Server Market Project Plan
1. Focus:
1. To C: the transferable services that we could adapt to from the to-b website
1. Main goal of the project: To-C Strategic deployment
1. Our vision entails transforming the server market into an exclusive B2C
trading platform. Our platform will focus solely on catering to enterprise-
level IT hardware needs that are typically beyond the reach of ordinary
customers via the internet. Looking ahead, our strategy involves
expanding our product inventory in tandem with escalating demand.
Concurrently, we are dedicated to developing a sophisticated purchasing
system that ensures a seamless and secure experience for tech
enthusiasts who wish to acquire top-tier products from our website.
Overall website strategy (competitive advantage):
1. Top-tier products: Best quality enterprise-level product
1.Google SEO
1. Impeccable professional services: online shopping assistants (currently
bots)
1.Smooth checkout process & Fast shipping
1.add-ons
Project background
As outlined in the DiGiCOR employee handbook, our paramount mission revolves
around establishing ourselves as a dependable IT advisor. Our purpose is to guide
customers in achieving their business objectives by providing them with top-tier
products and impeccable professional services.
Since 1997, DiGiCOR has proudly held the position of a highly regarded Australian
IT Advisor. Our extensive offering encompasses a diverse array of cutting-edge
ICT infrastructure and software solutions, tailored to cater to the unique
requirements of various industries and enterprises. Today, in recognition of the
significance of individual patrons, we are embarking on a new venture – the
creation of an online platform. This platform is specifically designed for fervent IT
enthusiasts who hold both quality and functionality in high regard, as they seek to
craft their own top-tier hardware solutions.
Project goals
Phase 1: Website development
A. Engaging content --> ALIGN WITH MARKETING STRATEGY
(LINK TO PHASE 2)
1. Featured products
1. Promotions
1. Company strength (About)
B. User-friendly interface --> COMPETITIVE ANALYSIS &
PROTOTYPE BUILDING
1. Product category standards
1. FAQ (what questions should we include)
1. Search tab (what information should show on the list, how much detail should be
included)
1. Customer register info (how easy to sign up, what info needs to be filled out, loyalty
program)
1. Easy-to-find directories (i.e. Policies and contact info)
1. Frictionless streamlined checkout process
C. High-quality product descriptions --> to-b websiteX
1. Consistancy (what info should be included)
1. No missing information
1. Policy and shipping and warranty
1. Customer reviews and ratings
D. Personalised/ trailored recommendations --> to-b websiteX
1. Live-chat
1. message
1. FAQ
1. Chat-bot
Before GTM, A/B test, alpha test & beta test is required
1. Functionality and performance, such as loading speed, navigation, checkout, etc.
1. Tools like Google PageSpeed Insights or GTmetrix might be used
1. User feedback may be collected using UserTesting or Hotjar
Phase 2: Marketing
A. Increase online visibility (SEO）--> add-ons
B. Email and newsletter promotions --> loyalty and customer
register info
C. Social media (facebook, instagram, etc.) --> upload featured
product on facebook page
D. Online communities and forums --> tech forums, reddits
participation, comments
E. Partnerships and collaborations --> with pre-existing partner
companies, enhance employee visibility
F. Pay-Per-Click Advertising (PPC) --> targeted ads on
platforms
Phase 3: Operation
A. Stock management --> NetSuite ERP
B. User feedback collection --> web interface & checkout
process & shipping optimization
C. Evaluting data (DAU & Penetration rate & Active
Payment Account & Average Revenue per Paying User &
repeat purchase) --> marketing strategy
D. Logistics fulfillment
E. Staffing for website maintenance --> costs
Team members
1. Roham Hosseini rohamh@digicor.com.au
1. Ruhan Jin ruhanj@digicor.com.au
1. Olivia Gregson oliviag@digicor.com.au
Server market prototype
All the "to-C" websites have the following common pages:
Main page
Search page
Product description page
Our server market targets individuals possessing a certain level of IT hardware
expertise, enabling them to independently select desired products. Consequently,
our product descriptions diverge from typical online hardware stores, adopting a
more succinct approach. These descriptions emphasize performance
differentiators and compatibility with comparable products.
Cart page
Checkout page
Account page
Email newsletter template
Appendix (roadmap)
Project Title:
1. Servermarket.com.au
Tools:
1. WordPress
1. WooCommerce
1. Canva
Click the image to view the sheet.
Competitors
ScorptecX
PC case gearX
MwaveX
Amazon electronicsX
