BM106)”
Submitted by – Nandani Raj
MBA-Semester 1 , Section E
Submitted to – Mr. Arvind Pandey
MARKET PROMOTION AND
DEVELOPMENT SCHEME(MPDA)
THE MARKET PROMOTION AND DEVELOPMENT
ASSISTANCE SCHEME (MPDA) HAS BEEN LAUNCHED AS
A UNIFIED SCHEME BY MERGING DIFFERENT SCHEMES
IMPLEMENTED BY THE KHADI SECTOR INCLUDING
PUBLICITY, MARKETING, MARKET PROMOTION AND
MARKETING DEVELOPMENT ASSISTANCE. FURTHER,
GRANT/SUBSIDY WILL ALSO BE AVAILABLE FOR
CONSTRUCTION OF KHADI PLAZAS. THE OVERALL
OBJECTIVE OF THE SCHEME IS TO ENSURE INCREASED
EARNINGS FOR ARTISANS.
COIR VIKAS YOJANA(CVY)
Coir Vikas Yojana (CVY) is a flagship scheme by the Government
of India to promote the coir industry and enhance its productivity,
sustainability, and global competitiveness. It focuses on
modernization, skill development, and technology upgrades in coir
production, benefiting artisans, especially in rural areas. The scheme
encompasses various components, including the development of coir
clusters, financial assistance for infrastructure, and marketing
support. CVY also promotes research and innovation to improve coir
products and diversify their applications. By providing training and
fostering entrepreneurship, it aims to uplift traditional coir workers,
create employment opportunities, and contribute to the rural
economy's growth
TIRFSS
Trade and Industry Related Functional Support
Services (TIRFSS) is a government initiative
designed to strengthen trade and industrial
activities by providing functional support
services. The scheme focuses on capacity
building, skill development, and facilitating
market access for businesses, particularly
Micro, Small, and Medium Enterprises
(MSMEs). It aids in improving operational
efficiency, adopting new technologies, and
meeting global quality standards. TIRFSS
supports participation in trade fairs,
exhibitions, and buyer-seller meets to promote
products and expand market reach.
Export Market Promotion (EMP)
• Coir Board is implementing the Central Sector Scheme of Export Market Promotion with a view to
improve the export performance of Indian Coir Sector through various export market promotion activities
such as sponsoring delegations, participation in seminars and conferences, organizing participation in
international fairs, undertaking generic publicity abroad, extending financial assistance to Micro,small and
Medium Enterprises and Exporters, presenting Coir Industry Awards on an annual basis to recognize the
outstanding performance in the areas of export, domestic trade, R&D, functioning of units & societies etc.
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Domestic Market Promotion (DMP)
DOMESTIC MARKET PROMOTION FOCUSES ON ENHANCING THE VISIBILITY
AND DEMAND FOR LOCALLY PRODUCED GOODS AND SERVICES WITHIN THE
NATIONAL MARKET. IT AIMS TO STRENGTHEN SMALL BUSINESSES,
ARTISANS, AND INDUSTRIES BY PROMOTING THEIR PRODUCTS THROUGH
FAIRS, EXHIBITIONS, AND TRADE SHOWS. THE INITIATIVE SUPPORTS
BRANDING, PACKAGING, DIGITAL MARKETING, AND AWARENESS
CAMPAIGNS TO ENCOURAGE LOCAL CONSUMPTION AND REDUCE RELIANCE
ON IMPORTS. IT ALSO EMPHASIZES SKILL DEVELOPMENT, INNOVATION, AND
QUALITY IMPROVEMENT TO MEET CONSUMER EXPECTATIONS. BY
FOSTERING A SENSE OF PRIDE IN INDIGENOUS PRODUCTS AND SUPPORTING
INITIATIVES LIKE "MAKE IN INDIA," DOMESTIC MARKET PROMOTION PLAYS
A KEY ROLE IN DRIVING ECONOMIC GROWTH AND SELF-RELIANCE.
SFURTI
The Revamped Scheme of Fund for Regeneration of
Traditional Industries (SFURTI) aims to promote and
revitalize India’s traditional industries and artisans by
enhancing their competitiveness and sustainability.
Under this initiative, clusters of traditional industries,
such as coir, khadi, and handicrafts, are developed with
improved infrastructure, technology upgrades, skill
development, and market access. The scheme focuses on
increasing productivity, enhancing product quality, and
promoting innovative designs. Financial support is
provided for common facilities, raw material
procurement, and branding. By fostering rural
entrepreneurship and generating employment, especially
among artisans and women, SFURTI contributes to
preserving traditional skills and boosting the rural
economy
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CGS
The Credit Guarantee Scheme (CGS) is a government
initiative aimed at promoting access to credit for Micro,
Small, and Medium Enterprises (MSMEs) without the need
for collateral. Implemented through the Credit Guarantee
Fund Trust for Micro and Small Enterprises (CGTMSE), the
scheme provides a guarantee cover to financial institutions,
reducing their risk in lending to eligible enterprises. It
supports both new and existing businesses by facilitating
loans for working capital, infrastructure, and business
expansion. The CGS encourages entrepreneurship, fosters
innovation, and contributes to economic growth by enabling
MSMEs to secure funding, enhance operations, and create
employment opportunities.
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MUDRA LOAN SCHEME
The Micro Units Development and Refinance
Agency (MUDRA) Loan Scheme supports the
growth of micro and small enterprises by providing
financial assistance up to ₹10 lakhs. It aims to
promote entrepreneurship, especially among
underserved segments, including women and
marginalized groups. MUDRA loans are categorized
into three tiers: Shisha (up to ₹50,000), Kishor
(₹50,001–₹5 lakhs), and Tarun (₹5 lakhs–₹10 lakhs),
catering to different stages of business growth. These
loans are collateral-free and facilitate working capital
needs, equipment purchases, and business expansion.
By fostering self reliance and employment, MUDRA
significantly contributes to India's economic
development.
CREDIT LINK CAPITAL SUSIDY SCHEME FOR
TECHNOLOGY UPGRADATION
The Credit Linked Capital Subsidy Scheme (CLCSS) for
Technology Upgradation is designed to help Micro, Small, and
Medium Enterprises (MSMEs) modernize their operations
through the adoption of new technologies. Under this scheme, a
15% capital subsidy (up to ₹1 crore) is provided to MSMEs on
loans taken for upgrading plant and machinery or adopting
environmentally sustainable technologies. The scheme covers a
wide range of sectors, including textiles, food processing, and
engineering. By facilitating easier access to advanced
technologies, CLCSS enhances productivity, improves product
quality, and strengthens the global competitiveness of MSMEs,
thus promoting sustainable industrial growth.
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MARKET DEVELOPMENT ASSISTANCE SCHEME
THE MARKET DEVELOPMENT ASSISTANCE (MDA) SCHEME IS A
GOVERNMENT INITIATIVE AIMED AT PROMOTING EXPORTS BY
POVIDING FINANCIAL SUPPORT TO EXPORTERS. IT FOCUSES ON
HELPING SMALL AND MEDIUM ENTERPRISES (SMES) ACCESS
INTERNATIONAL MARKETS AND INCREASE THEIR GLOBAL
COMPETITIVENESS. THE SCHEME PROVIDES ASSISTANCE FOR
ACTIVITIES SUCH AS PARTICIPATION IN TRADE FAIRS,
EXHIBITIONS, BUYRER-SELLER MEETS, MARKET STUDIES, AND
BRANDING. IT ALSO SUPPORTS THE DEVELOPMENT OF NEW
MARKETS, MARKETING OF PRODUCTS IN FOREIGN COUNTRIES,
AND SETTING UP OF INTERNATIONAL OFFICES. MDA HELPS
EXPORTERS REDUCE MARKETING COSTS, BUILD BRAND
AWARENESS, AND EXPAND THEIR MARKET PRESENCE,
ULTIMATELY CONTRIBUTING TO THE GROWTH OF INDIA'S
EXPORTS. 11
STAND UP INDIA SCHEME , TECHNOLOGY
• The Standup India Scheme aims to promote
entrepreneurship among women, Scheduled
Castes (SC), and Scheduled Tribes (ST) by
providing financial assistance for setting up
greenfield businesses. The scheme offers
bank loans ranging from ₹10 lakhs to ₹1 crore
for businesses in the manufacturing, services,
or trading sectors. It focuses on facilitating
easy access to credit for individuals who
traditionally face barriers in entrepreneurship.
Stand Up India also provides support for
business planning, training, and mentoring,
helping entrepreneurs overcome financial and
operational challenges. By fostering inclusive
entrepreneurship, the scheme contributes to
employment generation and economic
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growth.
