Table of contents
Sl.no. Chapter Page No.
1 Chapter – I: Introduction 1 - 22
2 Chapter – II: Review of Literature 23 – 27
3 Chapter – III: Research Methodology 28 - 30
4 Chapter – IV: Conceptual Framework and 31– 49
Industry Profile
5 Chapter – V: Data Analysis and Interpretation 50-72
6 Chapter – V: Data Analysis and Interpretation 73 - 75
7 Bibliography 76-77
8 Annexures 78-79
List of Tables
Sl.no. Title of the table Page No.
4.1 Respondent’s Gender 50
4.2 Respondent’s education qualification 51
4.3 Respondent’s age 52
4.4 Respondent’s Marital Status 53
4.5 Respondent’s Occupation 54
4.6 Respondent’s annual Income 55
4.7 Respondent’s like to try new products 56
4.8 Respondent’s Brand of Two wheeler 57
4.9 Respondents who purchase products on discount 59
4.10 Respondent’s Satisfaction after purchasing 60
products on discount
4.11 Respondent’s discounted products are right 61
priced
4.12 Respondent’s come to know about the product 62
4.13 Respondent’s friends influence you to buy the 63
product
4.14 Respondent’s how often purchase New two 64
wheeler
4.15 Respondent’s satisfaction with the things available 65
for you in Hassan
4.16 Respondent’s get influenced by the promotional 66
activities while buying products
4.17 Respondent’s looking at the promotions in sales 67
does your purchase pattern changes
4.18 Respondent’s factors that attract more 68
4.19 Respondent’s Satisfaction with the sales 69
promotion strategies
4.20 Respondent’s most effective promotional 70
channels.
4.21 Respondent’s likely are you to try a new product 71
during a sales promotion
4.22 Respondent’s likely are you to try a new product 72
during a sales promotion
4.23 Respondent’s sales promotions in influencing your 73
purchasing decisions
List of Charts
Sl.no. Title of the table Page No.
4.1 Respondent’s Gender 50
4.2 Respondent’s education qualification 51
4.3 Respondent’s age 52
4.4 Respondent’s Marital Status 53
4.5 Respondent’s Occupation 54
4.6 Respondent’s annual Income 55
4.7 Respondent’s like to try new products 56
4.8 Respondent’s Brand of Two wheeler 57
4.9 Respondents who purchase products on discount 58
4.10 Respondent’s Satisfaction after purchasing 60
products on discount
4.11 Respondent’s discounted products are right 61
priced
4.12 Respondent’s come to know about the product 62
4.13 Respondent’s friends influence you to buy the 63
product
4.14 Respondent’s how often purchase New two 64
wheeler
4.15 Respondent’s satisfaction with the things available 65
for you in Hassan
4.16 Respondent’s get influenced by the promotional 66
activities while buying products
4.17 Respondent’s looking at the promotions in sales 67
does your purchase pattern changes
4.18 Respondent’s factors that attract more 68
4.19 Respondent’s Satisfaction with the sales 69
promotion strategies
4.20 Respondent’s most effective promotional 70
channels.
4.21 Respondent’s likely are you to try a new product 71
during a sales promotion
4.22 Respondent’s likely are you to try a new product 72
during a sales promotion
4.23 Respondent’s sales promotions in influencing your 73
purchasing decisions
Chapter – I
Introduction
Chapter – II
Review of Literature
Chapter – III
Research
Methodology
Chapter – IV
Conceptual
Framework and
Industry Profile
Chapter – V
Data Analysis and
Interpretation
Chapter – VI
Summary of
Findings, Suggestions
and Conclusion
